France’s 2025 in Google News: Big Publishers, Big Topics, Minimal AI Overviews
15. December 2025France’s 2025 news year in Google Search was defined by a blend of domestic political coverage, recurring national storylines, and major international crises, and this was reflected clearly across Google’s news categories. This article looks back at how news about France surfaced in Google Search based on visibility data from the Trisolute News Dashboard.
The analysis covers the period from January 1, 2025, to November 30, 2025, and combines visibility across mobile and desktop devices. All ranking types were included, namely News Box headline, News Box text, News Box carousel, Video Box, Publisher carousel, Other carousel, Web Story, Featured Snippet, Visual Digest, and organic rankings.
For this Year in Review, the focus is on the following Google news categories in France: À la une (Top Stories), Gros titres (Headlines), France (National news), International (World), Économie (Business), Sciences et technologies (Science and Technology), Divertissement (Entertainment), Sports, and Santé (Health). Each category section highlights the top 3 publishers by visibility score and shows how many rankings they achieved and across how many keywords. It also outlines the 25 most ranked keywords in that category and includes the share of visibility generated by News Box formats.
Rankings in this analysis reflect how strongly topics and publishers were surfaced by Google. They do not directly measure audience interest, although search behavior plays a role, and they are also influenced by factors such as Google’s interpretation of relevance and freshness. Understanding these patterns can help publishers assess performance by category, identify topic and SERP feature opportunities, and refine editorial and News SEO strategies heading into 2026.
Note: as this article covers all major news categories in detail, feel free to use the Table of Contents above to jump straight to the sections you’re most interested in.
Table of Contents
- À la une
- Gros titres
- France
- International
- Économie
- Sciences et technologies
- Divertissement
- Sports
- Santé
- AI Overviews
- Overall findings and outlook for 2026
Category: À la une (Top Stories)
The À la une category reflects the most prominent and immediately visible news stories in Google Search, capturing events that dominated the news agenda at a national and international level. It brings together breaking news, major political developments, crises, and high-impact events that shaped the overall news landscape in France.
Top 3 Publishers
In the À la une category, visibility in France was concentrated among a small group of nationally established news brands with strong general-news coverage. Le Monde ranked first with a visibility score of 11,52%. The publisher achieved 134 358 rankings across 1 629 keywords, positioning it as the most visible source in France’s Top Stories results.
BFM followed in second place with a visibility score of 9,29%. With 119 025 rankings generated from 1 745 keywords, the outlet showed the broadest keyword coverage among the top three publishers, indicating a wide topical spread within the Top Stories environment.
Franceinfo ranked third with a visibility score of 8,18 %. The publisher recorded 115 370 rankings across 1 422 keywords, resulting in a slightly narrower keyword footprint but a visibility level close to that of BFM. Overall, the top three publishers were tightly grouped, reflecting a competitive Top Stories landscape dominated by major national news outlets.
Top 25 Keywords
- donald trump (46 943)
- trump (44 165)
- gaza (38 243)
- guerre en ukraine (34 731)
- macron (27 134)
- ukraine (25 212)
- marine le pen (21 521)
- françois bayrou (20 242)
- bétharram (16 075)
- paris (15 108)
- los angeles incendies (14 563)
- emmanuel macron (14 028)
- budget (13 602)
- los angeles (13 553)
- zelensky (12 924)
- israël (11 490)
- 13 novembre (11 458)
- l’ukraine (10 853)
- l’algérie (10 342)
- direct guerre en ukraine (10 097)
- mohamed amra (9 680)
- mort (9 460)
- france (9 255)
- neige (9 250)
- trump zelensky (8 806)
The keyword landscape in À la une was strongly shaped by international politics and ongoing geopolitical conflicts. Variations around “donald trump” and “trump” dominated the category by a clear margin, including combinations such as “trump zelensky,” reflecting the strong visibility of U.S. politics in France’s top news results. Conflicts in Eastern Europe and the Middle East also featured prominently through keywords such as “guerre en ukraine,” “ukraine,” “gaza,” and “israël,” indicating a sustained focus on international crises.
Domestic political topics were likewise highly visible. Keywords related to French politics and leadership, including “macron,” “emmanuel macron,” “marine le pen,” “françois bayrou,” and “budget,” appeared frequently among the most ranked terms. Location-based and event-driven keywords such as “paris,” “13 novembre,” and breaking-news topics like “los angeles incendies” and “neige” added further breadth to the category.
