World Series: Hometown papers rank high in Google Mobile News Box visibility20. November 2018
The Boston Red Sox beat the Los Angeles Dodgers 5-1 to the 2018 World Series title.
In 2018, we are more likely to check for updates to the World Series.
The World Series ran Tuesday, Oct. 23 thru Friday, Oct. 28th.
The Top 5 publishers at the start of the World Series were:
USA Today 12.79 percent
ESPN 6.31 percent
By the last game, we saw the trend shift completely.
An interesting outlier at the end of the series:
Both the hometown newspapers – the Los Angeles Times and Boston.com were among the nationally ranked publishers.
Yahoo! and Boston are competing for top positions in Yahoo! keeping the lead.
Overall, the World Series gave boston.com and latimes.com a visibility boost among national and top-ranked publishers, and the top performers were mostly mixed national news and sports verticals.
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