The 78th annual British Film Awards, also known as the BAFTAs, took place on 16 February 2025 in London and honoured the best international films that were screened in British cinemas in 2024. The event was hosted by British actor David Tennant and once again brought forth a long list of winners in the world of film.

In this analysis, we took a close look at the News Dashboard data for the UK’s News Boxes on the day of the BAFTAs, based on the keywords that thematically fit the event. The latest topics from Google News and Google Trends are evaluated for this—i.e., those that have generated a particularly high level of user and news interest. Based on those keywords, we then looked at the top 5 UK publishers on the event and their course of visibility on 16 February.

Let’s dive into the data:

Top keywords on the BAFTAs

This list contains all BAFTA keywords that generated rankings in the UK mobile News Boxes on 16 February, as well as their precise number of rankings. The keywords are sorted in descending order by their number of rankings. The ranking values represent the individual query values at 15-minute intervals for as long as the keyword has been active.

Interesting insights:

• In total, keywords on the 2025 BAFTAs generated 2,346 rankings in the mobile News Boxes on February 16.
• The name of the event appears in the list in several different variations (e.g., ‘baftas 2025’, ‘bafta’, ‘bafta film awards’). In total, keywords containing only the name of the award ceremony add up to 6 keywords that make up 694 rankings (30% of total rankings).
• The majority of keywords as well as rankings stem from names of the event’s nominees and attendees (e.g., ‘pamela anderson’, ‘zoe saldana’). A total of 13 keywords, which generated 1,132 rankings (48% of total rankings), fall under that category. Keywords containing a person’s name plus the event’s name (e.g., ‘david tennant baftas’) appear four times in the list and come up to 114 rankings. Interestingly, the two most-ranked keywords with peoples’ names in them (‘pamela anderson’ and ‘kylie jenner’) are of celebrities that were not nominated for a BAFTA. Timothée Chalamet, who was nominated as “Best Actor in a Leading Role” for his portrayal of Bob Dylan in A Complete Unknown, appears twice in the list, with his name being written in two different ways (‘timothee chalamet’ and ‘timothée chalamet’). The version without the accent aigu generates slightly more rankings (86 vs. 54). The celebrity’s name that appears in the most amount of keywords is David Tennant, who hosted the awards and made the news due to his mocking of US president Donald Trump. In total, four keywords contain Tennant’s name, generating 118 rankings.
• Keywords containing movie titles connected to the BAFTAs add up to four (e.g., ’emilia pérez’, ‘kneecap’) and with 386 rankings, they account for 16% of the total number of rankings. The most-ranked keyword of that category is ’emilia pérez’ with 286 rankings, which is also the second-ranked keyword overall in the list.
• Keywords like ‘2025 live’, ‘winners’, and ‘2025 winners’ suggest that there was some interest in real-time updates and the winners of the awards. These keywords account for a total of 122 rankings, making their share of total rankings relatively low (5%). The keyword ‘2025 red carpet’ appears with only 12 rankings, but it indicates a certain interest in fashion and celebrity appearances at the award show.

Based on those keywords, let’s now have a look at the top 5 most visible publishers that dominated the BAFTA-related mobile News Boxes and how their visibility evolved throughout the day of the awards:

Top publishers: Daily Mail leads the race

Top 5 UK publishers on the 2025 BAFTAs

1. Daily Mail (dailymail.co.uk)
   First place goes to Daily Mail, who saw its first peak in visibility at 1:30 am, and after that it gradually levelled off, reaching a more stable phase by 9 am. There was another slight increase at 2 pm, before visibility rose again more significantly from 4 pm onwards. From that point, the publisher maintained a consistently high visibility throughout the evening. With 227 total rankings, Daily Mail was the most visible publisher in the mobile News Boxes for BAFTA-related content. The most-ranked keyword for Daily Mail was ‘pamela anderson’, appearing in 55 rankings. Interestingly, the publisher’s most visible article was not directly related to Anderson but rather focused on Kylie Jenner and Timothée Chalamet’s public appearance at the BAFTAs, with the headline: “Kylie Jenner and Timothée Chalamet can’t keep their hands off each other at the BAFTAs“.
2. The Guardian (theguardian.com)
   The Guardian was the second most visible publisher for the BAFTA-related mobile News Boxes on 16 February. This publisher’s visibility started increasing slightly at 6 am, but a more consistent upward trend began at 9 am, leading to a peak at 12 pm. Another smaller peak occurred at 5 pm, and from then on, its visibility remained at a steady level. In total, The Guardian reached 171 keyword rankings, with the most-ranked keyword being ‘baftas 2025’ at 43 rankings. Fitting that rather general keyword, the publisher’s most visible article focuses on the awards coverage as a whole, with the title: “Baftas 2025: the red carpet, the ceremony, the winners – as it happened“.
3. Sky (sky.com)
   Sky secures third place in the race for visibility for the BAFTAs. This publisher’s visibility shows a notable pattern, with an early peak between 4 and 6 am, after which it dropped significantly. Sky then experiences a drastic surge at 1 pm, where its visibility stands out from the competition, making it the most dominant publisher at that time. After a slight decrease, its visibility rose again later in the day, reaching another peak towards midnight. With 110 total keyword rankings, Sky secured a solid presence, largely driven by the keyword ‘baftas 2025’, which alone accounts for 48 of those rankings. The most visible article is a live coverage piece, with the headline: “BAFTAs 2025 live: Conclave wins best film – as Ralph Fiennes loses out to Adrien Brody for best actor“.
4. The Sun (thesun.co.uk)
   In fourth place, the Sun had the highest single visibility peak in the entire dataset, occurring precisely at 12 am. However, this peak was short-lived, as visibility rapidly declined and even dropped to zero by 4 am. Later, two smaller peaks followed—one at 10 am and another at 4 pm—before visibility increased again from 8 pm onwards. With 100 total rankings, The Sun was among the top publishers covering the BAFTAs. Its most-ranked keyword was ‘pamela anderson’, with 31 rankings, reflecting interest in celebrity coverage beyond the actual nominees. The publisher’s most visible article was focused on Kylie Jenner’s appearance at the event, with the headline: “Kylie Jenner looks sensational in plunging black gown as she holds hands with boyfriend Timothee Chalamet“.
5. Independent (independent.co.uk)
   Last but not least, The Independent followed a slightly different pattern than the competition, with two morning peaks at 9 am and 11 am, after which its visibility remained relatively low for most of the day. However, in the evening, the publisher gained more traction, seeing a notable peak at 7 pm and another increase at 10 pm. With 71 total rankings, The Independent had a lower overall presence compared to other top publishers, but its coverage focused on a trending moment from the BAFTAs rather than general event reporting. The most-ranked keyword was ‘david tennant donald trump’, which generated 12 rankings, likely driven by interest in Tennant’s remarks about the former US president. The most visible article reflected this, with the headline: “David Tennant mocks ‘villain’ Donald Trump at Bafta awards“.

Key insights

Do you want to read more Trisolute News Dashboard analyses? Check out these blog posts:

• An overview of the most ranked entertainment keywords and publishers in Germany, the UK, and the U.S. in 2024
• A deep dive into the 2025 Golden Globe Awards for US publishers
• An analysis on which US news publishers gained the most visibility in mobile News Boxes for keywords related to the Blake Lively and Justin Baldoni controversy (LinkedIn)
• An analysis on the 2025 Grammy Awards for US publishers

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