August 8, 2025 marks exactly 200 days since Donald Trump’s second-term inauguration on January 20, 2025, and one thing has become undeniably clear: Trump remains the most dominant name in the U.S. news cycle. Using data from the Trisolute News Dashboard, we took a closer look at how Trump-related coverage performed in the mobile News Boxes on Google in the United States and which keywords and publishers were most visible in this politically charged environment.

This article explores the top 100 keywords that included the term “trump” and were ranked most frequently between January 20 and July 31, 2025. We analyzed the data on a monthly basis to better track fluctuations in visibility over time. Since we’re only eight days into August, this month was excluded from the analysis to ensure consistency and comparability across complete calendar months.

But we didn’t stop at keyword analysis. We also identified the top 10 publishers with the highest cumulative visibility for those keywords, providing deep insights into their monthly trends, editorial focus, and most successful articles.

Why is this relevant for news publishers?

Because Trump doesn’t just make headlines—he is the headline. The keyword “trump” alone made up more than a quarter (27%) of all rankings in the dataset and stood out as the most ranked keyword overall, across all topics. Add in highly ranked themes like tariffs, court cases, international conflicts, and his volatile relationship with Elon Musk, and it’s clear that strategic coverage of Trump continues to offer high potential for News Box visibility.

The findings in this article are designed to help publishers, editors, and SEO teams better understand which Trump-related angles, keywords, and article types generate the most traction and how editorial strategies vary across major news outlets.

Let’s dive into the data.

Top 100 Trump-related keywords

The following list contains the 100 most frequently ranked keywords in the mobile News Boxes in the U.S. between January 20 and July 31, 2025, each of which includes the term “trump.” The keywords are sorted in descending order based on their total number of rankings, with the respective values shown in brackets.

These ranking values represent the number of distinct appearance opportunities each keyword had within the visible section of the mobile News Boxes, measured in 15-minute intervals throughout the analysis period.

Main themes

“trump” dominates

The plain keyword “trump” alone accounted for about 27% of all rankings in your top 100 list—over 124,000 out of 456,218. That makes it not only the most frequently ranked Trump-related term but also the most visible keyword across all topics in the examined time frame, independent from the Trump focus. This underscores Trump’s persistent baseline visibility in the media.

Tariffs and trade politics

This cluster is the strongest of all subtopics, representing 10% of the total rankings, totaling around 46,442. The reasons: Trump’s tariff strategies remain central to discussions of global economics, trade wars with China, and their long-term ripple effects. The keyword “trump tariffs” (29,272) ranks especially high, reflecting how evergreen and widely referenced this issue remains in news coverage.

Legal and judicial topics

Keywords related to courts, judges, Supreme Court, sentencing, and legal controversies amass around 28,000 rankings. Court proceedings and Trump’s legal disputes (including his influence over the federal judiciary) maintain strong SEO traction through coverage of trials, rulings, and judicial policy shifts, which remain top-of-mind for engaged audiences.

International conflicts and foreign relations

Accounting for about 26.5% of total rankings (121,031 across numerous country- and conflict-related terms), this theme includes Ukraine-Russia, Gaza-Israel, Iran, China, and more. Reminders of Trump’s historical positions and fresh developments (e.g., clashes in Ukraine or Middle East tensions) keep this cluster highly visible in news cycles.
Additionally, Trump’s proposal to buy Greenland during his first term (revived by later rhetorical jabs and speculative commentary) and his strained relationship with Canada—particularly around trade policy and personal clashes with Prime Minister Justin Trudeau—have kept both countries unexpectedly visible in connection to Trump.

Tech, finance, and Elon Musk

With approximately 30,000 rankings, this theme intersects Trump with Elon Musk and topics like crypto. The attraction lies in Trump’s stance on digital economies and his tumultuous relationship with tech mogul Elon Musk.

Government institutions and policy infrastructure

Keywords tied to Congress, executive orders, the House, and the federal budget compose over 16,000 rankings. These reflect coverage of Trump’s broader policy influence and institutional impacts, serving as a steady stream of visibility anchored in political reporting rather than sensationalism.

Universities, DEI, and international student laws

Also prominent at around 8,000 rankings, this theme reflects Trump’s aggressive policies targeting foreign students and DEI programs. He notably froze Harvard’s international enrollment, revoked university access to student databases, and expanded deportations based on political speech. Executive orders forced universities like Harvard and Columbia into legal battles over funding, academic freedom, and visa restrictions. The strong rankings stem from how much news coverage these clashes generated.

