The UK’s 2025 news visibility in Google Search was shaped by a strong mix of domestic political coverage, major international conflicts, and highly recurrent service-oriented topics, and those patterns became especially clear when looking across Google’s news categories. This year in review looks back at how news about the United Kingdom surfaced in Google Search, based on visibility data from the Trisolute News Dashboard.

The analysis covers the period from January 1, 2025, to November 30, 2025, and combines visibility signals across mobile and desktop devices. All ranking types were included, including News Box headline, News Box text, News Box carousel, Video Box, Publisher carousel, Other carousel, Web Story, Featured Snippet, Visual Digest, and organic rankings.

For this overview, the focus is on the following Google news categories in the UK: Top Stories, Headlines, United Kingdom, World, Business, Technology, Entertainment, Sports, Science, and Health. Each category section highlights the top three publishers by visibility score and shows how many rankings they generated and across how many keywords. It also summarizes the 25 most ranked keywords in that category and assesses the role of AI Overviews based on total SERPs per keyword, how often AI Overviews appeared, and what share of SERPs they represented.

As with all News Dashboard analyses, rankings reflect how prominently Google surfaced topics and publishers. They do not directly measure audience interest, even though search behavior can influence visibility, and they are shaped by additional factors such as Google’s interpretation of relevance, freshness, and context. These patterns help publishers benchmark performance by category, understand where visibility concentrates by topic, and identify SERP environments where certain formats, including AI Overviews, are becoming more influential.

Note: since this article breaks down each major news category in detail, the Table of Contents below can help you jump straight to the sections most relevant to you.

Table of Contents

• Top Stories
• Headlines
• United Kingdom
• World
• Business
• Technology
• Entertainment
• Sports
• Science
• Health
• Overall findings and outlook for 2026

Category: Top Stories

The Top Stories category highlights the most prominent breaking and high-impact news topics surfaced by Google across the UK. It reflects which issues dominated immediate visibility through News Box placements and fast-moving SERP features.

Top 3 Publishers

Visibility in the Top Stories category was closely shared between the UK’s major national news organisations. The Guardian ranked first with a visibility score of 13.97%, supported by 341,840 rankings across 3,855 keywords. BBC followed in second place, reaching a visibility score of 12.44% and generating 330,453 rankings from 4,118 keywords. Sky placed third with a visibility score of 11.01%, backed by 306,348 rankings across 3,728 keywords. Overall, the top three were tightly grouped, reflecting strong competition among the UK’s leading news brands for the most prominent Google News placements.

Top 25 Keywords

1. trump (142,851)
2. uk (75,485)
3. starmer (71,946)
4. gaza (61,709)
5. israel (56,579)
6. labour (26,896)
7. trump putin (26,465)
8. reeves (23,460)
9. trump ukraine (23,248)
10. rachel reeves (22,563)
11. police (20,276)
12. hamas (19,067)
13. china (18,689)
14. trump tariffs (17,123)
15. welfare (15,905)
16. asylum (15,574)
17. keir starmer (15,271)
18. gaza israel (14,917)
19. iran (13,704)
20. russia (12,444)
21. reform (12,407)
22. gaza ceasefire (12,296)
23. ceasefire (12,291)
24. ukraine (11,922)
25. budget (11,698)

The Top Stories category was strongly shaped by international politics and geopolitical conflict. Keywords related to “trump” clearly dominated the rankings, including combinations such as “trump putin”, “trump ukraine”, and “trump tariffs”. Alongside this, ongoing conflict coverage was highly visible through terms like “gaza”, “israel”, “hamas”, “iran”, “russia”, and “ceasefire”.

At the same time, UK domestic politics played a significant role. Keywords such as “starmer”, “keir starmer”, “labour”, “rachel reeves”, “reeves”, “welfare”, “asylum”, and “budget” indicate strong visibility around government policy and opposition figures. Overall, the category combined global conflict reporting with a clear focus on UK political leadership and policy debates.

Across 2025, Top Stories generated 3,345,929 total rankings, with 1,106,128 rankings appearing in News Box formats. This corresponds to a News Box share of 33.06%.

AI Overviews

AI Overviews played only a marginal role in Top Stories. Out of 46,989 tracked SERPs, just 1,673 contained an AIO, resulting in an overall share of 3.56%. This places Top Stories among the categories with the lowest AIO penetration.

