2025 was a year marked by political debate, economic shifts, and major cultural touchpoints in Brazil, and these developments were clearly reflected in how Google surfaced news across the country. This Year in Review examines the visibility landscape in Google Search using data from the Trisolute News Dashboard, offering a detailed look at which topics and publishers gained prominence over the course of the year.

The analysis spans January 1 to November 30, 2025, incorporating rankings from both mobile and desktop devices. It includes all SERP types that contribute to visibility within Google’s news ecosystem: News Box headline, text and carousel formats, Video Box, Publisher carousel, Other carousel, Web Story, Featured Snippet, Visual Digest, and organic results.

This report covers the following categories in Brazil: Notícias principais (Top stories), Manchetes (Headlines), Brasil (National news), Mundo (World), Negócios (Business), Ciência e tecnologia (Science & technology), Entretenimento (Entertainment), Esportes (Sports), and Saúde (Health). Each section outlines the leading publishers by visibility score, the 25 most surfaced keywords, and a focused look at AI Overviews—including how often they appeared and the share of SERPs they represented.

It is important to note that rankings illustrate how prominently Google chose to surface certain topics and publishers. They do not measure user sentiment or preference directly; instead, they reflect a mix of relevance signals, content freshness, and competitive dynamics on the SERP. By understanding these patterns, news organizations can identify opportunities, refine editorial workflows, and adjust SEO strategies as they look ahead to 2026.

Because this article covers a broad range of categories, the Table of Contents below can help you jump straight to the sections most relevant to your interests.

Table of Contents

• Notícias principais
• Manchetes
• Brasil
• Mundo
• Negócios
• Ciência e tecnologia
• Entretenimiento
• Esportes
• Saúde
• Overall findings and outlook for 2026

Category: Notícias principais (Top Stories)

The Notícias principais category highlights the most visible stories in Brazil’s Google results, bringing together the issues that most strongly shaped the national news agenda.

Top 20 Publishers

Globo led the Notícias principais category by a clear margin, supported by extensive coverage across more than four thousand keywords. CNN Brasil and UOL followed as the next strongest performers, each appearing consistently across a wide range of topics. BBC also held a notable position, reflecting steady visibility despite a smaller keyword set. Metrópoles, Terra, O GLOBO, Poder360, Abril.com, and Empresa Brasil de Comunicação formed a broad mid-range group, all contributing substantial ranking volumes. Additional domestic outlets such as InfoMoney, CartaCapital, Gazeta do Povo, Estadão, and Correio Braziliense added further depth, while Wikipedia, ESPN, Gov.br, R7, and LANCE! completed the top 20 with more specialized but still meaningful contributions.

Top 25 Keywords

1. bolsonaro (134,959)
2. trump (133,343)
3. lula (91,235)
4. eua (69,586)
5. stf (39,950)
6. israel (39,198)
7. brasil (35,963)
8. moraes (35,067)
9. inss (31,750)
10. bolsonaro stf (28,606)
11. trump lula (26,407)
12. gaza (22,346)
13. papa francisco (22,256)
14. flamengo (22,183)
15. iof (21,726)
16. ucrânia (20,641)
17. anistia (19,453)
18. lula trump (18,767)
19. papa (18,552)
20. governo (17,903)
21. palmeiras (17,843)
22. câmara (16,553)
23. trump eua (16,539)
24. venezuela (16,013)
25. hamas (16,116)

The keyword landscape in Notícias principais was strongly shaped by political figures and institutional themes. “bolsonaro,” “trump,” and “lula” dominated the list, followed by country-level terms such as “eua,” “israel,” and “brasil.” Several judiciary-related queries—including “stf,” “moraes,” and combinations like “bolsonaro stf”—also held prominent positions. International conflict terms such as “gaza,” “ucrânia,” and “venezuela” appeared alongside religious references including “papa francisco” and “papa.” Economic and administrative topics such as “inss,” “iof,” and “governo” contributed additional visibility, while major football clubs like “flamengo” and “palmeiras” added a sporting dimension to the ranking landscape.

In total, Notícias principais generated 4,179,610 rankings, of which 1,284,557 appeared in News Box results, giving the category a News Box share of 30.73%.

