French-speaking Switzerland’s 2025 news visibility in Google Search was shaped by a mix of international conflict coverage, Swiss domestic politics and regional affairs, and recurring evergreen topics that tend to generate consistent rankings, including technology themes, entertainment names, and health information. This year in review looks back at how news about French-speaking Switzerland surfaced in Google Search, based on visibility data from the Trisolute News Dashboard.

The analysis covers the period from January 1, 2025, to November 30, 2025, and combines visibility signals across mobile and desktop devices. All ranking types were included in the evaluation, including News Box headline, News Box text, News Box carousel, Video Box, Publisher carousel, Other carousel, Web Story, Featured Snippet, Visual Digest, and organic rankings.

For this overview, the focus is on the following Google news categories in French-speaking Switzerland: À la une (Top Stories), Gros titres (Headlines), Suisse (National news), International (World), Économie (Business), Sciences et technologies (Science and technology), Divertissement (Entertainment), Sports, and Santé (Health). Each category section highlights the top 3 publishers by visibility score, summarizes the 25 most ranked keywords, and examines the role of AI Overviews, including the total number of SERPs analyzed per category, how often AI Overviews appeared, and what share of SERPs they represented.

As with all News Dashboard analyses, rankings reflect how prominently topics and publishers were surfaced by Google. They do not directly measure audience interest, although search behavior can influence visibility, and they are shaped by additional factors such as Google’s relevance assessments and the dynamics of real-time news. These patterns can help publishers benchmark category performance, understand where visibility concentrates by topic, and identify SERP environments where certain formats, including AI Overviews, are becoming more influential.

Note: since this article breaks down each major news category in detail, you can use the Table of Contents below to jump directly to the sections most relevant to you.

Table of Contents

• À la une
• Gros titres
• Suisse
• International
• Économie
• Sciences et technologies
• Divertissement
• Sports
• Santé
• Overall findings and outlook for 2026

Category: À la une (Top Stories)

The À la une category highlights the most immediately visible and high-impact news stories in Swiss Google Search, bringing together major political developments, international crises, and events that dominated the daily news agenda.

Top 3 Publishers

In À la une, visibility in French-speaking Switzerland was led by RTS, which clearly outperformed other publishers in this category. With a visibility score of 8,26%, RTS generated 560 608 rankings across 2 329 keywords, giving it a strong position in Switzerland’s most prominent news placements.
Le Monde followed in second place with a visibility score of 5,75%, supported by 316 036 rankings from 1 607 keywords, indicating consistent cross-border visibility for French news content.
Le Temps ranked third with a visibility score of 3,82% and recorded 192 533 rankings across 1 610 keywords, rounding out a top three dominated by public-service and established quality news brands.

Top 25 Keywords

1. donald trump 624 278
2. nigeria 486 632
3. yoon suk-yeol 443 304
4. intelligence artificielle 438 674
5. station spatiale internationale 432 409
6. heinz huber 419 846
7. meilleur footballeur de l’année fifa 346 231
8. zürcher schlittschuh club lions 327 956
9. action 327 197
10. parti social-démocrate d’allemagne 309 479
11. vonovia 288 953
12. honda 261 420
13. gaza 137 691
14. trump 107 131
15. genève 73 457
16. suisse 60 851
17. guerre en ukraine 50 943
18. israël 42 788
19. lausanne 37 225
20. trump poutine 24 985
21. zelensky 24 785
22. blatten 20 127
23. macron 20 044
24. poutine 19 191
25. gaza israël 18 938

The keyword landscape in À la une was shaped by a strong mix of international politics, global institutions, and high-profile individuals, alongside selected Swiss locations. International political figures dominated visibility, led by “donald trump” and “trump,” while geopolitical contexts such as “gaza,” “guerre en ukraine,” “israël,” and combinations like “gaza israël” and “trump poutine” featured prominently.

Beyond politics, institutional and thematic topics such as “intelligence artificielle” and “station spatiale internationale” generated substantial ranking volumes, highlighting the presence of science and technology even within top news stories. Swiss-related terms including “genève,” “lausanne,” “suisse,” and “blatten” added a national dimension, while sports-related keywords such as “meilleur footballeur de l’année fifa” and “zürcher schlittschuh club lions” contributed additional peaks in visibility.