Where AIOs did appear, they clustered around abstract, descriptive, or explanatory terms. Keywords such as “sectarian”, “european”, “data”, and “public” showed AIO shares well above 90%, indicating that Google interpreted these queries as requiring contextual background rather than real-time reporting. Similarly, topic-based phrases like “digital plan”, “fossil fuels”, and “arctic” also triggered AIOs relatively frequently.

In contrast, event-driven or crime-related keywords such as “man”, “guilty”, or “race” showed significantly lower AIO shares. Overall, the pattern suggests that in Top Stories, AIOs were primarily reserved for contextual or thematic explanations rather than breaking or developing news.

Category: Headlines

Headlines captures the recurring news topics that shaped daily visibility in Google Search throughout the year. The category reflects sustained editorial presence beyond single breaking moments, with a strong mix of domestic and international themes.

Top 3 Publishers

In Headlines, the same three publishers as in Top Stories dominated visibility but with higher overall volumes. The Guardian again led the category with a visibility score of 13.20%, driven by 1,214,841 rankings across 8,842 keywords. BBC followed closely with a visibility score of 11.44%, supported by 1,166,388 rankings from 9,870 keywords, resulting in the broadest keyword coverage among the top three. Sky ranked third with a visibility score of 9.68%, generating 991,023 rankings across 8,137 keywords. The category showed a clear concentration of visibility among these established national outlets.

Top 25 Keywords

1. trump (500,955)
2. uk (253,091)
3. gaza (225,752)
4. starmer (206,768)
5. israel (156,673)
6. labour (98,906)
7. rachel reeves (83,949)
8. reeves (82,591)
9. china (82,553)
10. police (79,093)
11. trump tariffs (66,360)
12. trump ukraine (66,250)
13. eu (64,791)
14. trump putin (61,185)
15. hamas (59,629)
16. russia (58,414)
17. keir starmer (55,896)
18. reform (55,093)
19. tax (49,902)
20. iran (49,569)
21. london (48,152)
22. putin (44,964)
23. elon musk (43,406)
24. france (41,530)
25. farage (41,370)

Headlines showed a strong concentration on recurring political and geopolitical themes. “trump” was by far the most visible keyword, followed by a mix of UK-focused and international terms such as “uk”, “starmer”, “labour”, and “rachel reeves”. Conflict-related keywords including “gaza”, “israel”, “hamas”, “russia”, and “iran” remained highly prominent.

In addition, institutional and political context was reinforced through keywords like “eu”, “tax”, “reform”, and figures such as “farage” and “elon musk”. City-level references such as “london” also appeared among the top terms, anchoring global stories within a domestic context.

The Headlines category reached 12,989,562 total rankings, of which 4,072,641 were News Box rankings, resulting in a News Box share of 31.35%.

AI Overviews

In Headlines, AI Overviews were noticeably more present than in Top Stories. From 89,556 SERPs, 12,855 included an AIO, corresponding to an AIO share of 14.13%.

AIOs appeared most frequently for institutional, legal, and rights-based topics. Keywords such as “law”, “rights”, “data”, and “will” showed AIO shares above 75%, while “climate” and “cold” also triggered AIOs at comparatively high rates. These terms suggest a strong explanatory component rather than purely headline-driven news intent.

More concrete or actor-focused keywords, including “man”, “girl”, “tory”, and “party”, showed lower AIO penetration. This reinforces the pattern that even within Headlines, AIOs are more likely to surface when Google interprets a query as requiring background information or definition rather than immediate news context.

Category: United Kingdom (National news)

The United Kingdom category focuses on nationally anchored news, covering domestic politics, crime, public services, and local developments. It shows how UK-specific topics were prioritized by Google across the SERPs.

Top 3 Publishers

National news visibility in the United Kingdom category was led by BBC. With a visibility score of 11.22%, the broadcaster generated 983,396 rankings across 8,828 keywords, securing first place in domestic coverage. The Guardian ranked second with a visibility score of 9.56%, supported by 719,518 rankings from 6,138 keywords. Sky followed in third place with a visibility score of 8.94%, backed by 792,549 rankings across 6,354 keywords. The results highlight a strong presence of public-service and major commercial publishers in UK-focused news.