AI Overviews

In Notícias principais, AIOs appeared most frequently in broad or concept-oriented queries. Terms such as “liderança,” “alvo,” “idosos,” and “ação” showed particularly high AIO shares, often above 85% and approaching full coverage in some cases. Other general or explanatory queries—including “projeto,” “plano,” “núcleo,” “kids,” and “entenda”—also recorded substantial AIO presence. By contrast, more specific or incident-driven terms such as “intoxicação por metanol,” “matanol,” and “licenciamento” showed comparatively lower AIO penetration, indicating that AIOs appeared far more consistently in stable, evergreen contexts than in news-specific or situational topics within this category.

Across the full set of 60,146 SERPs in Notícias principais, AIOs appeared in 1,866 results, resulting in an overall AIO share of 3.10%.

Category: Manchetes (Headlines)

The Manchetes category reflects the fast-moving developments that dominated Google’s headline surfaces across the year.

Top 20 Publishers

Globo held a dominant position in the Manchetes category, appearing across nearly nine thousand keywords and far outpacing other publishers in overall visibility. CNN Brasil and UOL followed as the next strongest contributors, each maintaining an extensive footprint across a wide range of headline-level topics. Metrópoles, BBC, Terra, O GLOBO, Poder360, Abril.com, and Empresa Brasil de Comunicação formed a substantial mid-range group, supported by large ranking volumes and broad keyword coverage. Additional visibility came from CartaCapital, Gazeta do Povo, InfoMoney, Estadão, and Wikipedia, while Correio Braziliense, Gov.br, R7, Jovem Pan, and Portal STF rounded out the top 20 with more focused but still consistent representation in Google’s headline results.

Top 25 Keywords

1. lula (445,880)
2. bolsonaro (438,115)
3. trump (366,788)
4. eua (240,663)
5. stf (189,450)
6. moraes (173,677)
7. brasil (158,794)
8. inss (136,443)
9. israel (130,416)
10. sp (124,801)
11. anistia (103,863)
12. governo (79,858)
13. eduardo bolsonaro (77,828)
14. venezuela (76,948)
15. trump lula (74,222)
16. rio (71,454)
17. câmara (69,491)
18. iof (65,058)
19. ucrânia (64,974)
20. gaza (64,847)
21. bolsonaro stf (62,746)
22. tarcísio (62,396)
23. operação (61,175)
24. chuva (55,033)
25. papa francisco (52,322)

The Manchetes category was dominated by political and institutional keywords, with “lula,” “bolsonaro,” and “trump” generating the highest ranking volumes. Broader geopolitical and country-level terms such as “eua,” “israel,” “venezuela,” and “ucrânia” also appeared prominently. Judiciary and government-related queries—including “stf,” “moraes,” “inss,” “câmara,” and “iof”—contributed strongly to the list, while combinations such as “trump lula” and “bolsonaro stf” reflected intersections between national and international political narratives. Location-based terms including “sp” and “rio” added geographic variety, and weather or incident-related topics such as “operação” and “chuva” were also present. References to “anistia,” “governo,” and “papa francisco” rounded out a landscape heavily shaped by governance, investigations, and global affairs.

In total, Manchetes generated 15,475,595 rankings, of which 4,642,733 appeared in News Box results, giving the category a News Box share of 30.00%.

AI Overviews

In Manchetes, AIOs appeared most prominently in broad, thematic, or descriptive keywords. Queries such as “projeto,” “plano,” “carro,” “trama,” and “vida” showed some of the highest AIO shares, frequently above 80% and in some cases exceeding 90%. Additional terms with strong AIO presence included “núcleo,” “domingo,” and “ônibus sp,” indicating a clear preference for queries with general or contextual framing. By contrast, more news-specific or event-linked keywords—including “metanol,” “intoxicação por metanol,” “rio,” “licenciamento,” and “ato”—showed much lower AIO penetration. This contrast highlights that AIOs appeared far more consistently in queries centered on stable information rather than in fast-moving headline topics.

Across 135,593 SERPs in Manchetes, AIOs appeared in 10,130 results, giving the category an overall AIO share of 7.47%.