In total, À la une generated 1 640 596 rankings across all SERP features during the analysis period. Of these, 508 827 rankings appeared in News Box formats, meaning News Boxes accounted for 31,01% of all visibility in this category, underlining their importance while still leaving a substantial share of exposure to other SERP features.
Category: Gros titres (Headlines)
Gros titres highlights topics that appeared frequently and consistently in headline-driven news coverage. The category provides insight into which stories maintained sustained prominence over time and illustrates how ongoing political, social, and international developments were repeatedly surfaced in Google’s news results.
Top 3 Publishers
In the Gros titres category, visibility in France was again led by a small group of highly prominent national news outlets. Le Monde secured the top position with a visibility score of 10,18,%. The publisher generated 981 455 rankings across 7,831 keywords, giving lemonde.fr both the highest visibility and the broadest keyword coverage in this category.
BFM ranked second with a visibility score of 10,04%, placing it very close to Le Monde in terms of overall visibility. BFM achieved 418 836 rankings from 3 715 keywords, indicating a more concentrated keyword footprint but a strong ability to secure prominent placements within headline-focused results.
Le Figaro followed in third place with a visibility score of 7,51%. With 335 912 rankings across 3 999 keywords, the publisher showed a slightly broader keyword coverage than BFM, while remaining clearly behind the two leading publishers in terms of total visibility. Overall, the Gros titres category was characterized by a clear dominance of established national news brands, with Le Monde standing out for its exceptional keyword breadth.
Top 25 Keywords
- trump (131 210)
- donald trump (119 933)
- gaza (109 380)
- guerre en ukraine (110 248)
- ukraine (72 256)
- macron (72 267)
- budget (60 276)
- france (53 987)
- bétharram (50 712)
- paris (50 496)
- françois bayrou (48 778)
- emmanuel macron (47 231)
- zelensky (39 304)
- de la (42 766)
- israël (36 578)
- marine le pen (39 143)
- neige (37 422)
- los angeles (31 127)
- mort (29 285)
- la france (31 098)
- mohamed amra (26 437)
- bayrou (28 461)
- retraites (25 797)
- procès (29 589)
- l’algérie (33 035)
The keyword landscape in Gros titres was once again dominated by international politics and major geopolitical conflicts. Keywords related to “trump” and “donald trump” clearly led the category, underlining the continued prominence of U.S. political developments in French headline news. Ongoing international crises were equally central, with strong visibility for terms such as “guerre en ukraine,” “ukraine,” “gaza,” and “israël,” reflecting sustained coverage of global conflict zones.
At the same time, domestic political and institutional topics played a major role. French politics featured prominently through keywords such as “macron,” “emmanuel macron,” “françois bayrou,” “bayrou,” “marine le pen,” and “retraites,” alongside broader national references like “france” and “la france.” Event-driven and contextual terms including “paris,” “procès,” “mort,” “neige,” and individual cases such as “mohamed amra” added further depth to the category.
In total, Gros titres generated 6 049 035 rankings across all SERP features during the analysis period. Of these, 1 764 977 rankings appeared in News Box formats, meaning News Boxes accounted for 29,18% of total visibility in this category, confirming their strong but not exclusive role in headline-driven news exposure.
Category: France (National news)
The France category focuses on domestic news with a direct connection to political, social, and regional developments within the country. It reflects how national debates, public policy, legal cases, and local events were represented in Google Search across different stages of the news cycle.
Top 3 Publishers
In the France category, visibility was distributed more evenly among the leading national news publishers, resulting in a tightly clustered top three. Le Monde ranked first with a visibility score of 7,07%, generating 253 683 rankings across 2 635 keywords. This placed the publisher slightly ahead in overall visibility, despite not having the highest number of rankings.
BFM followed very closely in second position with a visibility score of 6.99%. BFM recorded 265 077 rankings from a broader set of 3 294 keywords, giving it the highest ranking volume among the top three and highlighting its strong presence across a wide range of national news topics.
Franceinfo completed the top three with a visibility score of 6,71%. The publisher achieved 277 513 rankings across 2 954 keywords, resulting in the highest ranking count within this category while remaining just behind Le Monde and BFM in terms of visibility score. Overall, the France category was marked by minimal differences between the leading publishers, reflecting a highly competitive landscape in national news visibility.