Top 25 Keywords

1. uk (332,061)
2. starmer (210,480)
3. police (141,192)
4. murder (119,581)
5. labour (105,639)
6. crash (100,416)
7. rachel reeves (99,748)
8. trump (98,342)
9. reeves (93,148)
10. london (81,291)
11. reform (73,373)
12. snow (62,612)
13. fire (61,851)
14. tax (59,470)
15. palestine action (57,012)
16. birmingham (56,554)
17. farage (52,423)
18. keir starmer (50,757)
19. weather (50,689)
20. jailed (50,129)
21. nigel farage (50,029)
22. eu (48,068)
23. uk weather (46,018)
24. arrested (42,386)
25. budget (41,931)

The United Kingdom category was clearly dominated by domestic political, social, and crime-related topics. Keywords such as “uk”, “starmer”, “labour”, “rachel reeves”, “reeves”, and “budget” highlight the strong focus on national politics and fiscal policy.

Public safety and local reporting were also highly visible. Terms like “police”, “murder”, “crash”, “fire”, “jailed”, and “arrested” indicate sustained coverage of crime and emergency-related events. Weather-related keywords such as “snow”, “weather”, and “uk weather” further reflect the category’s service-oriented nature.

Overall, the category combined political leadership coverage with local incidents and practical information. In total, it generated 11,571,662 rankings, including 3,187,856 News Box rankings, corresponding to a News Box share of 27.55%.

AI Overviews

In the United Kingdom category, AI Overviews appeared in 22,855 of 103,379 SERPs, giving an AIO share of 21.11%. This marks a clear increase compared to Top Stories and Headlines.

High AIO shares were strongly concentrated around legal, rights-based, and family-related topics. Keywords such as “human rights”, “law daughter”, “law”, “will”, and “parents” exceeded 80% AIO penetration, indicating a strong explanatory framing. Data-driven terms like “data” also showed consistently high AIO shares.

By contrast, politically or socially anchored keywords such as “tax”, “man”, and “britain” triggered AIOs far less frequently. Overall, the category shows that AIOs in UK national news are most prominent where interpretation, legal context, or societal explanation is required.

Category: World

World brings together international news stories that gained visibility in UK search results. The category reflects how global conflicts, geopolitical actors, and international developments were surfaced for a UK audience.

Top 3 Publishers

In the World category, international coverage was clearly dominated by The Guardian. The publisher ranked first with a visibility score of 12.79%, generating 1,158,360 rankings across 6,304 keywords. BBC followed in second position with a visibility score of 9.50%, supported by 896,261 rankings from 6,746 keywords. Sky placed third with a visibility score of 7.68%, backed by 651,261 rankings across 5,213 keywords. Together, the top three accounted for a substantial share of international news visibility in the UK.

Top 25 Keywords

1. trump (668,980)
2. gaza (405,810)
3. israel (258,319)
4. russia (157,016)
5. china (115,623)
6. putin (94,479)
7. hamas (92,967)
8. iran (91,710)
9. trump putin (87,344)
10. trump ukraine (84,883)
11. ukraine (75,645)
12. trump tariffs (73,711)
13. ukraine russia (73,706)
14. eu (66,709)
15. france (65,162)
16. gaza israel (61,498)
17. russian (59,711)
18. israel gaza (58,439)
19. pope (54,835)
20. europe (54,301)
21. germany (44,456)
22. spain (43,460)
23. sudan (43,278)
24. donald trump (43,195)
25. trump gaza (43,101)

International coverage in the World category was heavily shaped by global conflict and power politics. “trump” once again led by a wide margin, followed by conflict-related terms such as “gaza”, “israel”, “russia”, “ukraine”, “hamas”, and “iran”. Several keyword combinations, including “trump putin”, “trump ukraine”, and “ukraine russia”, underline the continued dominance of geopolitical tensions.

Geographic and institutional references such as “china”, “eu”, “europe”, “france”, “germany”, and “spain” added regional breadth to the category. Religious and humanitarian topics appeared through keywords like “pope” and “sudan”, further diversifying the international focus.

The World category accumulated 12,511,631 total rankings, with 3,846,581 News Box rankings, resulting in a News Box share of 30.74%.

AI Overviews

AI Overviews were present in 11,795 of 69,077 World SERPs, resulting in an AIO share of 17.08%.