Category: Brasil (National news)

The Brasil category focuses on nationally centered topics, capturing political, social, and regional developments that defined domestic coverage.

Top 20 Publishers

Globo led the Brasil category with a substantial margin, supported by extensive coverage across more than seven thousand keywords. CNN Brasil and UOL followed closely behind, each maintaining strong visibility across a wide range of national topics. Metrópoles, Poder360, O GLOBO, and Terra formed a solid middle tier, reflecting consistent performance across several thousand keywords. Empresa Brasil de Comunicação, Abril.com, CartaCapital, and BBC also contributed notable volumes of rankings. Additional outlets such as Wikipedia, Gazeta do Povo, Estadão, InfoMoney, Estado de Minas, Gov.br, and Correio Braziliense added further depth to the category. O TEMPO and R7 completed the top 20 with steady but more focused representation in national news coverage.

Top 25 Keywords

1. lula (492,290)
2. bolsonaro (424,024)
3. sp (194,065)
4. moraes (171,197)
5. brasil (160,478)
6. stf (158,254)
7. eua (154,211)
8. trump (151,977)
9. chuva (111,766)
10. inss (109,496)
11. anistia (94,408)
12. eduardo bolsonaro (90,614)
13. rs (86,400)
14. governo (82,175)
15. rio (79,783)
16. câmara (76,147)
17. tarcísio (74,867)
18. alerta (70,246)
19. operação (68,063)
20. zambelli (65,933)
21. pf (65,677)
22. trump lula (65,154)
23. sc (63,719)
24. bh (62,455)
25. cop30 (55,184)

In the Brasil category, political and institutional terms dominated the ranking landscape, led by “lula” and “bolsonaro,” followed by judiciary- and government-related queries such as “moraes,” “stf,” “inss,” and “governo.” Country and region markers like “brasil,” “eua,” “sp,” “rio,” “rs,” “sc,” and “bh” contributed substantial visibility, reflecting a mix of national and state-level coverage. Several terms connected to investigations or public alerts—including “chuva,” “alerta,” “operação,” “pf,” and “zambelli”—also appeared prominently. Internationally oriented combinations such as “trump,” “trump lula,” and “eduardo bolsonaro” added further variety, while “cop30” rounded out the list with a major environmental event.

In total, Brasil generated 13,492,193 rankings, of which 3,914,304 came from News Box results, giving the category a News Box share of 29.01%.

AI Overviews

In Brasil, AIO activity was concentrated primarily in broad, contextual, or everyday terms. Keywords such as “fim de semana,” “projeto,” “carro,” “domingo,” “países,” and “núcleo” showed some of the highest AIO shares, often above 75% and reaching above 90% in the case of “fim de semana.” Other queries with moderate to strong AIO presence included “ato,” “ética,” “licenciamento,” and “caso,” suggesting consistent integration in general informational contexts. In contrast, more news-driven or incident-specific terms—such as “metanol,” “intoxicação por metanol,” “rs,” and “rio”—recorded substantially lower AIO penetration. This pattern indicates that AIOs appeared far more frequently in queries tied to stable or evergreen concepts than in terms associated with rapidly evolving events.

Across 146,346 SERPs in Brasil, AIOs appeared in 12,779 results, giving the category an overall AIO share of 8.73%.

Category: Mundo (World)

The Mundo category gathers the international stories most prominently surfaced in Brazil, spanning geopolitical tensions, global leaders, and major world events.

Top 20 Publishers

Globo led the Mundo category with a strong margin, driven by extensive coverage across several thousand internationally focused keywords. CNN Brasil and UOL also ranked among the most prominent publishers, each maintaining a wide footprint in global news topics. BBC held a significant position as the leading international outlet, while Terra, O GLOBO, and Metrópoles provided steady visibility across a broad range of stories. Abril.com and Poder360 contributed additional depth in the upper mid-tier, and Wikipedia showed a sizable presence within this category as well. InfoMoney, Gazeta do Povo, Estadão, and CartaCapital each maintained consistent performance, followed by Empresa Brasil de Comunicação. The remaining positions were filled by R7, Jovem Pan, IstoÉ, Correio Braziliense, and Brasil de Fato, which rounded out the top 20 with more focused but reliable coverage of world news.