Top 25 Keywords
- france (81 463)
- paris (72 710)
- bétharram (63 694)
- macron (61 984)
- neige (55 264)
- budget (52 793)
- marine le pen (40 405)
- la france (40 293)
- de la (39 426)
- françois bayrou (38 649)
- mort (37 446)
- boualem sansal (37 056)
- météo (36 041)
- marseille (35 158)
- procès (34 555)
- l’algérie (31 491)
- le scouarnec (28 519)
- mohamed amra (27 790)
- nicolas sarkozy (27 508)
- bruno retailleau (25 343)
- inondations (24 746)
- bayrou (24 480)
- ans (22 606)
- en france (21 995)
- prison (21 637)
In the France category, keyword visibility was strongly anchored in domestic affairs, with a clear focus on national politics, public institutions, and regionally grounded events. Broad country- and location-based terms such as “france,” “la france,” “en france,” “paris,” and “marseille” formed the backbone of the category, highlighting the central role of nationwide and metropolitan reporting.
Political figures and debates featured prominently throughout the keyword set. References to “macron,” “marine le pen,” “françois bayrou,” “bayrou,” “nicolas sarkozy,” and “bruno retailleau” indicate sustained attention on party politics, leadership figures, and institutional power struggles. Policy- and governance-related terms such as “budget” and judicial contexts like “procès” further underline the political and legal framing of much of the national coverage.
Alongside politics, the category also reflected a strong presence of event-driven and societal topics. Weather- and environment-related keywords such as “neige,” “météo,” and “inondations” appeared frequently, while crime- and justice-related terms including “mort,” “prison,” and individual cases like “boualem sansal,” “le scouarnec,” and “mohamed amra” added a more episodic and investigative dimension to national news visibility.
In total, the France category generated 5 284 776 rankings across all SERP features during the analysis period. Of these, 1 452 654 rankings appeared in News Box formats, corresponding to a News Box share of 27,49%, indicating a strong role for News Boxes alongside a broad distribution of visibility across other SERP features.
Category: International (World)
International captures global events and developments outside of France that nonetheless played a significant role in the French news agenda. The category highlights geopolitical conflicts, international diplomacy, global crises, and foreign political actors that shape France’s international coverage.
Top 3 Publishers
In the International category, visibility was clearly led by Le Monde, which secured first place with a visibility score of 11,85%. The publisher generated 471 398 rankings across 2 788 keywords, giving it a strong lead both in overall visibility and ranking volume within this category.
Le Figaro followed in second position with a visibility score of 8,45% and achieved 352 278 rankings across a slightly broader keyword set of 3 019 keywords, indicating a wide thematic coverage of international news despite lower overall visibility than the category leader.
Franceinfo ranked third with a visibility score of 6,24%. The publisher recorded 315 136 rankings from 2 143 keywords, placing it somewhat behind the two leading outlets while still maintaining a solid presence in international reporting. Overall, the International category shows a clear hierarchy at the top, with Le Monde setting the pace and Le Figaro and Franceinfo competing closely for the remaining visibility.
Top 25 Keywords
- gaza (235 258)
- trump (227 225)
- donald trump (210 237)
- guerre en ukraine (191 719)
- ukraine (106 994)
- israël (78 688)
- rdc (57 191)
- zelensky (51 304)
- los angeles (42 290)
- liban (44 204)
- groenland (44 542)
- macron (36 275)
- syrie (35 523)
- corée du sud (31 754)
- cop30 (31 307)
- états unis (30 135)
- emmanuel macron (28 234)
- l’ukraine (30 545)
- pape françois (28 024)
- turquie (28 410)
- cisjordanie (28 639)
- de la (25 610)
- elon musk (28 015)
- la russie (27 485)
- guerre (27 878)
In the International category, keyword visibility was dominated by global conflicts, geopolitical power dynamics, and internationally prominent political figures. Armed conflicts formed the central axis of coverage, with particularly high ranking volumes around “gaza,” “guerre en ukraine,” “ukraine,” and “l’ukraine.” Related regional terms such as “israël,” “cisjordanie,” “liban,” “syrie,” and “la russie” further reinforced the strong focus on ongoing military and humanitarian crises.
