The Six Nations Championship is one of the most prestigious tournaments in international rugby, bringing together the national teams of France, England, Ireland, Scotland, Wales, and Italy in a battle for European supremacy. The 2025 edition kicked off on January 31, with France beating Wales in a clear 43:0, and will conclude on March 15, with each team playing five matches in a round-robin format. As the competition nears its final weekend, all eyes in France are on Les Bleus, who will face Scotland on March 15 in their last match of the tournament.

In the lead-up to this decisive fixture, we took a news SEO deep dive into how the tournament has been reflected in online visibility. Using Trisolute News Dashboard data, we analyzed the French mobile News Boxes from January 31 to March 13, tracking which keywords and publishers dominated the search landscape during the Six Nations.

First, we identified the 50 most-ranked keywords in relation to the tournament, revealing which teams, players, and matchups drove the most search interest. From there, we determined the five most visible publishers and examined their visibility trends throughout the competition, particularly around key matchdays.

Now, as we approach the final whistle on France’s Six Nations campaign, let’s take a look at how the tournament has played out in the digital field. Allez, on y va!

Top 50 keywords on the Six Nations 2025

This list contains the 50 keywords that generated the most mobile News Box rankings in France from January 31 to March 13 and fit the Six Nations 2025 in terms of content. The keywords are sorted in descending order according to their number of rankings. The ranking values, which are mentioned below the keyword box for some of the keywords, represent the individual News Box rankings in 15-minute intervals for as long as the keyword was active in Google News or Google Trends.

Interesting patterns

• Across the top 50 keywords, a total of 25 709 rankings were recorded. The most-ranked keyword, ‘xv de france’ (4 381 rankings) underscores the dominance of the French national team in search interest. General terms referring to the tournament, such as ‘tournoi des six nations’ (1 238 rankings) and ‘six nations’ (510 rankings), appeared frequently, contributing to a total of 4 120 rankings across eight keywords. The word “rugby” was present in seven keywords, generating 2 917 rankings.
• Among individual athletes, Antoine Dupont led the rankings, with his name appearing in five separate keywords, accumulating 3 688 rankings in total. His standalone surname, ‘dupont’, was the second most-ranked keyword overall, with 1 746 rankings. The player’s injury status also seems to be a key search topic, with keywords like ‘dupont blessure’ (300 rankings) and ‘antoine dupont blessure’ (124 rankings) appearing among the list. Overall, 16 different names appeared in the keyword list, collectively amassing 7 729 rankings, demonstrating a strong focus on individual performances and storylines.
• The 50 most-ranked keywords also indicate a significant interest in specific Six Nations fixtures. In total, 15 keywords referenced particular matchups, accounting for 6 230 rankings. The most searched fixture was ‘france ecosse’ (France vs. Scotland), which accumulated 1,458 rankings, making it the third most ranked keyword overall. Other highly ranked matchups included ‘france pays de galles’ (France vs. Wales) with 750 rankings, ‘france angleterre rugby’ (France vs. England rugby) with 690 rankings, and ‘france italie rugby’ (France vs. Italy rugby) with 594 rankings, highlighting the high search demand for clashes involving the French team. The highest-ranked fixture that doesn’t include France is ‘angleterre italie (England vs. Italy), which accumulated 234 rankings.
• Standalone nation-related keywords are also frequently represented among the list. Keywords like ‘l’italie’ (800 rankings), ‘l’angleterre’ (546 rankings), ‘irlande’ (332 rankings), and others appeared in six keywords, generating 2 526 rankings.
• Beyond teams and players, coaching also played a role in search interest. Fabien Galthié, the French head coach, appeared in two keywords, accumulating 505 rankings, while Fabien Pelous, a legendary former player and now rugby analyst, also featured (‘fabien pelous’, 124 rankings).

After analyzing the 50 most-ranked keywords on the tournament, let’s now have a look at the five most-visible publishers that made it into the French mobile News Boxes, based on those keywords, as well as their courses of visibility throughout the tournament so far.

