Canada’s 2025 news year in Google Search was shaped by a mix of domestic politics, regional developments, and major international stories, and this became clearly visible across Google’s news categories. This article looks back at how news about Canada surfaced in Google Search based on visibility data from the Trisolute News Dashboard.

The analysis covered the period from January 1, 2025, to November 30, 2025, and combined visibility on mobile and desktop devices. All ranking types were included, namely News Box headline, News Box text, News Box carousel, Video Box, Publisher carousel, Other carousel, Web Story, Featured Snippet, Visual Digest, and organic rankings.

For this year in review, the focus was on the following Google news categories in Canada: Top Stories, Headlines, Canada, World, Business, Technology, Entertainment, Sports, Science, and Health. Each category section highlights the top 3 publishers by visibility score and shows how many rankings they achieved and across how many keywords. It also outlines the 25 most ranked keywords in that category and takes a closer look at AI Overviews based on the total number of SERPs per keyword, how often AI Overviews appeared, and which share of SERPs that represented.

Rankings in this analysis reflect how strongly topics and publishers were surfaced by Google. They do not directly measure audience interest, although search behavior certainly plays a role, and they are also influenced by factors such as Google’s interpretation of relevance and freshness. Understanding these patterns can help publishers evaluate their performance across categories, identify opportunities in specific topics or SERP features, and refine their editorial and SEO strategies for the coming year.

Note: as this article covers all major news categories in detail, feel free to use the Table of Contents below to move straight to the sections you’re most interested in.

Table of Contents

• Top Stories
• Headlines
• Canada
• World
• Business
• Technology
• Entertainment
• Sports
• Science
• Health
• Overall findings and outlook for 2026

Category: Top Stories

The Top Stories category reflects the most prominently surfaced news topics in Canada, bringing together major political developments, international events, and high-impact stories that shaped Google’s top stories environment throughout the year.

Top 3 Publishers

For the Top Stories category, visibility in Canada was shaped by a combination of national and international publishers. CBC ranked first with a visibility score of 12.12%, supported by 265,556 rankings across 3,451 keywords. BBC followed in second place, reaching a visibility score of 7.87% and generating 258,441 rankings from 2,979 keywords. CTV News placed third with a visibility score of 7.72%, backed by 206,061 rankings across 3,462 keywords, resulting in a closely grouped top three with relatively similar visibility levels.

Top 25 Keywords

1. trump (254,400)
2. canada (64,058)
3. carney (61,578)
4. israel (52,652)
5. gaza (48,784)
6. trump tariffs (48,715)
7. trump canada (37,169)
8. ukraine (30,884)
9. alberta (26,225)
10. wildfires (21,865)
11. election (21,237)
12. tariffs (20,525)
13. texas (18,932)
14. ontario (18,766)
15. trump ukraine (17,706)
16. mark carney (17,312)
17. hamas (16,512)
18. iran (16,489)
19. trump putin (15,895)
20. charlie kirk (15,196)
21. wildfire (14,725)
22. gaza israel (14,226)
23. crash (14,014)
24. israel iran (13,360)
25. budget (13,233)

The keyword landscape in Top Stories was strongly shaped by international politics and geopolitical developments. Variations around “trump” dominated the category by a wide margin, including combinations such as “trump tariffs,” “trump canada,” and “trump ukraine,” which together generated exceptionally high ranking volumes. Alongside this, conflicts in the Middle East and Eastern Europe featured prominently through keywords such as “israel,” “gaza,” “ukraine,” and related combinations, indicating a sustained presence of global affairs within Canada’s top stories. Domestic topics were also visible, particularly through references to Canadian politics and regions such as “canada,” “carney,” “mark carney,” “alberta,” and “ontario,” while environmental and breaking-news related terms like “wildfires,” “wildfire,” and “crash” added further variety to the category.

In total, Top Stories generated 3,722,432 rankings across all SERP features during the analysis period. Of these, 1,237,950 rankings appeared in News Box formats, meaning News Boxes accounted for 33.26% of all visibility in this category. This shows that News Boxes played a significant role in shaping how top stories were surfaced, while still leaving room for a substantial share of visibility across other SERP features.

AI Overviews

In Top Stories, AI Overviews appeared most frequently for short, generic, or broadly informational keywords. Terms such as “list,” “court,” “european,” and numerical or abstract queries like “800” showed particularly high AIO shares, often exceeding 80% of total SERPs for those keywords. Institutional or explanatory terms including “projects,” “report,” “workers,” and “border” also displayed comparatively strong AIO penetration. By contrast, more context-dependent or news-driven terms such as “plan,” “school,” and “state” showed noticeably lower AIO shares, indicating a more limited presence of AI Overviews in queries tied more closely to ongoing events.