Top 25 Keywords

1. trump (679,149)
2. eua (394,074)
3. ucrânia (393,915)
4. gaza (371,239)
5. israel (299,857)
6. venezuela (180,468)
7. rússia (159,700)
8. china (135,110)
9. papa francisco (122,708)
10. hamas (111,799)
11. papa (103,893)
12. irã (93,082)
13. gaza israel (91,745)
14. putin (90,988)
15. trump eua (86,499)
16. maduro (85,767)
17. ucrânia rússia (83,016)
18. trump putin (82,915)
19. milei (80,957)
20. argentina (78,459)
21. israel gaza (74,738)
22. venezuela eua (58,257)
23. ataque (58,194)
24. china eua (55,890)
25. zelensky (54,258)

The Mundo category was dominated by geopolitical and conflict-related terms, with “trump,” “eua,” “ucrânia,” “gaza,” and “israel” generating the highest visibility. Several country-level and leadership-focused queries, including “venezuela,” “rússia,” “china,” “irã,” “putin,” “maduro,” and “zelensky,” also appeared prominently. Paired or composite keywords—such as “gaza israel,” “ucrânia rússia,” “trump eua,” “trump putin,” and “israel gaza”—added further weight to intersections between major international actors. Religious and institutional terms like “papa francisco” and “papa” contributed additional ranking volume, while broader regional or political references including “argentina,” “milei,” “venezuela eua,” and “china eua” expanded the thematic range. Incident-driven queries such as “ataque” also featured among the most visible.

In total, Mundo generated 13,074,397 rankings, of which 3,798,284 appeared in News Box results, giving the category a News Box share of 29.05%.

AI Overviews

In Mundo, AIOs appeared predominantly in queries centered on broad global themes or institutional topics. Terms such as “direitos humanos,” “antártida,” “onu países,” “democracia,” and the numeric query “200” showed exceptionally high AIO shares, often above 95%. Several other concept-driven or descriptive terms—including “plano,” “câncer radioterapia,” “cargo,” “coma,” and “sexual”—also displayed strong AIO integration, generally ranging from 75% to more than 85%. Moderate levels of AIO activity appeared for “países,” “jovens,” and “espaço aéreo,” while more event-oriented queries such as “pacífico” and “pentágono” showed lower penetration. The overall distribution indicates that AIOs surfaced far more consistently for thematic or explanatory topics than for terms tied to current events or geopolitical incidents.

Across 116,379 SERPs in Mundo, AIOs appeared in 6,417 results, giving the category an overall AIO share of 5.51%.

Category: Negócios (Business)

The Negócios category spotlights economic, financial, and market-related visibility, covering everything from macroeconomic indicators to corporate developments.

Top 20 Publishers

Globo led the Negócios category with the strongest overall visibility, driven by broad coverage across more than five thousand business-related keywords. UOL followed as a major contributor, while InfoMoney and CNN Brasil also held prominent positions, each appearing frequently in financial and economic topics. Empresa Brasil de Comunicação, O GLOBO, Estadão, and Gov.br formed a substantial mid-range group, supported by sizable volumes of rankings. Money Times and Terra added further depth to market and policy-focused coverage, while Wikipedia appeared consistently across a wide set of general economic queries. Additional contributions came from Poder360, Metrópoles, ISTOÉ DINHEIRO, Abril.com, and CAIXA. The final positions in the top 20 were occupied by BBC, Investing.com, Exame, and Olhar Digital, each providing more specialized but steady visibility within the business landscape.

