In today’s part of our 2024 Year in Review series, let’s turn the spotlight to the Entertainment category. When it comes to entertainment, this year had a lot to offer. From Taylor Swift’s record-breaking Eras Tour to Kate Middleton’s health concerns to Sean “Diddy” Combs’ legal troubles, we got a little bit of everything. But how did news publishers cover those events, and who came out on top when it came to mobile visibility? We took a look at News Dashboard data from Germany, the U.K., and the U.S. to find out this and more. To ensure a standardized analysis across all three countries, we used the following filter settings:

• Mobile Visibility Overall
• Date range: 01/01/2024–11/30/2024
• Top 10 competitors
• All 10 ranking types: News Box (Headline, Text, Carousel), Video Box, Publisher Carousel, Other Carousel, Web Story, Featured Snippet, Visual Digest, Organic (all directly visible rankings)
• Individual keyword set sourced from Google News Topics and Google Trends
• Category: Entertainment

We’ll start by highlighting the 10 keywords with the most rankings in the Entertainment category to uncover the key topics that shaped 2024 for each country. We’ll then highlight the top 10 publishers in this category and examine their visibility trends over the year.

From viral blockbusters to chart-topping hits, and from dazzling shows to royal highlights, we’ll take you behind the scenes of entertainment’s biggest moments–because in 2024, the show definitely went on.

Germany

We’ll start our analysis off by taking a deep dive into Germany’s entertainment data. Germany’s entertainment landscape reflects a deep fascination with the British Crown and a strong love for homegrown reality shows like Let’s Dance (Strictly Dancing) or Dschungelcamp (I’m a Celebrity … Get Me Out of Here!). Let’s see which keywords drove the most rankings in 2024 to get a better understanding of this year’s entertainment news. Quick reminder: “most rankings” refers to keywords with the most placements on the SERPs (Search Engine Result Pages) and the longest active visibility periods in Google News and Trends.

Top Keywords: The Royals take the spotlight

1. prinzessin kate
2. taylor swift
3. prinz harry
4. kate
5. oliver pocher
6. let’s dance
7. heidi klum
8. könig charles
9. dschungelcamp
10. heinz hoenig

The top 10 keywords in Germany in the Entertainment category for 2024 reflect a diverse mix of interests. Keywords about the British Royal Family are most frequently represented, with four keywords related to that topic (‘prinzessin kate’ (Princess Kate), ‘prinz harry’ (Prince Harry), ‘kate’, and ‘könig charles’ (King Charles)) and ‘prinzessin kate’ even being the most-ranked entertainment keyword for 2024 overall. Other celebrity-related keywords are also represented among the top 10, the majority of those being German (‘oliver pocher’, ‘heidi klum’, ‘heinz hoenig’), with the exception of American singer Taylor Swift, who takes second place overall. Lastly, German reality TV and live shows were also a major news topic in 2024 Germany’s entertainment landscape. Shows like Let’s Dance and Dschungelcamp are both represented among the top 10 most ranked keywords.

Top Publishers: Video content takes the lead; news publishers are well represented

1. YouTube.com
2. BILD.de
3. Gala.de
4. T-Online.de
5. Wikipedia.org
6. SPIEGEL.de
7. ARD Mediathek.de
8. RTL.de
9. STERN.de
10. n-tv.de

Mobile visibility trends of top publishers in Germany from January to November 2024

The visibility trends for Germany’s entertainment publishers in 2024 reveal a clear dominance of YouTube.com, which maintains a significant lead throughout the year. This highlights the enduring relevance of video content in the entertainment sector. Wikipedia.org and BILD.de follow with stable visibility, reflecting their role as key information sources.

Publishers like Gala.de and RTL.de show notable fluctuations, likely linked to coverage of seasonal events or TV shows. T-online.de, SPIEGEL.de, and ARD Mediathek.de maintain consistent mid-level visibility, indicating steady relevance without large spikes. Meanwhile, STERN.de and n-tv.de occupy lower but stable positions, suggesting consistent but less dominant visibility.

Overall, the chart illustrates a clear hierarchy of influence, with YouTube at the forefront, followed by steady performers like Wikipedia and BILD, while event-driven publishers like RTL and Gala experience temporary peaks.

United Kingdom

Next, let’s take a look at 2024’s entertainment landscape in the U.K., home of the Royals and beloved TV shows like Strictly Come Dancing and EastEnders. Like it was the case with Germany, we’ll first look at the top 10 keywords that generated the most rankings in 2024 to then dive into the top 10 publishers and their courses of visibility throughout the year.