In total, Top Stories comprised 44,788 SERPs, of which 2,898 included AI Overviews. This corresponds to an overall AIO share of 6.47%, showing that AI Overviews played only a marginal role in this category and were mainly concentrated around generic or explanatory queries rather than core breaking-news topics.

Category: Headlines

The Headlines category captures the themes and stories that appeared most frequently across headline-focused news results, offering insight into which topics dominated daily news visibility in Canada.

Top 3 Publishers

For the category Headlines, the top positions were again occupied by a small group of well-established news publishers. CBC led the category with a visibility score of 10.18%, driven by 981,455 rankings across 7,831 keywords. CTV News followed in second place with a visibility score of 8.28% and a similarly broad keyword footprint of 8,092 keywords, resulting in 843,699 rankings overall. BBC ranked third, reaching a visibility score of 6.45% with 738,539 rankings across 5,693 keywords, placing it slightly behind the two leading Canadian outlets in this category.

Top 25 Keywords

1. trump (662,629)
2. canada (259,453)
3. carney (232,309)
4. gaza (159,450)
5. israel (151,063)
6. alberta (145,485)
7. ukraine (134,328)
8. trump tariffs (110,982)
9. ontario (98,276)
10. b.c (89,869)
11. trump canada (79,476)
12. tariffs (78,168)
13. election (71,419)
14. wildfires (66,537)
15. poilievre (62,678)
16. wildfire (54,472)
17. china (53,530)
18. toronto (53,033)
19. hamas (51,991)
20. trump ukraine (49,693)
21. police (49,649)
22. mark carney (47,682)
23. iran (45,624)
24. budget (45,044)
25. trump putin (44,480)

Within the Headlines category, keyword visibility concentrated around a blend of international politics, Canadian domestic affairs, and ongoing global conflicts. “Trump” again stood out as the most dominant keyword, with multiple related combinations such as “trump tariffs,” “trump canada,” and “trump ukraine” contributing substantial ranking volumes. At the same time, Canadian political and regional terms played a central role, including “canada,” “carney,” “mark carney,” “poilievre,” as well as provincial and city-based keywords such as “alberta,” “ontario,” “b.c,” and “toronto.” International crises remained highly visible through keywords related to “gaza,” “israel,” “ukraine,” “hamas,” and “iran,” while recurring domestic developments and breaking-news topics appeared via terms like “wildfires,” “wildfire,” “police,” and “budget.”

Across the category, Headlines produced a total of 13,566,040 rankings during the analysis period. News Box formats accounted for 4,345,463 of these rankings, representing a share of 32.03%. This indicates that News Boxes were a prominent, though not exclusive, source of visibility for this category throughout the year.

AI Overviews

Within Headlines, AI Overviews were noticeably more present than in Top Stories, particularly for general, descriptive, or calendar-related queries. Keywords such as “emancipation day,” “work,” “list,” and “family” showed very high AIO shares, frequently exceeding 90% of total SERPs, indicating that AI Overviews were strongly favored for well-defined or evergreen concepts. Similarly, institutional and structural terms like “court,” “federal,” “union,” and “border” displayed moderate to high AIO penetration. In contrast, more news-adjacent or situational keywords such as “school” and “projects” recorded substantially lower AIO shares, suggesting that AI Overviews were less consistently surfaced for topics closely tied to current developments.

Overall, the Headlines category comprised 91,038 SERPs, with AI Overviews appearing in 15,711 of them. This results in an AIO share of 17.26%, showing that AI Overviews played a clearly more visible role here than in Top Stories, while still remaining secondary to traditional news-focused SERP features.

Category: Canada (National news)

The Canada category centers on national news, highlighting domestic politics, regional developments, and events that were most strongly associated with Canadian-specific coverage in Google Search.

Top 3 Publishers

For the category Canada, domestic publishers clearly dominated visibility. CBC secured first place with a visibility score of 14.19%, supported by 1,018,132 rankings across 5,202 keywords. CTV News followed closely in second position with a visibility score of 13.20% and a comparable volume of 1,005,589 rankings from 5,522 keywords. Global News ranked third with a visibility score of 7.59%, generating 570,469 rankings across 4,381 keywords, placing it at some distance behind the two leading outlets but still firmly among the most visible publishers in this category.

