Mexico’s 2025 news visibility in Google Search was defined by a strong mix of domestic politics, international conflict coverage, and recurring service-oriented topics such as finance, technology products, entertainment formats, and health advice. This year in review looks back at how news about Mexico surfaced in Google Search, based on visibility data from the Trisolute News Dashboard.

The analysis covers the period from January 1, 2025, to November 30, 2025, and combines visibility signals across mobile and desktop devices. All ranking types were included, including News Box headline, News Box text, News Box carousel, Video Box, Publisher carousel, Other carousel, Web Story, Featured Snippet, Visual Digest, and organic rankings.

For this overview, the focus is on the following Google news categories in Mexico: Noticias destacadas (Top Stories), Titulares (Headlines), México (National news), Internacional (World), Negocios (Business), Ciencia y tecnología (Science and Technology), Entretenimiento (Entertainment), Deportes (Sports), and Salud (Health). Each category section highlights the top 3 publishers by visibility score, summarizes the 25 most ranked keywords, and assesses the role of AI Overviews based on the total number of SERPs per keyword, how often AI Overviews appeared, and what share of SERPs they represented.

As with all News Dashboard analyses, rankings reflect how prominently topics and publishers were surfaced by Google. They do not directly measure audience interest, although search behavior can influence visibility, and they are shaped by additional factors such as Google’s relevance assessments and the dynamics of real-time news. These patterns can help publishers benchmark their category performance, identify where visibility concentrates by topic, and spot SERP environments where certain formats, including AI Overviews, are becoming more influential.

Note: since this article breaks down each major news category in detail, you can use the Table of Contents below to jump directly to the sections most relevant to you.

Table of Contents

• Noticias destacadas
• Titulares
• México
• Internacional
• Negocios
• Ciencia y tecnología
• Entretenimiento
• Deportes
• Salud
• Overall findings and outlook for 2026

Category: Noticias destacadas (Top Stories)

The Noticias destacadas category reflects the most prominent and immediately visible news stories in Google Search, bringing together major political developments, breaking events, and high-impact topics shaping the daily news agenda in Mexico.

Top 3 Publishers

For the Noticias destacadas category in Mexico, visibility was distributed across a mix of national and international news outlets, resulting in a relatively tight top group. El Financiero ranked first with a visibility score of 6.74%, supported by 162,621 rankings across 2,477 keywords. Infobae followed in second place with a visibility score of 5.56% and generated 175,114 rankings from 2,775 keywords, slightly surpassing the category leader in total ranking volume. EL PAÍS placed third with a visibility score of 5.31%, backed by 218,977 rankings across 2,099 keywords. Overall, the top three were closely grouped in terms of visibility, indicating a competitive Top Stories landscape without a single dominant publisher.

Top 25 Keywords

1. trump (170,995)
2. sheinbaum (121,992)
3. méxico (119,122)
4. israel (58,609)
5. eu (48,996)
6. gaza (39,076)
7. cdmx (33,447)
8. ucrania (29,983)
9. trump méxico (29,036)
10. papa (28,082)
11. lluvias (28,005)
12. aranceles (27,570)
13. papa francisco (24,265)
14. los ángeles (24,264)
15. irán (18,185)
16. trump putin (18,095)
17. teuchitlán (18,053)
18. california (17,821)
19. trump aranceles (17,812)
20. trump sheinbaum (15,662)
21. china (15,587)
22. asesinato (15,564)
23. israel irán (15,349)
24. cnte (15,257)
25. aranceles trump (14,553)

The keyword landscape in Noticias destacadas was shaped by a combination of international politics, national leadership, and high-impact current events. References to “trump” clearly led the category, often appearing in combination with Mexico-specific terms such as “trump méxico,” “trump sheinbaum,” and “trump aranceles,” highlighting the strong visibility of U.S.–Mexico relations. Domestic political leadership featured prominently through “sheinbaum” and “méxico,” while global conflict zones remained visible via “israel,” “gaza,” “ucrania,” and “irán.” Location-based and event-driven terms such as “cdmx,” “lluvias,” “los ángeles,” and “california” added further breadth, alongside issue-specific keywords like “aranceles,” “asesinato,” and “cnte.”