The strongest AIO presence appeared around abstract concepts, societal framing, and analytical terms. Keywords such as “intelligence”, “life woman”, “woman life”, “family”, and “antarctica” exceeded 80% AIO coverage. Climate-related topics also showed comparatively high AIO shares, reinforcing the explanatory nature of environmental coverage.

Geographic and nationality-based terms such as “europe”, “french”, “dutch”, and “spain hotspot” showed mixed AIO penetration, while more event-driven terms like “talks” and “suspect” remained below average. Overall, AIOs in World news followed the familiar pattern of favouring interpretive and contextual queries over breaking geopolitical developments.

Category: Business

The Business category highlights economic, financial, and corporate topics visible in Google News throughout the year. It combines domestic economic policy with global market dynamics, technology-driven growth narratives, and major corporate players.

Top 3 Publishers

Business visibility was led by The Guardian, which achieved a visibility score of 6.44% and generated 714,702 rankings across 4,526 keywords. BBC ranked second with a visibility score of 4.97%, supported by 719,774 rankings from 5,060 keywords, giving it the widest keyword coverage in this category. Sky followed in third place with a visibility score of 3.35%, backed by 419,774 rankings across 2,770 keywords. The category showed a gradual drop-off in visibility from first to third place, with all three publishers maintaining a strong presence.

Top 25 Keywords

1. uk (435,547)
2. trump (260,013)
3. tax (109,778)
4. inflation (99,150)
5. bitcoin (95,859)
6. china (95,613)
7. elon musk (92,712)
8. ai (101,833)
9. rachel reeves (85,913)
10. reeves (74,940)
11. jaguar land rover (74,417)
12. london (71,305)
13. nvidia (70,516)
14. bank of england (67,189)
15. xrp (67,731)
16. energy (66,870)
17. thames water (65,668)
18. pension (63,903)
19. budget (57,646)
20. premium bonds (56,306)
21. tariffs (53,800)
22. meta (53,961)
23. tesla (52,373)
24. nvidia stock (52,273)
25. stocks (52,692)

Business keywords reflected a mix of national economic policy, global markets, and technology-driven finance topics. UK-focused terms such as “uk”, “tax”, “budget”, “pension”, and “bank of england” were highly visible, pointing to sustained attention on domestic economic conditions.

At the same time, global and tech-driven financial topics featured prominently. Keywords like “bitcoin”, “xrp”, “stocks”, “nvidia”, “nvidia stock”, “tesla”, and “meta” highlight the role of digital assets and major technology companies. Political influence on markets was visible through terms such as “trump”, “tariffs”, and references to China.

In total, the Business category generated 18,618,277 rankings, including 5,280,714 News Box rankings, giving it a News Box share of 28.36%.

AI Overviews

In the Business category, AI Overviews appeared in 11,795 of 193,525 SERPs, corresponding to an AIO share of 17.08%.

AIO usage was particularly high for demographic, temporal, and organisational keywords. Terms such as “gen z”, “gen z years”, “september”, “staff”, and “july” exceeded 85% AIO coverage, suggesting that Google treated these queries as explanatory or background-oriented rather than news-driven.

By contrast, high-volume economic keywords like “tax” and “energy” showed comparatively low AIO penetration, despite their importance within the category. This split indicates that Business AIOs were far more likely to appear for descriptive or analytical queries than for core economic or policy-driven topics.

Category: Technology

Technology captures visibility around consumer tech, software, gaming, and digital innovation. The category reflects a strong focus on product launches, platform updates, and technology ecosystems rather than broader policy debates.

Top 3 Publishers

Technology coverage in the UK showed a different publisher landscape compared to general news categories. IGN ranked first with a visibility score of 3.19%, supported by 300,087 rankings across 2,048 keywords. TechRadar followed in second place with a visibility score of 2.36%, generating 182,048 rankings from 1,788 keywords. Eurogamer placed third with a visibility score of 2.13%, backed by 167,523 rankings across 1,658 keywords. The results highlight the strong role of specialist technology and gaming publishers in this category.