Top 25 Keywords

1. canada (342,938)
2. trump (309,355)
3. carney (251,860)
4. alberta (213,786)
5. ontario (204,195)
6. b.c (170,433)
7. wildfire (105,707)
8. wildfires (103,990)
9. poilievre (91,012)
10. police (87,768)
11. toronto (86,880)
12. trump canada (84,221)
13. budget (83,272)
14. manitoba (80,724)
15. election (77,494)
16. strike (72,679)
17. calgary (72,554)
18. tariffs (71,714)
19. trump tariffs (70,746)
20. snow (63,347)
21. fire (63,331)
22. heat (60,476)
23. mark carney (52,869)
24. vancouver (48,263)
25. quebec (47,923)

In the Canada category, keyword visibility was heavily centered on national politics and regional developments. References to “canada” itself led the category, closely followed by political figures and leadership-related terms such as “trump,” “carney,” “mark carney,” and “poilievre,” indicating a strong focus on domestic political coverage within this section. Regional keywords also played a major role, with provinces and cities including “alberta,” “ontario,” “b.c,” “manitoba,” “quebec,” “toronto,” “calgary,” and “vancouver” appearing frequently among the most ranked terms. Alongside politics and geography, environmental and situational topics such as “wildfire,” “wildfires,” “fire,” “heat,” and “snow” added another layer to the category, while terms like “budget,” “strike,” “police,” and “election” reflected ongoing national issues and events.

Overall, the Canada category generated 10,440,446 rankings across all SERP features during the analysis period. Of these, 2,993,760 rankings appeared in News Box formats, corresponding to a News Box share of 28.67%. This shows that while News Boxes were an important visibility driver in this category, a larger share of rankings was distributed across other SERP features.

AI Overviews

In the Canada category, AI Overviews appeared most frequently for broad, descriptive, or socially framed queries. Keywords such as “work,” “family,” “emancipation day,” “list,” and “leadership” showed very high AIO shares, often exceeding 90%, indicating a strong tendency for AI Overviews to surface for explanatory or evergreen concepts. Topics related to governance and society, including “union,” “indigenous,” “federal,” and “projects,” also displayed moderate to high AIO penetration. By contrast, more situational or news-linked queries such as “weather” showed a much lower AIO share, suggesting that AI Overviews were less commonly applied to topics tied closely to evolving or time-sensitive conditions.

Across the category, Canada comprised 139,939 SERPs in total, with AI Overviews appearing in 22,333 of them. This corresponds to an overall AIO share of 15.96%, placing the category between Headlines and Top Stories in terms of AIO presence and indicating a selective but noticeable integration of AI Overviews within national news-related queries.

Category: World

The World category focuses on international news coverage, encompassing global political dynamics, conflicts, and cross-border developments that featured prominently in Canada’s news results.

Top 3 Publishers

For the World category, international news brands dominated the top positions in Canada. BBC ranked first with a visibility score of 9.63%, supported by 1,091,862 rankings across 6,306 keywords. CNN followed with a visibility score of 6.81%, generating 742,594 rankings from 6,194 keywords, placing it second despite a lower total ranking count than BBC. The Guardian ranked third with a visibility score of 4.57%, backed by 812,383 rankings across 6,100 keywords, resulting in a tightly clustered group of publishers with similarly broad keyword coverage in this category.

Top 25 Keywords

1. trump (710,424)
2. gaza (322,939)
3. israel (252,400)
4. ukraine (221,402)
5. china (99,605)
6. iran (90,072)
7. hamas (81,634)
8. pope (76,228)
9. trump ukraine (76,216)
10. trump tariffs (75,363)
11. russia (72,380)
12. trump putin (66,451)
13. gaza israel (64,034)
14. carney (59,298)
15. texas (58,693)
16. trump supreme court (56,101)
17. pope francis (52,063)
18. trump’s (50,543)
19. israel gaza (48,288)
20. musk (46,247)
21. shooting (42,522)
22. california (41,556)
23. syria (41,157)
24. putin (41,117)
25. judge (39,388)

Top keywords in the World category, were centred around international politics and ongoing geopolitical conflicts. “Trump” once again led by a wide margin, with multiple related combinations such as “trump ukraine,” “trump tariffs,” “trump putin,” and “trump supreme court” contributing substantially to overall rankings. Conflicts in the Middle East and Eastern Europe were strongly represented through keywords like “gaza,” “israel,” “ukraine,” “hamas,” and related combinations, underscoring their persistent presence within global coverage. Broader international actors and regions also appeared frequently, including “china,” “iran,” “russia,” “syria,” and “pope” or “pope francis,” while U.S.-focused developments surfaced through terms such as “texas,” “california,” “shooting,” and “judge.” A small number of Canada-related references, including “carney,” also entered the list, reflecting occasional overlaps between domestic and international news contexts.

