2025 brought a mix of political change, economic uncertainty, and cultural highlights to Argentina, and this was clearly reflected in Google’s news results. This article looks back at how news about Argentina surfaced in Google Search, based on visibility data from the Trisolute News Dashboard.

The analysis covered the period from January 1, 2025, to November 30, 2025, and combined visibility on mobile and desktop devices. All ranking types were included, namely News Box headline, News Box text, News Box carousel, Video Box, Publisher carousel, Other carousel, Web Story, Featured Snippet, Visual Digest, and organic rankings.

For this year in review, the focus was on the following Google news categories in Argentina: Noticias destacadas (Top stories), Titulares (Headlines), Argentina (National news), Internacional (World), Negocios (Business), Ciencia y tecnología (Science and technology), Entretenimiento (Entertainment), Deportes (Sports), and Salud (Health). Each category section shows the top 20 publishers by visibility score, including how many rankings they achieved and across how many keywords. It also highlights the 25 most ranked keywords in that category and takes a closer look at AI Overviews, based on the total number of SERPs per keyword, how often AI Overviews appeared, and which share of SERPs that represented.

Rankings in this analysis reflect how strongly topics and publishers were surfaced by Google. They do not directly measure audience interest, although search behavior certainly plays a role, and they are also influenced by factors such as Google’s interpretation of relevance and freshness. Understanding these patterns can help publishers evaluate their performance across categories, identify opportunities in specific topics or SERP features, and refine their editorial and SEO strategies for the coming year.

Note: as this article covers all major news categories in detail, feel free to use the Table of Contents below to move straight to the sections you’re most interested in.

Table of Contents

• Noticias destacadas
• Titulares
• Argentina
• Internacional
• Negocios
• Ciencia y tecnología
• Entretenimiento
• Deportes
• Salud
• Overall findings and outlook for 2026

Category: Noticias destacadas (Top Stories)

The category Noticias destacadas represented the most prominent stories in Google’s top stories environment in Argentina. It brought together a wide range of topics that defined the national news agenda across politics, health, economics, and international developments.

Top 20 Publishers

Infobae, La Nación, and Clarín clearly dominated the Noticias destacadas category, combining high visibility with extensive keyword coverage, which points to a consistently strong presence across a wide range of news topics. It is also notable that several international or institutional sources, including Wikipedia, PAHO, and WHO, achieved substantial visibility despite working with far fewer keywords, indicating concentrated prominence in specific subject areas.

Top 25 Keywords

1. alberto fernández (952,882 rankings)
2. covid (866,713)
3. coronavirus (673,618)
4. milei (191,529)
5. trump (63,782)
6. javier milei (63,782)
7. israel (42,998)
8. cristina kirchner (40,339)
9. el gobierno (30,977)
10. gobierno (26,263)
11. gaza (20,950)
12. papa francisco (16,830)
13. elecciones (15,954)
14. espert (15,941)
15. dólar (14,816)
16. ucraina (14,775)
17. dólares (14,730)
18. papa (13,887)
19. el fmi (13,620)
20. kicillof (13,360)
21. argentina (12,530)
22. hamas (12,326)
23. cristina (11,680)
24. retenciones (11,561)
25. irán (11,142)

The keyword landscape for this category was heavily dominated by political figures and pandemic-related terms, with “alberto fernández,” “covid,” and “coronavirus” generating exceptionally high ranking volumes. Beyond these peaks, visibility concentrated around national politics, international conflicts, and economic terms such as “dólar,” creating a mix of ongoing public affairs and global news topics within the category.

In total, the category Noticias destacadas generated 4,560,156 rankings across all SERP features, of which 1,196,454 came from News Box formats. News Boxes therefore accounted for 26.24% of all visibility, showing that they played a meaningful but not dominant role in shaping the category’s overall ranking landscape.

AI Overviews

AIOs appeared especially strongly in shorter, generic, or institutional queries such as “seguridad,” “la onu,” or “producción,” where the AIO share often exceeded 80%. By contrast, high-volume news terms like “covid” and “coronavirus” showed very low AIO penetration, indicating that AIOs played a much more prominent role in broad informational queries than in fast-moving news topics within this category.