Publisher visibility analysis

Based on the 100 most frequently ranked Trump-related keywords from January 20 to July 31, 2025, we identified the 10 news publishers with the highest overall visibility in the mobile News Boxes in the U.S. during this period.

The analysis includes each publisher’s percentage share of total visibility, their monthly visibility development, and the peak month in which their Trump-related coverage reached its highest prominence. Additionally, we examined:

• The total number of keyword rankings they achieved,

• Their five most frequently ranked keywords (with ranking values), and

• The single most visible article they published over the course of the analysis period.

This breakdown not only shows which publishers dominated the Trump-related news space but also offers insight into which editorial strategies, topics, and headlines resonated most strongly in Google’s mobile News Boxes.

The chart below from the Trisolute News Dashboard visually displays the monthly course of visibility for each of the top 10 publishers, offering a clear picture of performance dynamics over the course of the first 200 days of Trump’s presidency.

Top 10 publishers in U.S. mobile News Boxes on Trump-related keywords during his first 200 days in office

1. New York Times

   With 13.14% overall visibility, the New York Times emerged as the most visible publisher for Trump-related keywords in the mobile news boxes during the first 200 days of his presidency. Over the seven-month period, its performance remained consistently high but also revealed noteworthy dynamics: the Times started strong in January with 11.5% visibility, then reached its peak in February with 15.67%—the highest single-month value of any publisher in the analysis. This exceptional result was driven by the live article “Live Updates: Trump Signs Orders Imposing Steep Tariffs on Mexico, Canada and China,” which focused on Trump’s new economic policies.

   Visibility remained solid in the following months, hovering between 11.77% and 14.84%, with a second notable high in May (14.84%). In July, the visibility stabilized at 13.03%, slightly lower than the May and February highs, but still firmly above the monthly average across all publishers. This consistency underscores the New York Times’ ability to maintain a prominent position in Trump-related coverage through a steady stream of high-ranking content.

   In total, the New York Times accumulated 52,640 keyword rankings. The five most frequently ranked keywords were “trump” (17,815 rankings), “trump tariffs” (3,339), “trump’s” (3,242), “trump administration” (1,310), and “trump gaza” (1,296). These terms reflect a clear focus on foreign policy, international trade conflicts, and administrative developments—key areas that have defined much of the Trump-related news cycle in 2025.

   The most visible article overall for the New York Times during this period was “On the Campaign Trail, Elon Musk Juggled Drugs and Family Drama,” illustrating the strong performance of stories at the intersection of politics, tech personalities, and personal intrigue.

2. CNN

   CNN reached a total visibility of 10.82% across the Trump keyword set, securing the second place among all publishers. While slightly trailing the New York Times, CNN’s performance shows a similarly strong and consistent trend. The visibility curve began at 11.27% in January and reached its highest point in February at 13.6%. This February peak—the second-highest value across all publishers in that month—was largely driven by the article February 5, 2025: Donald Trump presidency news, which captured significant traction during the early weeks of the administration.

   March saw a temporary dip to 8.18%, marking CNN’s lowest monthly value. However, the publisher rebounded in the following months, stabilizing at or above 10% in April (10.18%), May (11.58%), and again in July (12.92%), reflecting its enduring relevance in ongoing Trump-related coverage.

   In total, CNN accumulated 43,242 keyword rankings. Its five highest-ranked keywords were “trump” (13,725 rankings), “trump tariffs” (3,191), “trump’s” (2,192), “trump ukraine” (1,226), and “trump putin” (919). This top 5 mix reflects a strong focus on Trump’s international positioning, conflict-related developments, and economic policy—particularly tariffs.

   The publisher’s most visible article overall was ‘Hands Off!’ protesters across US rally against President Donald Trump and Elon Musk, showing how CNN’s reach extended beyond political reporting into sociopolitical coverage that resonated widely during protest-heavy weeks.

3. NBC News

   NBC News secured third place in the visibility ranking with a total of 6.40%, based on coverage of Trump-related keywords. The monthly visibility data shows a mostly stable performance, with some fluctuation throughout the months. NBC started off relatively strong in January with 7.09% visibility, followed by a slight dip in February (6.42%) and a minor recovery in March (6.91%). The most notable drop occurred in April (5.09%), but visibility quickly rebounded in the following months, peaking in June at 7.62%—the network’s highest monthly score during the observed period. This peak was driven by the article Trump says Elon Musk will face ‘very serious consequences’ if he funds Democratic candidates, which also turned out to be NBC’s most visible article overall.

