On March 1, the BRIT Awards 2025 took place in the O2 Arena in London, marking the event’s 45th edition. The annual ceremony recognizes the best in British and international music of 2024. This year, the event was hosted by comedian Jack Whitehall and contained no shortage of memorable moments. From a horse in the audience, over a heartfelt tribute to the recently passed Liam Payne, to artists like Charli XCX and Jade Thirlwall winning big, the evening had it all!

Unsurprisingly, this event also generated a great amount of buzz online! In this Trisolute News Dashboard analysis, we will take a look at the top 34 keywords that secured the most rankings in UK mobile News Boxes related to the BRIT Awards from March 1 to 2 and see which five publishers achieved the highest visibility. By evaluating trends from Google News and Google Trends, we will uncover which stories, artists, and surprises captured the audience’s attention the most.

Time to hit play on the data!

The most visible keywords for the BRIT Awards 2025

This list contains the keywords that generated the most mobile News Box rankings in the UK from 1 to 2 March and fit the BRIT Awards in terms of content. The keywords are sorted in descending order according to the number of rankings. The ranking values, which are listed in the brackets after each keyword, represent the individual News Box rankings in 15-minute intervals for as long as the keyword was active.

The list contains 32 keywords, which generated a total of 5,568 rankings. Here are some interesting patterns that can be identified when analyzing the list of keywords:

• High demand for general event queries: The most searched keyword was ‘brit awards 2025’ (892 rankings), followed by ‘brit awards’ (734 rankings). Together, these two keywords accounted for 1,626 rankings, or 29% of the entire amount of rankings (1,626 out of 5,568 rankings). Variations like ‘brits’ (104) and ‘brit awards how to watch’ (64 rankings) also appeared among the most-ranked keywords, indicating a strong general interest in the event itself as well as following it live.
• Jade Thirwall’s standout presence: ‘jade thirlwall’ (666 rankings) was the most ranked artist-specific keyword, appearing in multiple variations (e.g., ‘jade’, ‘jade thirlwall dress’ ‘dress jade thirlwall’). In total, rankings related to this artist account for 19% of the total amount of rankings (1,066 out of 5,568 rankings).
• Other names also generated buzz: In general, names of artists and other celebrities that attended or were otherwise part of the BRIT Awards were strongly represented among the top keywords. In total, 21 out of the 32 keywords fit that category, which generated 3,380 rankings, or 61% of the total rankings (3,380 out of 5,568 rankings). Besides Jade Thirlwall, other musicians that were frequently mentioned were Sabrina Carpenter (three keywords, 678 rankings), Charli XCX (two keywords, 668 rankings), and Jess Glynne (one keyword, 24 rankings), though the latter was only mentioned in combination with her girlfriend Alex Scott. Other celebrities mentioned in relation to the BRIT Awards were comedian Jack Whitehall (four keywords, 446 rankings), who hosted the event; actor Danny Dyer (two keywords, 190 rankings), who presented the Song of the Year Award,; and television personality Maura Higgins (two keywords, 52 rankings), who shared a kiss with her married colleague Danny Jones at the event’s afterparty. Singer Liam Payne, who tragically passed away in October 2024, received a heartfelt tribute at the BRIT Awards and was accordingly also frequently mentioned in the news. The three keywords with his name in them amounted to a total of 256 rankings.
• The mysterious Horse-Woman as a viral moment: The keywords ‘horse brit awards’ (108 rankings) and ‘brit awards horse’ (60 rankings) refer to a surreal scene at the event, where a woman dressed as a horse was shown among the crowd in the O2 Arena.
• Red carpet and fashion as key themes: Three red carpet-related keywords (‘brit awards red carpet’, ‘brit awards 2025 red carpet’, ‘red carpet brit awards’), though not as dominant, still accumulated a total of 72 rankings. The additional interest in Jade Thirlwall’s dress (two keywords, 40 rankings), suggests that fashion certainly played a role in the event’s coverage.
• Album of the Year surprisingly low: The keyword ‘album of the year’ (10 rankings) received minimal attention and is also the only keyword containing one of the event’s award categories, suggesting that specific award categories were not a major driver of search traffic. This contrasts with the heavy focus on individual artists, viral moments, and red carpet coverage.

Top 5 publishers for the BRIT Awards 2025

Let’s now have a look at the five UK publishers that were most visible during the observed time period, based on the keywords above, and examine their courses of visibility.

Top 5 UK publishers on the BRIT Awards 2025

1. Daily Mail (dailymail.co.uk)
   With 702 rankings in total and the first spot in terms of visibility among UK publishers, the Daily Mail had a strong presence in the BRIT Awards 2025 coverage. Its most-ranked keywords were ‘brit awards’ and ‘brit awards 2025’ (93 rankings each), highlighting a broad event-focused approach. The publisher’s visibility built up steadily from noon on March 1, with two distinct peaks the next day, on March 2 at 9 am and again from 3 to 4 pm. The most visible article, “BRIT Awards fans left in hysterics as they spot Danny Dyer sat on table beside a woman dressed as a HORSE“, capitalized on the viral moment featuring DJ HorsegiirL, a much talked about topic in relation to the event.
2. Mirror (mirror.co.uk)
   The Mirror reached second place and accumulated 579 rankings, with the most-ranked keyword being ‘jade thirlwall’ (118 rankings)—the highest individual total among all publishers. The Mirror saw a sharp visibility peak between 6 and 7 am on March 1, followed by another smaller peak at 10 pm the same day. Its most visible article, “Brit Awards viewers baffled as ‘horse’ seen sitting next to Danny Dyer“, once again leveraged the viral interest in DJ HorsegiirL’s appearance.
3. The Sun (thesun.co.uk)
   Securing third place in visibility, The Sun accumulated 298 rankings, with ‘brit awards’ (49 rankings) as its most-ranked keyword. The publisher experienced multiple visibility peaks, including a sharp spike from 6 to 7 am on March 1, followed by another from 1 to 3 pm the same day and a final one from 7 to 8 pm on March 2. The most visible article, “Brit Awards Liam Payne tribute revealed after One Direction reunion rumours…“, reflected continued public interest in Liam Payne and speculation surrounding a rumored potential One Direction reunion at the BRIT Awards.
4. Sky (sky.com)
   Taking fourth place in visibility, Sky earned 328 rankings, with ‘brit awards 2025’ (66 rankings) as its most-ranked keyword. The publisher’s visibility peaked at 11 am on March 1, then gradually declined throughout the event. The most visible article, “Brit Awards moments: Sabrina Carpenter rules Britannia, and a tribute to Liam Payne“, focused on standout performances and significant moments, indicating an emphasis on musical highlights rather than viral stories.
5. BBC (bbc.co.uk)
   Ranking fifth in visibility, BBC gathered 311 rankings, with ‘charli xcx’ (93 rankings) being its most-ranked keyword. Visibility peaked at 10 am on March 1, remained relatively low but steady, and saw a notable increase on March 2 from 8 pm. The most visible article, “Brit Awards go Brat as Charli XCX sweeps best artist and song of the year“, highlighted Charli XCX’s major wins, reinforcing her as one of the most-discussed artists of the night and going hand in hand with the publisher’s top-ranked keyword.

Conclusion: What defined the BRIT Awards 2025 in News SEO?

Do you want to read more entertainment-focused News SEO analyses? Then check out our other content:

• An overview of the most ranked entertainment keywords and publishers in Germany, the UK and the US in 2024
• A deep dive into the 2025 Golden Globe Awards for US Publishers
• An analysis of the mobile News Boxes in the UK on the 2025 BAFTAs
• A close look at the 2025 Grammy Awards for US publishers

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