In total, Noticias destacadas generated 4,155,902 rankings, of which 1,254,180 appeared in News Box results, giving the category a News Box share of 30.18%.

AI Overviews

AIO visibility in Noticias destacadas clustered strongly around broad, abstract, or institutionally framed terms rather than concrete news events. Keywords such as “seguridad,” “paz,” “ingresos,” “cierre,” and “diálogo” showed particularly high AIO shares, frequently exceeding 80% and in several cases surpassing 90%. Legal and governance-related phrases like “amparo la ley,” “corte,” and “independencia” also displayed elevated AIO penetration. In contrast, highly prominent geopolitical terms such as “eu” appeared often but with a notably lower AIO share, suggesting more traditional news formatting for major international actors.

Across 67,853 SERPs in this category, 5,347 contained AI Overviews, resulting in an overall AIO share of 7.88%.

Category: Titulares (Headlines)

The Titulares category captures the stories that appeared most consistently in headline-driven news coverage, highlighting topics that maintained sustained visibility across Mexico’s Google News results over time.

Top 3 Publishers

In the Titulares category, visibility was again distributed across multiple major publishers, with relatively small differences between the leading outlets. El Financiero ranked first with a visibility score of 6.16%, backed by 597,051 rankings across 6,149 keywords. Infobae followed closely with a visibility score of 5.74% and generated 701,049 rankings from 7,379 keywords, giving it the highest ranking volume and the broadest keyword coverage in this category. El Universal placed third with a visibility score of 5.19%, supported by 475,828 rankings across 6,575 keywords.

Top 25 Keywords

1. trump (413,740)
2. méxico (381,741)
3. sheinbaum (370,695)
4. eu (193,329)
5. cdmx (169,999)
6. lluvias (134,796)
7. israel (115,671)
8. gaza (90,633)
9. ucrania (75,987)
10. trump méxico (68,547)
11. michoacán (68,310)
12. papa (68,227)
13. claudia sheinbaum (60,064)
14. sinaloa (59,145)
15. frente frío (58,523)
16. papa francisco (58,454)
17. aranceles (57,710)
18. china (57,190)
19. noroña (54,673)
20. cnte (53,199)
21. morena (51,446)
22. 2025 (49,738)
23. jalisco (48,037)
24. adán augusto (45,619)
25. ine (44,428)

In Titulares, keyword visibility was driven by topics that appeared repeatedly and consistently across headline coverage. “trump,” “méxico,” and “sheinbaum” dominated the category, reflecting the ongoing prominence of political leadership and bilateral relations. Institutional and political terms such as “eu,” “ine,” “morena,” and named political figures like “noroña” and “adán augusto” reinforced the focus on governance and domestic politics. Regional and weather-related keywords including “cdmx,” “michoacán,” “sinaloa,” “jalisco,” “lluvias,” and “frente frío” contributed sustained ranking activity, while international crises remained present through “israel,” “gaza,” “ucrania,” and “china.”

Overall, Titulares produced 16,122,067 rankings, with 4,617,390 rankings appearing in News Box formats, resulting in a News Box share of 28.64%.

AI Overviews

Within Titulares, AIOs again appeared most frequently for generic or explanatory queries. Terms such as “seguridad,” “amparo la ley,” “paz,” and “plan” showed consistently high AIO shares, many above 70% and some exceeding 90%. Structural or recurring concepts like “corte,” “millones,” and “revocación mandato” also attracted notable AIO presence. By contrast, headline-heavy political entities such as “eu” and people-related queries like “mujer” displayed significantly lower AIO shares, reinforcing the pattern that AIOs favor contextual clarification over breaking-news relevance.

In total, Titulares included 143,430 SERPs, with 24,244 featuring AI Overviews, corresponding to an AIO share of 16.89%.

Category: México (National news)

The México category focuses on domestic news with a direct connection to national politics, public policy, regional developments, and social issues within the country.

