2024 in Business: Global Trends, Local Priorities, and Publisher Performance
6. December 2024As the year 2024 comes to an end, it’s time to reflect on the trends that shaped this year in Google’s news categories. This article is part of a series analyzing mobile visibility for publishers and platforms across various countries. In this case, the focus shifts to the “Business”-category, exploring how business-related content performed in Germany, the U.K., and the U.S. throughout the year and which publishers led the way.
Taking a closer look at the “Business”-category holds particular relevance in 2024, as the world faced a year marked by rapid advancements in artificial intelligence, economic uncertainty, and key shifts in global markets. With inflation continuing to dominate headlines, the ongoing evolution of cryptocurrency, and the rise of prominent figures like Elon Musk shaping the conversation, the question arises: Which topics and publishers gained the most visibility in 2024?
This analysis follows a structured approach: for each country, we will begin by examining the top 10 keywords in the “Business”-category, derived from Google News and Google Trends. These keywords provide insight into both Google’s algorithmic priorities and public interest. Then the analysis turns to the top 10 publishers in each country, tracking their mobile visibility trends throughout the year.
All data for this analysis is sourced directly from the Trisolute News Dashboard, with the following filter settings applied across all three countries:
- Mobile Visibility Overall
- Date Range: 01/01/2024–11/30/2024
- Top 10 competitors
- All 10 ranking types: News Box (Headline, Text, Carousel), Video Box, Publisher Carousel, Other Carousel, Web Story, Featured Snippet, Visual Digest, Organic
- Individual keyword set with the keyword sources Extracted Google News Topics, Google News Topics, Google Trends
- Category: Business
Let’s dive into the data:
Germany
To start the analysis, we turn our focus to Germany. As the world’s fourth-largest economy, with a GDP of $3.85 trillion in 2024, Germany stands as a cornerstone of global business and trade. Known for its industrial innovation, economic resilience, and leadership in sectors like automotive and technology, the country plays a critical role in shaping global economic trends. Exploring Germany’s business news landscape in 2024 promises valuable insights into the topics and trends driving one of the world’s most influential economies.
Top keywords: technology, economy and global business trends
- aktie
- china
- bitcoin
- vw
- inflation
- künstliche intelligenz
- tesla
- nvidia
- insolvenz
- elektroauto
The top 10 business-related keywords in Germany for 2024 reflect an interesting blend of technological innovation (‘künstliche intelligenz’ (artificial intelligence), ‘elektroauto’ (electric car), ‘nvidia’), economic challenges (‘inflation’, ‘insolvenz’ (insolvency)), and global connections (‘china’), as well as a continued interest in key industries and financial topics such as ‘vw’ (Volkswagen), ‘tesla’, ‘bitcoin’ and ‘aktie’ (stock).
Top publishers: video content leads the way in business coverage
- YouTube.com
- Wikipedia.org
- Finanzen.net
- Tagesschau.de
- SPIEGEL.de
- Handelsblatt.com
- FAZ.net
- Der Aktionär.de
- n-tv.de
- ZEIT.de
Mobile visibility trends of Germany’s top 10 publishers in the “Business”-category for 2024
The mobile visibility trends for the top 10 publishers in Germany’s business category highlight the prominence of video-driven platforms and the continued relevance of traditional media outlets. YouTube.com stands out as the leader in 2024, claiming first position after a prominent rise in visibility in February and not giving up that spot for the remainder of the year. Their success suggests an increasing demand for video content in the business sector. Publishers like Tagesschau.de, SPIEGEL.de, and FAZ.de, representing traditional German news outlets, also feature prominently, reflecting their ability to adapt to maintain credibility in delivering business-related news.
U.K.
The United Kingdom, with its GDP of $2.67 trillion in 2024, holds its place as one of the world’s key economic players. As a global financial hub, the U.K. balances its rich economic history with its role at the forefront of innovation. Exploring the business news landscape in 2024 sheds light on the country’s response to both long-standing economic challenges and topical trends.
Top Keywords: finance, energy, and technological disruption
- uk
- inflation
- artificial intelligence
- china
- energy
- cryptocurrency
- bitcoin
- market research
- elon musk
- bank of england
The top 10 business-related keywords in the U.K. for 2024 reflect a blend of traditional economic concerns and forward-looking technological focus. Keywords like ‘inflation’, ‘bank of england’, and ‘market research’ highlight enduring interest in monetary policy and financial analysis. At the same time, terms like ‘artificial intelligence’, ‘cryptocurrency’, and ‘bitcoin’ signal the U.K.’s engagement with technological and financial trends. The inclusion of ‘elon musk’ and ‘energy’ further underscores the relevance of high-profile individuals as well as sectors that drive innovation.
Top Publishers: BBC’s dual presence in business coverage
- YouTube.com
- The Guardian.com
- Wikipedia.org
- BBC.co.uk
- Financial Times.com
- Sky.com
- Telegraph.co.uk
- Independent.co.uk
- BBC.com
- Yahoo.com
Mobile visibility trends of the U.K.’s top 10 publishers in the “Business”-category for 2024
The mobile visibility trends of the top 10 publishers in the U.K.’s business category for 2024 reveal a competitive mix of global platforms and established British news publishers. As it was the case in Germany, YouTube.com dominates the rankings, reflecting the increasing demand for video content in business coverage. The Guardian.com secures the second position, showcasing the influence of traditional journalism adapted for the digital age. Wikipedia.org follows closely, offering accessible information for a broad audience.
