The 2025 Canadian Grand Prix, held from June 13 to 15 at Montreal’s Circuit Gilles Villeneuve, delivered yet another thrilling spectacle in the Formula 1 season. George Russell clinched his and Mercedes’ first victory of the year, starting from pole position and fending off reigning champion Max Verstappen throughout the race. Rookie Kimi Antonelli secured his maiden podium finish, further highlighting Mercedes’ strong performance. However, the race was not without controversy: McLaren teammates Lando Norris and Oscar Piastri collided late in the race, leading to Norris’ retirement and a safety car finish.

To analyze media coverage of this event, we utilized the Trisolute News Dashboard, focusing exclusively on mobile News Boxes in Canadian Google search results from June 13 to 15. The keywords examined were sourced from Google News and Google Trends, specifically related to the Canadian Grand Prix.

This approach allows us to assess which news publishers achieved the highest visibility during the Grand Prix weekend, providing insights into media engagement and audience interest surrounding this significant sporting event.

It’s lights out and away we go (into the data)!

Top keywords for the Canadian Grand Prix

This list contains the keywords that generated rankings in the Canadian mobile News Boxes in the period from June 13 to 15 and were thematically related to the Canadian Grand Prix weekend. The keywords are sorted in descending order according to the number of rankings. The ranking values in brackets after the keywords represent the number of different appearances on a 15-minute basis in the mobile News Boxes.

A total of 23 keywords were measured in the period under review from June 13 to 15, generating 5,886 rankings. Here are some interesting patterns that can be recognized on closer inspection of the list:

Interesting patterns

• The list features a number of drivers’ names, with “verstappen” leading the race at 918 rankings. The reigning world champion is likely to have made the news in this case because he was beaten in the race by Mercedes driver George Russell, thus breaking his winning streak at the Canadian Grand Prix. At 264 rankings, “russel” appears well behind Verstappen. Other names, like “stroll” (230), “hamilton” (216), or “norris” (152) also appear within the list. Notably, most keywords only contain the drivers’ last names, with “lance stroll” (160) and “george russell” (150) being the only exceptions. In total, 13 out of the 25 keywords contain drivers’ names, adding up to 2,532 keyword rankings.
• Lance Stroll, who saw the Canadian Grand Prix as his home race, currently being the only Canadian on the grid, appears quite high in the list, with two keywords (“stroll” and “lance stroll”) that add up to 390 keyword rankings.
• In terms of more general keywords describing the race weekend, “f1 montreal” leads at 842 rankings, closely followed by “f1” (780). As is often the case with local coverage of Formula 1 home races, the host city name – in this case, “Montreal” – outperformed the more formal event designation “canadian grand prix” (570). 11 out of the 25 keywords contain general terms, adding up to a total of 3,312 rankings.
• “f1 qualifying” (132) and “qualifying” (122) mirror interest in the preliminary sessions that set the stage for the main race, though none of the keywords refer to either of the three Free Practices that took place on June 13 and 14.
• Mercedes and McLaren are the only racing teams that appear within the list, though “russell mercedes” (84) is combined with the race winner’s name while “mclaren” (40) stands by itself. The interest in the British team in combination with the keywords “norris” (152) and “norris piastri” (88) appearing among the list, point to a heightened interest in the teammates’ crash during the race which led to Norris ending the race early and Piastri missing the podium.

After examining the keywords that shaped the reporting for the Canadian Grand Prix, let’s now have a look at which publishers made it into the mobile News Boxes for the race weekend:

Publishers in the mobile News Boxes

This screenshot from the Trisolute News Dashboard shows the most visible publishers on the Canadian Grand Prix in Canadian mobile News Boxes and their courses of visibility throughout the examined time period from June 13 to 15. The flags mark the most important milestones during the weekend, namely the three practice sessions (FP1, FP2, FP3) and the Qualifying session, as well as the actual race on June 15.

Top Publishers on the Canadian Grand Prix

Before diving into the detailed analysis of news publishers, it’s important to briefly highlight that four of the ten most visible domains in the Canadian mobile News Boxes during the Grand Prix weekend were not traditional news outlets. At the very top of the ranking was the official Formula 1 website, formula1.com, with an outstanding 30.12% visibility – by far the highest value across all analyzed domains. No other platform or publisher came close to this level of prominence.

