NRC 2024 has shown how great the need for a specialized conference for news SEO is. That’s why we’re going into the next round in 2025 and setting new standards with the News Reach Conference on October 23 and 24, 2025, in Dortmund—bigger, practical, and international!
The event will kick off with an exclusive networking evening where you can get in touch with other industry experts and gain valuable new ideas. The conference day itself offers a mixture of specialist presentations and practical workshops to deepen your knowledge of key SEO strategies for news media.
New this year: NRC 2025 is opening up to an international audience. In addition to German-language slots, there will be sessions with English-speaking speakers for an even greater exchange of knowledge with the world’s leading SEO experts.
Take this opportunity to take your search engine optimization know-how to the next level. Be there when the most important minds in the industry talk about news SEO! We look forward to shaping the future of Google News SEO together with you!
Apply now:
Become a speaker at
NRC 25!
The best conferences thrive on open exchange, inspiring ideas, and practical learning. That’s why we’re looking for you! If you love news SEO, develop innovative approaches, or want to share a special success story, then apply now as a speaker for NRC 2025!
Whether you are an experienced speaker or want to present your knowledge on stage for the first time, we offer the right platform for everyone. Show the community what you’re made of and share your insights, challenges, or strategies!
Our program consists of keynotes, panels, talks, and hands-on workshops, so there is a suitable format for every topic and every level. All you have to do is submit your presentation—and with a bit of luck, you’ll soon be on stage at NRC 2025!
As a speaker, you will, of course, automatically receive access to the pre-event, networking evening, and conference. In addition, a room is available for you at the Hampton by Hilton Dortmund Phoenix See.
To apply as a speaker, please send your proposed topic to speaker@newsreachcon.com and answer the following points:
- Working title of your presentation
- What your presentation will be about
- Preferred format (lecture, discussion round, panel, keynote)
- What your ideal audience would be like
- What your audience will take away from your presentation
- Your profession and employer
- Your place of residence (+ info on whether you need a visa to travel to the NRC)
Application deadline is April 30, 2025.
Program

Thursday, October 23, 2025
Networking evening: Cocktails & Conversations at the Castle
Dortmund is not only famous for its soccer; networking is also a tradition here! That’s why we’re kicking off NRC 2025 with a relaxed evening at Hörder Burg (castle Hörde). You can look forward to delicious snacks, good conversation, and perhaps the best news SEO insider information of the year.
Our tip: After an initial exchange in the castle, it’s worth taking a night stroll around the Phoenixsee—the perfect opportunity to have in-depth conversations and enjoy the illuminated skyline.
The event starts at 20:00 here: Hörder Burgplatz 1, 44263 Dortmund. The conference day will also take place there on Friday.
Friday, October 24, 2025
NRC 2025 stands for knowledge transfer on the highest level. Exciting presentations, practical workshops, and in-depth panels on the latest developments in news SEO await you in a varied program. Special this year: international speakers and bilingual sessions!
From Google News to AI-supported SEO to monetization, NRC 2025 provides you with the latest trends, strategies, and best practices for successful news SEO.