Top 3 Publishers

Within the Mexico category, national news visibility was spread evenly among the leading publishers, resulting in a tightly clustered top three. El Financiero secured first place with a visibility score of 6.08%, generating 536,708 rankings across 5,060 keywords. Infobae followed in second position with a visibility score of 5.82% and achieved the highest ranking volume at 609,022 rankings from 5,981 keywords. El Universal ranked third with a visibility score of 5.66%, supported by 476,593 rankings across 5,740 keywords.

Top 25 Keywords

1. sheinbaum (552,312)
2. méxico (444,323)
3. cdmx (232,320)
4. eu (206,872)
5. lluvias (165,619)
6. trump (158,939)
7. sinaloa (98,957)
8. frente frío (90,527)
9. michoacán (76,507)
10. noroña (71,456)
11. morena (68,653)
12. cnte (65,603)
13. claudia sheinbaum (64,024)
14. ine (62,251)
15. alerta (60,115)
16. jalisco (59,413)
17. culiacán (59,300)
18. 2025 (55,192)
19. en la (52,586)
20. elección judicial (50,905)
21. trump méxico (48,704)
22. senado (46,482)
23. tabasco (44,436)
24. judicial (43,739)
25. veracruz (43,327)

The México category was firmly anchored in domestic affairs, with strong emphasis on national leadership, institutions, and regional developments. “sheinbaum” and “méxico” dominated visibility by a wide margin, supported by frequent references to “cdmx” and major states such as “sinaloa,” “michoacán,” “jalisco,” “veracruz,” and “tabasco.” Political and institutional terms including “eu,” “ine,” “senado,” “morena,” and “elección judicial” highlighted sustained attention on governance and judicial processes. At the same time, event-driven and contextual terms such as “lluvias,” “frente frío,” “alerta,” and “2025” reflected recurring domestic news cycles.

Across all SERP features, México generated 14,459,670 rankings, of which 3,933,845 appeared in News Box results, corresponding to a News Box share of 27.21%.

AI Overviews

AIO usage in the México category was comparatively strong and concentrated around economic, legal, and system-oriented concepts. Keywords such as “la ia,” “oracle,” “precios,” and “amparo la ley” recorded very high AIO shares, frequently above 85% and in some cases above 90%. Financial and governance-related terms like “peso,” “millones,” “corte,” and “gobierno” also showed substantial AIO penetration. Location-based and connector phrases such as “en la” or “guadalajara” appeared often but with more moderate AIO shares.

Out of 159,008 total SERPs in this category, 32,031 included AI Overviews, resulting in an overall AIO share of 20.14%, one of the higher levels observed across Mexican news categories.

Category: Internacional (World)

The Internacional category brings together global events and foreign developments that shaped Mexico’s international news coverage, including geopolitical conflicts, diplomacy, and major political actors abroad.

Top 3 Publishers

In the Internacional category, visibility was led by globally recognized news brands, with international publishers playing a central role. CNN ranked first with a visibility score of 6.98%, supported by 970,013 rankings across 3,518 keywords. BBC followed in second place with a visibility score of 6.01% and generated 718,010 rankings from 2,669 keywords. EL PAÍS placed third with a visibility score of 5.21%, backed by 840,638 rankings across 3,310 keywords. The distribution highlights the strong presence of international media in shaping Mexico’s visibility for global news topics.

Top 25 Keywords

1. trump (784,213)
2. gaza (480,892)
3. israel (379,076)
4. ucrania (377,511)
5. venezuela (194,746)
6. china (143,233)
7. eu (140,808)
8. rusia (131,728)
9. putin (117,262)
10. papa (110,247)
11. papa francisco (107,795)
12. trump putin (98,893)
13. irán (87,599)
14. gaza israel (78,403)
15. maduro (74,063)
16. león xiv (66,809)
17. los ángeles (65,984)
18. el papa (64,577)
19. ecuador (54,657)
20. aranceles (54,890)
21. canadá (52,981)
22. colombia (51,247)
23. muertos (47,657)
24. israel gaza (47,167)
25. francia (45,448)

In Internacional, keyword visibility was dominated by global conflicts, geopolitical power dynamics, and internationally prominent political figures. Armed conflicts formed the core of the category, led by “gaza,” “israel,” “ucrania,” and related combinations such as “gaza israel” and “israel gaza.” U.S. and Russian politics featured heavily through “trump,” “putin,” and “trump putin,” while broader geopolitical actors and regions appeared via “china,” “venezuela,” “rusia,” “irán,” and “maduro.” Religious leadership and diplomacy were also visible through “papa,” “papa francisco,” and “el papa,” alongside country-level references such as “canadá,” “colombia,” “ecuador,” and “francia.”

