The Telegraph and the Guardian are leading Google News Ranking in November – BBC.co.uk with weaker visibility1. December 2015
In our blog post of mid-October we found that BBC.co.uk had been overtaken by three competitors regarding their visibility of headlines in Google News. (Theguardian.com, telegraph.co.uk and dailymail.co.uk, see Google News Analysis UK October 2015 )
However, BBC’s visibility had not significantly worsened at that point; it stayed at 10 to 11 percent constantly – but the other three news players jumped forward and increased their Google News Ranking. In November, things are a bit different: looking at the following graph, which shows the Google News visibility in November, we see that bbc.co.uk levels around 5 to 8 percent regarding their visibility in Google News. On November 28th, the BBC even falls down to 3,39 percent once.
Nevertheless, the chart also shows, that bbc.co.uk were not the only ones losing – dailymail.co.uk was not able to hold its good numbers of mid-October; in November, they are mostly on position 4 with a Google News visibility of 4 to 6 percent (November 29th is an exception, when dailymail.co.uk only reaches a visibility of 2,44 percent and crashes down to the last place of Top 5 Players.
The numbers of telegraph.co.uk and theguardian.com for November are pleasant for them. They were successful with their activities regarding Google News Optimisation as far as their ranking is concerned. Telegraph.co.uk is mostly on position 1 of Google News visibility – followed closely by theguardian.com that was even able to get to the leading position temporarily. On November 9th, the visibility in Google News is at 12,35 percent, on November 30th even on 12,54 percent – no-one else was able to reach this number in November. Theguardian.com hit a maximum of 10,59 percent (on November 10th).