Who Served Best? Wimbledon 2025 in UK Mobile News Boxes
15. July 2025Wimbledon 2025 delivered everything tennis fans could ask for: dominant champions, surprise exits, nail-biting semi-finals and a women’s final that made history. Iga Swiatek’s flawless 6–0, 6–0 victory over Amanda Anisimova made headlines not only for its intensity but also for being the first double bagel in a Wimbledon singles final in the Open Era. On the men’s side, Jannik Sinner outclassed both Novak Djokovic and Carlos Alcaraz in succession to capture his first Wimbledon title, cementing his place among the sport’s elite. Alongside the on-court action, stories like Hugh Grant falling asleep courtside, Morgan Riddle’s fashion presence, and a historic British win in men’s doubles ensured the tournament captured attention well beyond tennis circles.
With Wimbledon being one of the four Grand Slam tournaments and taking place on home soil, it naturally dominates both media coverage and user search behaviour in the UK. For this reason, we focused this news SEO analysis on UK mobile News Boxes as a crucial traffic driver for publishers aiming to gain visibility during high-interest events. The goal was to understand which keywords performed best, which publishers captured the most attention, and what kinds of stories drew the most visibility during the championship.
Using the Trisolute News Dashboard, we examined data from 23 June to 13 July 2025, covering the entire tournament from the first day of qualifying to the finals. We identified 111 Wimbledon-related keywords that reached at least 100 rankings during this period.
The article is structured into two main parts:
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An analysis of keyword trends, grouped into general keywords, player names, and other names
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A ranking of the most visible publishers in UK mobile News Boxes, based on keyword performance
Whether you’re a publisher looking to benchmark your Wimbledon performance or a news SEO enthusiast interested in how major events influence visibility, this analysis offers an in-depth look at what worked best during one of the year’s biggest sporting events.
Let’s dive into the data!
Keyword insights: Wimbledon 2025 in UK mobile News Boxes
Between 23 June and 13 July 2025, a total of 111 keywords related to Wimbledon 2025 reached 100 or more rankings in the UK mobile News Boxes. These rankings represent the number of times a keyword appeared in the visible area of mobile News Boxes on a 15-minute basis. Altogether, these 111 keywords generated 48,270 rankings and can be grouped into three thematic categories: general keywords, player names, and other names. The following sections provide a detailed look at the first two of these categories.
General keywords
This category comprises 17 keywords, which together generated a total of 13,648 rankings in the UK mobile News Boxes during the tournament period. The most prominent term was “wimbledon” with 3,646 rankings, significantly ahead of all other general search terms. Another entry—“wimbeldon”, with 242 rankings—represents a common misspelling of the tournament name, which still received enough visibility to rank among the top general keywords.
Across the board, there was strong demand for practical, real-time information. Queries like “wimbledon today”, “wimbledon order of play”, “wimbledon results” and “wimbledon schedule” made up a substantial portion of the rankings. Variants such as “wimbledon order of play 2025” and “wimbledon schedule 2025” show that users were also including the tournament year in their searches, possibly to narrow down results or ensure topical relevance. The two “order of play” keywords alone generated more than 2,100 rankings, while the two “schedule” keywords combined only reached 280.
Final-related queries also performed notably well. Keywords such as “wimbledon final”, “wimbledon final 2025”, “men’s wimbledon final”, “wimbledon men’s final” and “wimbledon men’s final 2025” together accumulated 1,424 rankings. These numbers are already substantial, but the total volume for final-related searches will likely rise further in the days following the tournament’s conclusion. Since this analysis only covers the period through to the day of the final itself, it does not capture the post-event coverage and continued audience interest that typically follows major sporting finals.
Player names
The player-related keywords form by far the largest thematic group in this Wimbledon analysis, comprising 76 keywords that collectively generated 26,982 rankings. Visibility in this category was largely driven by individual player names and combinations thereof, with several top-performing athletes appearing under multiple variations. Among the most prominent names were Ben Shelton with 2,216 rankings, Djokovic with 1,980, Emma Raducanu with 1,866 and Carlos Alcaraz with 1,546. These four alone made up nearly one-third of all player-related rankings, underlining their central role in both tournament action and media visibility.
Several players appeared in keyword combinations that referenced Wimbledon directly, such as “wimbledon emma raducanu” and “wimbledon alcaraz”. Interestingly, a number of player name keywords also appeared in slightly altered forms across multiple entries—for example, “djokovic”, “novak djokovic”, “djokovic wimbledon” and “wimbledon novak djokovic”—each contributing unique and measurable shares to the total visibility.
