U.S. index watch: Top publishers in Google News so far in 201712. June 2017
As we entered 2017, we used the Trisolute News Dashboard – which provides real-time optimization data for news-related SERPs in Google, as well as Google News rankings – to take a look back at the top publishers in Google News U.S. for 2016.
Now, we’ll look at which news websites can claim the top spots in search visibility for the first 21 weeks of 2017, specifically January 1 through May 30.
We took a look at our new report, mobile visibility overall, as well as: mobile AMP Carousels, Google News and Google News boxes. They are ranked No. 1 through 5 in each category based on where they ranked in week 21.
We’ll also look at the top 25 Google News topics so far this year.
Mobile visibility overall
This new report in the KPI Dashboard for mobile measures visibility in News Box Headline, News Box Text, News Box Carousel, Publisher Carousel and Newsticker. We looked at imported keywords, which consist of Google News Topics and Google News Related.
There was quite a bit of variability in mobile visibility for January through May, especially with Yahoo and USA TODAY. Interestingly, there was a decline across the board for the Top 5 publishers.
USA TODAY: 20.86 percent to 16.93 percent
CNN: 17.93 percent to 16.32 percent
Washington Post: 16.62 percent to 16.06 percent
New York Times: 14.53 percent to 13.36 percent
Yahoo: 31.32 percent to 10.69 percent
Unlike the following reports, data on overall mobile visibility only goes January-May 2016 instead of the entire year. With that in mind, we can say that the top 5 has changed quite dramatically: Yahoo has gone from No. 1 to No. 5, USA TODAY took over the top spot, the Guardian fell out of the rankings completely, and the Washington Post and New York Times moved up to make up for the Guardian.
Mobile AMP Carousels
As a subset of mobile visibility overall, AMP Carousels are of high interest to news publishers, as they are favored by Google in the search engine results pages (SERPs) when AMP articles are available. Again, we looked at imported keywords for this report.
There are mostly familiar faces in AMP Carousels from mobile overall, with the exception of Fox News. Once again, we see the biggest variability with Yahoo, which dropped in all mobile categories measured. And we also see a decline across the board.
USA TODAY: 22.74 percent to 21.24 percent
Washington Post: 18.21 percent to 20.2 percent
CNN: 18.33 percent to 16.33 percent
Fox News: 18.04 percent to 14.95 percent
Yahoo: 34.4 percent to 11.1 percent
Compared with the 2016 status report on AMP Carousels, USA TODAY has overtaken Yahoo (which also experienced a significant drop in visibility over the course of last year). The Guardian, the BBC and the New York Times have dropped out of the Top 5 since 2016.
Desktop Google News
Unlike the mobile reports, we see more increases for publishers in desktop Google News, specifically the Washington Post (which almost doubled its search visibility in this major category) and ESPN. The New York Times stayed steady over the measurement period, while CNN dropped a bit and USA TODAY dropped by more than a third.
Washington Post: 6.06 percent and 11.22 percent
New York Times: 5.21 percent to 5.1 percent
CNN: 4.27 percent to 4.23 percent
ESPN: 2.55 percent to 2.93 percent
USA TODAY: 3 percent to 1.14 percent
Compared with the 2016 measurement, Reuters dropped out of the Top 5 and was replaced by ESPN. The Washington Post and New York Times retained their top spots in 2017; CNN recovered from a major drop in visibility at the end of 2016; and USA TODAY fell to the back of the pack.
Desktop Google News Boxes
We now looked at search visibility in the desktop News Boxes, drilling down to the headlines level. Yahoo’s precipitous decline rings true here as well, with gains going to the New York Times and CNN. ESPN and USA TODAY both made minor drops.
New York Times: 8.8 percent to 14.68 percent
CNN: 7.2 percent to 10.15 percent
ESPN: 9.08 percent to 7.02 percent
USA TODAY: 6.35 percent to 5 percent
Yahoo: 10.16 percent to 2.39 percent
Compared with 2017, the Guardian and the BBC dropped out of the Top 5 – similar to mobile AMP Carousels. Unlike the AMP ranks, though, New York Times has continued to top News Boxes instead of dropping lower.