In total, À la une generated 8 014 663 rankings, of which 1 332 478 appeared in News Box results, corresponding to a News Box share of 23,87%.

AI Overviews

AIO visibility in À la une clustered around short, generic, or institutional terms rather than clearly event-specific queries. Several keywords showed very high AIO shares, including “1994,” “front,” and “français,” each exceeding 90%, alongside phrases such as “été irm” and “de la saint martin.” Governance- and geopolitics-adjacent terms like “l’ue,” “l’otan,” and “l’armée” also appeared with moderate-to-high AIO penetration, indicating that AI Overviews were more likely to surface when queries carried broader contextual framing.

At the same time, some frequently recurring connector-style or vague terms such as “ans” and “l’europe” were associated with noticeably lower AIO shares, suggesting uneven application across similarly general query types.

Across 72 792 SERPs in À la une, AI Overviews appeared in 3 559 results, giving the category an overall AIO share of 4,96%.

Category: Gros titres (Headlines)

Gros titres captures the topics that appeared most consistently in headline-driven coverage, reflecting stories that maintain sustained visibility across Switzerland’s news results.

Top 3 Publishers

The Gros titres category showed a clear concentration of visibility at the top. RTS ranked first by a wide margin with a visibility score of 11,34%, driven by 1 438 673 rankings across 6 046 keywords, making it the dominant headline publisher in French-speaking Switzerland.
Le Monde placed second with a visibility score of 6,67%, generating 683 524 rankings from 4 133 keywords and maintaining strong visibility in the Swiss market.
Le Matin completed the top three with a visibility score of 4,62%, supported by 418 791 rankings across 4 519 keywords.

Top 25 Keywords

1. gaza (528 145)
2. trump (367 670)
3. guerre en ukraine (254 627)
4. suisse (227 529)
5. genève (221 681)
6. israël (146 991)
7. lausanne (143 224)
8. donald trump (116 962)
9. zelensky (94 733)
10. de la (91 206)
11. la suisse (82 265)
12. blatten (69 718)
13. macron (69 398)
14. kiev (59 811)
15. pape (59 045)
16. l’ukraine (58 044)
17. los angeles (57 144)
18. la russie (55 886)
19. trump poutine (55 389)
20. gaza israël (55 146)
21. poutine (53 127)
22. droits de douane (52 665)
23. conseil fédéral (50 492)
24. drones (50 062)
25. syrie (49 742)

In Gros titres, keyword visibility was dominated by recurring geopolitical conflicts and widely covered international events, paired with strong domestic references. “gaza,” “guerre en ukraine,” and related terms formed the core of the category, alongside frequent appearances by “trump,” “donald trump,” and combinations such as “trump poutine.”

Swiss locations and national identifiers also played a central role, with “suisse,” “la suisse,” “genève,” and “lausanne” generating consistent ranking activity. Political leadership and institutions surfaced through keywords like “macron,” “poutine,” “conseil fédéral,” and “droits de douane,” while broader international contexts were reflected in terms such as “kiev,” “syrie,” and “la russie.”

Overall, Gros titres produced 14 781 947 rankings, including 3 598 284 News Box rankings, resulting in a News Box share of 24,34%.

AI Overviews

In Gros titres, AIOs were far more present and tended to attach to recurring, concept-like keywords. The strongest AIO shares were linked to terms such as “de la saint martin,” “el,” “droits,” “pfas,” and “français,” many of which exceeded 85% and in some cases reached above 95%. This pattern points to AI Overviews being triggered especially often for broad descriptors, institutional language, or short-form queries that benefit from quick explanation.

By contrast, the very high-volume connector phrase “de la” appeared with only a small AIO share, and “ans” also remained comparatively low, reinforcing that AIO adoption was selective even within broadly framed query types.

In total, Gros titres contained 123 149 SERPs, with 21 932 featuring AI Overviews, corresponding to an AIO share of 17,81%.

