September 12 and 13, 2024 · Dortmund
News Reach Con 2024: A resounding success!
A successful start
to the first
News Reach Con
The first News Reach Con took place in Dortmund in 2024 and was a true highlight for everyone involved in digital reach and online journalism. The conference brought together professionals from SEO, media, and marketing, delivering plenty of exciting insights.
The speakers focused on SEO, audience engagement, and news optimization. Topics included how publishers can increase their visibility in Google News & Discover, which strategies truly work, and why sustainable online marketing is becoming more important than ever.
With inspiring talks, valuable exchanges, and many new connections, the first News Reach Con was a huge success. The large number of participants and the enthusiastic feedback show that the industry has been waiting for exactly this kind of event!
Get your ticket now!
Be there when SEO enthusiasts and audience experts meet in Dortmund on October 23 and 24, 2025!
Speakers 2024
Gero Wenderholm
Sustainability as an online marketing strategy
The internet offers easy access to the global market for many companies. The fierce competition for digital attention means that we as online marketers are constantly using new channels with ever more sophisticated methods. The losers here are not only the environment but also overburdened employees and, last but not least, potential customers who have to deal with fully automated harassment systems on a daily basis.
The internet offers easy access to the global market for many companies. The fierce competition for digital attention means that we as online marketers are constantly using new channels with ever more sophisticated methods. The losers here are not only the environment but also overburdened employees and, last but not least, potential customers who have to deal with fully automated harassment systems on a daily basis.
Gero would like to showcase a different approach to marketing, one that moves back towards the romantic idea of advertising and focuses on building long-term customer relationships.
As a freelancer, Gero Wenderholm supports global companies in search engine marketing and the development of sustainable online strategies. The former Tchibo Head of Search regularly shares his extensive expertise from 20 years of business consulting at conferences and in individual workshops. In 2013, the computer science graduate (specializing in artificial intelligence) was elected to the BVDW Expert Council. Gero’s particular expertise lies in orchestrating the interaction of the various online marketing channels to achieve greater success with significantly fewer resources.
Isabell Börner (get:traction)
Authority analysis—your door opener for more reach in Google News & Discover
Every publisher has an idea of what they would like to be found for and where they see the focus of their reporting. Recently, concepts such as topic authority or E-E-A-T have become increasingly important in our everyday editorial work. But how can we turn our ideas of relevant topics and authorities into reality?
Every publisher has an idea of what they would like to be found for and where they see the focus of their reporting. Recently, concepts such as topic authority or E-E-A-T have become increasingly important in our everyday editorial work. But how can we turn our ideas of relevant topics and authorities into reality?
To answer this question, you will learn from Isabell how they at [get:traction] perform an authority analysis that serves as a door opener for more performance in Google News and Discover. They follow the premise: Know your authorities, learn from them, and readjust to achieve your goal.
Isabell Börner is an SEO & Publisher Consultant at [get:traction] with a Master’s degree in Information Science. She advises on SEO and supports publishers on their way to more traction in all organic Google channels. She identifies potential, develops strategies and supports (SEO) editorial teams. In line with this, she leads the customer-oriented development of dashboards in Google Looker Studio, turning Google Search Console data into concise operational views.
Amir Addin (T-Online)
Good images, bad images: Sex sells? Not always! Problems with displaying in Google News and their influence on rankings
Google News is a central element in the area of external traffic for every news publisher. Not only as a source of traffic but especially as a ramp for News Boxes and Discover. In addition to various factors for ranking in Google News, such as the meta title, images are a key ranking factor in cluster boxes. And Google keeps a critical eye on these.
Google News is a central element in the area of external traffic for every news publisher. Not only as a source of traffic but especially as a ramp for News Boxes and Discover. In addition to various factors for ranking in Google News, such as the meta title, images are a key ranking factor in cluster boxes. And Google keeps a critical eye on these.
“Sex sells”? Certainly applies to users. With Google News, however, the rating of spicy content can have far-reaching consequences.