Top 25 Keywords

1. mega sena (441,353)
2. dólar (398,026)
3. lotofácil (296,489)
4. trump (280,584)
5. mega sena prêmio (229,803)
6. ibovespa (229,508)
7. pix (212,281)
8. eua (189,668)
9. brasil (178,665)
10. inflação (172,795)
11. china (121,012)
12. selic (110,138)
13. bitcoin (106,327)
14. governo (100,981)
15. imposto de renda 2025 (86,772)
16. 2025 (86,335)
17. lula (79,236)
18. juros (75,726)
19. petrobras (75,378)
20. haddad (74,113)
21. quina (73,890)
22. bc (73,850)
23. argentina (69,643)
24. soja (64,894)
25. crédito (63,918)

The Negócios category brought together a mix of lottery terms, financial indicators, and macroeconomic topics. “mega sena,” “dólar,” and “lotofácil” dominated the list, alongside market-related queries such as “ibovespa,” “bitcoin,” and “pix.” Broader economic and policy themes—including “inflação,” “selic,” “juros,” “governo,” and “imposto de renda 2025”—also generated substantial visibility. Several country- and leadership-driven keywords, such as “eua,” “brasil,” “china,” “argentina,” “trump,” and “lula,” appeared prominently, reflecting both domestic and international economic contexts. Company- and sector-specific queries like “petrobras,” “soja,” and “crédito” added further variety, while lottery-related terms (“mega sena prêmio,” “quina”) continued to represent a major share of visibility within the category.

Across all ranking types, Negócios generated 19,501,362 rankings, with 5,351,255 appearing in News Box results, resulting in a News Box share of 27.44%.

AI Overviews

In Negócios, AIOs appeared most frequently in queries tied to broad economic themes or general informational contexts. High AIO shares were observed for terms such as “projeto,” “ai news today,” “empresas,” “luz,” and “alimentação,” many of which exceeded 60% and, in some cases, approached or surpassed 80%. Other keywords—including “crédito,” “alta,” “calendario outubro 2025,” and “15%”—also showed substantial AIO integration. By contrast, terms more closely linked to short-term economic shifts or market dynamics, such as “juros,” “agosto,” “ouro,” “mp,” and “carros,” recorded lower penetration. This distribution suggests that AIOs appeared far more consistently in stable, explanatory, or category-level economic queries than in fluctuating, event-driven topics.

Across 218,926 SERPs in Negócios, AIOs appeared in 24,849 results, resulting in an overall AIO share of 11.35%.

Category: Ciência e tecnologia (Science and technology)

The Ciência e tecnologia category brings together consumer tech, scientific discoveries, digital trends, and space-related topics that gained visibility on Google.

Top 20 Publishers

Globo led the Ciência e tecnologia category, supported by wide coverage across more than a thousand technology-related keywords. Tudocelular.com and UOL followed closely, each maintaining strong visibility in device, product, and innovation-focused topics. Olhar Digital and CNN Brasil also appeared prominently, forming part of the upper tier of publishers in this category. TecMundo, Google, Terra, and Wikipedia contributed substantial ranking volumes and broad topic coverage, reflecting the mix of local tech media and global platforms active in this space. Additional presence came from Samsung, Apple, O GLOBO, GameVicio, Canaltech, and Tecnoblog. Xbox, PlayStation, Omelete, TechTudo, and Adrenaline rounded out the top 20 with more specialized but consistent representation across gaming, hardware, and consumer technology topics.

Top 25 Keywords

1. apple (168,726)
2. iphone 17 (154,539)
3. samsung (149,367)
4. nintendo switch 2 (134,906)
5. whatsapp (109,150)
6. iphone (101,709)
7. ia (97,847)
8. lua fase (92,305)
9. 3i atlas (96,480)
10. marte (95,270)
11. lua (94,522)
12. brasil (95,119)
13. switch 2 (92,459)
14. nasa (87,474)
15. galaxy s25 (83,657)
16. galaxy (81,504)
17. eclipse solar (83,107)
18. ios 26 (77,822)
19. chatgpt (75,420)
20. google (79,385)
21. terra (77,259)
22. ps5 (73,235)
23. gta 6 (68,403)
24. asteroide terra (69,923)
25. microsoft (58,517)

The Ciência e tecnologia category combined device launches, platform updates, and space-related themes. Brand and product terms such as “apple,” “iphone 17,” “samsung,” “galaxy s25,” and “ios 26” featured strongly, alongside broader device queries like “iphone” and “galaxy.” Anticipated console and gaming topics—including “nintendo switch 2,” “switch 2,” “ps5,” and “gta 6”—also contributed substantial visibility. Space- and science-focused keywords such as “lua fase,” “lua,” “marte,” “asteroide terra,” “nasa,” “terra,” and “3i atlas” appeared frequently within the top 25. AI and tech-infrastructure terms including “ia,” “chatgpt,” “google,” and “microsoft” rounded out a category defined by a blend of consumer technology, astronomical events, and emerging digital trends.