   In total, NBC News generated 24,800 keyword rankings. The top five most-ranked keywords were “”trump” (6,591 rankings), “trump tariffs” (1,353), “trump’s” (925), “trump musk” (758), and “trump judge” (737). These keywords reflect a broad editorial mix centered around Trump’s policy decisions, political rivalries, and legal entanglements, particularly his ongoing tensions with Elon Musk and the judiciary.

   NBC’s keyword visibility shows a slightly less dominant presence than the top two publishers, but a solid and consistent performance nonetheless. The network clearly positioned itself as a key voice in covering Trump’s legal disputes, economic policies, and conflicts with other public figures, which likely resonated with its digital audience and contributed to its ranking position.

4. AP News

   AP News landed in fourth place in terms of visibility, achieving a total of 4.99% visibility across Trump-related keywords. The monthly trend reveals a strong start to the year, with consistently high visibility from January through March (6.08%, 6.36%, and 6.22%, respectively). This early momentum gradually tapered off, with visibility dipping to 4.77% in April and continuing to decline in the following months before eventually reaching a low of 3.34% in July. The peak in February (6.36%) coincided with the publication of the article Trump is leveraging tariffs. Is he ready for potential fallout? Are consumers? Here’s what to know, which also marked AP News’ most visible moment during the analysis period.

   In total, AP News achieved 20,417 keyword rankings. The top five most-ranked keywords were “trump” (4,758 rankings), “trump tariffs” (1,442), “trump’s” (699), “trump judge” (613), and “trump supreme court” (527). This distribution points to a topical emphasis on Trump’s economic policies, particularly his tariff strategy, as well as legal and judicial developments.

   The network’s overall trajectory suggests a front-loaded performance, with a strong news presence early in the year, especially around the tariff discussions, but a waning footprint in later months. The continued interest in judicial themes and political controversy still provided consistent, if modest, visibility throughout.

5. Fox News

   Fox News secured fifth place in overall visibility, reaching 4.87% visibility. Its performance trajectory was marked by some notable fluctuations: After a relatively strong January at 5.73%, visibility dropped steadily through February (4.31%), March (3.86%), and April (2.81%)—the network’s lowest point during the period. This dip was followed by a pronounced rebound, with visibility rising to 6.16% in May, 5.48% in June, and ultimately peaking in July at 6.79%. That July peak was driven by Fox’s most visible article of the period: Elon Musk launches ‘America Party’ after Trump signs historic spending bill: ‘Waste & graft’.

   Across the full analysis period, Fox News amassed 19,065 keyword rankings. The five most frequently ranked keywords were “trump” (6,108 rankings), “trump’s” (1,047), “trump judge” (766), “trump ukraine” (672), and “trump iran” (551). Notably, this makes Fox News the first publisher in the top five without “trump tariffs” among its most ranked keywords, indicating a slightly different editorial emphasis compared to its peers.

   The mix of top keywords reflects a content focus on legal developments, international conflict, and presidential rhetoric, with stories frequently linking Trump to judicial matters and global political tensions. Fox’s coverage of geopolitical affairs such as Ukraine and Iran, alongside a consistent presence of general Trump news, helped it maintain a solid foothold across the news cycle, especially in the second half of the observed timeframe.

6. CNBC

   CNBC secured sixth place in the Trump keyword visibility ranking, with 4.30% overall visibility. Its performance followed a somewhat fluctuating trajectory: starting at 3.72% in January, visibility dipped to its lowest point in February (2.55%) before steadily climbing through the spring and early summer. The peak was reached in April 2025 with 5.56% visibility, driven by coverage of fallout from Trump’s tariff policies. The most visible article that month (and also overall) was Trump tariff fallout: Navarro downplays sell-off, while Musk slams his qualifications; tech and finance chiefs reportedly head to Mar-a-Lago.

   In total, CNBC achieved 16,771 keyword rankings. Its top five most-ranked keywords were “trump” (4,592 rankings), “trump tariffs” (2,373), “trump’s” (722), “trump crypto” (604), and “trump tariff” (526). The keyword mix reflects CNBC’s strong alignment with finance, policy, and tech angles, particularly the ongoing economic repercussions of Trump’s tariff strategies and his administration’s influence on markets, regulation, and digital currencies. This thematic consistency contributed to the outlet’s solid, if unspectacular, presence throughout the first half of 2025.