Category: Suisse (National news)

The Suisse category focuses on domestic news, showcasing national politics, public institutions, regional developments, and social issues shaping Switzerland’s internal news landscape.

Top 3 Publishers

In the Suisse category, national news visibility was overwhelmingly shaped by RTS. The publisher secured first place with a visibility score of 16,33%, backed by 1 221 915 rankings across 2 274 keywords, far ahead of all competitors.
Le Temps followed at a considerable distance with a visibility score of 4,69%, generating 314 106 rankings from 1 317 keywords.
20 Minutes ranked third with a visibility score of 4,27%, supported by 252 244 rankings across 1 608 keywords.

Top 25 Keywords

1. suisse (512 477)
2. genève (454 003)
3. la suisse (191 021)
4. lausanne (133 418)
5. valais (123 387)
6. conseil fédéral (119 712)
7. blatten (112 972)
8. gaza (112 180)
9. de la (89 868)
10. fribourg (80 311)
11. moutier (68 675)
12. vernier (64 188)
13. neuchâtel (61 326)
14. l’ue (48 404)
15. loup (46 765)
16. suisses (46 757)
17. vaud (44 854)
18. santé (43 918)
19. neige (42 376)
20. service citoyen (42 337)
21. canicule (41 382)
22. accident (41 111)
23. millions (37 913)
24. pas (37 513)
25. grève (37 452)

The Suisse category was firmly anchored in domestic geography, institutions, and public affairs. Country- and city-level terms such as “suisse,” “la suisse,” “genève,” “lausanne,” “valais,” and “fribourg” dominated visibility, underscoring the strong regional focus of national news coverage.

Political and institutional topics were highly visible through keywords like “conseil fédéral,” “service citoyen,” and “grève,” while environmental and situational themes such as “neige,” “canicule,” and “accident” reflected recurring national news cycles. Broader societal topics, including “santé,” “loup,” and “millions,” added further depth to the category.

Across all SERP features, Suisse generated 8 996 531 rankings, with 1 745 788 appearing in News Box formats, giving the category a News Box share of 19,41%.

AI Overviews

AIO visibility in Suisse was concentrated around institutional and policy-adjacent wording. Keywords such as “français,” “l’initiative,” “l’ue,” and “maladie” showed consistently high AIO shares, often above 70% and reaching above 90% in the case of “français.” Several terms tied to governance or administrative framing, including “le conseil” and “l’etat,” also displayed very strong AIO penetration.

Alongside this, a number of shorter or less specific queries like “id” and “deux” recorded more moderate AIO shares, suggesting that AIOs were most dominant when the query implied explanation, policy context, or structured information.

Across 199 876 SERPs in Suisse, AI Overviews appeared in 27 430 results, resulting in an AIO share of 13,72%.

Category: International (World)

International brings together global events and foreign developments that featured prominently in Swiss news coverage, including geopolitical conflicts, international diplomacy, and global power dynamics.

Top 3 Publishers

In International, the top visibility was shared primarily between Swiss and French publishers. RTS ranked first with a visibility score of 8,82%, generating 1 108 049 rankings across 4 567 keywords and securing a leading position in global news coverage.
Le Monde followed closely in second place with a visibility score of 8,52%, supported by 997 474 rankings from 4 540 keywords, resulting in a narrowly separated top two.
Le Temps placed third with a visibility score of 4,31%, backed by 432 311 rankings across 3 176 keywords, contributing another Swiss perspective to international reporting.

Top 25 Keywords

1. gaza (688 093)
2. trump (478 512)
3. guerre en ukraine (346 767)
4. israël (190 067)
5. donald trump (155 764)
6. zelensky (138 266)
7. macron (121 151)
8. syrie (86 135)
9. kiev (83 727)
10. gaza israël (80 691)
11. la russie (80 319)
12. de la (80 186)
13. poutine (79 256)
14. pape (77 703)
15. l’ukraine (75 699)
16. guerre (75 231)
17. emmanuel macron (72 487)
18. soudan (67 813)
19. washington (66 624)
20. trump poutine (65 878)
21. los angeles (65 606)
22. nucléaire (62 723)
23. ukraine (62 625)
24. drones (57 481)
25. le pape (55 577)

In International, keyword visibility was driven overwhelmingly by global conflicts and international power dynamics. “gaza,” “guerre en ukraine,” “israël,” and their related combinations formed the central pillar of the category, supported by high volumes for “trump,” “donald trump,” “poutine,” and “zelensky.”