Across 115,073 SERPs in Noticias destacadas, AIOs appeared in 2,186 results, representing 1.90% of the total. This indicated that AIO had a limited presence in this category and was only marginally integrated into the broader news landscape throughout the year.

Category: Titulares (Headlines)

Titulares captured headline-level news coverage that went beyond the very top stories while still focusing on highly visible and frequently updated topics. This category reflected which actors, conflicts, and events shaped the daily news flow in Google Search.

Top 20 Publishers

The Titulares category was led by Infobae, La Nación, Pagina 12, and Clarín, all of which combined very high ranking volumes with extensive keyword coverage, resulting in a strongly concentrated top tier of national publishers. International outlets such as CNN, BBC, and EL PAÍS achieved notable visibility as well, while Wikipedia again appeared prominently with a large number of rankings distributed across comparatively fewer keywords.

Top 25 Keywords

1. milei (411,952)
2. trump (172,579)
3. el gobierno (135,624)
4. javier milei (102,194)
5. israel (96,327)
6. gaza (87,117)
7. cristina kirchner (87,117)
8. gobierno (82,677)
9. ucraina (69,168)
10. paro (53,394)
11. argentina (50,841)
12. en la (49,361)
13. kicillof (47,199)
14. retenciones (46,351)
15. papa francisco (45,077)
16. papa (44,830)
17. dólares (42,184)
18. el fmi (40,470)
19. hamas (38,662)
20. cristina (31,884)
21. dólar (31,295)
22. espert (31,259)
23. quini 6 (30,633)
24. elecciones (30,633)
25. thiago medina (29,900)

The most visible keywords in Titulares were dominated by political figures and government-related terms, with “milei,” “trump,” and variations of “el gobierno” having generated particularly high ranking volumes. International conflicts and economic terms appeared prominently as well, creating a mix of political, global, and financial topics that shaped the headline-level visibility in this category.

The category produced a total of 7,767,291 rankings, of which 2,293,566 came from News Box results, meaning that NB formats accounted for 29.53% of all visibility throughout the year.

AI Overviews

AIOs were especially prominent in broad or institutional queries such as “años,” “cierre,” “la salud,” and “seguridad,” where the AIO share frequently exceeded 70%. In contrast, high-volume news-driven terms like “en la” showed a comparatively lower AIO presence, indicating that AIOs were more active in general informational queries than in fast-moving headline topics within this category.

Across 60,456 SERPs in Titulares, AIOs appeared in 8,652 results, representing 14.31% of all queries and showing a noticeably higher AIO presence than in other categories.

Category: Argentina (National news)

The Argentina category focused on domestic political and societal coverage. It highlighted how national institutions, parties, regional actors, and key political figures were represented in Google’s news results throughout the year.

Top 20 Publishers

The Argentina category was led by Infobae and La Nación, which achieved high visibility through both extensive ranking volumes and broad keyword coverage. Pagina 12, Clarín, and Ámbito also held strong positions, while outlets such as Wikipedia and Argentina.gob.ar appeared prominently despite working with more concentrated keyword sets.

Top 25 Keywords

1. milei (489,474)
2. javier milei (164,380)
3. el gobierno (113,445)
4. gobierno (109,611)
5. cristina kirchner (90,742)
6. kicillof (81,099)
7. en la (67,242)
8. pro (67,066)
9. elecciones (57,245)
10. paro (53,377)
11. argentina (49,002)
12. trump (46,531)
13. córdoba (43,751)
14. el fmi (40,397)
15. cristina (40,397)
16. espert (38,850)
17. 2025 (38,285)
18. elecciones 2025 (37,868)
19. buenos aires (34,839)
20. gobernadores (33,783)
21. santa fe (33,372)
22. mendoza (22,262)
23. alerta (33,173)
24. dólares (32,082)
25. corrientes (30,644)

The keyword landscape in the Argentina category was dominated by political topics, with “milei” far ahead of all other terms and several related queries such as “javier milei,” “el gobierno,” and “gobierno” also generating substantial visibility. Regional and electoral themes, including “córdoba,” “buenos aires,” “elecciones 2025,” and various provincial names, played a notable role as well, reflecting a strong focus on domestic politics throughout the year.