Top 25 Keywords

1. apple (243,277)
2. nintendo switch 2 (228,317)
3. switch 2 (145,956)
4. iphone 17 (145,410)
5. samsung (127,140)
6. gta 6 (109,808)
7. battlefield 6 (98,164)
8. xbox (84,685)
9. microsoft (78,728)
10. google (77,834)
11. windows 11 (77,288)
12. iphone (74,629)
13. samsung galaxy s25 (67,806)
14. ios 26 (66,221)
15. pixel 10 (65,590)
16. ai (62,788)
17. nvidia (60,608)
18. windows 10 (57,653)
19. xbox game pass (57,081)
20. mario kart world (50,960)
21. ps5 (50,717)
22. elden ring nightreign (50,386)
23. galaxy s25 (48,309)
24. doom the dark ages (45,144)
25. arc raiders (44,859)

Technology was clearly dominated by consumer electronics, gaming, and software-related keywords. Apple and Nintendo products stood out strongly, with “apple”, “nintendo switch 2”, “switch 2”, “iphone 17”, and “iphone” ranking among the most visible terms.

Gaming and platform ecosystems also played a central role. Titles such as “gta 6”, “battlefield 6”, “elden ring nightreign”, and hardware terms like “ps5”, “xbox”, and “xbox game pass” featured prominently. Software and operating systems were represented through “windows 11”, “windows 10”, “ios 26”, and “android-adjacent” topics.

The category generated 11,679,479 total rankings, with 3,126,380 News Box rankings, corresponding to a News Box share of 26.77%.

AI Overviews

Technology showed moderate AIO adoption. Out of 181,135 SERPs, 22,052 contained an AIO, resulting in an AIO share of 12.17%.

Strong AIO presence was observed for update-, review-, and system-related keywords. “windows 11”, “android”, “review”, “vpn”, and hardware-related terms like “snapdragon” showed consistently high AIO shares. Temporal keywords such as “august”, “november”, and “october” also triggered AIOs frequently, suggesting explanatory or update-focused intent.

In contrast, broader platform and brand terms such as “windows 10”, “2025”, and “pokémon” had much lower AIO penetration. This underlines that AIOs in Technology are most common where users are likely seeking clarification, evaluation, or technical explanation.

Category: Entertainment

The Entertainment category reflects how pop culture, television formats, celebrities, and streaming content performed in Google News visibility. It is shaped by recurring formats, public figures, and entertainment franchises with sustained media coverage.

Top 3 Publishers

In Entertainment, visibility was distributed across a mix of tabloid, public-service, and quality news outlets. Daily Mail led the category with a visibility score of 5.65%, generating 981,919 rankings across 7,811 keywords. BBC followed closely in second place with a visibility score of 5.12%, supported by 1,198,929 rankings from 6,180 keywords, resulting in the highest ranking volume among the top three. The Guardian ranked third with a visibility score of 5.01%, backed by 1,019,607 rankings across 5,318 keywords. Overall, the category showed a relatively even spread at the top.

Top 25 Keywords

1. ozzy osbourne (108,177)
2. strictly (99,184)
3. taylor swift (85,880)
4. strictly come dancing (83,442)
5. meghan markle (79,050)
6. meghan (78,503)
7. diddy (77,262)
8. prince harry (74,495)
9. brooklyn beckham (73,342)
10. oasis (68,915)
11. pamela anderson (68,640)
12. celebrity traitors (67,033)
13. millie bobby brown (59,912)
14. katie price (58,377)
15. adolescence (58,358)
16. black sabbath (52,146)
17. sabrina carpenter (51,226)
18. prince william (50,453)
19. netflix (49,840)
20. kelly brook (49,491)
21. the traitors (49,267)
22. sydney sweeney (49,034)
23. traitors (48,518)
24. eastenders (48,083)
25. 2025 (46,660)

Entertainment keyword visibility was driven by celebrities, TV formats, and music-related topics. High-ranking keywords such as “ozzy osbourne”, “taylor swift”, “meghan markle”, “prince harry”, and “prince william” highlight the dominance of celebrity-focused coverage.

Television formats played an equally important role. Keywords like “strictly”, “strictly come dancing”, “the traitors”, “celebrity traitors”, and “eastenders” show strong visibility for entertainment franchises. Streaming platforms and pop culture trends were reflected through “netflix” and references to current performers and series.

Overall, the category recorded 27,082,251 rankings, including 7,672,728 News Box rankings, resulting in a News Box share of 28.33%.

AI Overviews

The Entertainment category recorded 18,700 AIOs across 148,020 SERPs, resulting in an AIO share of 12.63%.