Top Keywords: Britain’s got TV shows

1. taylor swift
2. eastenders
3. strictly come dancing
4. coronation street
5. strictly
6. emmerdale
7. kate
8. prince harry
9. love island
10. neflix

The top 10 keywords in the U.K. Entertainment category for 2024 highlight a broad spectrum of entertainment interests. British television takes center stage, with a strong presence of popular TV shows and soap operas. ‘eastenders’, ‘cornoation street’, and ’emmerdale’—all iconic British soaps—are among the most-ranked keywords, reflecting the enduring appeal of long-running domestic TV staples. Reality TV also plays a major role, with ‘strictly come dancing’ and its abbreviation ‘strictly’ both making the list, showcasing the show’s consistent influence on public interest during its seasonal runs. ‘love island’, another reality TV juggernaut, further emphasizes the U.K.’s appetite for drama-filled entertainment.

Celebrity-driven searches also feature prominently. ‘taylor swift’ claims a top position, likely driven by global attention around her record-breaking Eras Tour, which captivated audiences worldwide, including the U.K. The British Royal Family remains a strong focus of public interest, with ‘kate’ and ‘prince harry’ securing spots in the top 10, reflecting ongoing fascination with royal news, public appearances, and personal developments.

Finally, ‘netflix’ rounds out the list, representing the influence of streaming services on the U.K.’s entertainment consumption. With new releases, trending shows, and exclusive content often dominating headlines, Netflix maintains a steady foothold in public attention. Overall, the UK’s top entertainment keywords in 2024 demonstrate a clear blend of local TV favorites, global celebrity influence, royal fascination, and the growing power of streaming platforms in shaping entertainment trends.

Top Publishers: Local staples dominate

1. YouTube.com
2. Dailymail.co.uk
3. Independent.co.uk
4. BBC.co.uk
5. The Guardian.com
6. Wikipedia.org
7. Sky.com
8. Mirror.co.uk
9. Instagram.com
10. The Sun.co.uk

Mobile visibility trends of top publishers in the U.K. from January to November 2024

The visibility trends for the U.K.’s entertainment publishers in 2024 reveal YouTube.com as the dominant player, consistently maintaining the highest visibility throughout the year. This reflects the ongoing significance of video-driven content in the entertainment space. Dailymail.co.uk and Independent.co.uk follow as steady performers, reflecting their role as major news sources with strong entertainment coverage.

BBC.co.uk, The Guardian.com, and Wikipedia.org exhibit consistent visibility, maintaining their relevance as trusted information sources. Sky.com and Mirror.co.uk show more noticeable fluctuations, likely driven by event-based coverage or popular TV broadcasts. Meanwhile, Instagram.com and The Sun.co.uk round out the lower tier but maintain stable positions, with Instagram likely benefiting from its social media role in entertainment content distribution.

Overall, the visibility landscape in the U.K. highlights YouTube’s dominance, steady relevance for major publishers like BBC and The Guardian, and the event-driven spikes of Sky and Mirror, reflecting the influence of news and broadcast-based entertainment.

United States

Last but not least, let’s turn our attention to the U.S., home to some of the world’s most influential entertainment figures and productions, from celebrity icons like Taylor Swift to cultural staples like Saturday Night Live. As with Germany and the U.K., we’ll first explore the top 10 keywords that generated the most rankings in 2024 before shifting focus to the top 10 publishers and their visibility trends throughout the year.

Top Keywords: Celebrity news lead the coversation

1. taylor swift
2. diddy
3. kate middleton
4. taylor swift travis kelce
5. sean diddy combs
6. horoscope
7. jennifer lopez
8. travis kelce
9. jennifer lopez ben affleck
10. saturday night live

The top 10 keywords in the U.S. Entertainment category for 2024 highlight a strong focus on celebrity-driven stories and viral pop culture moments. Celebrity names dominate the list, with ‘taylor swift’ leading the charge, fueled by her record-breaking Eras Tour and her highly publicized relationship with NFL star Travis Kelce, reflected in the additional keyword ‘taylor swift travis kelce’.

Relationships remain a major driver of interest, as seen with ‘jennifer lopez’ and ‘jennifer lopez ben affleck’, underscoring public fascination with celebrity couples. Legal controversies also sparked attention, with ‘diddy’ and ‘sean diddy combs’ appearing separately, likely linked to his legal troubles and renewed media scrutiny.

Royal interest is evident with ‘kate middleton’, whose health updates drew global attention. Non-celebrity topics like ‘horoscope’ reflect the growing interest in astrology as part of entertainment and lifestyle media. Rounding out the list is Saturday Night Live, still a cultural staple in the U.S., driven by viral sketches and celebrity guest appearances. The U.S. list reflects a strong mix of celebrity culture, viral relationships, and iconic entertainment shows.

