Innovation, discovery, and technological breakthroughs defined 2024, making it a landmark year for the “Science and Technology” category on Google’s mobile search. From AI-driven advancements to milestone achievements in space exploration and sustainable energy, this year was marked by rapid evolution and growing public interest. But which publishers captured the most visibility during these pivotal moments? And which keywords provided for the most rankings? This analysis delves into the standout players and major trends that shaped the digital landscape of science and technology content.

Methodology

As part of a broader review of Google’s news categories, this article focuses on how content related to Science and Technology performed in Germany, the U.K., and the U.S in 2024. Using mobile visibility data, we’ll reveal which stories captivated audiences and which publishers rose to the top.

The data used for this analysis stems directly from the Trisolute News Dashboard. To ensure a standardized analysis across all countries, we applied the following filter settings:

• Mobile Visibility Overall
• Date Range: 01/01/2024 – 11/30/2024
• Top 10 competitors
• All 10 ranking types: News Box (Headline, Text, Carousel), Video Box, Publisher Carousel, Other Carousel, Web Story, Featured Snippet, Visual Digest, Organic
• Individual keyword set with keyword sources: Extracted Google News Topics,  Google Trends
• Category: Science and Technology

We’ll begin by highlighting the top 10 publishers in each country and examining their visibility trends over the year. We’ll then explore the top 10 most relevant keywords for the Science and Technology category, identifying the key topics and trends of 2024.

Let’s decode the data:

Germany: Tech Giants and Local Heroes

We first turn our attention to Germany — a land where precision meets passion, and the Science and Technology SERPs are no different. This year, international players like YouTube.com and Wikipedia.org dominated, while prominent German publishers such as Heise.de and Golem.de secured a significant share of visibility, demonstrating their influence within the Science and Technology category.

Top 10 Publishers and websites in Germany (by visibility)

1. YouTube.com
2. Wikipedia.org
3. Heise.de
4. Golem.de
5. Amazon.de
6. Apple.com
7. PCGamesHardware.de
8. Chip.de
9. PlayStation.com
10. Gamestar.de

YouTube.com maintained a commanding lead in mobile visibility throughout the year, reflecting its dominance as a go-to platform for diverse content formats, from tutorials to news. Wikipedia.org secured a consistent second place, underlining its reliability as a comprehensive resource for background information. German publishers Heise.de and Golem.de demonstrated strong performance, likely benefiting from their established authority in technology reporting and their ability to cater to both global and regional interests. Amazon.de and Apple.com showed steady mid-tier visibility, leveraging their brand presence and relevance in consumer tech searches. Meanwhile, PCGamesHardware.de and Chip.de maintained stable visibility by addressing niche audiences with a focus on hardware and gaming. PlayStation.com saw periodic spikes, reflecting heightened interest during product announcements or gaming events. Gamestar.de remained competitive, underscoring its adaptability in an evolving digital landscape.

Top Keywords in Germany

• Apple
• Pokémon Go
• World of Warcraft
• Nintendo
• Call of Duty
• Diablo
• Samsung
• WhatsApp
• Fortnite
• Xbox

The top 10 keywords in Germany reflect a dynamic mix of interests. Gaming stood out prominently, with titles like Pokémon Go, World of Warcraft, Call of Duty, and Fortnite capturing sustained attention, likely driven by updates, expansions, or events within these franchises. At the same time, major tech brands such as Apple and Samsung remained dominant in search activity, reflecting their ongoing influence through product launches and market innovation. Platforms like WhatsApp also featured among the top keywords, underlining the enduring relevance of communication technology, while Nintendo, Xbox, and Diablo highlighted a strong cross-section of interest in both gaming hardware and software.

United Kingdom: Balancing Tradition and Innovation

The U.K. is where tradition meets trailblazing, and nowhere is that more evident than in Science and Technology. The usual suspects — YouTube and Wikipedia — topped the charts, but regional stars like BBC.co.uk and TheGuardian.com added a distinctly British touch.

Top 10 Publishers and websites in the United Kingdom (by visibility)

1. YouTube.com
2. Wikipedia.org
3. BBC.co.uk
4. The Guardian.com
5. Independent.co.uk
6. Amazon.com
7. Apple.com
8. IGN.com
9. Space.com
10. Forbes.com

YouTube.com and Wikipedia.org continued their dominance in the U.K., mirroring their top positions in Germany, with YouTube leading as a versatile platform for a wide array of content and Wikipedia solidifying its role as a reliable knowledge hub. In the U.K., BBC.co.uk and The Guardian.com emerged as prominent local players, leveraging their editorial authority and extensive coverage of science and technology. NASA.gov and Space.com secured notable visibility, reflecting heightened interest in space exploration, particularly through the Artemis program and other key milestones in 2024.