The category produced a total of 6,571,226 rankings, of which 1,884,610 came from News Box formats, meaning that News Box results accounted for 28.48% of all visibility in this section.

AI Overviews

AIOs were most prominent in broad, general, or institutional queries such as “cierre,” “nazis,” “proyecto,” and “la justicia,” many of which showed AIO shares above 80%. High-volume news terms like “en la” displayed much lower AIO penetration, indicating that AIO was more active in stable informational queries than in rapidly developing domestic news topics within this category.

Across 60,456 SERPs in Argentina, AIOs appeared in 8,652 results, representing 14.31% of all queries and showing a comparatively higher presence than in most other categories.

Category: Internacional (World)

Internacional concentrated on global news, conflicts, and international relations as seen from Argentina. The category showed how international developments, regional Latin American stories, and global leaders were surfaced in Google’s news ecosystem.

Top 20 Publishers

The Internacional category was strongly led by Infobae, La Nación, and Clarín, all of which achieved high visibility through large volumes of rankings and extensive keyword coverage. International outlets such as BBC, CNN, EL PAÍS, and France 24 also held notable positions, indicating that global news sources played a meaningful role alongside Argentina’s major domestic publishers in shaping international news visibility during the year.

Top 25 Keywords

1. trump (415,072)
2. gaza (330,314)
3. ucraina (259,689)
4. israel (230,748)
5. venezuela (103,704)
6. irán (78,073)
7. china (77,922)
8. rusia (75,968)
9. hamas (67,342)
10. gaza israel (64,415)
11. donald trump (61,325)
12. papa (57,982)
13. león xiv (50,171)
14. brasil (49,262)
15. trump putin (48,357)
16. papa francisco (46,364)
17. putin (41,106)
18. bolovia (40,856)
19. chile (40,677)
20. estados unidos (39,409)
21. el papa (38,249)
22. ucraina rusia (37,444)
23. bolsonaro (37,426)
24. israel gaza (34,486)
25. ecuador (33,731)

The Internacional category was dominated by global political and conflict-related topics, with “trump,” “gaza,” “ucraina,” and “israel” generating the highest visibility throughout the year. Alongside geopolitical themes, regional Latin American topics such as “venezuela,” “brasil,” “bolivia,” and “chile” also ranked prominently, creating a blend of international power dynamics and regional developments within the category.

Across the entire year, the category produced 7,094,578 rankings, of which 2,025,178 came from News Box results. This meant that News Box formats accounted for 28.55% of all visibility in this section.

AI Overviews

AIOs were highly prevalent in broad, thematic, or institutional queries such as “plan,” “alimentos,” “política,” and “día internacional,” many of which showed AIO shares above 85%. In contrast, terms with stronger news dynamics like “la onu,” “río,” or “el mercosur” exhibited more moderate AIO penetration, indicating that AIO was more active in stable informational contexts than in fast-evolving international news coverage.

Across 57,448 SERPs in Internacional, AIOs appeared in 8,323 results, representing 14.49% of all queries and marking a comparatively stronger AIO presence than in several other categories.

Category: Negocios (Business)

Negocios covered business and economic topics ranging from currency developments to markets and corporate news. This category reflected how financial uncertainty, policy changes, and global market movements translated into visibility in Google Search.

Top 20 Publishers

The Negocios category was led by Infobae, La Nación, and Ámbito, which together accounted for a large share of overall visibility and consistently ranked across broad keyword sets. Business-focused outlets such as El Cronista, iProfesional, and BAE Negocios also held strong positions, complementing the major national publishers with more specialized economic coverage.