U.S. politics also played a major role in shaping international visibility. Keywords related to “trump” and “donald trump” ranked among the most prominent in the category, alongside broader references such as “états unis” and individual actors like “elon musk.” At the same time, international leadership figures remained visible through terms such as “zelensky,” “pape françois,” and continued mentions of “macron” and “emmanuel macron,” highlighting the overlap between French and global political contexts.
Beyond politics and conflict, the category also included location-based and event-driven keywords such as “los angeles,” “groenland,” “corée du sud,” “turquie,” and climate-related events like “cop30.” This combination reflects a broad international news agenda that extends beyond warfare to diplomacy, environmental policy, and regional developments across multiple continents.
Overall, the International category generated 5 742 604 rankings across all SERP features during the analysis period. Of these, 1 670 018 rankings appeared in News Box formats, resulting in a News Box share of 29,08%, underlining the continued importance of News Boxes for international coverage while leaving substantial visibility distributed across other SERP features.
Category: Économie (Business)
The Économie category brings together reporting on economic conditions, financial markets, corporate developments, and economic policy. It reflects how global and domestic economic dynamics, business news, and financial trends are surfaced in Google Search.
Top 3 Publishers
In the Économie category, Le Figaro emerged as the most visible publisher. With a visibility score of 6,29%, the publisher generated 279 177 rankings across 2 350 keywords, positioning it clearly at the top of this category and reflecting its strong focus on economic and financial coverage.
Le Monde followed in second place with a visibility score of 5,35%. They achieved 222 818 rankings from a more concentrated set of 1 645 keywords, indicating a comparatively narrower but still highly effective economic topic coverage.
BFM ranked third with a visibility score of 4,45% and recorded 205 110 rankings across 2 138 keywords, combining a broad keyword base with slightly lower overall visibility than the two leading publishers. Overall, the Économie category shows a relatively close distribution among the top three, with Le Figaro holding a clear lead while Le Monde and BFM compete closely behind.
Top 25 Keywords
- trump (175 122)
- donald trump (128 118)
- 2025 (83 913)
- droits de douane (74 299)
- musk (66 271)
- wall street (53 417)
- tesla (51 210)
- bitcoin (45 797)
- prix (44 918)
- elon musk (44 615)
- retraites (43 338)
- livret a (37 773)
- la chine (35 426)
- taux (35 003)
- de la (33 854)
- budget (30 231)
- 2024 (29 930)
- l’ia (29 411)
- gouvernement (29 061)
- tiktok (28 669)
- paris (28 145)
- france (27 559)
- nasdaq (25 985)
- immobilier (25 618)
- trump droits de douane (24 267)
The keyword landscape in the Économie category was primarily shaped by global politics, financial markets, and major corporate actors. References to “trump” and “donald trump” dominated the category, including combinations such as “trump droits de douane,” highlighting the close link between international trade policy and economic coverage. Financial markets and investment-related topics formed a second core theme, with keywords such as “wall street,” “nasdaq,” “bitcoin,” “prix,” and “taux” appearing frequently. Corporate and technology-driven economic narratives were also prominent through terms like “tesla,” “elon musk,” “musk,” “tiktok,” and “l’ia,” while domestic economic issues surfaced via keywords such as “budget,” “retraites,” “livret a,” “immobilier,” “paris,” and “france.”
In total, the Économie category generated 6 913 785 rankings across all SERP features during the analysis period. Of these, 1 818 398 rankings appeared in News Box formats, meaning News Boxes accounted for 26,30 % of overall visibility in this category.
Category: Sciences et technologies (Science and Technology)
Sciences et technologies covers developments in research, innovation, consumer technology, and digital infrastructure. The category spans scientific discoveries, technological advancements, product launches, and broader digital trends that influenced public and media attention.
Top 3 Publishers
In the Sciences et technologies category, visibility was led by Frandroid. The publisher secured first place with a visibility score of 4,83% and generated 166 657 rankings across 817 keywords. This strong performance reflects Frandroid’s clear focus on consumer technology, mobile devices, and product-driven tech coverage.
Les Numériques followed closely in second position with a visibility score of 4,43%. With 160 010 rankings across a very large keyword set of 99 824 keywords, the publisher showed an exceptionally broad thematic footprint, indicating extensive coverage across product tests, comparisons, and technical topics, even though overall visibility remained slightly below that of the category leader.