Across the category, World generated a total of 13,596,220 rankings during the analysis period. Of these, 4,436,352 rankings appeared in News Box formats, resulting in a News Box share of 32.63%. This indicates that News Boxes played a substantial role in surfacing world news content, while the remaining visibility was distributed across other SERP features.

AI Overviews

In the World category, AI Overviews were most frequently surfaced for abstract, descriptive, or broadly contextual queries. Keywords such as “business,” “settlement plan,” “parents,” “dutch,” and “peace” showed particularly high AIO shares, often exceeding 85% and in some cases reaching over 95%, indicating a strong preference for AI Overviews in queries that lend themselves to explanatory or background-style responses. Other terms related to societal issues and global themes, including “climate,” “drug,” “aid,” “plastic,” and “raid,” also displayed moderate to high AIO penetration. In contrast, more event- or location-specific queries such as “deal,” “state,” and “cable” showed noticeably lower AIO shares, suggesting a reduced role for AI Overviews in queries closer to unfolding news contexts.

Overall, the World category comprised 87,655 SERPs, with AI Overviews appearing in 11,176 of them. This corresponds to an AIO share of 12.75%, showing that AI Overviews were present but not dominant in global news-related queries, and were primarily concentrated around broad or explanatory topics rather than fast-moving international events.

Category: Business

The Business category brings together economic, financial, and corporate-related topics, reflecting how market developments, policy decisions, and business news were surfaced across Google’s news ecosystem.

Top 3 Publishers

For the Business category, visibility was distributed across a mix of Canadian news outlets and an international platform. CBC led the category with a visibility score of 5.86%, supported by 746,436 rankings across 3,704 keywords. CTV News followed closely with a visibility score of 5.30%, generating 779,632 rankings from a broader set of 4,207 keywords. Yahoo ranked third with a visibility score of 4.54% and recorded the highest number of rankings among the top three at 897,792 across 4,772 keywords, giving it a strong overall presence despite its lower visibility score.

Top 25 Keywords

1. trump (346,765)
2. canada (306,498)
3. tariffs (156,671)
4. canada post (134,939)
5. inflation (127,406)
6. bitcoin (124,444)
7. oil (123,163)
8. china (118,544)
9. elon musk (92,446)
10. trump tariffs (89,370)
11. bank of canada (88,935)
12. hudson’s bay (88,330)
13. stocks (86,689)
14. b.c (86,318)
15. nvidia (86,172)
16. xrp (82,361)
17. tesla (75,871)
18. canadian (73,642)
19. wall street (73,479)
20. stock market (71,934)
21. ontario (71,380)
22. tsx (69,019)
23. toronto (64,883)
24. travel (64,104)
25. rate (61,398)

Within the Business category, keyword visibility was driven by a combination of political influence, economic indicators, and corporate-related topics. References to “trump” and “tariffs” featured prominently, including combinations such as “trump tariffs,” highlighting the close connection between political developments and business-related coverage. Canadian economic terms were also strongly represented through keywords like “canada,” “canada post,” “bank of canada,” “tsx,” and regional references such as “ontario,” “b.c,” and “toronto.” Market and finance-related concepts formed another core layer of the category, with high-ranking keywords including “inflation,” “stocks,” “stock market,” “wall street,” and “rate.” At the same time, technology and cryptocurrency-related terms such as “bitcoin,” “xrp,” “nvidia,” “tesla,” and “elon musk” added further breadth to the business landscape.

In total, the Business category produced 19,624,968 rankings across all SERP features during the analysis period. News Box formats accounted for 5,992,452 of these rankings, representing 30.53% of total visibility. This shows that News Boxes were a key but not dominant driver of exposure for business-related content in Canada.

AI Overviews

In the Business category, AI Overviews appeared most prominently for institutional, informational, and evergreen business-related queries. Keywords such as “thomson reuters,” “rbi,” “september,” and “mortgage quote” showed very high AIO shares, often above 90%, indicating that AI Overviews were strongly favored for well-defined entities, recurring calendar terms, and explanatory financial concepts. Other structurally oriented topics like “federal,” “steel,” “mining,” and “housing” also displayed moderate to high AIO penetration. By contrast, more market- or news-adjacent terms such as “rate,” “gold,” “travel,” and “workers” showed substantially lower AIO shares, suggesting a reduced role for AI Overviews in queries more closely tied to ongoing economic developments or market movements.