Tickets
All inclusive
Networking evening
and conference participation
- Admission to the networking evening before the conference
- 1-day access to the News Reach Con
- Food & drinks
STANDARD 545 €
Universe Pioneer 375 €
Increase to € 430 from March 1
Networking only
Only the networking evening
on October 23, 2025
- Admission to the networking evening before the conference
- Food & drinks
STANDARD 105 €
Universe Pioneer 75 €
Increase to € 85 from March 1
Conference only
Only conference participation
on October 24, 2025
- 1-day access to the News Reach Con
- Food & drinks
- Discounted student ticket available for 245 €
STANDARD 495 €
Universe Pioneer 325 €
Increase to € 380 from March 1
Q&A
The second News Reach Con will take place from October 23, 2025, to October 24, 2025, in Dortmund. On Thursday the networking evening starts at 8 p.m. and on Friday the conference day starts at 9 a.m. Make sure to invite all of your colleagues and friends so that we can offer the format again in 2026!
The conference will take place at the Sparkassenakademie Nordrhein-Westfalen at Hörder Burgplatz 1, 44263 Dortmund. Find more information on the location here.
The conference venue is easy to reach by all means of transportation. You can take the train directly to Dortmund-Hörde station (Bahnhof Dortmund-Hörde) or take the U41 line (underground) at Dortmund main station (Hauptbahnhof Dortmund) in the direction of Hörde/Clarenburg and get off at Hörde. Additionally, buses and night buses run regularly day and night from all directions to Dortmund-Hörde station. Then it is about 500 meters on foot, either through the city center of Dortmund Hörde or in an easterly direction to the REWE supermarket and then left down the street until you see Hörder Burg (castle Hörde) on the right-hand side.
Of course, it is also possible to arrive by plane. Düsseldorf Airport (DUS) is a little further away. From there, you only need just under an hour by train to Dortmund-Hörde. Or you can fly directly to Dortmund (DTM). There you have the option of taking a cab or a shuttle (BusAirpo) to Holzwickede station or to Dortmund main station to continue to Dortmund-Hörde by regional train or subway. The public transport fares do not apply to the shuttle bus. You can also take bus 490 (direction Aplerbeck) to Dortmund Aplerbeck and then bus 440 (direction Germania S-Bahnhof) to Hörde Bahnhof and walk to the location.
No. Anyone that’s interested in news SEO is welcome to take part in the News Reach Con. However, tickets are only available while stocks last. So secure your participation now!
With our early bird discount (available until April 30, 2025) you can get your ticket at a discounted price. We also offer a discounted student ticket for €189 for the conference-day.
Please contact us if you would like to become a sponsor. We look forward to receiving your inquiry at service@newsreachcon.com.
It’s all about being there! We value the familiar setting of our events and are therefore not offering any recordings this year. However, you can find special insights and regular news SEO on our blog. However, photos will be taken at the event. These will be used for public relations (including in social media) and will also serve as permanent documentation of the News Reach Conference (offline and online) and can therefore also be accessed outside Europe.
No. It’s best to come as you feel comfortable. Experience has shown that at similar conferences you can see everything from t-shirts/hoodies/jeans to shirts/jackets/blazers, depending on individual preference.
The Sparkassenakademie is wheelchair accessible. Unfortunately, there are currently no orientation aids for blind or hearing-impaired people in the building.
As a small conference, we certainly can’t do justice to everyone. However, we will do our best, so please contact us at service@newsreachcon.com or get in touch with our team on site. We will surely find a solution!
Further questions? If you have a burning question, feedback for us or need our help, simply contact us via service@newsreachcon.com or +49 231 584499731, if it’s very urgent.
The location: Historic exclusivity with a view of Phoenix-See

In the 12th century, a castle was built in the then independent town of Hörde. In the Middle Ages, it was only surrounded by a small river, but after the creation of Phoenix-See, it captivated visitors not only with its chivalrous appearance but also with its unique view. Freshly renovated and impossible to miss, it has been showing its best side since 2017 and is no longer home to nobles, but to the Tagungszentrum der Sparkassenakademie NRW uand this summer to us! With its old charm and modern facilities in what is probably Dortmund’s most beautiful location, it offers the perfect space for innovative get-togethers against the most elegant backdrop.
The address of the Sparkassenakademie Nordrhein-Westfahlen is:
Hörder Burgplatz 1, 44263 Dortmund.
You can find detailed travel instructions for car and train on the Sparkassenakademie website.
The Hampton by Hilton Dortmund Phoenix See (Faßstraße 3, 44263 Dortmund) is located right next to the Sparkassenakademie NRW. A limited number of conference rooms are available there. All you have to do is enter “News Reach Con 2025” as the subject of your booking request by calling +49 231 9479 900 or sending an email to reservation@hamptndortmund.de.
Overnight guests at the Hamptons by Hilton can use the hotel parking lots, which are located directly next to the conference venue. Day guests and guests from other accommodations can use the parking garage at Phoenix-See (Phoenixseestraße 3, 44263 Dortmund). There is a terminal in the reception area of the Sparkassenakademie where you can discount your parking ticket. This means you can park for just €6 a day.
News Reach Conference 2025
Successfully navigating the Google universe
October 23-24, 2025 · Dortmund