Now that the confetti has fallen and a new Super Bowl champion has been crowned, millions of Americans are facing a different kind of outcome: the impact on their wallets. The American Gaming Association projected that bets on the big game would total an astonishing $1.39 billion. People were betting on a wide range of events, from the coin toss to the color of Gatorade used to soak the winning head coach—this year, it was yellow. News publishers had a valuable opportunity to assist bettors by providing expert knowledge to guide their betting decisions. But which news publishers excelled in covering the spread of betting-related keywords? The Trisolute News Dashboard breaks down the top performers in our latest analysis.

🗝️ Keyword Set

Top news publishers in Mobile News Box visibility on Google for Super Bowl Betting-related keywords

The Winning 5

1️⃣ CBS Sports dominated visibility in the Mobile News Boxes throughout Super Bowl Sunday. They provided various guides and analytics-focused content to assist bettors. While there was a slight drop in visibility in the hour leading up to the game, CBS Sports ultimately emerged as the top news publisher of the day.

2️⃣ USA Today began the day at a significant disadvantage compared to its main competitor but managed to close the gap and secure the top position by game time. In the hour leading up to kickoff, USA Today triumphed in the SEO race with an article that successfully engaged bettors looking for last-minute tips.

3️⃣ The Athletic initially had a slow start but gained visibility by breakfast time by offering bettors the latest news, predictions, and odds through their live blog. They performed particularly well during the pregame hours, but their engagement dipped by kickoff time, ultimately finishing third overall.

4️⃣ Yahoo Sports surged in visibility around 9 a.m., ranking in 2nd place by lunchtime and peaking around 4 p.m. before slowly declining. Their top article included a section on “weird props,” discussing the odds of Gatorade colors and the odds of a Travis Kelce proposal to Taylor Swift, appealing to a wide audience.

5️⃣ Action Network rounded up the top 5 most visible publishers with their Same Game Parlay content receiving the most visibility throughout the day.

🔎Ranking insights (table)

*Important note: For this analysis, by default, we focused only on the rankings in the visible area in the Mobile News Boxes which includes positions 1 and 2 in the carousel. 

👉 CBS Sports had the most rankings total with 1,277.

👉 The keyword with the most rankings by publisher was CBS Sports with  ‘super bowl props’ receiving 184 rankings.

👉 USA Today had the most rankings for ‘eagles vs chiefs odds’ with 71 rankings.

👉 The Athletic’s highest-ranked keyword was ‘chiefs vs eagles’ with 115 rankings.

👉 Yahoo won with ‘eagles vs chiefs props’ receiving 82 rankings total.

👉 Action Network won ‘super bowl parlay’ with 72 total rankings.

👉 USA Today benefited on betting related searches with ‘taylor swift pop bets’ and ‘taylor swift super bowl props’.

Interested in more sports-related news SEO insights? Check out some of our recent analysis articles:

• Super Bowl LIX: Which publishers were Mobile News Box champions?
• Australian Open: Which Australian Publishers Served an Ace?
• A cross-country analysis of the top-ranked sports keywords and most visible publishers in Germany, the UK, and the U.S. in 2024
• An in-depth analysis of how UK publishers captured visibility around the final race of the 2024 F1 season at the Abu Dhabi GP
• An analysis of the 2025 PDC World Darts Championship for UK publishers

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