International leadership and diplomacy featured prominently through “macron,” “emmanuel macron,” and religious authority via “pape” and “le pape.” Geographic references such as “washington,” “los angeles,” and crisis-related topics like “nucléaire” and “drones” further broadened the scope of international reporting.

In total, International recorded 15 511 792 rankings, of which 3 922 126 appeared in News Box results, resulting in a News Box share of 25,28%.

AI Overviews

In International, AIOs appeared most often for institutional and directional language, as well as short-form keywords with a broad interpretive range. Terms such as “droits,” “el,” and “al” reached AIO shares above 95%, while “français” also showed very high penetration. Institutional keywords including “l’onu” and “l’ue” attracted substantial AIO visibility, and politically framed descriptors like “droite” and “gauche” were likewise associated with solid AIO shares.

Meanwhile, connector-style terms such as “de la” again showed relatively low AIO penetration despite high frequency, and “sanctions” remained comparatively moderate, indicating that even broadly framed international topics did not consistently trigger AI Overviews at the same rate.

Out of 163 214 SERPs in International, 14 894 contained AI Overviews, giving the category an overall AIO share of 9,13%.

Category: Économie (Business)

The Économie category reflects economic and financial reporting in Google Search, covering market movements, corporate developments, and economic policy topics relevant to Switzerland.

Top 3 Publishers

The Économie category showed a relatively even distribution among the leading publishers. RTS ranked first with a visibility score of 3,91%, generating 1 036 688 rankings across 2, 349 keywords and establishing itself as the most visible business publisher in this category.
Le Temps followed closely with a visibility score of 3,78%, supported by 373 675 rankings from 1 721 keywords.
Le Monde placed third with a visibility score of 2,73%, backed by 236 625 rankings across 1 172 keywords. The results reflect a balance between Swiss-focused economic reporting and international financial coverage.

Top 25 Keywords

1. suisse (452 795)
2. trump (449 438)
3. pétrole (441 490)
4. intelligence artificielle (440 090)
5. heinz huber (419 846)
6. guinness (387 288)
7. vivendi (360 318)
8. déconfiture (328 272)
9. action (327 197)
10. vonovia (288 953)
11. stabilus (263 059)
12. honda (261 420)
13. orior (230 633)
14. droits de douane (229 202)
15. la suisse (130 797)
16. genève (120 620)
17. la chine (120 563)
18. eurodreams (116 843)
19. wall street (114 796)
20. musk (108 127)
21. donald trump (99 970)
22. l’or (97 922)
23. taux (85 850)
24. de la (79 737)
25. valeur locative (68 159)

The keyword landscape in Économie was shaped by a blend of national economic context, global markets, and corporate actors. Country-level references such as “suisse” and “la suisse” led the category, closely followed by international political and economic drivers including “trump,” “donald trump,” and “droits de douane.”

Financial and market-related terms such as “pétrole,” “wall street,” “taux,” and “l’or” generated sustained visibility, while company and brand-related keywords including “vivendi,” “vonovia,” “honda,” “orior,” and “stabilus” highlighted corporate reporting. Broader themes like “intelligence artificielle” and “valeur locative” added structural economic context.

Overall, Économie produced 14 413 693 rankings, with 2 458 914 appearing in News Box formats, corresponding to a News Box share of 17,06%.

AI Overviews

AIO integration in Économie was especially visible for explanatory or definitional business concepts. “l’ia” and “maladie” both showed strong AIO shares above 70%, while economic fundamentals such as “salaires,” “rente,” “l’économie,” and “l’initiative” frequently exceeded 80% and in several cases reached above 90%. This suggests AI Overviews were heavily used where queries implied interpretation, guidance, or background context.