Amir Addin is lead in the SEO team of T-Online, the news portal of Ströer News Publishing GmbH. His tasks include editorial SEO, web analysis, and the development and implementation of SEO strategies. His special focus is on optimization for Google Discover and Google News. For several years, he has made it his goal to get to the bottom of the “black box” Discover.
Anna Knaup (Trisolute Software)
How to Evergreentopics: From topic identification to implementation and monitoring, including workflows and tool tips
Evergreen content is often perceived as annoying by editorial teams and is therefore underestimated. This is because evergreen topics have so much (untapped) potential and can boost traffic, clicks, and other metrics. However, the sustainable generation of traffic and engagement through evergreen content requires a well-thought-out strategy.
Evergreen content is often perceived as annoying by editorial teams and is therefore underestimated. This is because evergreen topics have so much (untapped) potential and can boost traffic, clicks, and other metrics. However, the sustainable generation of traffic and engagement through evergreen content requires a well-thought-out strategy.
In her presentation, Anna would like to present a master plan: She will show the path from researching large evergreen topics to implementation and monitoring. She will discuss possible workflows and tools that can support the creation and monitoring of individual evergreen articles.
Anna Knaup is a News SEO Strategist at Trisolute Software GmbH and supports publishers in strategy development, data analysis and search engine optimization. She also works as a lecturer and co-head of the “Digital” focus of the teaching editorial department at the Institute for Journalism Studies at the Technical University of Dortmund. She has dealt with search engine optimization both practically as an editor and SEO manager and academically in her bachelor’s and master’s thesis.
Judith Lungstraß (ZEIT Online)
From A/B to SEO: Split testing in search engine optimization
Split testing, or A/B testing, has long been an effective means of conversion optimization. However, search engine optimization can also benefit from a test-driven corporate culture.
Split testing, or A/B testing, has long been an effective means of conversion optimization. However, search engine optimization can also benefit from a test-driven corporate culture.
In this presentation, you will learn about the specifics of conducting SEO split tests and how best to set up the necessary processes and structures. Judith will then give you an insight into selected SEO split tests that will help ZEIT Online gain a clearer view of its own processes and measures.
As Senior SEO Manager at ZEIT Online in Hamburg, Judith Lungstraß is responsible for technical SEO, web analytics, and the SEO data infrastructure, among other things. She previously learned the ins and outs of news and publisher SEO at the Frankfurter Allgemeine Zeitung, where she was responsible for search engine optimization for several years.
Kjeld Stein (TAG24)
What the Data—Your entry into data analysis for news publishers
You have had little to do with data analysis so far and have always been interested in preparing your data better? Do you have the feeling that large analyses with more than 1000 rows are difficult for you to analyze? Then this presentation is just right for you!
You have had little to do with data analysis so far and have always been interested in preparing your data better? Do you have the feeling that large analyses with more than 1000 rows are difficult for you to analyze? Then this presentation is just right for you!
Imagine you could enter the world of data analysis easily and comprehensibly with the right tools. No more fear of huge amounts of data and complex programs! I want to show you what data analysis with the help of artificial intelligence looks like today and what possibilities it offers you in your work.
This presentation will provide you with practical approaches and KPIs that you can use in your daily work. You will see how easy it can be to integrate more data analysis into your everyday life and gain valuable new insights.
This presentation is not about technical details such as database formatting. It will show you how to understand, visualize, and use large amounts of data.
Join me and discover how data analysis can help you to be even more successful.
Kjeld Stein has been supporting TAG24 in the area of news SEO and data analysis for over 6 years. They quickly realized that news SEO and the associated data analysis are closely linked and that measuring success is not possible without the right data. Therefore, they worked on building a comprehensive database that gives us insights into many KPIs and enables the targeted linking of values.