In total, Internacional recorded 13,920,554 rankings, with 4,009,771 rankings appearing in News Box formats, giving the category a News Box share of 28.80%.

AI Overviews

In Internacional, AIO visibility remained clearly focused on non-event-driven concepts and broadly framed topics. Geographic and regional terms such as “caribe,” “pacífico,” “río,” and “países” showed high AIO shares, often exceeding 80%. Institutional keywords like “onu,” “la onu,” and abstract notions such as “paz,” “plan,” and “millones” also attracted frequent AIO inclusion. Meanwhile, high-volume geopolitical entities like “eu” appeared often but with comparatively low AIO penetration, aligning with patterns seen in other categories.

Overall, Internacional comprised 141,850 SERPs, with 18,945 containing AI Overviews, giving the category an AIO share of 13.36%.

Category: Negocios (Business)

The Negocios category reflects economic and financial reporting in Google Search, covering market developments, corporate news, economic policy, and broader business-related trends relevant to Mexico.

Top 3 Publishers

For the Negocios category, visibility was distributed between specialist financial outlets and large general-interest publishers with strong business coverage. Infobae ranked first with a visibility score of 3.91%, generating 396,684 rankings across 2,092 keywords, highlighting its ability to secure significant exposure for economic topics despite its broader editorial focus. El Financiero followed closely with a visibility score of 3.78%, supported by 292,068 rankings from 1,513 keywords, reflecting its established role as a dedicated business and financial news source. El Economista placed third with a visibility score of 3.23%, backed by 269,713 rankings across 1,463 keywords, reinforcing the presence of specialist economic journalism within this category.

Top 25 Keywords

1. dólar (541,835)
2. trump (310,174)
3. peso (310,226)
4. méxico (214,118)
5. bitcoin (158,793)
6. dólar hoy (139,108)
7. peso mexicano (133,541)
8. elon musk (120,947)
9. dólar peso (109,838)
10. china (104,152)
11. 2025 (93,238)
12. wall street (86,564)
13. eu (78,644)
14. tesla (79,342)
15. walmart ofertas (79,185)
16. resultados sorteo (75,806)
17. banxico (64,362)
18. precio del dólar hoy peso mexicano (69,326)
19. venta nocturna liverpool (62,690)
20. nvidia (60,005)
21. oro (56,310)
22. pensión imss ley 73 (53,912)
23. inflación (49,448)
24. bbva (46,789)
25. peso dólar (46,599)

The keyword landscape in Negocios was primarily shaped by financial markets, currencies, and major corporate actors. Currency-related terms dominated the category, led by “dólar,” “peso,” “peso mexicano,” and combinations such as “dólar hoy” and “peso dólar,” indicating sustained attention on exchange rates. Global economic actors and market dynamics featured through “trump,” “elon musk,” “china,” “wall street,” and “eu,” while technology and retail brands such as “bitcoin,” “tesla,” “nvidia,” “walmart ofertas,” and “bbva” added a corporate dimension. Domestic financial institutions and policies were also present via “banxico,” “inflación,” and pension-related terms.

Overall, Negocios generated 14,354,748 rankings, of which 3,535,581 appeared in News Box results, resulting in a News Box share of 24.63%.

AI Overviews

AIOs played a notable role in Negocios, particularly for explanatory financial and economic queries. Keywords such as “la ia,” “oracle,” “precios,” “bbva comisiones,” and “nu mercadopago” showed extremely high AIO shares, frequently above 85% and in several cases above 95%. Core economic indicators like “pib,” “inversión,” and “millones” also exhibited strong AIO presence. By contrast, high-frequency market and brand terms such as “nvidia” appeared in many SERPs but with relatively low AIO shares, indicating reliance on traditional result formats for fast-moving market news.

