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Year in Review 2019: Most visible news websites in Australia

After another year packed with elections, breaking news, awards shows, cricket matches and more – we’re using the News Dashboard to reveal the winners and losers in Google’s news-related rankings for Australia during 2019.

First, we’ll look at changes to the mobile SERP (search engine results page) throughout the year.

Mobile Ranking Types - Australia - 2019

Starting in March, there was a fairly extreme increase in Video Carousels. This highlights the increasing importance of video in the SERPs – including for news keywords – and it doesn’t happen in a vacuum. To make more room for these carousels, fewer positions are open for other ranking types – you can also see this in corresponding decline of the News Box (Headline). We also see an increase in Publisher Carousels.

Google News

Overall, these are the most visible publishers in news.google.com for 2019:

  • abc.net.au
  • news.com.au
  • nine.com.au
  • smh.com.au
  • theage.com.au

Here’s a breakdown of the publishers who appeared in more than one Google News category for 2019.

Mobile News Box

For this ranking type, the Top 5 most visible publishers overall throughout the year were:

abc.net.au

foxsports.com.au

news.com.au

smh.com.au

theguardian.com

Three out of five are also among the most visible news sites in Google News – and one is a niche site (sports).

Australia Mobile News Box - World category - 2019

We can also see what an influence the UK media has in Australia rankings – for World keywords, both theguardian.com and bbc.com are among the most visible. They’ve also drastically increased their visibility over the course of 2019.

Google Mobile News Box Australia - Science category - 2019

An America publisher – cnet.com – also appears twice in our Mobile New Box analysis – for the Technology and Science categories.

Desktop visibility

According to News Dashboard data, 86 percent of desktop SERPs in Australia contained a News Box across in 2019, which is an increase from 83 percent in 2018.

The median age of articles in the Desktop News Box was anywhere from eight to 13 hours in 2019.

In our Desktop Visibility Overall report – which includes Desktop News Box and Video Carousels – we have a few similar publishers to Google News and Mobile News Box:

Desktop News Box Australia - all categories - 2019

abc.net.au

news.com.au

smh.com.au

theguardian.com

youtube.com

We see YouTube appear often in the Australian and U.S. news-related rankings, but much less in the UK rankings.

Read more

Year in Review 2019: Most visible UK news websites on Google

What U.S. news website had the highest Google News visibility in 2019?

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