July 2017 U.S. search index: Top publishers for Google News, News Boxes and more25. September 2017
We made it through July 2017 without a Google News redesign, but that doesn’t mean there haven’t been changes in the top publishers by search visibility in the U.S.
Using our News Dashboard SEO tool, we looked at the visibility across a number of Google News-related ranking types on desktop and mobile. We then compared July data with the news websites that topped search visibility in June 2017 and the top publishers in overall Google News search visibility for January-May 2017. The News Dashboard also helps news SEOs optimize their articles for Google News.
And if you would like to look at more historical data, take a look back at the top publishers in Google News U.S. for 2016.
Mobile Visibility Overall
We started with a dive into the mobile side, with Mobile Visibility Overall. This KPI Dashboard report measures visibility in News Box Headline, News Box Text, News Box Carousel, Publisher Carousel and Newsticker.
cnn.com: 18.71 percent
washingtonpost.com: 17.08 percent
theguardian.com: 15.73 percent
foxnews.com: 13.71 percent
yahoo.com: 12.82 percent
When we compare July to June’s visibility, CNN, the Washington Post and Fox News retained their spots. However, the Guardian and Yahoo have entered the Top 5 to replace USA TODAY and the New York Times. It’s interesting that Yahoo is back in the Top 5 this month, as it went from a frequent winner to dropping off the map earlier in 2017.
Mobile AMP Carousels
Then we narrowed the mobile analysis down to just AMP Carousels – a subset of mobile News Carousels (which are themselves a subset of the Mobile Visibility Overall report above) that only includes Accelerated Mobile Pages, which Google has said it favors.
usatoday.com: 22.08 percent
washingtonpost.com: 19.85 percent
timeinc.net (time.com’s AMP): 18.67 percent
cnn.com: 18.1 percent
foxnews.com: 16.43 percent
USA Today and Washington Post have switched places from the June visibility index, with Time moving higher in the pack, as well as CNN and Fox News both dropping down. However, all 5 have held their ground from the previous month.
By drilling down on the July data point in the News Dashboard, we are also able to see which specific keywords USA TODAY had the most Mobile AMP Carousel visibility for in the month: tampa bay buccaneers; solar eclipse of august 21, 2017; mike evans; chelsea clinton; and nba.
Desktop Google News
Moving from mobile to desktop, we are much more likely to see more of the traditional media players appearing in the Top 5.
washingtonpost.com: 12.48 percent
nytimes.com: 6.49 percent
cnn.com: 5.25 percent
reuters.com: 4.34 percent
espn.com: 3.89 percent
The only change since June’s index is that Reuters has overtaken ESPN for the fourth spot. Once again, the Washington Post is nearly double the visibility of the next highest competitor.
Desktop Google News Boxes
Last but not least are the desktop News Boxes, where competition has somewhat tightened up, but stills leaves CNN some breathing room ahead of Publisher No. 2.
cnn.com: 11.42 percent
nytimes.com: 8.93 percent
espn.com: 8.83 percent
theguardian.com: 8.19 percent
washingtonpost.com: 7.24 percent
While CNN has slipped a little in search visibility percentage, it retains first place from the month previous; and the rest of the Top 5 remain the same as well.
Top 20 Google News Topics in July 2017
Below are the Google News Topics that have been picked up most often by our hourly measurement from Google News throughout July. For yet another month, Donald Trump is the top Google News topic in the U.S.
Increased tensions with North Korea and Russia show up in this list, as well as the usual suspects in politics, commerce and entertainment. It’s interesting that instead of “Game of Thrones,” main character and Mother of Dragons Daenerys Targaryen is a leading topic.
If you’d like to analyze your current search visibility in Google News-related ranking types – reach out and sign up for a demo to learn more about the News Dashboard tool from Trisolute Software.
And don’t forget that we’ll be at the Online News Association conference Oct. 5-7 in Washington, D.C. Stop by our ONA booth or make an appointment for a personal demo and the chance to win a DJI Mavic Pro drone.