Social media also played a key role in shaping visibility: X (formerly Twitter) ranked second overall with 7.08% visibility, followed by Reddit in fourth place (4.57%) and Facebook in eighth (2.96%). These platforms have been greyed out in the chart and are not included in the detailed analysis below. However, their strong presence clearly underlines the relevance of official sources and social engagement when it comes to high-interest events like Formula 1.

The following section focuses exclusively on traditional news publishers and their positioning during the Canadian Grand Prix weekend:

1. Planet F1

   Among all analyzed publishers, Planet F1 stood out with a strong average visibility of 5.46%, peaking at 26.7% on June 13 at 7:00 PM, directly after the second practice session (FP2). This timing suggests that the outlet capitalized on the growing interest heading into the competitive parts of the race weekend. Planet F1 accumulated 243 keyword rankings, with the keyword “canadian grand prix” contributing the most (61 rankings), which equals 11% of all publisher rankings for that term. The most visible article was a qualifying summary: “Canadian GP: Russell snatches stunning pole as Norris falters,” effectively capturing both the pole position drama and key narrative drivers heading into the race.

2. RacingNews365

   RacingNews365 achieved the single highest visibility spike of all outlets, reaching 33.33% visibility on June 14 at 1:00 PM, during the third free practice session and shortly before qualifying. The outlet averaged 4.51 % visibility across the full period. It secured 223 keyword rankings, most notably for “f1 montreal” (70 rankings), representing 8% of total rankings across all publishers for this term. Its most visible article was a timely overview: “2025 F1 Canadian Grand Prix – results,” optimized for the high demand around live and post-session updates.

3. BBC

   As one of the UK’s leading broadcasters, the BBC appeared on the list and reached a peak visibility of 16.33% on June 14 at 2:00 PM, right between FP3 and qualifying. Its average visibility over the weekend was 3.59%. The BBC achieved 152 keyword rankings, led by “verstappen” (52 rankings), accounting for 6% of all publisher rankings for this keyword. Its top article was a qualifying recap:”Catch up on Canadian GP qualifying: Russell takes pole from Verstappen“.

4. The Guardian

   Another UK-based publisher, The Guardian, saw its peak visibility at the start of the race on June 15 at 2:00 PM, where it reached 17.95%. Its overall average visibility was 3.13%, slightly behind the BBC but with a well-timed peak. The Guardian accumulated 154 keyword rankings, with “f1” being the most frequent (37 rankings), about 5% of all rankings for that keyword. Its most prominent article was a live report: “George Russell wins the Canadian Grand Prix after McLaren collision: F1 – as it happened,” combining result reporting with unfolding race drama in a live format.

5. ESPN

   ESPN reached its visibility peak after the race on June 15 at 8:00 PM (10.69%), with an average visibility of 2.85% over the three days. This post-race visibility suggests a strong presence in follow-up reporting and reaction content. The outlet ranked for 106 keywords, most notably “hamilton” and “norris piastri”, each with 17 rankings. That corresponds to 8% of all rankings for “hamilton” and an impressive 19% for “norris piastri”, likely driven by interest in the McLaren collision. The most visible article was “Norris on Piastri crash: I made ‘a fool of myself’,” underlining their successful reappraisal of the teammates’ unfortunate crash.

6. Sky Sports

   Sky Sports peaked at 19.05% visibility on June 14 at 2:00 PM, a time slot shared with the BBC and again located between FP3 and qualifying. The outlet’s average visibility across the event was 2.46%. The outlet earned 122 keyword rankings, most commonly for “f1 montreal” (54 rankings), which made up 6% of all publisher rankings for that term. The top article was focused on one of the weekend’s talking points: “Max Verstappen: F1 world champion walks penalty tightrope from Canadian GP to avoid race ban,” indicating interest in Verstappen’s disciplinary situation and its implications for the title race.

Key Takeaways for News Publishers

You might also be interested in these Trisolute News Dashboard analyses:

• The 2025 French Open in UK mobile News Boxes
• Comparison of the coverage of the Indy 500 and the Monaco GP in US mobile News Boxes
• A look at the Round of 16 of the European Rugby Champions Cup in Irish mobile News Boxes
• The F1 Chinese Grand Prix in French mobile News Boxes
• Visibility analysis for Spanish publishers on the preliminary reporting on the UEFA Nations League quarter finals
• A deep dive into the mobile visibility of the 2025 Australian Grand Prix for Aussie publishers
• A mini-analysis on the first F1 race weekend of the season for UK publishers
• The F1 75 launch event on February 18 for UK publishers

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