7. Washington Post

   The Washington Post achieved 3.79% visibility in mobile News Box rankings for Trump-related keywords between January and July 2025. While its performance remained fairly steady, the outlet experienced notable fluctuations over the months. Visibility started strong in January at 4.62%, dipped in March and April (both below 3.1%), but rebounded in May (4.64%) and peaked in June with 5.2%. This June peak was driven by the article Israel-Iran ceasefire appears to hold as Trump heads to NATO summit, which aligned Trump’s foreign policy with current international developments.

   In total, the Washington Post garnered 15,467 keyword rankings. Its top five most ranked keywords were “trump” (2,825 rankings), “trump’s” (750), “trump judge” (686), “trump tariffs” (667), and “trump musk” (486). This mix indicates the outlet’s broad thematic coverage, spanning Trump’s legal affairs, economic strategies, and tech-related controversies involving Elon Musk.

   The most visible article overall was Opinion | The bully gets punched in the nose, showcasing the Post’s frequent use of pointed editorial commentary in stories that gain high visibility.

8. BBC

   BBC.com achieved 3.75% visibility in the mobile News Box rankings between January and July 2025. As a UK-based international broadcaster, its consistent placement among the most visible publishers in a primarily US-focused news cycle stands out. Monthly visibility hovered between 3.4% and 4.5% until July, where a drop to 2.38% marked the lowest performance of the period. The outlet peaked in April with 4.53% visibility, when the article Major US stocks see biggest losses since 2020 after Trump’s tariffs announcement drove significant visibility for that month and also came out on top for the overall time period. This highlights the BBC’s emphasis on international economic consequences of U.S. policy decisions, especially in times of financial turbulence.

   In total, the BBC accumulated 16,583 keyword rankings. The top five keywords were “trump” (3,978 rankings), “trump tariffs” (1,769), “trump ukraine” (776), “trump’s” (770), and “tariffs trump” (483). This distribution reflects a strong focus on global economic repercussions, foreign policy, and international conflicts—all areas that align well with the BBC’s editorial lens.

9. The Guardian

   The Guardian achieved 3.57% visibility in the mobile News Box rankings between January and July 2025. As another UK-based outlet, its consistent presence in US-facing search results underscores its international relevance, particularly on major political and economic issues. Its monthly visibility rose steadily from a lower point in January (2.77%) to a peak in April (4.4%), when a high-performing article—Ted Cruz warns of midterm ‘bloodbath’ if Trump tariffs cause a recession—garnered significant attention amid growing economic concerns linked to Trump’s tariff policies. This article also marked the most visible one overall.

   Over the full period, The Guardian earned 14,521 keyword rankings. Its top five keywords were “trump” (3,501 rankings), “trump tariffs” (1,260), “trump’s” (609), “trump ukraine” (442), and “trump judge” (351). The keyword mix reflects a thematic alignment with international economic policy, judicial developments, and foreign affairs—hallmarks of The Guardian’s editorial focus.

10. NPR

    Last but not least, NPR secured 3.37% visibility between January and July 2025 in the mobile News Box rankings and reached 10th place. Its performance remained relatively steady throughout the first half of the year, peaking in February with 5.1%. That peak was driven by a widely read and commented article titled Trump says the U.S. will ‘take over’ Gaza and relocate its people. What does it mean?—an example of NPR’s focus on unpacking complex geopolitical developments and their implications.

    In total, NPR earned 14,499 keyword rankings. Its top five keywords were “trump” (2,523 rankings), “trump tariffs” (1,245), “trump’s” (502), “trump gaza” (501), and “trump musk” (412). These reflect a thematic mix of international policy, economic issues, and domestic controversies. NPR’s most visible article across the entire analysis period was Nationwide ‘Hands Off!’ protests erupt against Trump and Musk, underscoring the outlet’s coverage of public sentiment and civil response to political developments.

    NPR’s month-to-month visibility followed a slightly more volatile pattern than some competitors: after a strong February and a solid March, its visibility dipped in April and May, and hit its lowest point in June (1.9%), before bouncing back in July. This fluctuation might suggest topic-based spikes rather than consistently high-performing keyword coverage, but nonetheless secured NPR a place among the top 10.

Conclusion: what publishers can take away from the data

Can’t get enough of our data? Here are some more analyses you could find interesting:

• Trump in the News Boxes: Key Themes and Top Publishers in June 2025
• Trump’s Military Parade and No Kings Protests: Search Visibility Insights from US News Boxes
• Tariffs in US News: How Publishers Ranked in News Boxes and Organic Search
• 2025 US Presidential Inauguration: Top Publishers and Google Visibility
• TikTok Ban: Here’s How US Publishers Reported on it

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