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See who dominates 3 Google News ranking types at end of 2018

To kick off the new year, we revealed the most visible publishers in Google’s news-related ranking types using the News Dashboard for the holiday season, in other words Thanksgiving 2018 through the new year (Nov. 23, 2o18 – Jan. 2, 2019).

Below, we examined the top 10 most visible publishers, as well as some of their top keywords. 

News Dashboard methodology

The News Dashboard is an analytics and SEO tool that looks specifically at Google search visibility. All of the Google News categories – US, World, Local, Business, Technology, Entertainment, Sports, Science, and Health – are considered in this analysis.

First, we took a look at visibility for Google News, or news.google.com. The traditional leaders of the second half of 2018 – YouTube  and CNN – maintained the top 2 positions here.

Fox News USA Today, and the New York Times round out the Top 5 for this 7-week period.

YouTube, CNN, and Fox News ended 2018 as the Top 3 most visible publishers in Google News. YouTube had a visibility score of 5.79 percent; CNN’s visibility score was 3.86 percent, and Fox News came in with 4.18 percent. All three of these publishers have managed to stay well above their competitors’ average visibility scores during this period. 

CNN’s highest visibility score for this news-related ranking came from Week 48 (Nov. 26-Dec. 2, 2018).

The Top 5 publishers are ranked in the Mobile News Box for this week, along with the specific keyword they were most visible for.

CNN – 7.17 percent

donald trump

New York Times – 3.5 percent 

paul manafort

USA Today – 3.28 percent

drug recall

BBC – 3.17 percent 

brexit

Fox News – 3.01 percent 

kim kardashian

Next, we looked at Mobile Publisher Carousels. Week 49 (Dec. 3-9, 2018) shows that CNN is again the most visible publisher during this time period. It had the highest visibility score, which is 8.87 percent, and much higher than its score in the Mobile News Box.

During this same week, the Guardian, YouTube, the New York Times and CNBC ranked as Top 5 Publishers in the Mobile Publisher Carousels.

Below are the Top 5 Publishers and their most relevant keywords with the highest visibility in this period.

CNN – 8.87 percent 

michael cohen

The Guardian – 6.68 percent 

brexit

YouTube   – 6.58 percent 

apple

CNBC – 5.69 percent 

donald trump

New York Times – 5.47 percent

north korea

Summary

It’s no longer a surprise that CNN ranks as one of the most visible publishers. The top keywords during the holiday season surprisingly had little to do with the holidays and everything to do with politics.

If you are interested in finding out more about the News Dashboard, fill out the demo sign-up form on our website

Read more 

All the News Dashboard’s new features in 2018 – and a sneak peek into 2019

October 2018 US search analysis: CNN takes top spot in 3 Google ranking types

World Series: Hometown papers rank high in Google Mobile News Box visibility

September 2018 US search index watch: Top 5 YouTube most visible publishers since spring

Google News search index: CNN, ESPN continue their rise in visibility, while Fox News slides in April

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