Across 236,462 SERPs, AI Overviews appeared in 34,993 cases, resulting in an AIO share of 14.80%.

Category: Ciencia y tecnología (Science and Technology)

The Ciencia y tecnología category highlights scientific topics, technological innovation, digital products, and research-driven stories that influenced visibility across Mexico’s Google News landscape.

Top 3 Publishers

In Ciencia y tecnología, visibility was shaped by a combination of large general-interest publishers and specialized technology outlets. Infobae ranked first with a visibility score of 2.80%, generating 250,847 rankings across 1,41 keywords, showing how broadly covered tech and science topics can gain reach on a general news platform. Xataka México followed in second place with a visibility score of 1.68%, supported by 115,148 rankings from 801 keywords, reflecting its clear focus on consumer technology and digital products. EL ESPAÑOL placed third with a visibility score of 1.53%, backed by 142,141 rankings across 1,171 keywords, combining general news coverage with dedicated technology sections.

Top 25 Keywords

1. nintendo switch 2 (139,905)
2. samsung (87,093)
3. 3i atlas (74,236)
4. la tierra (66,136)
5. switch 2 (63,763)
6. whatsapp (63,256)
7. apple (60,139)
8. xiaomi (59,677)
9. iphone 17 (57,879)
10. xbox (44,367)
11. marte (40,662)
12. nintendo (39,705)
13. samsung galaxy (35,597)
14. hollow knight silksong (35,349)
15. nintendo switch (34,547)
16. asteroide (30,489)
17. iphone (30,973)
18. asteroide la tierra (30,241)
19. precio (28,270)
20. ios 26 (28,301)
21. cometa 3i atlas (27,788)
22. pokémon (27,595)
23. cometa (27,605)
24. ps5 (27,503)
25. google (26,473)

The keyword landscape in Ciencia y tecnología was shaped by a mix of consumer technology, gaming, and space-related topics. Product-driven queries dominated visibility, led by “nintendo switch 2” and its variations such as “switch 2” and “nintendo switch,” alongside major tech brands including “samsung,” “apple,” “xiaomi,” “iphone,” and “xbox.” Gaming titles like “hollow knight silksong,” “pokémon,” and references to consoles such as “ps5” further reinforced the entertainment-tech overlap within the category. At the same time, science-focused topics added a distinct second pillar, with strong visibility for astronomical and space-related keywords such as “3i atlas,” “cometa,” “asteroide,” “asteroide la tierra,” “la tierra,” and “marte.” Software and platform-related terms like “whatsapp,” “ios 26,” and “google” rounded out the category.

In total, Ciencia y tecnología generated 11,919,875 rankings, of which 2,471,536 appeared in News Box results, resulting in a News Box share of 20.73%.

AI Overviews

In Ciencia y tecnología, AIO visibility concentrated on educational, scientific, and how-to oriented queries. Astronomical and science-related terms like “la luna,” “sistema solar,” “sol,” and “millones años” showed consistently high AIO shares. Feature- and function-based queries related to platforms such as “whatsapp truco,” “whatsapp función,” and “android” also displayed very strong AIO penetration, often exceeding 85%. In contrast, widely searched brand and product terms such as “windows 11,” “precio,” and “la nasa” were associated with notably lower AIO shares.

The category included 292,552 SERPs, of which 32,216 featured AI Overviews, giving Ciencia y tecnología an overall AIO share of 11.01%.

Category: Entretenimiento (Entertainment)

The Entretenimiento category represents pop culture and media-driven coverage, including television, film, music, celebrities, and recurring entertainment formats surfaced in Google News.

Top 3 Publishers

In Entretenimiento, visibility was clearly concentrated at the top, with one publisher standing out in particular. Infobae ranked first with a visibility score of 7.22%, generating 1,671,700 rankings across 6,769 keywords and achieving a level of exposure well above the rest of the field. El Universal followed in second place with a visibility score of 3.13%, supported by 613,063 rankings from 4,545 keywords. El Financiero placed third with a visibility score of 3.01%, backed by 572,439 rankings across 3,196 keywords.

