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The third presidential debate in Google News One Boxes and AMP Carousels

After a spectacular first and second round in the debate boxing ring for Hillary Clinton and Donald Trump – we are off to the final round. And what we can see from Google Trends – America is still staggered by Donald Trump’s latest remarks.

Americans more interested in Trump than in Clinton.

Donald Trump seems to be America’s favorite topic at the moment. Search Data from Google Trends

For our third analysis, we updated again the initial keyword set. After having lots of fact check related keywords in our last analysis, we now included “presidential debate fact check” and “presidential debate fact checker” keywords.

Also we added some brand new keywords – for example “rigged election”, “race” or “florida vote by mail” , any many more you can see at the end of the text. After Trump’s latest accusation of a voter fraud and a controlled media, we will later on take a look how the publishers performed in the mobile AMP carousels for the highly discussed topic of a “rigged election”.

Now we’ll take a look at the top 10 publishers of the updated keyword set. Therefore we looked at the visibility in the Google News Boxes for desktop and mobile and the AMP Carousel between 10/19/2016 and 10/21/2016 – to get some round up information of before, during and after the debate.

Even with reduced NPR related keywords - still top 3. on top position for desktop and mobile with the updated keyword set.

As we can see went the full distance and wins gold for the second time.  But most of the other “usual suspects” made the top 10 as well. As we can see is on the second place with a visibility of 7.85%  – for the third time in a row.,, and the made the top 10, just as in the last two debates. Congratulations to these publishers. on the fourth place in desktop is on the other hand a small surprise.

Again and as the top 2. takes the lead again.

When we take a look at the visibility in the Google News Boxes and mainly AMP Carousels for mobile we see a familiar picture with on the top position. Still we have some major differences.,,, and are in the top 10 for mobile visibility, but not in the top 10 for desktop visibility. Especially is again highly visible with a rate of 3,60%. We can also see that the difference between the competitors is significantly less than in the top 10 publishers for the Google News Box desktop edition. 

So let’s take a look at the top 5 publishers from the second and third debate. Therefor we used our initial keyword set which you can find below as well. and again in the Top 5 for mobile visibility.

Top 5 mobile in comparison for second and third debate.

As we can see is still on first place, but the competition has grown stronger as the mobile SERP is concerned. From a 6.02% visibility rate, went now a bit down to a visibility rate of 4.55%. is still on third place with a slightly reduced visibility rate of 3.92% and is on fifth position again. Position two and four have changed. Instead of on second place and on fourth place – we have now on second place and on fourth position.

Before our brand new graphic, let’s take a last look at the comparison of the top 5 visible publishers in the Google News OneBox for desktop.

Top 5 visibility in Google News Box for desktop. barely beating in comparison for desktop visibility second and third debate.

Even though is hands down the front runner in this analysis – we see how was able to beat them the last time. Now is barely beating with a difference of less than 1 percentage point. And as we can see still made it to the top 5 with a non fact check related keyword set – good job from a Google News SEO view there.

Now on to our newest kind of chart. We looked at the top 3 positions in the AMP Carousel for mobile between 8 AM and 4 PM for the keyword “rigged election”. We wanted to see how much the publishers change in the top rankings throughout the day in the AMP carousel for such a highly discussed topic.

Unusual winners for the visibilty in AMP carousels for keyword rigged election

A fight for the top positions in the AMP carousel.

As we can see at the beginning of the day is on the highest step of the podium. But dropped right after 8 AM to the second and third position – while still changing between those two, right after 11 AM finally dropped out for good. manages to nearly stay all day in the top positions after making its first appearance between 9 and 10 AM. Even climbing up the ladder to the top at 2 PM. Also is strong in the AMP carousel from noon till 4 PM. Other highly visible actors in the top 3 are for example, and So we see that the top positions in the AMP carousel are varying as strong as we are used to in the desktop Google News OneBoxes. For this specific keyword the publishers with high visibility figures are remarkably different than in our other analyses around the debates.

To conclude our analysis for the last presidential debate we have to say that there is a strong difference in mobile and desktop results. While the visibility differences in the mobile visibility analysis were very close, we had a clear overall winner for the desktop visibility.

Now we are looking forward to the presidential elections and we will keep you updated with more further analyses on Google News and the News OneBoxes for desktop and mobile.


Initial Keyword set “presidential debate”:

candidate, debate 2016, debate 2016 live, debate time, donald trump, election debate, gop, hillary clinton, hillary rodham clinton, mike pence, political party, poll, presidential debate, presidential debate 2016, presidential debate schedule, presidential debate video, tim kaine.

Updated Keyword set “presidential debate 2016”:

bernie sanders, bill weld, candidate, debate, debate 2016, debate 2016 live, debate time, donald trump, donald trump video, donald trump’s lewd comments, donald trump’s lewd conversation, election debate, florida vote by mail, gary johnson, gop, hillary clinton, hillary rodham clinton, libertarian, majority, mike pence, military, muslims, npr fact check, political party, poll, presidential debate, presidential debate 2016, presidential debate fact check, presidential debate fact checker, presidential debate schedule, presidential debate video, primary, race, rigged election, second debate, second presidential debate, ted cruz, third debate, tim kaine, trump tape, trump video, trump video 2005, voter suppression, who won the presidential debate, winner oft he presidential debate