Across the Business category, a total of 199,086 SERPs were present, of which 35,370 included AI Overviews. This corresponds to an overall AIO share of 17.77%, showing that AI Overviews had a noticeable but selective presence, with their strongest impact concentrated around stable, informational business topics rather than dynamic financial news.

Category: Technology

The Technology category covers digital innovation, consumer technology, and gaming-related topics, illustrating which tech brands, products, and concepts achieved the strongest visibility in Canadian news results.

Top 3 Publishers

For the Technology category, visibility was led by specialized technology and gaming publishers rather than general news outlets. IGN ranked first with a visibility score of 3.41%, supported by 281,258 rankings across 1,684 keywords. The Verge followed in second place with a visibility score of 1.63%, generating 134,650 rankings from 1,576 keywords. Tom’s Guide ranked third with a visibility score of 1.46%, backed by 96,749 rankings across a smaller keyword set of 916, completing a top three defined by focused tech-oriented coverage.

Top 25 Keywords

1. apple (198,917)
2. nintendo switch 2 (183,432)
3. samsung (155,006)
4. switch 2 (119,395)
5. google (92,390)
6. ai (85,492)
7. iphone 17 (83,867)
8. nvidia (65,089)
9. google pixel 10 (64,050)
10. pixel 10 (63,739)
11. assassin’s creed shadows (55,265)
12. samsung galaxy (54,470)
13. microsoft (54,207)
14. donkey kong bananza (53,185)
15. ios 26 (51,484)
16. samsung galaxy s25 (48,649)
17. airpods pro 3 (47,154)
18. nintendo (45,689)
19. battlefield 6 (43,864)
20. pixel (42,489)
21. gta 6 (42,396)
22. mario kart world (40,957)
23. elden ring nightreign (40,809)
24. iphone (39,198)
25. galaxy (37,560)

In the Technology category, keyword visibility was largely shaped by consumer technology brands, upcoming product releases, and gaming-related topics. Apple-related terms featured most prominently, led by “apple,” “iphone 17,” “iphone,” and software-related keywords such as “ios 26,” highlighting strong visibility around the company’s product ecosystem. Samsung followed closely with multiple high-ranking keywords including “samsung,” “samsung galaxy,” and “samsung galaxy s25,” while Google’s presence was reflected through terms like “google,” “pixel,” “pixel 10,” and “google pixel 10.” Gaming and entertainment technology also played a major role, with titles such as “nintendo switch 2,” “switch 2,” “gta 6,” “battlefield 6,” “mario kart world,” and “elden ring nightreign” appearing frequently among the most ranked keywords. Broader technology concepts such as “ai,” alongside hardware-focused terms like “nvidia,” further rounded out the category.

Across the analysis period, the Technology category generated 10,705,948 rankings in total. Of these, 2,790,513 rankings appeared in News Box formats, resulting in a News Box share of 26.07%. This indicates that News Boxes contributed meaningfully to visibility in this category, while the majority of rankings were still distributed across other SERP features.

AI Overviews

In the Technology category, AI Overviews were particularly prevalent for generic, explanatory, and product-adjacent queries. Keywords such as “tech,” “iptv,” “review,” “android,” and “brain” showed high AIO shares, frequently exceeding 70% and in some cases surpassing 90%, indicating a strong preference for AI Overviews in queries that lend themselves to summary-style or informational responses. Similarly, software- and system-related terms like “windows 11,” “browser,” and “microsoft your passwords” displayed moderate to high AIO penetration. By contrast, brand-driven or more news-oriented keywords such as “galaxy” and “apple ai” showed noticeably lower AIO shares, suggesting that AI Overviews were less consistently applied where ongoing product news or brand-specific developments played a larger role.

Across the Technology category, a total of 195,175 SERPs were present, with AI Overviews appearing in 24,446 of them. This results in an overall AIO share of 12.53%, indicating that AI Overviews had a visible but clearly selective presence within technology-related queries.

Category: Entertainment

The Entertainment category highlights celebrity news, pop culture, and media-related topics, showing how personalities, franchises, and recurring entertainment formats shaped visibility throughout the year.

Top 3 Publishers

In the category Entertainment, visibility was led by a mix of entertainment-focused and general news publishers. People ranked first with a visibility score of 3.86%, supported by 773,573 rankings across 5,377 keywords. Yahoo followed in second place with a visibility score of 2.62%, generating 503,813 rankings from a notably larger keyword set of 7,626 keywords. BBC placed third with a visibility score of 2.44%, backed by 483,417 rankings across 3,038 keywords, rounding out the top three with a more concentrated keyword footprint.