Top 25 Keywords

1. la casa de los famosos méxico (145,233)
2. shakira (132,085)
3. la casa de los famosos (125,695)
4. la granja vip (114,402)
5. ángela aguilar (100,185)
6. christian nodal (99,792)
7. karla sofía gascón (98,903)
8. cazzu (94,222)
9. taylor swift (90,355)
10. yolanda andrade (87,286)
11. 2025 (87,038)
12. maribel guardia (85,780)
13. memo del bosque (85,244)
14. daniel bisogno (85,124)
15. bad bunny (76,313)
16. ninel conde (73,407)
17. belinda (69,048)
18. ozzy osbourne (61,084)
19. alexis ayala (60,987)
20. bruce willis (59,948)
21. sabrina carpenter (59,754)
22. chespirito (56,220)
23. susana zabaleta (55,579)
24. justin bieber (54,401)
25. millie bobby brown (53,123)

In Entretenimiento, visibility was driven primarily by celebrity coverage, television formats, and major pop culture figures. Reality TV and recurring formats featured prominently through keywords such as “la casa de los famosos méxico,” “la casa de los famosos,” and “la granja vip.” Music and entertainment personalities formed another central pillar, with high ranking volumes for artists including “shakira,” “bad bunny,” “taylor swift,” “justin bieber,” “sabrina carpenter,” and “ozzy osbourne.” Mexican celebrities and public figures such as “ángela aguilar,” “christian nodal,” “karla sofía gascón,” “cazzu,” and “maribel guardia” further anchored the category in domestic pop culture. Film and TV-related names like “bruce willis,” “millie bobby brown,” and “chespirito” added additional breadth.

Across all SERP features, Entretenimiento recorded 29,917,065 rankings, with 7,082,309 of these appearing in News Box formats, giving the category a News Box share of 23.67%.

AI Overviews

AIO usage in Entretenimiento was selective and closely tied to informational or contextual queries rather than celebrity news alone. High AIO shares appeared for cultural, historical, or explanatory terms such as “hola,” “alone,” “años,” and “chiles en nogada.” Entertainment franchises and media properties like “frankenstein,” “tron,” and “demon slayer” showed moderate AIO penetration, while many personality-driven queries generated visibility primarily through standard news formats.

In total, Entretenimiento recorded 237,297 SERPs, with 22,080 including AI Overviews, resulting in an AIO share of 9.30%.

Category: Deportes (Sports)

The Deportes category aggregates coverage of sporting events, teams, leagues, and athletes, reflecting both ongoing competitions and visibility peaks around major tournaments in Mexico.

Top 3 Publishers

In the Deportes categroy, visibility was driven by specialized sports media with strong national reach. ESPN ranked first with a visibility score of 6.90%, supported by 2,761,784 rankings across 8,888 keywords, making it the clear leader in this category. RÉCORD followed in second position with a visibility score of 5.80% and generated 1,328,729 rankings from 7,519 keywords. TUDN placed third with a visibility score of 5.37%, backed by 1,293,399 rankings across 5,735 keywords.

Top 25 Keywords

1. américa (539,972)
2. chivas (380,008)
3. cruz azul (375,902)
4. pumas (228,220)
5. liga mx (213,975)
6. méxico (184,834)
7. tigres (181,095)
8. real madrid (173,040)
9. barcelona (138,909)
10. mundial de clubes (136,864)
11. rayados (134,679)
12. champions league (116,913)
13. eliminatorias copa del mundo (109,519)
14. sergio ramos (103,626)
15. champions (93,550)
16. mundial (92,390)
17. selección mexicana (89,218)
18. milan (88,949)
19. gilberto mora (84,959)
20. toluca (84,944)
21. f1 (83,800)
22. dodgers (73,785)
23. pachuca (73,036)
24. mundial 2026 (72,812)
25. psg (72,724)

The Deportes category was overwhelmingly shaped by football, with a strong emphasis on Mexican clubs and international competitions. Domestic teams dominated visibility, led by “américa,” “chivas,” “cruz azul,” “pumas,” “tigres,” “rayados,” and “toluca,” alongside league-level terms such as “liga mx.” International football added a second major layer through keywords like “real madrid,” “barcelona,” “psg,” “milan,” and competitions including “champions league,” “champions,” and “mundial de clubes.” National team coverage was also highly visible via “selección mexicana,” “eliminatorias copa del mundo,” and “mundial 2026.” Beyond football, other sports appeared through “f1,” “dodgers,” and individual athlete references such as “sergio ramos” and “gilberto mora.”