By contrast, high-frequency policy and market terms such as “droits de douane” and “taux” had relatively low AIO shares, and “la bce” remained moderate, pointing to a split between explanatory queries and terms more closely tied to ongoing economic coverage.

Across 213 624 SERPs in Économie, AI Overviews appeared in 30 707 cases, corresponding to an AIO share of 15,33%.

Category: Sciences et technologies (Science and Technology)

Sciences et technologies highlights scientific research, technological innovation, and digital developments, spanning consumer technology, space, and research-driven topics with recurring visibility.

Top 3 Publishers

In Sciences et technologies, RTS again led the category with a visibility score of 4,60%, generating 430 607 rankings across 824 keywords and maintaining a clear lead.
20 Minutes ranked second with a visibility score of 2,06%, supported by 150 518 rankings from 778 keywords, indicating broad but lighter-weight coverage of technology topics.
TF1 placed third with a visibility score of 1,60%, backed by 110 506 rankings across a comparatively small keyword set of 119 keywords.

Top 25 Keywords

1. 2025 (499 550)
2. fusée (446 922)
3. station spatiale internationale (432 409)
4. étoile binaire (419 990)
5. chercheur (375 846)
6. google (119 604)
7. nintendo switch 2 (114 316)
8. ia (100 470)
9. l’ia (96 555)
10. apple (93 048)
11. la lune (78 881)
12. whatsapp (75 620)
13. mars (75 037)
14. chatgpt (72 170)
15. samsung (71 474)
16. switch 2 (66 209)
17. microsoft (58 312)
18. astronautes (49 160)
19. nintendo (48 448)
20. montres (46 327)
21. ans (42 470)
22. spacex (39 122)
23. la chine (38 929)
24. de la (37 761)
25. terre (36 279)

In Sciences et technologies, keyword visibility was driven by science-focused topics, technological platforms, and future-oriented concepts. Time- and research-related keywords such as “2025,” “chercheur,” and “étoile binaire” featured strongly, alongside space-related terms including “fusée,” “station spatiale internationale,” “mars,” “terre,” and “astronautes.”

Technology and digital platforms formed a second major pillar, with high ranking volumes for “ia,” “l’ia,” “chatgpt,” “google,” “microsoft,” “whatsapp,” and major consumer brands such as “apple,” “samsung,” and “nintendo switch 2.” The mix highlights a balance between scientific discovery and consumer-facing technology.

In total, Sciences et technologies generated 9 819 100 rankings, of which 1 247 241 appeared in News Box results, giving the category a News Box share of 12,70%.

AI Overviews

In Sciences et technologies, AIO visibility concentrated strongly around technology definitions, guidance-oriented terms, and broad science concepts. “l’ia” showed a very high AIO share above 80%, while “vpn,” “planète,” “satellites,” “mission,” and “3d” also displayed consistently high penetration, often above 70% and in some cases above 90%. This points to AI Overviews being used heavily for explainable, evergreen topics and how-to style technology queries.

At the same time, high-frequency platform terms like “google” appeared with a comparatively low AIO share, and broad terms such as “ia” and “mars” sat in the mid-range, reinforcing that AIOs were not distributed evenly even within science and tech.

In total, Sciences et technologies included 246 069 SERPs, of which 37 718 featured AI Overviews, giving the category an AIO share of 15,33%.

Category: Divertissement (Entertainment)

The Divertissement category represents entertainment-focused coverage, including culture, television, film, music, and celebrity news that regularly surfaced in Swiss Google News results.

Top 3 Publishers

Visibility in Divertissement was led by RTS, which secured first place with a visibility score of 5,47%. The publisher generated 772 686 rankings across 2 097 keywords, reflecting a strong presence in cultural and entertainment-related coverage.
Le Matin followed in second position with a visibility score of 3,17%, supported by 341 703 rankings from 2 032 keywords.
20 Minutes ranked third with a visibility score of 2,57%, backed by 306 713 rankings across 2 134 keywords, resulting in a closely grouped second tier behind the category leader.