Notably, BBC.co.uk as well as BBC.com are both part of the top 10, with the British outlet taking fourth place. While BBC.co.uk experiences a slight decline in visibility at the beginning of the year, BBC.com shows a concurrent increase, suggesting a shift in audience engagement of content strategy between the two domains.
U.S.
Last but not least, let’s have a look at the world’s largest economy with a GDP of $25.43 trillion in 2024: the United States. Home to major tech corporations, influential tech giants, and dynamic financial hubs, the U.S. business landscape shapes trends that resonate worldwide. Exploring the top business topics in the U.S. for 2024 provides a lens into the priorities and challenges of a powerhouse economy navigating technological advancements and economic pressures.
Top Keywords: finance, technology, and high-profile figures
- stock
- china
- inflation
- elon musk
- stocks
- bitcoin
- fed
- nvidia
- trump
- stock market
The top 10 business-related keywords in the U.S. for 2024 showcase a strong emphasis on finance and technology, as well as influential individuals. Keywords like ‘stock’, ‘stocks’, ‘stock market’, and ‘inflation’ underscore a focus on the nation’s financial markets, reflecting a continued interest in economic stability and growth. The inclusion of ‘fed’ highlights the critical role of monetary policy in shaping economic outcomes.
Keywords such as ‘nvidia’ and ‘bitcoin’ point to the U.S.’s engagement with technological innovation and digital finance, while the presence of high-profile names like ‘elon musk’ and ‘trump’ suggests that individual personalities remain central to public and business discourse. With ‘china’ appearing as the second most visible keyword, the data reflects the ongoing importance of U.S.-China relations in global trade and business strategy.
Top Publishers: YouTube leads the pack
- YouTube.com
- CNBC.com
- Yahoo.com
- CNN.com
- Reuters.com
- Wikipedia.org
- Bloomberg.com
- NY Times.com
- WSJ.com
- AP News.com
Mobile visibility trends of the U.S.’s top 10 publishers in the “Business”-category for 2024
Once again, YouTube.com takes the top position in the “Business”-category in 2024, emphasizing the growing preference for video content in business reporting in the U.S., as well as it was the case in Germany and the U.K. CNBC.com, similarly multimedia-focused, secures the second spot. The inclusion of Yahoo.com and Wikipedia.org in the list showcases the demand for accessible, broad-spectrum information and stock market updates. More traditional outlets like Bloomberg.com, CNN.com, and Reuters.com maintain a strong presence throughout the year. This distribution underscores the diverse ways in which business news is distributed to American audiences.
Transnational Keyword Analysis
When comparing the top 100 keywords in the “Business”-category among all three countries, some overlapping themes as well as regional nuances are revealed. Here are some key findings:
Common themes across all countries
Certain global topics appeared prominently in all three countries, emphasizing their universal relevance. Tesla, Nvidia, Bitcoin, and Inflation emerged as shared interests, reflecting a collective focus on technological innovation, financial markets, and economic challenges. Elon Musk, a frequent figure in technology and business news, also featured prominently across the lists, underlining his global influence.
Regional overlaps
- Germany and the U.K.: Keywords like Artificial Intelligence, China, EU, and Electric Vehicle underscore shared interests in technology, global trade, and sustainability. Hydrogen and Energy also appeared, reflecting mutual concerns about energy transitions.
- Germany and the U.S.: Both lists feature Wall Street, Microsoft, Gold, and Amazon, showcasing the influence of American tech and financial markets on German business conversations.
- U.K. and U.S.: Keywords such as Stock Market, Nasdaq, and Recression highlight mutual concerns about financial stability and technological progress. Federal Reserve also appears in both lists, reflecting the global importance of U.S. monetary policy.
Observations based on rankings
- Across all three countries, Tesla and Bitcoin ranked highly, reaffirming their position as universally newsworthy topics.
- Germany’s list was more diversified in terms of industry-specific keywords (e.g., Volkswagen, BASF), while the U.K. and the U.S. shared a stronger focus on macroeconomic indicators like Inflation and Stock Market.
Final thoughts
This analysis of the “Business” category in Germany, the U.K., and the U.S. provides a comprehensive view of how business content was covered in 2024, highlighting both global trends and regional differences.
Video content dominated across all three countries, with YouTube.com consistently leading in visibility. Traditional media outlets, such as SPIEGEL.de, The Guardian, and Bloomberg.com, also maintained strong positions, showcasing their adaptability in a competitive digital landscape.
The top keywords revealed shared global interests in Inflation, Tesla, and Artificial Intelligence, while also reflecting regional priorities. Germany’s focus on industrial giants like Volkswagen, the U.K.’s emphasis on the Bank of England and infrastructure, and the U.S.’s attention to financial markets with terms like Wall Street and Nasdaq highlight unique national narratives.
Transnationally, keywords such as Bitcoin, Nvidia, and Electric Vehicles resonated across countries, reflecting shared global concerns about technology, finance, and sustainability.
Overall, this analysis underscores the balance between global business trends and local priorities, as well as the diverse strategies of publishers in engaging audiences across different markets.
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