In total, Deportes generated 25,520,361 rankings, of which 8,588,288 appeared in News Box results, resulting in a comparatively high News Box share of 33.65%, the highest among Mexico’s news categories.

AI Overviews

AIO presence in Deportes was comparatively limited and concentrated around abstract or contextual terms rather than teams or competitions. Keywords such as “ida,” “historia,” and “arbitraje” showed very high AIO shares, often above 75% and in some cases exceeding 90%. Broader descriptors like “victoria” and “estrellas” also attracted notable AIO usage. By contrast, well-defined sports entities and locations such as “red bull,” “costa rica,” and “mora” showed low AIO penetration, reflecting the dominance of traditional sports SERP features.

Out of 265,286 SERPs, 8,837 contained AI Overviews, resulting in a modest AIO share of 3.33%.

Category: Salud (Health)

The Salud category focuses on health-related topics such as disease, prevention, lifestyle, and medical information, showing how public health and wellbeing content is surfaced alongside traditional news coverage.

Top 3 Publishers

In the Salud category, visibility was largely led by public-sector and informational sources. Gob MX ranked first with a visibility score of 4.40%, generating 244,836 rankings across 488 keywords. Infobae followed in second place with a visibility score of 3.27%, supported by 106,572 rankings from 700 keywords. MedlinePlus placed third with a visibility score of 2.00%, backed by 161,695 rankings across 250 keywords. Overall, the category reflects a strong presence of authoritative and service-oriented health information sources.

Top 25 Keywords

1. ejercicio (404,612)
2. salud (298,048)
3. saludable (231,428)
4. medicina (129,474)
5. alimentos (119,399)
6. una dieta (106,990)
7. dieta (95,438)
8. hospital (76,355)
9. el ejercicio (73,781)
10. alimentación (71,929)
11. imss (67,012)
12. dieta saludable (63,190)
13. una dieta saludable (53,232)
14. la salud (48,795)
15. bienestar (44,211)
16. méxico (40,865)
17. cáncer (39,019)
18. mir (38,947)
19. sheinbaum (38,287)
20. estudio (34,917)
21. bruce willis (34,577)
22. la dieta (33,087)
23. martha higareda (32,819)
24. sarampion (31,706)
25. harvard (29,504)

In Salud, keyword visibility was centered on lifestyle-related health topics, preventive care, and public health institutions. Exercise and nutrition dominated the category, with “ejercicio,” “el ejercicio,” “dieta,” “una dieta,” “dieta saludable,” and “alimentación” generating the highest ranking volumes. Broader wellbeing terms such as “salud,” “la salud,” “saludable,” and “bienestar” further reinforced this focus. Institutional and medical contexts appeared through “imss,” “hospital,” “medicina,” and research-related terms like “estudio” and “harvard.” Disease-related topics were present but less dominant, including “cáncer,” “sarampion,” and individual public figures linked to health-related news such as “bruce willis” and “martha higareda.”

Overall, Salud produced 5,582,245 rankings across all SERP features. Of these, 667,979 rankings appeared in News Box formats, corresponding to a News Box share of 11.97%, the lowest among the analyzed Mexican news categories.

AI Overviews

The Salud category displayed the strongest AIO integration across all Mexican news categories. Visibility was heavily concentrated around lifestyle, wellness, and preventive health topics. Keywords such as “dieta,” “ejercicio,” “una dieta saludable,” “alimentación,” and “medicina” consistently showed very high AIO shares, frequently above 80% and often exceeding 90%. Even broader wellbeing concepts like “salud,” “la salud,” and “felicidad” maintained strong AIO presence, indicating Google’s preference for AI-generated summaries in evergreen health-related queries.

Across 215,203 SERPs, AI Overviews appeared in 91,834 cases, giving Salud an AIO share of 42.67%, by far the highest among all categories in Mexico.

Overall findings and outlook for 2026