Analyses, index watches and announcements

Always stay informed about new blog posts Sign up for notifications

Oscars 2016 – Which publisher wins the Oscar for the highest visibility in the Google News Boxes?

Leonardo DiCaprio has been nominated five times for an Oscar so far – this year, for his sixth nomination, it worked. He received the Academy Award in the category “Best Actor” for his role in “The Revenant”. Beforehand, there were a lot of speculations about Leonardo DiCaprio making it this time. We analysed, which news publisher was able to benefit most from Leonardo DiCaprio winning the Oscar, due to high visibility in the Google News Boxes.

We worked out a keyword set for Leonardo DiCaprio (Leonardo DiCaprio, Oscars Leo, Oscars Leonardo DiCaprio, Oscar best actor, Oscar best actor 2016), and looked at the top concerning the visibility in the Google News Boxes on the day of the Oscars: wins Oscar for Google News Box Visibility concerning DiCaprio Keyword Set

Google News Box Visibility: Two British news publishers are in the top 3

Surprisingly, not an American, but a British news publisher is leading the top 5. made it to the first place with a visibility of 10 percent, followed by with 9.38 percent. Another British news player is holding the third place: with 8.19 percent. American news players were thus not able to prevail in the News Boxes for Leonardo DiCaprio like the British. This is surprising, since the Oscars are Hollywood’s flagship, and DiCaprio is American.

News Box for ”Leonardo DiCaprio“

However, there are differences between the single keywords. Therefore we looked more detailed at two keywords. The two following charts show the course of the day of the Google News Box on 28 February 2016. They show, which news players were at the 1st, 2nd and 3rd place at certain times of that day. On the top of the chart is the crawl date, underneath there are the single positions in the News Box and the respective news publishers that were able to win the Google News ranking.

in the night and around noon, British news publishers dominated the News Boxes

During the night and until noon, English news publishers dominated the News Boxes


The upper chart shows that between Midnight and 2pm, English news players dominate the News Box for the keyword “Leonardo DiCaprio”. On the 1st place in the News Box, there are mostly and during that time. The 2nd and 3rd place are held – amongst others – by and The only American news publishers, who made it into the News Box between Midnight and 2 p.m. occasionally, are and During the afternoon until night, things change a bit: there is higher fluctuation on the highly coveted places in the Google News Box.,, and take turns on the first place until late at night. There are also almost only American news players on places 2 and 3, like, or During the Academy Award ceremony, American news publishers dominated the News Box, while mainly English news players were represented in the News Box beforehand.

News Box for “Best actor 2016”

Things look different for the second keyword “best actor 2016”: Almost only American news players are constantly present in the Google News Box of 28 February 2016. There is also less fluctuation than for the keyword “Leonardo DiCaprio”, which we have just looked at.

The Chart shows the rankings in the Google News Box for the various times., and rank on first position in Google News Boxes longest.


Between Midnight and noon, holds the first place in the News Box most of the time. Afterwards, is able to gain this place, until gets back on pole position around 6 p.m. The latter is superseded by between 7 p.m. and 8 p.m., and as of 9 p.m. There are mostly American news players on places 2 and 3, like and

98 Keywords were in the overall set of keywords around the Oscars 2016

It was not only Leonard DiCaprio, who won an Oscar. Many other actors, directors, movies, technicians, sound recordists and cameramen were nominated, and some of them were able to take an Oscar home with them. Our set of keywords, for which the News Dashboard crawled the Google News Boxes’ data, was accordingly big. It contained among others the names of all nominated actors (main and secondary character), the names of the nominated movies, and more general keywords around the Oscar (e.g. “Oscars 2016”, “Oscar Nominees 2016), Oscar best short film”, etc.). All in all, we considered 98 keywords around the Oscar.

We would now like to announce the winner of the overall set of keywords: This means that we analyse, which news player was able to win the Google News ranking most. On the day of the ceremony, i.e. 28 February 2016, two British news players were able to dominate the top 5. On the 1st place, with a visibility of 8.54 percent, is, which were already present in the top 5 for the Leonardo DiCaprio set of keywords.  The second British news player is, and they are on place 5 with 4.07 percent.

201602-29 Oscars Keywordset 28.02.

Surprisingly, two British news players are in the top 5 concerning the visibility in the Google News Boxes for the full set of Oscar keywords again.


Places 2 to 4 are relatively close together and dominated by American news players. has a visibility of 6.10 percent in the Google News Boxes for the overall set of keywords; reaches 6.05 percent, and 5.86 percent.
The winners of preliminary reporting on the Oscars

When we look at the preliminary reporting for the Oscars over a longer time span, hierarchies concerning the Google News visibility in the News Boxes change. The following chart shows an overview of the top 10 news players, which ranked most for the Oscar set of keywords of 98 words and combinations of words between 22nd  and 28th February., and win the prelominary reporting category, and win the prelominary reporting category


No news player specifically dominates here: the percentages of the top 10 news players range between 2.65 and 4.5 percent and are thus not far apart. was able to hold steady at the top. follows on the 2nd place. Since was not in the top 5 on the day of the Oscars, this news player was mainly represented in the News Boxes during the days before the ceremony. also went strong on 28 February (see keyword set Oscars – 28th of February – top 5 Google News Box). Places 3 and 4 are covered by (3.38 percent) and (3.31 percent). Then follows the British site Other news placers in the top 10 are,,,, and