SHis background is in front-end programming and UI design, which led to an involvement with web programming and SEO. After working in a local newsroom in his hometown, a trip to TU Dresden, training as a media designer, working as a front-end developer, and then working in an online marketing agency, he joined TAG24 in 2018. For some time now, they have been increasingly working with large-scale analyses in the newsroom to develop a better understanding of their data and articles.
Sabine Langmann (tagesschau.de)
Screaming Frog in der Cloud: Analyze large data sets meaningfully
The hurdle for having your own testing and monitoring setup in the cloud is often high. However, it is worthwhile for SEOs in particular and is rewarded with time savings and a better overview.
The hurdle for having your own testing and monitoring setup in the cloud is often high. However, it is worthwhile for SEOs in particular and is rewarded with time savings and a better overview.
In Sabine’s presentation, you will learn how to lift the popular SEO tool Screaming Frog into the cloud and thus run your crawl analysis much faster. She will also use practical examples from ARD’s day-to-day work to demonstrate approaches to analyzing large volumes of data in the cloud.
Sabine Langmann is a freelance SEO consultant with a focus on technical audits and SEO strategy. She is the contact person for tagesschau.de in all matters relating to search engines. Sabine has been in the industry for many years and loves to give new impulses to other people in addition to her work – whether as a speaker, mentor or lecturer.
Kathrin Duphorn & Lukas Butscher (Innovations- und Digitalagentur ida)
Best practice—SEO for major events: Olympics? Elections? European soccer championships? Simply win!
Regardless of whether you call them mega or major events, one thing remains the same: There is hardly a publisher who does not report on them.
Regardless of whether you call them mega or major events, one thing remains the same: There is hardly a publisher who does not report on them.
Using concrete examples from several publishers, the two show you why meticulous preparation is the key to success. They will give you an insight into how they support editorial teams before, during, and after the European Football Championship, the Olympics, or elections and what is special about this planning. Let’s talk together about setting up topic pages, filling newsboxes, optimizing for Discover and trend inputs, and be prepared for the next mega event.
Kathrin Duphorn and Lukas Butscher are SEO experts at the Innovations- und Digitalagentur ida. Here they support both public and private publishers. In addition to SEO consulting for news, they also help editorial teams distribute their content via YouTube or TikTok. And while Kathrin loves to travel, Lukas prefers to talk about Schalke 04, but they have one passion in common: preparing editorial teams for major events and giving them the SEO knowledge they need to be visible in everyday news. Simply real SEO fans, the two of them.
Jens Fauldrath (get:traction)
Best Practices keyword pages: Setup & Optimization
Tag pages are the backbone of the information architecture of publishing offers. With keyword pages, the provider signals which topics it stands for. But often unintentionally, the topics they do not stand for. Especially when keyword pages are no longer filled or are incorrect.
Tag pages are the backbone of the information architecture of publishing offers. With keyword pages, the provider signals which topics it stands for. But often unintentionally, the topics they do not stand for. Especially when keyword pages are no longer filled or are incorrect.
In his presentation, Jens will show how to move from a grown chaos to highly efficient keyword pages, from the structure and selection to the evaluation of existing keyword pages.
Jens Fauldrath is the founder and managing director of get:traction GmbH.
He supports his clients in the development, implementation, and realization of
their SEO strategy. His focus is on publisher SEO and increasing reach in
Google News & Google Discover. Jens is also Chairman of the BVDW Search
Focus Group and a member of the SMX Advisory Board.
Christopher Wagner (RP Online)
From old to gold: Strategies and techniques to make your local event stand out in Search, News and Discover
The presentation will deal with how a news publisher in online marketing, specializing in SEO, optimizes a local event for the Google platforms News, Discover, and Organic.
The presentation will deal with how a news publisher in online marketing, specializing in SEO, optimizes a local event for the Google platforms News, Discover, and Organic.