Top 25 Keywords

1. diddy (172,409)
2. sean diddy combs (114,943)
3. taylor swift (111,374)
4. horoscope 2025 (96,517)
5. katy perry (92,484)
6. meghan markle (86,847)
7. horoscope (84,362)
8. sydney sweeney (84,222)
9. blake lively justin baldoni (70,746)
10. 2025 (69,868)
11. gene hackman (68,112)
12. prince harry (65,597)
13. eric dane (64,339)
14. wwe (63,012)
15. snl (61,904)
16. ozzy osbourne (60,998)
17. millie bobby brown (59,645)
18. smackdown (57,787)
19. morgan wallen (55,958)
20. justin bieber (55,768)
21. diddy trial (53,048)
22. toronto (50,524)
23. sabrina carpenter (50,341)
24. pamela anderson (49,465)
25. wwe smackdown (46,312)

Within the Entertainment category, the top keywords were strongly shaped by celebrity-driven topics, major pop culture figures, and recurring entertainment formats. Keywords related to “diddy” dominated the category, including variations such as “sean diddy combs” and “diddy trial,” which together generated particularly high ranking volumes. Music and celebrity news formed another central pillar, with artists and public figures such as “taylor swift,” “katy perry,” “justin bieber,” “morgan wallen,” “sabrina carpenter,” and “ozzy osbourne” appearing frequently. Film and television were also well represented through names like “sydney sweeney,” “blake lively,” “gene hackman,” “millie bobby brown,” as well as format- and franchise-based terms such as “snl,” “wwe,” “smackdown,” and “wwe smackdown.” In addition, evergreen and recurring topics like “horoscope,” “horoscope 2025,” and the year-based keyword “2025” contributed to sustained visibility across the category, while location-based references such as “toronto” appeared alongside personality-focused coverage.

In total, the Entertainment category generated 26,110,535 rankings during the analysis period. Of these, 8,197,445 rankings appeared in News Box formats, corresponding to a News Box share of 31.40%. This highlights the importance of News Boxes for entertainment-related visibility, while a substantial portion of rankings continued to come from other SERP features.

AI Overviews

In the Entertainment category, AI Overviews appeared most frequently for generic, explanatory, or reference-style queries rather than personality-driven or breaking entertainment news. Keywords such as “will,” “vecna,” “what is group 7,” and “mia” showed very high AIO shares, often exceeding 90%, indicating that AI Overviews were strongly favored for terms that benefit from concise definitions or background explanations. Fiction- and culture-related topics like “frankenstein,” “wuthering heights,” “demon slayer,” and “now you see me” also displayed moderate to high AIO penetration. In contrast, celebrity-focused keywords such as “katy perry,” “candice swanepoel,” “rajvir jawanda,” and health-adjacent entertainment terms like “lyme disease” recorded noticeably lower AIO shares, suggesting that AI Overviews were less commonly surfaced for ongoing or news-driven entertainment coverage.

Overall, the Entertainment category comprised 153,391 SERPs, with AI Overviews appearing in 18,325 of them. This corresponds to an AIO share of 11.95%, showing that AI Overviews played a limited but clearly defined role, primarily concentrated around explanatory or evergreen entertainment-related queries rather than current celebrity news.

Category: Sports

The Sports category captures coverage of professional leagues, teams, athletes, and major competitions, reflecting the sports topics that appeared most prominently in Canada’s news landscape.

Top 3 Publishers

For the Sports category, visibility in Canada was driven primarily by dedicated sports media in 2025. Sportsnet ranked first with a visibility score of 7.30%, supported by 1,476,601 rankings across 7,662 keywords. TSN followed in second place with a visibility score of 3.28%, generating 941,825 rankings from 7,344 keywords. ESPN ranked third with a visibility score of 2.97% while recording the highest number of rankings among the top three at 1,513,403 across 8,165 keywords, highlighting a broad keyword presence despite a lower overall visibility score.