Top five publishers in France on the Six Nations 2025

Top 5 French publishers on the Six Nations Tournament

1. L’Équipe (l’equipe.fr)
   As the most visible publisher in the analyzed period, L’Équipe secured 16.94% of the total visibility among all publishers ranking for Six Nations-related keywords. With 4,138 total rankings, it was a dominant force in tournament coverage. The most-ranked keyword for L’Équipe was ‘tournoi des six nations’ (372 rankings), emphasizing its broad event-based coverage.
   The publisher experienced multiple peaks in visibility, with the highest on February 13, followed by a major peak on February 23, the day of Italy vs. France, and another on February 26. Smaller peaks followed on March 2 and 4, leading to another significant spike on March 8, coinciding with Ireland vs. France.
   The article that contributed most to L’Équipe’s visibility was “Irlande 27-42 France, Tournoi des 6 nations 2025 : résumé du match (08/03/2025)”, highlighting its focus on match recaps and post-game analysis.
2. Rugbyrama (rugbyrama.fr)
   Ranking second in visibility, Rugbyrama accounted for 14.82% of the total visibility, accumulating 3,721 total rankings. The most-ranked keyword for this publisher was ‘xv de france’ (863 rankings), underscoring its emphasis on France’s national team.
   Rugbyrama saw notable visibility peaks throughout the tournament, with its highest on February 26, on par with L’Équipe. Other visibility spikes were observed on February 8 (England vs. France matchday), February 18, and February 20.
   The most visible article for Rugbyrama was “6 Nations U20 – Impuissant, le XV de France U20 sèchement battu en Angleterre“, showing its strong focus on not just the senior team but also France’s U20 squad.
3. Le Figaro (lefigaro.fr)
   With 11.20% of total visibility and 2,687 total rankings, Le Figaro secured third place among the most visible publishers. Like Rugbyrama, its most-ranked keyword was ‘xv de france’ (566 rankings), confirming the French team’s dominance in search interest.
   Le Figaro’s visibility pattern was distinct, with smaller peaks on February 1 and 9, aligning with key tournament moments such as Scotland vs. Italy, Ireland vs. England, and France vs. Wales. A later visibility surge on February 19 was followed by its highest peak on March 3, shortly after multiple Six Nations fixtures.
   The most visible article was “Les notes des Bleus après France-pays de Galles : Dupont phénoménal, Alldritt vigoureux, les ailiers intenables“, indicating a strong focus on individual player performances and match ratings, particularly those of Antoine Dupont.
4. BFM TV (bfmtv.com)
   With 1,292 total rankings and 5.54% of total visibility, BFM TV ranked fourth among the most visible publishers. Like several other outlets, its most-ranked keyword was ‘xv de france’ (270 rankings), further demonstrating the high search volume for France’s national team.
   Unlike some competitors, BFM TV’s visibility peaked later in the analyzed period, with the highest on March 2, followed by additional peaks on March 4 and March 9. The latter came just one day after Ireland vs. France and aligned with the England vs. Italy fixture.
   The most visible article was “Irlande-France: terrible tuile confirmée pour Antoine Dupont, victime d’une rupture des ligaments croisés“, highlighting how Antoine Dupont’s injury became a major search driver for BFM TV’s coverage.
5. La Dépêche (ladepeche.fr)
   Rounding out the top five, La Dépêche achieved 5.47% visibility with 1,136 total rankings. Once again, the most-ranked keyword was ‘xv de france’ (182 rankings), reinforcing the team’s central role in Six Nations search trends.
   Unlike other publishers, La Dépêche did not experience major visibility spikes on actual matchdays. Instead, it peaked on February 12, with a smaller follow-up peak on February 14, before reaching its highest visibility on March 1. Another minor peak was observed on March 11.
   The most visible article, “Antoine Dupont blessé : “Depuis des années, les Irlandais repoussent les limites de l’acceptable !” Le coup de colère d’un ancien grand nom du rugby“, indicates that its coverage leveraged controversy and opinion pieces to drive visibility, particularly regarding Dupont’s injury and physical play in the tournament.

Key takeaways: What dominated the Six Nations coverage in France?

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