AIOs were most common for narrative, descriptive, or biographical queries. Keywords such as “terror”, “vecna”, “halloween”, and “wedding” showed very high AIO shares, indicating interpretive or contextual framing. Review-related searches and storyline-driven titles also displayed above-average AIO penetration.

Conversely, celebrity names and well-known titles such as “jennifer lawrence”, “oppenheimer”, and “wuthering heights” showed significantly lower AIO shares. This suggests that in Entertainment, AIOs are more likely to appear for thematic or explanatory queries than for straightforward celebrity or franchise searches.

Category: Sports

Sports is dominated by club football, international competitions, and major sporting personalities. The category shows how both domestic leagues and global tournaments contribute to sustained news visibility.

Top 3 Publishers

Sports visibility was led by Sky Sports, which ranked first with a visibility score of 6.87%. The publisher generated 2,108,069 rankings across 10,137 keywords, making it the most visible outlet in this category. BBC followed in second place with a visibility score of 6.00%, supported by 1,810,376 rankings from 11,743 keywords, reflecting the broadest keyword coverage. The Guardian placed third with a visibility score of 5.11%, backed by 1,209,449 rankings across 8,734 keywords. The results underline the dominance of specialist sports coverage alongside major news brands.

Top 25 Keywords

1. liverpool (668,039)
2. arsenal (453,558)
3. man utd (353,792)
4. chelsea (266,472)
5. manchester united (249,430)
6. england (217,492)
7. tottenham (193,358)
8. man city (150,890)
9. everton (145,735)
10. newcastle (133,710)
11. champions league (126,997)
12. real madrid (111,806)
13. f1 (102,987)
14. emma raducanu (98,555)
15. ruben amorim (97,508)
16. rangers (84,990)
17. west ham (82,558)
18. isak (82,192)
19. crystal palace (79,799)
20. transfer (76,102)
21. luke littler (75,782)
22. rory mcilroy (74,262)
23. world cup qualifiers (72,340)
24. aston villa (68,871)
25. psg (66,451)

The Sports category was overwhelmingly football-driven. English clubs such as “liverpool”, “arsenal”, “man utd”, “chelsea”, “manchester united”, “tottenham”, and “man city” dominated the rankings. International competitions and contexts appeared through “champions league”, “world cup qualifiers”, and clubs like “real madrid” and “psg”.

Beyond football, individual athletes and other sports were also visible. Keywords like “emma raducanu”, “rory mcilroy”, “f1”, and “luke littler” reflect coverage of tennis, golf, motorsport, and darts. Transfer-related coverage was visible through the keyword “transfer”.

In total, Sports generated 32,667,171 rankings, with 9,537,660 News Box rankings, corresponding to a News Box share of 29.20%.

AI Overviews

Sports had one of the lowest AIO penetrations overall. Only 9,516 of 150,786 SERPs included an AIO, corresponding to an AIO share of 6.31%.

Where AIOs did appear, they were concentrated around medical, anatomical, or abstract terms. Keywords such as “greyhound”, “tibia”, “goat”, and “dutch” showed AIO shares above 90%, while “injury” and “women” also triggered AIOs relatively often.

By contrast, core sports identifiers such as “england” showed extremely low AIO penetration despite very high SERP volume. This reinforces the broader pattern that live competition, teams, and results remain largely outside the scope of AIOs.

Category: Science

The Science category brings together space, environmental, and research-driven topics surfaced by Google News. It reflects a strong emphasis on explanatory and discovery-oriented content rather than event-based reporting.

Top 3 Publishers

In Science, visibility was led by BBC with a visibility score of 3.11%, supported by 249,903 rankings across 1,328 keywords. Space.com followed closely in second place with a visibility score of 2.97%, generating 221,903 rankings from 1,037 keywords. The Guardian ranked third with a visibility score of 2.71%, backed by 175,176 rankings across 939 keywords. The category showed a strong presence of both general news publishers and specialised science outlets.

