Is your newsroom just getting started with news SEO, but you aren’t sure how to include best practices into your workflows? These tipsheets are a great place to start! They cover how to write an SEO headline on a new article to brainstorming the best republishing strategy.
Set 1: SEO terms, Google Discover, “findable” content
Read and download the following tipsheets below: Don’t Panic – and learn what these new SEO terms mean; Learn how to make your content “findable” for search; and Here’s what we know about Google Discover.
Set 2: SEO headlines, major events, second-day stories
How to write a news SEO headline – that works! Download the tipsheet as a PDF here.
Plan your major event coverage better using SEO: Download the tipsheet as a PDF here.
How do I keep ranking in Google on a story’s second day? Download the tipsheet as a PDF here.