The gender distribution across this keyword set shows that male players accounted for the majority of rankings. Out of the 76 keywords, 57 referred to male players and contributed a combined 18,932 rankings. Female players, represented by 19 keywords, accumulated 8,050 rankings altogether. While the top of the ranking list is male-dominated, high-ranking female athletes such as Raducanu, Anastasia Pavlyuchenkova and Amanda Anisimova attracted considerable attention and helped anchor the visibility of women’s tennis in the dataset.
When looking at match-specific interest, a handful of keywords directly referenced head-to-head encounters or grouped player names in a competitive context. Examples include “sinner vs djokovic” (244 rankings), “norrie vs alcarez” (290), “sabalenka coco gauff” (116), “alcaraz rublev” (106), and “swiatek bencic” (106). These match-related combinations generated a total of 862 rankings and show that while most player visibility was tied to individual profiles, there was also meaningful search volume for specific matchups.
In contrast, a smaller set of keywords reflected off-court interest and personal speculation, unrelated to the sporting action. This includes “taylor fritz girlfriend” (146), “emma raducanu carlos alcaraz” (230), “alcaraz raducanu” (196) and “carlos alcaraz emma raducanu” (114), all of which refer to ongoing public interest in possible relationships between the players as well as their partners. Together, these four keywords generated 686 rankings and point to a modest, yet clearly measurable, appetite for off-pitch stories within Wimbledon-related searches.
Other names
This group consists of seven individuals who were not competing in singles matches but still generated a combined 2,572 rankings during the tournament period. Their presence in the News Boxes reflects the broader cultural and media interest Wimbledon attracts beyond the court.
Roger Federer (458 rankings) made headlines with a surprise appearance in the Royal Box and was also quoted in pre-tournament coverage for naming his title favourites. Billie Jean King (302) was present at the event and received attention for her comments on inclusivity and traditional rule changes. Chris Evert (276) featured in several broadcasts as an expert commentator, particularly during Iga Swiatek’s matches. Andre Agassi (758) earned significant visibility through his widely praised analysis as part of the BBC commentary team, especially during the Alcaraz-Fritz semi-final.
Hugh Grant (172) became the subject of viral media coverage after being caught on camera dozing off during a Djokovic match. Morgan Riddle (164) gained attention through her fashion-focused Wimbledon appearances, featured in lifestyle and influencer coverage. Lastly, Julian Cash (138) was celebrated for his historic men’s doubles win alongside Lloyd Glasspool, marking the first all-British victory in nearly 90 years.
These rankings underline the extent to which Wimbledon blends sport, culture, celebrity, and tradition, with public interest extending well beyond match outcomes.
Most visible news publishers in UK mobile News Boxes for Wimbledon 2025
During the period from 23 June to 13 July 2025, several UK news outlets achieved high levels of visibility in mobile News Boxes by consistently appearing for Wimbledon-related search terms. The following analysis outlines the top five most visible publishers, their keyword performance, peak days of visibility, and the articles that contributed most to their prominence. The diagram below from the Trisolute News Dashboard shows the publishers’ courses of visibility throughout the tournament in detail.
Top 5 publishers on Wimbledon 2025 in UK mobile News Boxes
- BBC (bbc.com)
With a 15.30% share of total visibility, the BBC (bbc.com) emerged as the most dominant news source in UK mobile News Boxes throughout the tournament. The outlet recorded several strong performance days, most notably on 5 July with 24.01% visibility—the highest single-day figure among all publishers. Other significant peaks occurred on 23, 26, and 28 June, as well as 30 June, 10 July, and the day of the final, 13 July.
In total, BBC.com secured 6,657 keyword rankings, driven primarily by generic and high-volume queries. Its five most ranked keywords were “wimbledon” (875 rankings), “wimbledon 2025” (583), “wimbledon results” (521), “wimbledon today” (342), and “djokovic” (230). These figures suggest that BBC News succeeded in capturing general-interest searches, especially those related to live updates and match outcomes. The publisher’s most visible article during this time was Wimbledon 2025 results: Jack Draper loses to Marin Cilic at All England Club.
- The Guardian (theguardian.com)
The Guardian followed with 10.56% overall visibility, recording strong peaks on 25 June (14.82%), 30 June (15.98%), and particularly on 12 July, the day of the women’s final, where it reached 19.1%. The outlet totalled 4,686 keyword rankings across the period.
