Olympic games – which news publisher wins most of the Google News Boxes in Australia?18. August 2016
More than half of the Olympic Games are already over. Five days are left. The Australian athletes won seven gold medals so far. Three of them at the swimming competitions. They also were successful at rowing, sailing, rugby sevens and shooting. We wanted to know which Australian news publisher has the highest visibility in the Google News Boxes. Therefore, we created a set of keywords around the Olympic Games and analysed the corresponding News Boxes between the 5th August and 16th of August.
Before looking at the data created by the Trisolute News Dashboard, we cast a glance at Google Search results page around the Olympics itself. As the following screenshot shows, Google has developed a special information chart for the Olympic Games. It can be found at the top of the SERP (Search Engine Result Page) and contains information for the corresponding keyword (in this case: rugby sevens). This leads to the assumption that Google News “withholds” some traffic from the news publishers, because the Google News Boxes with the latest articles for Olympic keywords are further down on the SERP, and the users can get their information straight from Google.
The following graph shows the top 10 news publisher concerning visibility in the Google News Boxes Australia during the Olympic games in Rio.
Abc.net.au is the winner of the Google News Boxes about the Olympic games between 05/08/2016 – 16/08/2016 with a visibility of 12,61percent. But smh.com.au is very close behind. Both of them are really strong. With a good distance news.com.au is on the third place with 7,45 percent visibility. Foxsports.com.au, theguardian.com and bbc.co.uk are close together as well and are following at the places behind. An interesting fact is, that bbc.co.uk, nytimes.com, cnn.com, cbssports.com, yahoo.com are all not based in Australia. These big news publishers from the US and the UK are playing also an important role in Australia and get a lot of Google News Boxes there.
Google News Box “rugby sevens”
Rugby is obviously very relevant in Australia. At this year’s Olympics, for the first time, rugby sevens was played. In the men’s competition, Fiji won the gold medal match against Great Britain. But at the womans competition, the Australian team won the gold medal. We took a closer look at the Google News Box for the keyword “Rugby Sevens” at the 10th of August. Foxsports.com.au was almost the whole day on one of the most wanted place of the Google News Box. In the morning abc.net.au kept the second position of the Rugby Sevens, but lost it for the rest of the day to smh.com.au and stocked on the third position. News.com.au, dailytelegraph.com.au and yahoo.com just could get to the third position of the Google News Box for a short time. Smh.com.au could get the first position for a short period of time, but they kept the second position
To sum it up, abc.net.au and smh.com.au are pretty strong at the Google News Boxes for our “Olympic games”-keywordset. News.com.au had also a good amount of Google News Boxes. A lot of non-Australian news publishers could get Google News Boxes. At the day of the Rugby-sevens-quarterfinals, foxsport.com.au stayed almost the whole day at the Google News Box for “rugby sevens” on first position.
Keywordset used for the analysis:
100m athletics rio 2016, 100m final, 100m freestyle swimming rio 2016, 1500m freestyle , 2016 summer olympics opening ceremony, adam peaty, andrew bogut, andy murray, anna meares, athletics, athletics rio 2016, aus vs usa, basketball, boomers, boomers vs dream team, brandon starc, bronte campbell, cam mcevoy, catherine skinner, david mckeon, ella nelson, emily seebohm, emma mckeon , fiji rugby sevens, gymnastics, heptathlon, ioc, iuliia efimova, james magnussen, joseph scooling, justin gatlin, kim brennan, larrissa miller, lauren wells, mack horton, madeline groves, matildas, matildas soccer, medal standings, medal tally olympics 2016, michael phelps, michelle jenneke , mitch larkin, mo farah, morgan Mitchell, olympic games, olympic games 2016, olympic golf, olympics, olympics 2016, olympics athletics, olympics australia, olympics favourites, olympics gymnastics, olympics live, olympics live stream, olympics medal tally, olympics news, olympics on 7, olympics results, olympics rio, olympics rio 2016 , olympics swimming, opening ceremony, patty mills, penny oleksiak, rio, rio 2016, rio 2016 medals, rio medal tally, rio olympics, rio olympics live, rio olympics results, rio olympics schedule, rugby 7s olympics, rugby sevens, rugby sevens rio 2016, ryan lochte, simone biles, steeplechase, summer olympics, sun yang, swimming, swimming rio 2016, team australia olympics, usain bolt 100m final, usain bolt rio, valerie adams, wayde van niekerk