JeuxVideo.com ranked third with a visibility score of 3,16%. The publisher achieved 99 824 rankings from 584 keywords, resulting in a more concentrated keyword base and a noticeably lower overall visibility than the two leading outlets. Taken together, the Sciences et technologies category highlights a strong presence of specialised tech and gaming publishers, with visibility shaped by both focused editorial strategies and breadth of keyword coverage.
Top 25 Keywords
- samsung (118 224)
- xiaomi (109 630)
- samsung galaxy (101 969)
- nintendo switch 2 (101 365)
- prix (86 922)
- apple (67 784)
- switch 2 (67 268)
- iphone (60 922)
- samsung galaxy s25 (53 768)
- google pixel (53 752)
- black friday (46 748)
- soldes (42 823)
- smartphone (38 814)
- assassin’s creed shadows (36 852)
- ps5 (36 398)
- amazon (34 197)
- la terre (31 507)
- la lune (27 190)
- monster hunter wilds (26 291)
- pleine lune mars 2025 (24 291)
- galaxy s25 (23 941)
- samsung galaxy ultra (23 443)
- iphone 16e (22 878)
- nintendo (22 329)
- nvidia (20 581)
The keyword landscape in Sciences et technologies was strongly driven by consumer electronics, product launches, and gaming-related topics. Samsung dominated visibility through multiple variations such as “samsung,” “samsung galaxy,” “galaxy s25,” and “samsung galaxy s25,” while competing brands like “apple,” “iphone,” “xiaomi,” and “google pixel” also featured prominently. Gaming and entertainment technology added further weight to the category via terms like “nintendo switch 2,” “switch 2,” “ps5,” “assassin’s creed shadows,” and “monster hunter wilds.” Shopping-related moments such as “black friday” and “soldes,” alongside science-driven topics like “la lune” and “pleine lune mars 2025,” contributed additional thematic breadth.
In total, Sciences et technologies generated 4 574 871 rankings across all SERP features. Of these, 1 112 105 rankings appeared in News Box formats, meaning News Boxes accounted for 24,31% of overall visibility in this category.
Category: Divertissement (Entertainment)
The Divertissement category represents entertainment-focused coverage, including television, film, music, streaming content, and celebrity news. It highlights how pop culture moments, recurring media formats, and high-profile personalities contribute to sustained visibility in Google’s news results.
Top 3 Publishers
In the Divertissement category, visibility was distributed across a mix of TV-focused platforms and entertainment specialists. Télé-Loisirs took the lead with a visibility score of 4,25%, generating 394 936 rankings across 2 355 keywords. This result reflects a strong position in television programming, series coverage, and recurring entertainment formats.
AlloCiné followed very closely in second place with a visibility score of 4,12%. Despite slightly lower overall visibility, the publisher achieved a higher ranking volume with 527 154 rankings across 2 190 keywords. This indicates particularly strong performance for film- and series-related topics, where individual keywords generated substantial visibility.
TF1 ranked third with a visibility score of 3,37%. The publisher recorded 354 831 rankings from a more compact set of 1 216 keywords, suggesting a more focused editorial footprint centred on its own programmes, personalities, and broadcast-related entertainment content. Overall, the Divertissement category shows a competitive landscape at the top, with different strengths emerging between broad TV listings, film databases, and broadcaster-driven content.
Top 25 Keywords
- star academy (102 347)
- cyril hanouna (75 963)
- danse avec les stars (54 185)
- bertrand blier (48 703)
- c8 (47 929)
- louane (38 011)
- mickey 17 (37 360)
- bref (35 133)
- gene hackman (32 958)
- the voice (32 470)
- ici tout commence (31 874)
- emilia perez (31 150)
- val kilmer (30 852)
- jacques audiard (30 599)
- miss france 2026 (29 977)
- david lynch (29 776)
- gal gadot (29 721)
- lio (29 177)
- festival (28 766)
- oscars (28 186)
- adolescence netflix (27 839)
- emilie dequenne (27 648)
- koh lanta (27 350)
- marine star academy (27 180)
- elsa bois (26 757)
In Divertissement, keyword visibility was shaped primarily by TV formats, media personalities, and major cultural events. Television shows such as “star academy,” “danse avec les stars,” “the voice,” and “koh lanta” generated consistently high ranking volumes, underlining the importance of recurring broadcast formats. Well-known figures including “cyril hanouna,” “louane,” and “gal gadot” played a central role, while cinema-related topics like “mickey 17,” “jacques audiard,” and “oscars” highlighted the continued relevance of film coverage. Streaming-driven interest also surfaced through keywords such as “adolescence netflix,” reflecting a mix of traditional and on-demand entertainment.