Top 25 Keywords

1. euromillions (567 277)
2. marisa paredes (471 464)
3. frauke ludowig (461 678)
4. lily allen (458 669)
5. adele (446 756)
6. christoph maria herbst (445 952)
7. pietro lombardi (441 847)
8. travis kelce (440 776)
9. jill jacobson (440 563)
10. miss france (438 240)
11. arnold schwarzenegger (418 451)
12. masterchef (371 354)
13. les trachiniennes (329 922)
14. secret santa (321 966)
15. festival international du film de locarno (315 778)
16. genève (160 028)
17. p diddy (122 021)
18. millions (105 168)
19. l’eurovision (78 375)
20. eurovision (67 010)
21. louane (63 928)
22. eurovision 2025 (60 198)
23. festival (59 848)
24. oscars (53 072)
25. taylor swift (52 312)

The Divertissement category was dominated by celebrity news, entertainment figures, and large cultural events. Individual personalities such as “marisa paredes,” “adele,” “lily allen,” “arnold schwarzenegger,” and “taylor swift” generated consistently high visibility, alongside media personalities like “frauke ludowig” and “christoph maria herbst.”

Event-driven entertainment also played a major role, with strong ranking volumes for “euromillions,” “miss france,” “masterchef,” and festivals such as the “festival international du film de locarno.” Music and pop culture were further reinforced through “eurovision,” “eurovision 2025,” and artist-related keywords.

Overall, Divertissement recorded 17 007 701 rankings, with 2 552 144 appearing in News Box formats, resulting in a News Box share of 15,01%.

AI Overviews

AIO usage in Divertissement was selective and tended to surface for generic time-based terms, explanatory concepts, and broad descriptors rather than celebrity-driven queries. Terms such as “journées,” “littérature,” and “piratage” showed extremely high AIO shares above 90%, while day-based keywords like “mardi” and “vendredi” also attracted substantial AIO presence. Several descriptive terms including “chanteur,” “stars,” and “prix” displayed moderate-to-strong AIO penetration.

By contrast, high-volume terms such as “millions” appeared with a relatively low AIO share, again reflecting that AIOs concentrated more on context-friendly queries than on high-frequency entertainment reporting signals.

Across 170 162 SERPs in Divertissement, AI Overviews appeared in 13 460 results, resulting in an AIO share of 7,91%.

Category: Sports

Sports aggregates coverage of sporting events, athletes, teams, and competitions, reflecting both ongoing leagues and visibility peaks around major tournaments and performances.

Top 3 Publishers

The Sports category was clearly dominated by RTS. With a visibility score of 13,22%, the publisher generated 2 296 753 rankings across 4 141 keywords, placing it far ahead of all competitors.
L’Équipe ranked second with a visibility score of 4,91%, supported by 1 072 551 rankings from 3 271 keywords, reflecting strong cross-border visibility for French sports coverage.
Le Matin placed third with a visibility score of 3,62%, backed by 543 401 rankings across 2 610 keywords.

Top 25 Keywords

1. tennis (566 372)
2. inter milan (543 433)
3. usain bolt (441 099)
4. futsal (440 895)
5. nba (432 727)
6. descente (407 350)
7. guido burgstaller (391 762)
8. real madrid club de fútbol (379 846)
9. the best fifa football awards (370 653)
10. 1. fc heidenheim 1846 (365 299)
11. équipe d’allemagne de football (359 836)
12. meilleur footballeur de l’année fifa (346 231)
13. hockey club thurgovie (344 311)
14. zürcher schlittschuh club lions (327 956)
15. lausanne (323 435)
16. fédération internationale de football association (314 941)
17. suisse (277 425)
18. la suisse (258 627)
19. servette (222 919)
20. hockey (207 259)
21. finale (168 355)
22. football (151 822)
23. mondiaux (144 309)
24. genève (140 648)
25. ski alpin (117 824)

In Sports, keyword visibility was shaped by a wide range of disciplines, competitions, and athletes. Football-related terms dominated the category, including “real madrid club de fútbol,” “fédération internationale de football association,” “meilleur footballeur de l’année fifa,” and references to national teams such as “équipe d’allemagne de football.”

