Eurovision 2025: Which UK Publishers Got 12 Points for Visibility?
19. May 2025The Eurovision Song Contest 2025 once again brought together millions of viewers across Europe and the world and, as expected, sparked significant media interest. Held in Basel, Switzerland, this year’s edition culminated in a dramatic and highly entertaining final on 17 May, where JJ from Austria claimed victory with the song Wasted Love. The UK, which was represented by girl group Remember Monday, made it to 19th place, while controversial contestant Israel took a close second place.
To better understand how this global entertainment event played out in Google’s News Boxes, we analysed the mobile search visibility of news publishers in the UK using data from the Trisolute News Dashboard. The data covers the period from 16 to 18 May, 2025. We’ll first explore the keywords that ranked during that period and thematically fit the event, providing insights into what UK audiences were most interested in and what topics Google prioritised. Then, based on those keywords, we will look at which publishers achieved the highest visibility in the mobile News Boxes, when their coverage peaked, and what kind of content performed best for them.
Let’s dive into the data!
Keywords that shaped the Eurovision News Boxes
This list contains the keywords that generated rankings in US mobile News Boxes from 16 to 18 May and fit the Eurovision Song Contest 2025 thematically. The keywords are sorted in descending order according to their number of rankings, which are displayed in the brackets. Those ranking values represent the individual rankings in 15-minute intervals for as long as the keyword was active in Google News or Google Trends.
Interesting patterns
- Unsurprisingly, genetic terms like “eurovision 2025 (2,211 rankings), “eurovision” (2,424), and “eurovision final 2025” (1,034) topped the list.
- Keywords such as “uk eurovision 2025” (998), “uk eurovision” (728), and “eurovision 2025 uk” (600) highlight a significant national interest in the UK’s involvement. The country’s representatives, girl group Remember Monday, also garnered attention with 490 rankings for “eurovision remember monday” and 284 for “remember monday”.
- Austria’s JJ, the contest winner with the song Wasted Love, gained 54 rankings under “eurovision jj”. Broader references to Austria were more common, with “eurovision austria” gaining 334, “austria eurovision 2025 288, and “austria” 114 rankings. Together, these indicate that JJ’s win generated visibility not just for the artist, but for their home country as well, as it is very common for Eurovision.
- Keywords related to Israel’s participation, amid geopolitical controversy and heavy criticism due to the Gaza war, appear throughout the list. “israel eurovision 2025” (415), “eurovision israel” (136), israel eurovision” (44), and “israel’s eurovision” (16) appear among the list and, compared to other countries, point to the attention the topic received in UK media and public discourse.
- Celebrity searches were also prominent: Michelle Hunziker, one of the show hosts, had 578 keyword appearances, while Graham Norton, long-time UK commentator, reached 342. This reflects the strong personality-driven interest that continues to surround the ESC.
- Terms like “what time does eurovision start” (46) and “where to watch eurovision 2025” (42) show how practical information was prominent during the time of the event. At the same time, “eurovision voting” (214), “eurovision results 2025” (210), and “who won eurovision 2025” (364) confirm high real-time engagement during and after the event.