Apple.com maintained a strong position, likely driven by product launches and technological innovations, while Forbes.com’s consistent ranking underlined its focus on business and tech reporting. IGN.com stood out as a key player in gaming-related searches, capturing interest in the intersection of gaming and technology. Independent.co.uk rounded out the list, showcasing its adaptability and relevance in tech-related coverage.

Top Keywords in the United Kingdom

• Apple
• NASA
• Helldivers 2
• Black Hole
• Artificial Intelligence
• Earth
• Mars
• Pokémon Go
• Asteroid
• Nintendo

As it was the case in Germany, tech giant Apple once again led the way, driven by its continuous innovation and product launches. Space exploration captured significant attention, with keywords like NASA, Mars, Earth, Asteroid, and Black Hole reflecting growing public fascination with the cosmos, likely fueled by high-profile missions and discoveries.

Gaming also played a notable role, with titles such as Helldivers 2 and Pokémon Go standing out, demonstrating the enduring appeal of established franchises and the excitement around new releases. Artificial Intelligence emerged as a key topic, underscoring its influence on both public discourse and technological advancements. Nintendo rounded out the list, highlighting continued interest in gaming hardware and software.

United States: Innovation and Exploration

When it comes to the US, it’s all about ambition. From NASA to SpaceX, the Science and Technology SERPs here are as big and bold as the ideas driving them.

Top 10 Publishers in the United States (by visibility)

1. YouTube.com
2. Wikipedia.org
3. Space.com
4. The Verge.com
5. CNN.com
6. Forbes.com
7. Reddit.com
8. Google.com
9. Apple.com
10. NASA.gov

In the United States, YouTube.com once again led the pack, mirroring its top position in Germany and the U.K. However, unlike in those countries, Wikipedia.org only managed to secure the third spot, as NASA.gov claimed second place. This reflects a strong national interest in space exploration and related content, driven by NASA’s ambitious programs and milestones in 2024.

Other notable performers included Space.com and The Verge.com, both of which maintained steady visibility by catering to audiences with a focus on cutting-edge science and technology. CNN.com and Forbes.com showcased their versatility in covering a broad range of topics, from tech innovations to industry trends. Meanwhile, Reddit.com captured attention as a hub for community-driven discussions, and Apple.com consistently ranked high, reflecting the public’s fascination with its products and advancements. Google.com also appeared among the top players, demonstrating its continued relevance as both a search engine and content provider.

Top Keywords in the United States

• NASA
• SpaceX
• Pokémon Go
• Artificial Intelligence
• Moon
• Solar Eclipse
• Boeing Starliner
• Earth
• Space
• iPhone 16

The top 10 keywords in the United States reflect a strong focus on space exploration and technological innovation. NASA and SpaceX led the list, highlighting the nation’s fascination with ambitious projects and advancements in space travel. Keywords such as Moon, Earth, Space, and Solar Eclipse further underscore this trend, with key milestones like lunar missions and celestial events capturing public interest.

Artificial Intelligence also emerged as a significant topic, mirroring its impact on global technology conversations. On the consumer tech side, the iPhone 16 drew substantial attention, showcasing the enduring influence of Apple’s product launches. Meanwhile, gaming remained a prominent interest, with Pokémon Go continuing to captivate audiences even years after its release. Boeing Starliner rounded out the list, reflecting renewed focus on commercial space travel and its evolving role in the aerospace industry.

Cross-Country Comparisons: Common Threads and Distinctions

The keyword analysis across Germany, the UK, and the US highlights both shared interests and regional differences in Science and Technology topics:

Shared Interests

All three countries showed a significant focus on artificial intelligence, gaming, and consumer technology, with keywords like “Apple,” “Pokémon Go,” and “Artificial Intelligence” consistently appearing in the top rankings.
Space exploration also featured prominently, with “NASA” and related terms like “Mars” and “Moon” resonating across regions.

Regional Differences

In Germany, there was a notable emphasis on gaming and hardware, with titles like “World of Warcraft” and brands like “Samsung” and “WhatsApp” gaining traction.
The UK balanced its interest between space exploration, exemplified by terms like “Black Hole” and “Asteroid,” and consumer trends such as “Helldivers 2.”
The US was heavily focused on space exploration and innovation, with terms like “SpaceX,” “NASA,” and “Solar Eclipse” leading the charge.
These insights reflect how global themes intersect with local priorities, offering a nuanced view of audience interests in Science and Technology.

Conclusion

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