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New Zealand wins the Rugby World Cup – who wins the Google News Boxes?

The Rugby World Cup was the sports event of the year in England. From 18th September until 31st August, 20 teams from all over the world competed for the win of the World Cup. In the end, New Zealand was able to call itself the winner of the World Cup for the third time, before Australia and South Africa. Unfortunately, England did not make it to the quarter finals, but Wales and Scotland did. We analysed who was the winner in the Google News Boxes during the Rugby World Cup. We looked at the complete stretch from the first until the last game. We based the analysis on a set of keywords including all participating teams, the keywords “Rugby World Cup quarter finals, semi-finals and finals”, plus the general keyword “Rugby Wold Cup 2015”.

BBC, The Guardian and The Telegraph win
Looking at the following chart, we see that three winners are standing out: (18,32 percent), (16,26 percent), and (11,71 percent). These three news players got by far the highest Google News Visibility. Even though the gap between third-placed and first-placed is rather big, you can see that these three news players were leading the Google News Ranking during the Rugby World Cup. All other news players in the top 10 of the Google News Box follow with a distance of at least 7 percent

BBC and Guardian rank first and second in Google News Boxes Visibility for the Rugby World Cup

Visibility Google News Boxes – Rugby World Cup 2015 (in %)


Three foreign news players in the top 10

It is striking that on places 4 to 10, which are relatively close together, there are three foreign news players:, (The Sydney Morning Herald), and (New Zealand Herald). This could be due to the fact, that New Zealand and Australia played the final, that they were covered a lot, and that domestic news players enjoy high trust from Google. is also in front in the Google News Ranking concerning the Rugby World Cup (place 5). The Welsh team made it to the quarter finals, so it was covered a lot until then. Furthermore, the official website of the event, was observed by Google.

Who wins the Google News Box on the day of the final? 

New Zealand won the big final on 31st October – nevertheless, English news players win the Google News Box on that day. Especially and are leading most of the day. Until the start of the match at 4 pm, was almost completely on the first place of the Google News Box. So this news player won the preliminary reporting that day. From 4 pm on, the was leading most of the time (view following chart).

Guardian and Telegraph win the important Google News Boxes

Publisher Visibility in the Google News Boxes UK for 31st October – Day of the Rugby World Cup Final


The other positions are mainly covered by and, and make it into the Google News Box occasionally.