Overall, Divertissement produced 12 005 103 rankings during the analysis period. News Box formats accounted for 2 877 114 of these rankings, representing 23,97% of total visibility.
Category: Sports
Sports aggregates coverage of national and international competitions, teams, athletes, and sporting events. The category reflects both recurring league-driven reporting and visibility spikes around major tournaments, matches, and standout individual performances.
Top 3 Publishers
In the Sports category, visibility was clearly dominated by L’Équipe, which secured first place with a visibility score of 13,47%. The publisher generated 1 560 737 rankings across 6 421 keywords, putting it far ahead of all competitors in both overall visibility and ranking volume and underlining its central role in French sports coverage.
Foot Mercato followed in second position with a visibility score of 5,08%. It achieved 642 122 rankings from a much narrower keyword set of 1 313 keywords, indicating a highly focused footprint driven primarily by football-related topics that nonetheless delivered strong visibility per keyword.
BFM ranked third with a visibility score of 4,92%. The outlet recorded 598 162 rankings across a broader set of 4 680 keywords, reflecting a more generalist sports coverage that spans multiple disciplines but with lower overall visibility than the two leaders. Taken together, the Sports category shows a clear hierarchy, with L’Équipe setting the benchmark and a notable gap separating it from the rest of the field.
Top 25 Keywords
- psg (252 422)
- ligue 1 (129 914)
- france (95 250)
- ligue des champions (94 070)
- real madrid (82 192)
- xv de france (81 887)
- om (79 923)
- biathlon (64 732)
- coupe de france (65 937)
- toulouse (57 159)
- l’om (47 779)
- liverpool (45 923)
- monaco (42 653)
- f1 (41 167)
- top 14 (46 420)
- bleus (45 154)
- champions league (40 545)
- nice (42 679)
- ol (40 541)
- le psg (38 808)
- vendée globe (41 151)
- psg liverpool (38 334)
- nba (35 666)
- rennes (35 510)
- dupont (37 361)
The Sports category was clearly dominated by football, with “psg,” “ligue 1,” “ligue des champions,” and “real madrid” accounting for a large share of rankings. Club-related variations such as “le psg,” “l’om,” and “psg liverpool” further reinforced this focus, alongside strong domestic representation through teams like “monaco,” “rennes,” “nice,” and “toulouse.” Beyond football, other disciplines added depth to the category, including rugby with “xv de france,” “top 14,” and “dupont,” motorsport via “f1,” and international competitions such as the “nba” and “vendée globe.”
Across all SERP features, Sports generated 13 810 562 rankings. Of these, 3 466 558 rankings appeared in News Box formats, giving News Boxes a share of 25,10% within this category.
Category: Santé (Health)
The Santé category focuses on medical, public health, and preventive topics, encompassing disease outbreaks, health policy, medical research, and lifestyle-related health issues. It provides insight into how health-related information and concerns are surfaced alongside traditional news coverage.
Top 3 Publishers
In the Santé category, visibility was led by Franceinfo, which took first place with a visibility score of 4,53%. The publisher generated 91 446 rankings across 753 keywords, giving it the strongest overall presence in health-related news and a comparatively broad thematic footprint within this category.
BFM followed in second position with a visibility score of 3,28%. With 60 956 rankings from 426 keywords, its visibility was driven by a more compact keyword set, suggesting a focus on selected health topics rather than broad coverage.
Ouest-France ranked third with a visibility score of 3,09%. The publisher recorded 61 519 rankings across 467 keywords, resulting in a ranking volume comparable to BFM but spread across a slightly wider range of topics. Overall, the Santé category shows a relatively tight field at the top, with moderate differences in visibility and no single publisher dominating to the same extent as seen in other categories.
