Met Gala 2025: These Publishers Dominated the Mobile News Box on Google
6. May 2025On May 5, 2025, the Metropolitan Museum of Art in New York City was once again transformed into a dazzling stage for stars, designers, and themed haute couture. High-profile guests like Kim Kardashian, Rihanna, Gigi Hadid, and many others made headlines. But which publishers came out on top in the digital race for visibility on Google? We took a closer look!
We analyzed which news publishers gained the most visibility in Google’s Mobile News Box. Which players stood out? Which keywords dominated? And who secured the most rankings?
Keyword Cluster
The Most Visible Publishers Around the Met Gala 2025
The competition for visibility on May 5, 2025, was fierce, with several publishers battling for top spots in Google’s Mobile News Box.
- People.com
With a visibility share of 10.76%, People.com dominated the Mobile News Boxes on the day of the Met Gala. Their focus on red carpet reports, celebrity profiles, and frequent photo updates paid off. People.com ranked for nearly all major keywords – especially the most competitive ones like “met gala” and “met gala 2025.” Their top-performing article was titled “Met Gala Invitees Who Show Up Off-Theme Shouldn’t Be Allowed Inside — No Really, I Mean It.” - Pagesix.com
Pagesix.com followed closely behind with 7.80% visibility. Keywords like “met gala” and “gigi hadid” performed particularly well, showing how effectively their fast, celebrity-focused content met user demand. They also scored with a live ticker. The highest-ranking article was “Met Gala red carpet 2025 live updates: All the celebrity outfits.” - NYPost.com
NYPost.com, part of the same media group as Page Six, achieved 6.64% visibility. They ranked for broad terms like “met gala” as well as more specific ones like “red carpet” and “kim kardashian 2025 met gala.” Speed, reach, and trend-savviness were their key strengths. Their top article was “Exclusive | A-list celebs staying at top NYC hotel for famed Met Gala face protest from fired union workers.” - Instagram.com
Instagram reached 5.69% visibility, mainly through visual keyword triggers. Keywords like “gigi hadid” and “fashion” performed especially well. Embedded social posts and image-rich content boosted their presence – even without being a traditional news outlet. - NYTimes.com
The New York Times completed the top five with 5.16% visibility. Although less dominant in visual content, they performed well on thematic and contextual keywords such as “met gala 2025” and “met gala theme 2025.” Their editorial authority helped secure rankings for information-driven search queries. Their top article was “Inside the Most Politically Charged Met Gala in Years.”
Other strong-performing publishers: npr.org, eonline.com, nbcnews.com.
Top Keywords: What Met Gala Topics Ruled Google?
Search interest around the Met Gala 2025 followed a familiar but telling pattern: broad event terms and celebrity-specific queries led the way. The generic keyword “met gala” was the most measured and covered everything from image galleries to live reports. “Met gala 2025” also performed strongly.
Celebrities played a key role in user search behavior. Keywords like “kim kardashian 2025 met gala” and “met gala rihanna” showed how much individual personalities drive search interest, especially when their appearances generate social media buzz. Publishers who targeted these names strategically were able to gain strong positions.
“Red carpet” was another high-performing term, attracting both fashion-savvy audiences and casual users just looking for an outfit overview. One standout: “gigi hadid” was among the most searched names. Her strong media presence translated into high visibility for galleries and styling articles.
Key Insights
Events like the Met Gala present a huge SEO opportunity, especially around celebrity-related keywords.
Visual-first content performs exceptionally well, as demonstrated by Instagram.com and People.com.
A balanced keyword strategy is critical: success came from combining broad, trending, and highly specific terms.
Freshness and publishing frequency increase visibility – publishers who posted early and often secured top positions in the Mobile News Box.
Articles with emotional or opinion-driven angles (such as columns or provocative takes) like those from People.com or NYPost.com also achieved strong rankings, especially when widely shared or cited.
These News Dashboard analyses could also be interesting for you:
- 2025 Golden Globes
- 2025 Grammy Awards
- Justin Baldoni and Blake Lively conflict
- 2025 Academy Awards
- Release of Snow White
Not yet part of the Trisolute News Dashboard family? Request a FREE DEMO today and find out how your articles rank on Google Discover, Google News, and the SERPs!