After examining the relevant keywords for the reporting on Eurovision in UK mobile News Boxes, let’s now take a closer look at which publishers came out on top:
Top 5 publishers for Eurovision 2025
Top 5 UK publishers on the Eurovision Song Contest 2025
- The Independent (independent.co.uk)
With 14.05% visibility, The Independent led all news publishers on Eurovision-related coverage in the UK. Its peak came at 8 PM on 17 May, right during the live final, where it captured 24.7% of total publisher visibility. Across 1,514 keyword rankings, the most frequently ranked keyword was “eurovision 2025” (218 rankings, 10% of all rankings for that keyword). The most visible article focused on the political dimension of the contest: “Israel’s Yuval Raphael performs to mixed response at Eurovision 2025 final“. - BBC (bbc.com)
BBC’s international site reached 10.84% visibility, with a strong peak on 16 May at 8 PM, just one day before the final, when it accounted for 30.36% of all visibility—one of the most dominant moments across all publishers. It ranked 1,275 times, most frequently for “eurovision 2025” (249 rankings, 11%). The most visible article offered a classic post-show summary: “Eurovision 2025: Austria’s JJ wins with last-minute vote, as UK comes 19th“. - The Guardian (theguardian.com)
The Guardian followed closely with 10.20% visibility, recording the highest single-moment visibility of any publisher: 43.04% at 5 PM on 16 May. Its Eurovision coverage ranked 1,112 times, with a clear focus on the core keyword “eurovision” (303, which made up 21% of this keyword’s total rankings). The top article celebrated Austria’s win: “Austria wins 69th Eurovision song contest with Wasted Love“. - BBC (bbc.co.uk)
BBC’s domestic domain also performed strongly, with 9.74% visibility and peaks both before and during the final: 10 PM on 16 May (26.09%) and 4 PM on 17 May (25.51%). It achieved 1,181 keyword rankings, most often for “eurovision 2025” (276 rankings, 12%). The most prominent article took a nationally focused entertainment angle: “Ncuti Gatwa withdraws as Eurovision 2025 spokesperson for final“. - Daily Mail (dailymail.co.uk)
The Daily Mail reached 6.77% visibility, peaking early on the day before the final, specifically at 8 AM (23.05%) and 10 AM (22.7%) on 16 May. It produced 934 keyword rankings, with an unusually high concentration (193 rankings, 33% for that keyword) on “michelle hunziker” (193 appearances), reflecting public interest in the host. Its top-performing article covered the results show in a typical tabloid recap style: “Eurovision 2025 final RECAP: UK gets NUL POINTS from public vote as Austria is crowned winner in tense contest“.
Key takeaways for news publishers
The Eurovision 2025 keyword and publisher analysis highlights several important patterns for news publishers aiming to capture search visibility around major entertainment events.
First and foremost, the keyword landscape was dominated by broad event terms like “eurovision 2025” and “eurovision,” showing that generic queries remain a core driver of visibility. However, national interest clearly shaped user behaviour in the UK, with a substantial share of rankings for terms like “uk eurovision 2025” and for the UK’s act, Remember Monday. Notably, Austria’s win and Israel’s controversial participation also sparked considerable attention, suggesting that both results and broader political narratives can contribute meaningfully to search interest.
The analysis also shows that celebrity involvement continues to be a strong hook for visibility: Michelle Hunziker and Graham Norton appeared high in the keyword rankings, and articles highlighting their roles performed well. Practical and real-time search queries such as “what time does eurovision start,” “where to watch eurovision 2025,” and “eurovision results 2025” further reflect user demand for up-to-the-minute and service-orientated content around live events.
Looking at publisher performance, we see that timing is critical: top outlets like The Independent and the BBC (both .com and .co.uk) peaked during key moments, either just before or during the final, with visibility strongly tied to publication time and topic focus. The Guardian, meanwhile, achieved the single highest visibility peak of any outlet, showing that editorial timing combined with a high-performing headline can drive short-term dominance.
In summary, publishers that want to win visibility in moments like Eurovision need to do more than simply cover the event; they must be strategic in timing, keyword usage, and story framing, with a balance of breaking content, national context, personality-driven angles, and search-friendly headlines. The Eurovision 2025 data offers a clear example of how search interest is shaped not just by what happens on stage but also by what happens around it—politically, culturally, and emotionally.
Here are some more News Dashboard analyses that could be interesting to you:
- Cannes Film Festival 2025
- The P. Diddy Trial
- 2025 Met Gala
- Coachella Music Festival
- 2025 BRIT Awards
- 2025 BAFTA Awards
Not yet part of the Trisolute News Dashboard family? Request a FREE DEMO today and find out how your articles rank on Google Discover, Google News, and the SERPs!