The most ranked keywords for The Guardian were “wimbledon” (468 rankings), “wimbledon 2025” (445), “djokovic” (289), “alcaraz” (171), and “carlos alcaraz” (150), suggesting a balanced focus on both general tournament coverage and player-specific reporting. The publisher’s most visible article was Sinner dismantles ailing Djokovic to set up Wimbledon final against Alcaraz, reflecting a strong performance for player-driven news tied to high-stakes matches.
- The Independent (independent.co.uk)
The Independent achieved 8.82% visibility, supported by consistent peaks throughout the tournament. Notable high points occurred on 25 June (10.98%), 6 July (17.88%), and 12 July (12.24%), among others. Across the analysis period, the publisher secured 4,079 keyword rankings.
The outlet’s top-performing keywords were more functional and schedule-related in nature: “wimbledon order of play” (571 rankings), “djokovic” (313), “wimbledon 2025” (283), “wimbledon” (256), and “wimbledon order of play 2025” (180). This pattern points to a content strategy focused on helping users navigate the tournament day-to-day. The Independent’s most visible article was Novak Djokovic vs Jannik Sinner live: Wimbledon 2025 semi-final score with winner to face Alcaraz.
- BBC (bbc.co.uk)
The BBC’s main UK portal (bbc.co.uk) also secured a strong presence, accounting for 7.52% of total visibility. Peaks were observed on 28 June (11.24%), 4 July (11.43%), and 6 July (13.11%), among other key dates. The site reached 3,239 keyword rankings overall.
Its top-performing keywords closely mirrored those of bbc.com, with “wimbledon” (602 rankings), “wimbledon today” (334), “wimbledon results” (308), “wimbledon 2025” (163), and “djokovic” (111) topping the list. The most visible article on bbc.co.uk was Wimbledon 2025 LIVE: Muller v Djokovic, Yastremska v Gauff on day two – watch stream, order of play, scores & updates, which performed well for live coverage and schedule-related searches.
- Express (express.co.uk)
Rounding out the top five, the Express accounted for 6.27% visibility across the tournament period. The outlet saw its highest peak early on 24 June with 15.57% and followed up with elevated presence on 1, 4, 7, and 12 July. It accumulated 2,800 keyword rankings in total.
The Express’s top five keywords show a mix of general and player-focused interest: “wimbledon” (245 rankings), “carlos alcaraz” (149), “wimbledon emma raducanu” (149), “djokovic” (145), and “ben shelton” (138). These rankings indicate strong engagement with stories related to popular and high-performing players. The publisher’s most visible article was Wimbledon news: Emma Raducanu complaint made as match ends in 70 seconds, which tapped into both match reporting and user curiosity around dramatic moments.
Key takeaways for news publishers
This analysis of Wimbledon 2025 highlights several actionable insights for publishers looking to optimise their visibility on Google during high-profile events.
First, general service-orientated keywords such as “order of play,” “results,” and “today” consistently generated strong ranking volumes. Publishers who provided up-to-date, clearly structured and prominently surfaced information throughout the tournament were rewarded with high visibility, especially when including date references or combining general terms with the event name.
Second, individual players were a major driver of traffic, with a notable skew toward those who progressed into later rounds or had pre-existing public profiles. Multiple variations of the same name, such as “djokovic,” “novak djokovick,” and “djokovic wimbledon” performed well in parallel, underlining the value of using diverse keyword formats within article headlines and metadata. While male players dominated in terms of total rankings, top female athletes also secured significant visibility, particularly when coverage extended beyond simple match reporting.
Third, visibility was not limited to on-court performance. Off-pitch stories like dating rumours, viral moments, or commentary highlights also reached the ranking threshold, albeit in smaller volumes. Publishers who responded quickly to these narratives, while maintaining journalistic relevance, succeeded in capturing additional search demand.
Finally, publisher-level performance showed that consistent, multi-format coverage, ranging from liveblogs to match reports to broader features, was key to sustaining visibility across the full tournament window. Strong peaks aligned with key match days, especially the semi-finals and finals, but several outlets also benefited from being early with coverage during the qualifiers and early rounds.
For publishers, the broader takeaway is clear: capturing visibility during major sporting events is not just about who wins on the court—it’s about who shows up across formats, who anticipates user intent, and who adapts coverage to serve both immediate search needs and emerging storylines. Those who do all three can heighten their chances to be well positioned on Google and lead in both relevance and reach.
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