Across the full period, Ciência e tecnologia generated 12,106,698 rankings, with 2,730,606 coming from News Box results, giving the category a News Box share of 22.55%.

AI Overviews

In Ciência e tecnologia, AIOs appeared most consistently in queries linked to scientific themes, space-related concepts, and broad informational topics. Very high AIO shares were recorded for terms such as “terra cientistas,” “segurança,” “negros,” “exoplaneta,” and “espaço,” many of which exceeded 90%. Keywords like “android,” “ai news today,” “whatsapp celulares,” “iptv,” and “sistema solar” also showed substantial AIO presence, reflecting strong integration in both consumer-tech and explanatory science queries. In contrast, event- or time-specific terms—including “fase 2025,” “marte,” and “fases da lua”—displayed much lower penetration, suggesting that AIOs were far less common when queries pointed toward fast-changing or calendar-dependent topics. The overall pattern indicates that AIOs surfaced primarily in stable, conceptual, or discovery-oriented contexts within this category.

Across 283,926 SERPs in Ciência e tecnologia, AIOs appeared in 24,242 results, giving the category an overall AIO share of 8.55%.

Category: Entretenimiento (Entertainment)

The Entretenimento category amplifies the personalities, TV formats, cultural moments, and viral entertainment topics that resonated throughout the year.

Top 20 Publishers

Globo dominated the Entretenimento category, appearing across nearly ten thousand keywords and generating significantly more visibility than any other publisher. UOL and Terra followed as major contributors, each maintaining extensive coverage across entertainment, culture, and celebrity topics. CNN Brasil and Metrópoles formed part of the upper tier as well, supported by large ranking volumes and wide keyword portfolios. Notícias da TV, Wikipedia, O GLOBO, and Abril.com added further depth through strong and varied coverage. Additional presence came from NSC Total, iG, Omelete, Rádio Itatiaia, R7, O TEMPO, and Estadão. AdoroCinema, iBahia, Journal Correio, and Mix Vale completed the top 20, contributing more focused but consistent visibility across film, TV, music, and regional entertainment stories.

Top 25 Keywords

1. vale tudo (381,730)
2. bbb 25 (326,013)
3. garota do momento (170,716)
4. preta gil (162,362)
5. virginia (131,400)
6. a fazenda 17 (117,239)
7. vale tudo fátima (116,993)
8. oscar (111,782)
9. dona de mim (109,212)
10. globo (82,290)
11. fernanda torres (73,529)
12. a fazenda (72,909)
13. oruam (72,180)
14. gracyanne barbosa (67,953)
15. vale tudo odete (65,574)
16. anitta (64,747)
17. ainda estou aqui (64,252)
18. virginia vini jr (63,077)
19. zé felipe ana castela (61,929)
20. êta mundo melhor (61,836)
21. o agente secreto (60,773)
22. bruna marquezine (59,221)
23. lady gaga (58,947)
24. três graças (55,730)
25. stranger things (55,653)

The Entretenimento category was shaped by a mix of television formats, celebrity news, and high-visibility cultural releases. Terms tied to major TV programs—including “vale tudo,” “bbb 25,” “a fazenda 17,” “a fazenda,” and several character- or storyline-related variations—were among the most prominent. Celebrity names such as “preta gil,” “virginia,” “gracyanne barbosa,” “anitta,” “bruna marquezine,” and “lady gaga” also generated substantial visibility. Music, film, and streaming topics appeared throughout the list, including “garota do momento,” “dona de mim,” “ainda estou aqui,” “três graças,” and “stranger things.” Additional visibility came from paired queries like “virginia vini jr” and “zé felipe ana castela,” as well as references to iconic productions such as “oscar” and “êta mundo melhor,” creating a landscape centered strongly on personalities and entertainment brands across multiple formats.

Across the full dataset, Entretenimento generated 30,192,732 rankings, with 7,330,886 appearing in News Box results, resulting in a News Box share of 24.28%.