Top 25 Keywords

1. mars (227,234)
2. nasa (194,344)
3. 3i atlas (170,698)
4. earth (162,447)
5. space (153,106)
6. moon (148,846)
7. asteroid (133,789)
8. spacex (116,629)
9. black hole (109,103)
10. comet (103,331)
11. scientists (101,906)
12. asteroid earth (84,206)
13. dinosaur (84,101)
14. meteor shower (76,668)
15. the moon (65,428)
16. planets (63,403)
17. blood moon (61,101)
18. planet (55,396)
19. human (54,757)
20. solar eclipse (46,508)
21. 2025 (43,140)
22. dark matter (42,463)
23. universe (41,056)
24. earth asteroid (39,950)
25. astronauts (39,840)

Science visibility focused heavily on space, astronomy, and planetary research. Keywords such as “mars”, “nasa”, “moon”, “space”, “asteroid”, “spacex”, and “black hole” dominated the category. Several variations around asteroid-related risks, including “asteroid earth” and “earth asteroid”, highlight public interest in space-related threats.

Broader scientific concepts appeared through terms like “dark matter”, “universe”, “planets”, and “human”, while event-driven topics such as “solar eclipse” and “meteor shower” added temporal relevance.

The Science category reached 9,229,050 total rankings, with 2,213,529 News Box rankings, resulting in a News Box share of 23.98%.

AI Overviews

Science showed a high level of AIO integration. From 217,961 SERPs, 56,486 included an AIO, resulting in an AIO share of 25.92%.

AIOs were especially prevalent for fundamental scientific concepts. Keywords such as “antarctica”, “dna”, “universe”, “stars”, and “venus” showed AIO shares well above 75%, highlighting Google’s tendency to provide explanatory summaries for science-driven queries.

Even high-volume terms like “mars” and “black hole” displayed meaningful AIO penetration, while institutional keywords such as “nasa” showed comparatively low AIO shares. Overall, Science clearly stands out as a category where AIOs play a central explanatory role.

Category: Health

Health focuses on medical, preventative, and public health topics that appeared prominently in UK news results. The category shows how conditions, treatments, and health risks were surfaced alongside institutional and research-based reporting.

Top 3 Publishers

Health visibility was clearly shaped by official and public-service sources. The National Health Service (NHS) ranked first with a visibility score of 6.26%, generating 476,689 rankings across 1,371 keywords. BBC followed in second place with a visibility score of 5.63%, supported by 373,508 rankings from 1,869 keywords. The Guardian placed third with a visibility score of 4.26%, backed by 236,074 rankings across 1,320 keywords. Overall, the category reflected a strong emphasis on trusted institutional and editorial health information.

Top 25 Keywords

1. cancer (263,746)
2. bird flu (195,215)
3. covid (155,001)
4. uk (123,220)
5. dementia (118,751)
6. flu (112,080)
7. measles (107,927)
8. weight loss (96,708)
9. nhs (79,225)
10. prostate cancer (74,356)
11. davina mccall (72,364)
12. vaccine (63,272)
13. study (60,282)
14. health (57,234)
15. risk (52,714)
16. fiona phillips (52,584)
17. heart (50,423)
18. brain (47,561)
19. hospital (43,367)
20. alzheimer’s (42,931)
21. virus (42,185)
22. china (39,951)
23. covid variant (35,923)
24. ozempic (35,726)
25. long covid (35,577)

Health keywords were strongly centered on diseases, public health, and medical research. “cancer” led the category by a wide margin, followed by infectious disease-related terms such as “bird flu”, “covid”, “measles”, “flu”, and “virus”. Chronic and neurological conditions were also prominent, including “dementia”, “alzheimer’s”, and “long covid”.

Institutional and healthcare system references appeared through “nhs”, “hospital”, and “vaccine”. Lifestyle and treatment-related topics such as “weight loss”, “ozempic”, and “risk” complemented the disease-focused landscape.

Overall, Health generated 9,772,056 rankings, of which 1,732,706 appeared in News Box formats, corresponding to a News Box share of 17.73%.

AI Overviews

Health recorded by far the strongest AIO presence of all categories. Out of 224,043 SERPs, 92,526 included an AIO, resulting in an AIO share of 41.30%.

AIOs were overwhelmingly concentrated around medical, diagnostic, and preventative topics. Keywords such as “blood pressure”, “autism”, “parents”, “prostate”, and “dementia” exceeded 80% AIO penetration. Cancer-related queries also showed consistently high AIO shares, particularly for more specific conditions.

In contrast, broader or high-volume terms such as “cancer” and “weight loss” showed much lower AIO penetration, indicating that Google differentiates between general awareness topics and those requiring detailed medical explanation. Overall, Health clearly represents the category where AIOs are most systematically deployed.

Overall findings and outlook for 2026

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