Top 25 Keywords

1. blue jays (339,710)
2. oilers (304,446)
3. maple leafs (294,695)
4. canucks (200,616)
5. canada (169,365)
6. canadiens (154,793)
7. jets (143,026)
8. nhl (103,948)
9. lions (100,374)
10. leafs (100,352)
11. cfl (81,680)
12. champions league (77,961)
13. senators (77,110)
14. flames (73,646)
15. game (73,197)
16. panthers (72,981)
17. f1 (69,501)
18. toronto (68,607)
19. world cup qualifiers (64,265)
20. montreal (62,352)
21. mcdavid (61,743)
22. nba (60,616)
23. raptors (59,033)
24. summer mcintosh (58,411)
25. jays (57,478)

In the Sports category, the top keywords were largely concentrated around professional team sports and major international competitions. Canadian franchises dominated the keyword landscape, led by hockey teams such as the “oilers,” “maple leafs,” “canucks,” “canadiens,” “jets,” “senators,” and “flames,” alongside multiple variations of “blue jays,” “jays,” and city-based references like “toronto” and “montreal.” League-level terms such as “nhl,” “cfl,” and “nba” also featured prominently, indicating broad coverage across different sports ecosystems. Beyond domestic leagues, international events and disciplines contributed additional visibility through keywords like “champions league,” “world cup qualifiers,” and “f1,” while athlete-focused terms such as “mcdavid” and “summer mcintosh” highlighted individual performances within the broader sports landscape.

Across the analysis period, the Sports category generated a total of 30,886,759 rankings. News Box formats accounted for 9,619,446 of these rankings, representing a News Box share of 31.14%. This underscores the strong role News Boxes played in surfacing sports-related content, alongside substantial visibility across other SERP features.

AI Overviews

In the Sports category, AI Overviews appeared primarily for abstract, descriptive, or structurally framed queries rather than team- or match-specific topics. Keywords such as “trials,” “eddy,” “greyhound,” “convocate,” and “glp-1” showed exceptionally high AIO shares, often exceeding 90%, indicating a strong tendency for AI Overviews to surface where terms require definition or contextual explanation. Process- and format-related queries like “week 20,” “season,” “preview,” and “free agent” also displayed moderate to high AIO penetration. By contrast, more location- or competition-oriented keywords such as “saskatchewan,” “hamilton,” and “high point university” showed noticeably lower AIO shares, suggesting that AI Overviews were less consistently applied to queries closely tied to specific teams, regions, or sporting events.

Overall, the Sports category comprised 182,482 SERPs, of which 12,257 included AI Overviews. This results in an AIO share of 6.72%, making Sports one of the categories with the lowest level of AIO integration and indicating that traditional news and result-focused SERP features continued to dominate visibility in this area.

Category: Science

The Science category focuses on scientific research, space exploration, and fundamental concepts, offering a view into how explanatory and discovery-driven topics were surfaced in news results.

Top 3 Publishers

In the Science category, visibility was led by a science-focused specialist alongside major international news platforms. Space.com ranked first with a visibility score of 3.70%, supported by 267,827 rankings across 1,216 keywords. CNN followed in second place with a visibility score of 2.19%, generating 127,086 rankings from 882 keywords. Yahoo ranked third with a visibility score of 1.80%, backed by 90,331 rankings across 1,189 keywords, resulting in a top three that combined specialized science coverage with broader news-driven visibility.

Top 25 Keywords

1. nasa (189,267)
2. mars (160,621)
3. space (142,265)
4. earth (127,076)
5. asteroid (121,049)
6. moon (116,642)
7. 3i atlas (114,652)
8. the moon (102,986)
9. spacex (93,196)
10. northern lights (84,003)
11. asteroid earth (81,741)
12. planets (72,875)
13. comet (69,695)
14. black hole (66,777)
15. meteor shower (64,869)
16. scientists (63,921)
17. astronauts (57,658)
18. interstellar (53,742)
19. 2025 (46,397)
20. blood moon (45,693)
21. dinosaur (44,965)
22. supermoon (38,203)
23. life (38,044)
24. planet (35,027)
25. dark matter (34,361)

In the Science category, keyword visibility was strongly oriented toward space, astronomy, and fundamental scientific concepts. Space-related terms dominated the category, led by “nasa,” “mars,” “space,” “moon,” and “the moon,” alongside celestial events and objects such as “asteroid,” “asteroid earth,” “comet,” “meteor shower,” “blood moon,” and “supermoon.” Broader astronomical and physics-related concepts also featured prominently, including “black hole,” “dark matter,” “interstellar,” and “planets,” indicating sustained visibility for foundational science topics. Human-centered scientific exploration appeared through keywords like “scientists,” “astronauts,” and “life,” while recurring calendar-based or contextual terms such as “2025” were also present among the most ranked keywords.

Across the analysis period, the Science category generated 8,956,199 rankings in total. Of these, 2,127,429 rankings appeared in News Box formats, resulting in a News Box share of 23.75%. This shows that News Boxes contributed meaningfully to science-related visibility, while the majority of rankings continued to come from other SERP features.