Other sports contributed significant visibility, including basketball via “nba,” athletics through “usain bolt,” winter sports with “ski alpin,” and ice hockey keywords such as “zürcher schlittschuh club lions” and “hockey club thurgovie.” Swiss cities like “lausanne” and “genève” anchored the category locally.

Across all SERP features, Sports generated 20 594 007 rankings, of which 4 108 613 appeared in News Box results, corresponding to a News Box share of 19,95%.

AI Overviews

In Sports, AIO presence was comparatively limited and was most visible for generic descriptors and non-entity terms. Keywords such as “français,” “maladie,” “tests,” “mission,” and “martin” showed very high AIO shares, many above 90%, while “bronze” and “les suisses” also displayed strong penetration. This suggests AIOs surfaced primarily where queries implied definition, explanation, or general context rather than direct sports entities.

At the same time, high-frequency connector-style terms like “de la” had low AIO shares, and broader but less explanatory terms such as “cyclisme” remained low as well, reinforcing that AIOs played a minor role overall in sports visibility.

Out of 213 988 SERPs in Sports, 8 994 contained AI Overviews, corresponding to an AIO share of 4,20%.

Category: Santé (Health)

The Santé category centers on health-related topics, encompassing medical information, disease, prevention, and public health issues as they appeared across Switzerland’s news landscape.

Top 3 Publishers

In Santé, visibility was led by official and institutional sources. Admin.ch ranked first with a visibility score of 5,55%, generating 409 209 rankings across 660 keywords and highlighting the prominence of government health information.
RTS followed closely with a visibility score of 5,37%, supported by 297 746 rankings from 711 keywords.
Hôpitaux universitaires de Genève placed third with a visibility score of 2,28%, backed by 246 036 rankings across 506 keywords, reinforcing the strong role of medical institutions in this category.

Top 25 Keywords

1. santé (180 021)
2. cancer (180 018)
3. rougeole (141 150)
4. grippe aviaire (136 357)
5. moustique tigre (104 273)
6. vaccination (94 326)
7. chikungunya (90 319)
8. café (83 904)
9. cancer du sein (76 783)
10. le cancer (71 827)
11. virus (70 745)
12. cerveau (69 100)
13. médicaments (68 595)
14. de la (68 219)
15. vih (66 647)
16. covid 19 (65 809)
17. moustiques (62 465)
18. covid (53 821)
19. diabète (53 481)
20. tiques (52 595)
21. covid long (52 329)
22. pas (50 243)
23. l’obésité (48 750)
24. maladie (46 733)
25. cancer colorectal (44 789)

The Santé category was strongly centered on diseases, prevention, and public health topics. Illness-related keywords such as “cancer,” “cancer du sein,” “cancer colorectal,” “rougeole,” and “grippe aviaire” generated the highest visibility, alongside infectious disease terms like “covid,” “covid 19,” and “covid long.”

Preventive and medical contexts were reflected in “vaccination,” “médicaments,” “vih,” and “diabète,” while environmental health risks appeared through “moustique tigre,” “tiques,” and “moustiques.” Broader health-related concepts such as “santé,” “maladie,” and lifestyle-related mentions like “café” rounded out the category.

In total, Santé produced 7 151 274 rankings, with 707 187 appearing in News Box formats, resulting in a News Box share of 9,89%.

AI Overviews

The Santé category showed the strongest AIO integration across Switzerland’s categories, with AI Overviews heavily concentrated around medical conditions and treatment-related terms. Cancer-related queries dominated the AIO landscape, including “cancer du sein,” “cancer,” “cancer de la prostate,” and “cancer du sein dépistage,” alongside broader medical topics such as “cerveau,” “médicaments,” and “diabète.” Many of these terms recorded high AIO shares, frequently above 70% and in several cases above 90%, indicating strong AIO adoption for informational health queries.

Infectious diseases and broader health topics such as “rougeole,” “tuberculose,” and “paludisme” also showed substantial AIO penetration, reinforcing the pattern that evergreen, explanatory health queries were particularly likely to trigger AI Overviews.

Across 293 322 SERPs in Santé, AI Overviews appeared in 95 593 results, giving the category an overall AIO share of 32,59%.

Overall findings and outlook for 2026