AI Overviews

In Entretenimento, AIOs were most prominent in broad, thematic, or character-focused queries. Extremely high shares appeared for “alone,” “claudinho,” “49,” “domingo,” and “frankenstein,” many of which exceeded 80% and, in several cases, surpassed 90%. Keywords tied to films, books, or cultural titles—including “gladiador 2,” “ashton hall,” and “fogo prova”—also showed strong AIO visibility. Moderate integration was seen in topics such as “seguro,” “age,” “doença de lyme,” and “series para maratonar,” while more specific or narrative-driven terms like “wicked” and “o filho de mil homens” displayed comparatively low AIO presence. Overall, the distribution suggests that AIOs surfaced most consistently in queries with a general, descriptive, or evergreen angle rather than in titles or topics with highly specific storylines.

Across 197,598 SERPs in Entretenimento, AIOs appeared in 12,109 results, resulting in an overall AIO share of 6.13%.

Category: Esportes (Sports)

The Esportes category reflects the breadth of Brazilian and international sports coverage, dominated by competitions, clubs, and high-profile athletes.

Top 20 Publishers

Globo led the Esportes category by a substantial margin, supported by broad coverage across more than nine thousand sports-related keywords. ESPN and UOL followed as major contributors, each appearing consistently across a wide range of competitions, teams, and athlete-focused topics. LANCE! also secured a strong position, reflecting its specialization in sports coverage. CNN Brasil and Terra formed the next tier, both maintaining large ranking volumes across diverse sports news. Additional depth came from Meu Timão, Rádio Itatiaia, No Ataque, Wikipedia, Gazeta Esportiva, and O GLOBO, each demonstrating solid visibility within their respective areas. NSC Total, Bolavip, Mix Vale, and Estadão added further presence in the mid-range, while clicRBS, FogãoNET, Coluna do Fla, and TNT Sports completed the top 20 with more specialized but steady contributions across club, regional, and league coverage.

Top 25 Keywords

1. corinthians (792,450)
2. flamengo (600,806)
3. palmeiras (542,315)
4. botafogo (360,276)
5. fluminense (292,151)
6. vasco (257,068)
7. são paulo (250,338)
8. santos (216,174)
9. neymar (166,195)
10. cruzeiro (181,759)
11. seleção (150,615)
12. neymar santos (159,371)
13. ancelotti (146,730)
14. grêmio (128,906)
15. atlético mg (114,546)
16. atlético (110,198)
17. copa do brasil (109,143)
18. real madrid (106,991)
19. libertadores (103,075)
20. inter (100,377)
21. brasil (96,429)
22. onde assistir (93,085)
23. mundial (87,452)
24. brasileirão (82,555)
25. santos neymar (81,324)

The Esportes category was dominated by Brazil’s major football clubs, with “corinthians,” “flamengo,” and “palmeiras” leading by a wide margin. A large group of additional teams—including “botafogo,” “fluminense,” “vasco,” “são paulo,” “santos,” “cruzeiro,” “grêmio,” and both versions of “atlético”—also ranked prominently. Player-focused and coach-related keywords such as “neymar,” “neymar santos,” “santos neymar,” and “ancelotti” added a strong individual dimension to the landscape. Tournament terms like “libertadores,” “copa do brasil,” “brasileirão,” “mundial,” and international references such as “real madrid” and “seleção” contributed additional visibility. Broader searches including “brasil,” “onde assistir,” and “inter” rounded out a category heavily centered on competitions, clubs, and star athletes.

Across the entire period, Esportes generated 31,724,845 rankings, with 8,036,510 appearing in News Box results, giving the category a News Box share of 25.33%.

AI Overviews

In Esportes, AIOs appeared primarily in queries that were general, descriptive, or health-related rather than tied to match results or club-specific searches. Extremely high AIO shares were recorded for “joelho cirurgia,” “primavera,” “câncer diagnóstico,” and “pesquisa brasil,” each exceeding 94%. Strong integration also appeared in more generic terms such as “ranking,” “são paulo vila,” “best nba,” and “técnico.” In contrast, event-driven or competition-focused queries—including “flamengo,” “internacional x flamengo,” “feminino,” “estreia,” and “amazonas”—showed significantly lower AIO penetration, with “flamengo” in particular displaying minimal presence despite very high search volume. This pattern reflects a clear distinction between evergreen informational topics and fast-moving sports coverage, with AIOs leaning overwhelmingly toward the former.