We will discuss the preliminary work required to find successful articles from previous years and how natural language processing techniques were used for this, how the article analysis influenced the current editorial and optimization plan, what preliminary and follow-up editorial work was necessary, and how low-hanging fruits from previous years could be reactivated. In addition, topics such as keyword analysis, ranking analysis, question analysis, and technical evaluation (presence of questions within articles using GPT models) will be used, and the networked tool landscape will also be shown. Internal linking (horizontal and vertical) will be discussed, as well as linking from articles on the topic that have strong external links (PageRank dispersion within the page).
Christopher Wagner is Head of SEO at RP Digital GmbH—the central digital unit of the Rheinische Post Mediengruppe. The portals managed by RPD include Rheinische Post, General-Anzeiger Bonn, Trierischer Volksfreund, and Saarbrücker Zeitung. Christopher was an independent SEO consultant for many years and took on the role of Head of SEO at DuMont in 2021. Among other things, he was responsible for the successful relaunch of EXPRESS. Chris is known for his presentations at Campixx and SEO-Day.
Tristan Filges (Business Insider)
More traffic through more output: AI translations at Business Insider as a game changer
In the world of online journalism, every minute counts. At Business Insider Germany, we rely on artificial intelligence to boost our editorial output.
In the world of online journalism, every minute counts. At Business Insider Germany, we rely on artificial intelligence to boost our editorial output.
In this presentation, you will learn how we have been able to work more efficiently and increase our reach via Google by using AI translations and other applications.
Tristan Filges is Head of Service—Audience Development at Business Insider Germany, and in this role, he also manages the day-to-day operations of the brand. He is passionate about technological innovations that help the editorial team to work more efficiently. His focus here is on using AI solutions in the editorial department.
Vivienne Goizet (BILD)
Insights zu Google Discover: Das haben wir bei BILD getestet
Google Discover is a black box. We don’t know how it works. So, as Steven Plöger summed up in his book on Discover, all we can do is test, test, test.
Google Discover is a black box. We don’t know how it works. So, as Steven Plöger summed up in his book on Discover, all we can do is test, test, test.
This presentation will give you inspiration on what you can test. And results on what has an influence on Discover and, above all, what has NO influence on success at Discover.
Vivienne Goizet started in journalism back in her school days as a freelancer for a local print daily newspaper. During her studies, she came into contact with SEO as a working student, and after a period as a digital nomad for SEO and text, she can now combine her two passions in Publisher SEO. She is responsible for the editorial SEO strategy at BILD and focuses heavily on optimization for Google Discover.
Anna Lenja Hartfiel (Rumble)
Keep calm and SEO on: How to stay on top of things when your work is being torpedoed
In-house SEOs know the pain: SEO tickets are left lying around and not implemented by developers, management finds important SEO tools too expensive, the product team forgets to involve the SEO team in the relaunch, and editorial teams don’t understand why they should also be involved in SEO. Fortunately, what sounds bleak doesn’t have to stay that way!
In-house SEOs know the pain: SEO tickets are left lying around and not implemented by developers, management finds important SEO tools too expensive, the product team forgets to involve the SEO team in the relaunch, and editorial teams don’t understand why they should also be involved in SEO. Fortunately, what sounds bleak doesn’t have to stay that way!
In this talk, Anna talks about challenges that in-house SEOs often face and shares strategies for getting all relevant stakeholders on board and successfully establishing SEO in the company.
Anna Lenja Hartfiel is Team Lead SEO at rumble GmbH & Co. KG—a joint subsidiary of the publishing houses Lensing Media, Medienhaus Bauer, rubens and temmingmedia. The trained editor worked as a journalist for almost ten years—most recently as Head of Digital Content at UNICUM. She first became involved with SEO in 2008, in the gray SEO Stone Age, when she produced content for an SEO agency. As SEO manager at rumble, she has been combining SEO and journalism since 2021, has built up the SEO department there, and, together with her team, manages the 12 daily newspaper portals of the four publishers
Impressions
Get your ticket now!
Be there when SEO enthusiasts and audience experts meet in Dortmund on October 23 and 24, 2025!
News Reach Conference 2025
Successful in the Google universe!
October 23 – 24, 2025 · Dortmund