Top Publishers: Video Content on the Rise

1. YouTube.com
2. People.com
3. Instagram.com
4. Wikipedia.org
5. Variety.com
6. Yahoo.com
7. USA Today.com
8. NY Times.com
9. CNN.com
10. Hollywood Reporter.com

Mobile visibility trends of top publishers in the U.S. from January to December 2024

Like it was the case with Germany and the U.K., the visibility trends for the U.S.’s top entertainment publishers and platforms in 2024 showcase YouTube.com as the clear leader, holding its top position throughout the year. This underscores the platform’s critical role in video-driven entertainment consumption. People.com and Instagram.com follow as strong performers, reflecting their roles in celebrity news and viral entertainment content.
Wikipedia.org, Variety.com, and Yahoo.com maintain steady visibility, with Wikipedia serving as a key information source, while Variety remains central to the film, TV, and celebrity news industries. USA Today.com shows a noticeable upward trend, suggesting growing visibility over the year. NY Times.com, CNN.com, and Hollywood Reporter.com maintain lower but stable visibility, indicating their relevance for entertainment-driven news but with less consistent engagement compared to dedicated entertainment platforms.

Overall, the U.S. visibility trends highlight YouTube’s dominance, the strong influence of celebrity-driven platforms like People and Instagram, and a rising trend for USA Today, signaling increased relevance in entertainment coverage.

Common Themes Across All Countries

The transnational analysis of the top 100 entertainment keywords in 2024 for Germany, the U.K., and the U.S. highlights shared global interests and local preferences. Taylor Swift is the clear global leader, driving search interest in Germany, the U.K., and the U.S., thanks to her Eras Tour and high-profile relationship with Travis Kelce. Royal fascination is another universal theme, with Kate Middleton and Prince Harry appearing prominently across all three countries, reflecting the enduring appeal of the British Royal Family.

While local TV shows are central to entertainment in each region, the specific formats differ—though some share a common origin. Let’s Dance (Germany), Strictly Come Dancing (U.K.), and Dancing with the Stars (U.S.) are all localized versions of the same global format, reflecting its broad international appeal. Beyond these shared formats, Germany’s interest is also driven by reality shows like Dschungelcamp, while the U.K. focuses on long-running soaps like EastEnders and Coronation Street. In the U.S., nostalgia-driven soap operas like General Hospital maintain strong visibility. Streaming platforms like Netflix also hold a global presence, appearing in the top keywords for Germany, the U.K., and the U.S..

Celebrity culture is a unifying force, but regional differences are clear. The U.S. is captivated by celebrity relationships like Jennifer Lopez and Ben Affleck and Taylor Swift and Travis Kelce, while Germany leans into domestic stars like Oliver Pocher and Heidi Klum. In the U.K., local personalities like Katie Price and other iconic figures within British entertainment, like Phillip Schofield.

Overall, the analysis reflects a blend of global celebrity dominance, local TV loyalty, and viral moments. While certain figures like Taylor Swift and Kate Middleton attract worldwide attention, local TV shows, regional celebrities, and distinct media habits shape the unique entertainment preferences of each country.

Key Takeaways

The 2024 entertainment landscape across Germany, the U.K., and the U.S. highlights a dynamic blend of global icons, local TV staples, and viral celebrity moments. While each country has its own entertainment preferences, certain figures and themes transcend borders. Taylor Swift proved to be an unstoppable global phenomenon, with her record-breaking Eras Tour and highly publicized relationship with Travis Kelce capturing attention across all three countries. The enduring allure of the British Royal Family, led by figures like Kate Middleton and Prince Harry, further cemented their status as global newsmakers. Reality TV and live shows remained a powerful force across regions. The shared success of Let’s Dance (Germany), Strictly Come Dancing (U.K.), and Dancing with the Stars (U.S.) underscores the format’s universal appeal. Additionally, each country exhibited loyalty to its own flagship TV content, such as Germany’s Dschungelcamp, the U.K.’s long-running soaps like EastEnders, and the U.S.’s nostalgia-driven staples like General Hospital.

The influence of video content in entertainment coverage was evident, with YouTube emerging as the clear global leader, outperforming traditional news publishers in all three countries. Platforms like RTL (Germany), Sky News (U.K.), and People Magazine (U.S.) capitalized on event-driven spikes linked to reality TV and celebrity news. More traditional media outlets like SPIEGEL, BBC, and NY Times also maintained strong relevance, offering timely coverage of high-interest topics like royal updates and celebrity news.

In summary, celebrity-driven news, video content, and local TV formats shaped entertainment trends in 2024. While global figures like Taylor Swift and Kate Middleton captured international attention, regional differences highlight the unique preferences of each country. As audiences continue to consume video-first content and engage with reality TV, publishers that adapt to these trends are best positioned to maintain visibility and influence.

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