Across 275,250 SERPs in Esportes, AIOs appeared in 4,144 results, giving the category an overall AIO share of 1.51%.

Category: Saúde (Health)

The Saúde category highlights medical, lifestyle, and public-health themes, ranging from system-level topics to condition-specific discussions.

Top 20 Publishers

Globo led the Saúde category with broad and sustained visibility across several thousand health-related keywords. UOL and Gov.br followed as major contributors, reflecting strong coverage from both media and institutional sources. Terra, CNN Brasil, and Metrópoles formed an additional cluster of high-performing publishers with wide topic reach. The Ministério da Saúde and Wikipedia also held notable positions, underscoring the mix of official and informational domains active in this category. Further coverage came from O GLOBO, Empresa Brasil de Comunicação, Abril.com, NSC Total, O TEMPO, Correio Braziliense, and Estadão. BBC and R7 maintained steady presence as well, while Planos de Saúde Todos Aqui, InfoMoney, and IstoÉ completed the top 20 with more targeted but consistent contributions to health-related visibility.

Top 25 Keywords

1. saúde (530,035)
2. sus (527,928)
3. planos de saúde (286,662)
4. plano de saúde (205,448)
5. câncer (173,459)
6. ozempic (66,341)
7. preta gil (65,008)
8. bolsonaro (60,231)
9. isabel veloso (58,943)
10. hospital (53,808)
11. anvisa (54,499)
12. alimentos (53,378)
13. bruce willis (46,863)
14. dengue (45,678)
15. papa francisco (48,173)
16. estudo (46,430)
17. covid (42,481)
18. fígado gordura (41,158)
19. avc (43,672)
20. papa (40,178)
21. café (38,899)
22. brasil (38,681)
23. alzheimer (39,346)
24. edu guedes (36,741)
25. mounjaro (35,842)

The Saúde category brought together a mix of institutional terms, medical conditions, and high-visibility public figures. Broad system-level keywords such as “saúde,” “sus,” “planos de saúde,” and “plano de saúde” dominated the ranking landscape. Common disease- and treatment-related queries—including “câncer,” “dengue,” “covid,” “alzheimer,” “avc,” and “fígado gordura”—also appeared prominently. Regulatory and administrative topics like “anvisa” and “alimentos” added further visibility, while personalities including “preta gil,” “isabel veloso,” “bruce willis,” “bolsonaro,” “papa francisco,” and “papa” contributed a human-interest dimension. Lifestyle and research-driven terms such as “café,” “estudo,” and “mounjaro” rounded out the list, alongside broader references like “brasil” and “edu guedes.”

Across the full dataset, Saúde generated 9,672,915 rankings, with 1,951,935 appearing in News Box results, resulting in a News Box share of 20.18%.

AI Overviews

In Saúde, AIOs appeared at especially high rates in queries related to medical conditions, prevention, and everyday health concepts. Extremely strong penetration was seen for terms such as “fígado gordura,” “alimentos,” “sono,” “câncer mama,” and “fígado,” with AIO shares often exceeding 85% and reaching above 90% in several cases. Many condition- or symptom-focused keywords—including “menopausa,” “obesidade,” “diabetes,” “alzheimer,” “avc,” and “estudo”—also displayed substantial AIO integration. Broader system-level or administrative terms such as “planos de saúde,” “plano de saúde,” “sus,” and “câncer” showed more varied but still significant levels of AIO presence. Overall, the distribution indicates that AIOs appeared most consistently in stable, evergreen health queries rather than in rapidly changing or event-specific topics.

Across 257,695 SERPs in Saúde, AIOs appeared in 87,753 results, giving the category an overall AIO share of 34.05%.

Overall findings and outlook for 2026

Back to top

Not yet part of the Trisolute News Dashboard family? Request a FREE DEMO today and find out how your articles rank on Google Discover, Google News, and the SERPs!