Top 25 Keywords
- grippe (198 389)
- santé (83 786)
- rougeole (75 412)
- grippe aviaire (64 065)
- cancer (53 590)
- méningite (49 726)
- chikungunya (45 017)
- chikungunya la réunion (40 335)
- cancer colorectal (37 996)
- femmes (32 894)
- maladie (32 150)
- la grippe (31 108)
- vih (30 619)
- la réunion chikungunya (28 542)
- covid 19 (25 633)
- diabète (25 201)
- cancers (23 523)
- moustique tigre (23 137)
- parkinson (22 628)
- dépakine (21 287)
- vaccination (20 699)
- cancer du pancréas (20 644)
- cas (20 292)
- alzheimer (19 430)
- virus (19 110)
The keyword landscape in Santé was heavily centered on infectious diseases, public health concerns, and chronic illnesses. Seasonal and epidemic-related topics dominated visibility, led by “grippe,” “grippe aviaire,” “rougeole,” and “covid 19,” alongside regional outbreak terms such as “chikungunya la réunion.” Chronic and serious conditions formed another key pillar, with keywords including “cancer,” “cancer colorectal,” “diabète,” “parkinson,” and “alzheimer.” Broader health and prevention-related terms like “vaccination,” “maladie,” and “virus” rounded out the category.
In total, Santé generated 3 222 746 rankings across all SERP features. News Box formats contributed 675 395 rankings, corresponding to a News Box share of 20,96%.
AI Overviews in France: a marginal factor in 2025
Across all analyzed Google news categories, AI Overviews played only a negligible role in France’s news-related search results in 2025. In each category, no more than four SERPs contained an AI Overview in total, resulting in shares that effectively rounded to zero. Even in categories with several million rankings overall, the presence of AI Overviews remained statistically insignificant.
The highest relative AIO share appeared in the International category, where a single keyword accounted for a 5.56 % share. However, this figure was based on just one SERP and therefore does not indicate broader adoption. In all other categories—including A la une, Gros titres, France, Économie, Science et technologies, Divertissement, Sports, and Santé—AI Overviews appeared sporadically or not at all, with shares at or near 0.00 %.
Where AI Overviews did surface, they were tied to isolated, often generic or explanatory keywords rather than dominant news topics. Examples include short or ambiguous terms such as “ans,” “avocat,” or informational concepts like “data center” and “vih.” None of these keywords played a defining role within their respective categories, nor did they contribute meaningfully to overall visibility patterns.
Compared to other countries analyzed in this Year in Review series, France stands out for the near absence of AI Overviews in news-focused SERPs. While AI Overviews increasingly shaped visibility in categories such as Health or Science in other markets, France’s 2025 news landscape remained firmly centered on traditional Google News formats. Publisher visibility and News Box placements continued to be the primary drivers of exposure, with AI-generated summaries having virtually no impact on how news content was surfaced.
Overall findings and outlook for 2026
Across categories, France’s 2025 visibility patterns showed two clear dynamics. First, a small set of established national news brands captured a large share of exposure in general-news environments, with Le Monde and BFM appearing as recurring visibility leaders across À la une, Gros titres, France, and International. Second, specialised publishers played a decisive role in vertical categories, with clear category fits shaping the top of the rankings, for example L’Équipe in Sports, and tech-focused outlets leading in Sciences et technologies.
On the topic side, international politics and conflict-driven coverage repeatedly surfaced as major visibility drivers, especially in À la une, Gros titres, and International, where recurring global storylines and high-frequency political figures dominated ranking volume. At the same time, France-specific visibility remained strongly anchored in national politics, legal affairs, and event-driven domestic coverage, while lifestyle and public-interest themes stood out more clearly in Santé and Divertissement.
From a SERP feature perspective, News Boxes consistently accounted for a meaningful share of total visibility across all categories, typically in the mid-20% to low-30% range. This underlines that News Box placements continued to be a central visibility lever in France, while a substantial portion of rankings still came from other SERP features, keeping diversification relevant for publishers.
Finally, AI Overviews were effectively a non-factor in France’s news SERPs in 2025. Compared to other countries in this Year in Review series, where AIOs began to shape visibility more noticeably in specific categories, France stood out for the near absence of AI-generated summaries, meaning traditional news-focused SERP features remained the primary battleground for visibility.
Looking ahead to 2026, the core takeaway is that competitive advantage in France is still most likely to come from dominating News Box formats and strengthening category fit: generalist authority in top news environments, and specialist depth in verticals. If AI Overviews begin to expand in France, early signals are most likely to appear in explanatory, informational queries rather than breaking news. That makes continuous monitoring essential, especially in Santé and Sciences et technologies, where other markets have already shown earlier AIO traction and where even small shifts could reshape visibility distribution quickly.