AI Overviews

In the Science category, AI Overviews played a noticeably stronger role than in several other sections, particularly for foundational scientific concepts and explanatory queries. Keywords such as “planet,” “melting glaciers,” “stars astronomers,” “planet born,” and time-based terms like “september” showed very high AIO shares, often above 90%, indicating that AI Overviews were frequently surfaced for topics that lend themselves to contextual explanation or background knowledge. Broader scientific concepts including “dark matter,” “black hole,” “solar system,” “species,” and “universe” also recorded substantial AIO penetration, while more discovery- or event-driven terms such as “mars,” “space,” and “star” showed comparatively lower shares, suggesting a reduced presence of AI Overviews where ongoing exploration or news coverage plays a larger role.

Overall, the Science category comprised 216,147 SERPs, with AI Overviews appearing in 59,630 of them. This corresponds to an AIO share of 27.59%, placing Science among the categories with a relatively high level of AI Overview integration and highlighting its strong alignment with explanatory and evergreen content formats.

Category: Health

The Health category centers on medical, public health, and wellness-related topics, illustrating how disease coverage, health research, and broader health concepts were represented across Google Search.

Top 3 Publishers

For the Health category, visibility was dominated by Canadian news publishers. CBC ranked first with a visibility score of 6.90%, supported by 366,536 rankings across 1,196 keywords. CTV News followed closely in second place with a visibility score of 6.55%, generating 389,704 rankings from 1,370 keywords. Global News placed third with a visibility score of 3.09%, backed by 168,381 rankings across 838 keywords, rounding out a top three defined by domestic coverage in this category.

Top 25 Keywords

1. measles (545,589)
2. measles exposure (143,064)
3. flu (138,294)
4. bird flu (125,437)
5. measles cases (120,405)
6. cancer (99,914)
7. vaccine (87,259)
8. measles alberta (64,025)
9. covid 19 (61,625)
10. study (60,531)
11. rfk jr (55,077)
12. students (52,251)
13. long covid (51,832)
14. measles ontario (50,155)
15. west nile virus (50,047)
16. b.c (46,000)
17. teddi mellencamp (44,352)
18. measles case (44,241)
19. cancer exercise (43,149)
20. dementia (43,011)
21. ontario (42,907)
22. rsv (42,451)
23. health (41,124)
24. avian flu (38,662)
25. bruce willis (36,785)

In the Health category, keyword visibility was strongly concentrated around infectious diseases and public health–related topics. Variations of “measles” dominated the category by a wide margin, including terms such as “measles exposure,” “measles cases,” “measles alberta,” “measles ontario,” and “measles case,” indicating a sustained presence of this topic across different regional contexts. Other infectious diseases also featured prominently, with keywords such as “flu,” “bird flu,” “avian flu,” “covid 19,” “long covid,” “west nile virus,” and “rsv” appearing frequently among the most ranked terms. Alongside disease-focused keywords, broader health-related topics such as “cancer,” “cancer exercise,” “dementia,” “vaccine,” and “study” contributed additional visibility, while references to public figures and locations, including “rfk jr,” “teddi mellencamp,” “bruce willis,” “ontario,” and “b.c,” reflected overlaps between health reporting and wider news coverage.

Overall, the Health category generated 8,825,372 rankings across all SERP features during the analysis period. Of these, 1,995,587 rankings appeared in News Box formats, corresponding to a News Box share of 22.61%. This shows that News Boxes played a relevant role in shaping visibility for health-related content, while most rankings were distributed across other SERP features.

AI Overviews

In the Health category, AI Overviews were particularly prominent, especially for broad health concepts and explanatory medical topics. Keywords such as “glp-1,” “sleep,” “disease,” and “covid 19 flu” showed very high AIO shares, frequently exceeding 90%, indicating a strong tendency for AI Overviews to surface for queries that benefit from concise medical context or definition-style explanations. Other widely framed health-related terms, including “health,” “brain,” “babies,” and “measles child,” also recorded high levels of AIO penetration. By comparison, more condition- or event-specific queries such as “flu,” “measles exposure,” “study,” and “ultra processed foods” showed lower AIO shares, suggesting that AI Overviews were less consistently applied where coverage is more closely tied to evolving research or public health developments.

Overall, the Health category comprised 215,014 SERPs, with AI Overviews appearing in 71,524 of them. This results in an AIO share of 33.26%, making Health the category with the strongest AIO presence in the Canadian analysis and highlighting the prominent role of AI Overviews in surfacing health-related information.

Overall findings and outlook for 2026

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