Top 25 Keywords

1. millones (750,257)
2. dólar (402,449)
3. al dólar (194,962)
4. plazo fijo (174,449)
5. dólar blue (162,017)
6. dólares (153,766)
7. argentina 137,534)
8. dólar hoy (134,250)
9. soja (108,801)
10. acciones (100,412)
11. tasas (89,175)
12. bonos (86,016)
13. trump (81,558)
14. wall street (79,747)
15. el gobierno (75,578)
16. autos (70,767)
17. riesgo país (68,863)
18. deuda (66,510)
19. mercado (63,004)
20. bitcoin (57,618)
21. inflación (53,381)
22. 2025 (45,253)
23. reservas (44,989)
24. ypf (41,937)
25. milei (40,830)

The Negocios category was dominated by financial and currency-related terms, with “millones,” “dólar,” “al dólar,” and “dólar blue” generating exceptionally high visibility throughout the year. Broader economic themes such as “plazo fijo,” “acciones,” “tasas,” “inflación,” and “riesgo país” also ranked prominently, reflecting a sustained focus on Argentina’s financial markets and macroeconomic developments.

Over the course of the year, the category produced a total of 7,267,837 rankings, of which 1,942,729 came from News Box results. News Boxes therefore accounted for 26.73% of all visibility within this section.

AI Overviews

AIOs were most prominent in broad economic or consumer-oriented queries such as “familias,” “suv,” “la ia,” and “la economía,” all of which showed very high AIO shares. In contrast, core financial terms with strong news dynamics—including “soja,” “el gobierno,” and “en la”—showed noticeably lower AIO penetration, indicating that AIO was more active in stable informational contexts than in fast-moving market or currency topics within the category.

Across 114,497 SERPs in Negocios, AIOs appeared in 15,532 results, representing 13.57% of all queries and highlighting a moderate but consistent AIO presence in this section.

Category: Ciencia y tecnología (Science and technology)

Ciencia y tecnología brought together coverage on science, innovation, and consumer technology. It combined breaking product news with longer-running interest in space, astronomy, and the broader impact of technology on everyday life.

Top 20 Publishers

The Ciencia y tecnología category was led by Infobae, which held a clear margin over all other publishers through high ranking volumes and broad keyword coverage. A mix of national outlets such as La Nación, Clarín, and El Cronista, alongside international tech-focused publishers like Xataka, Gizmodo, and Applesfera, shaped the category, reflecting a blend of general news and specialized technology reporting.

Top 25 Keywords

1. whatsapp (225,970)
2. la tierra (191,337)
3. la nasa (132,320)
4. 3i atlas (98,760)
5. magis tv (77,407)
6. samsung (73,105)
7. marte (72,604)
8. iphone 17 (70,603)
9. google (65,186)
10. cometa 3i atlas (55,968)
11. apple (53,204)
12. la luna (50,562)
13. asteroide (48,485)
14. cometa (47,601)
15. whatsapp espacio (46,410)
16. whatsapp 2025 (40,204)
17. epic games gratis (39,056)
18. iphone (38,305)
19. argentina (33,305)
20. whatsapp papelera (33,144)
21. whatsapp meta ai (32,788)
22. samsung galaxy s25 (32,642)
23. marte la nasa (32,322)
24. windows 11 (31,714)
25. asteroide la tierra (31,684)

The Ciencia y tecnología category was shaped by a mix of technology, astronomy and space-related topics, with “whatsapp,” “la tierra,” and “la nasa” generating the highest visibility throughout the year. Product-focused terms such as “iphone 17,” “samsung galaxy s25,” and “windows 11,” alongside recurring astronomical queries like “asteroide” and “cometa,” also played a prominent role, creating a balanced mix of consumer tech and scientific interest.

Across the full year, the category produced 5,803,127 rankings, of which 211,493 came from News Box results. News Boxes therefore accounted for 20.88% of all visibility within this section.

AI Overviews

AIOs were particularly prominent in scientific and space-related queries such as “la tierra,” “la luna,” “vida,” and “espacio,” all of which showed very high AIO shares. In contrast, high-volume tech terms like “whatsapp” and “windows 11” displayed much lower AIO penetration, indicating that AIO was more active in explanatory, concept-driven topics than in fast-moving consumer technology queries within the category.

Across 183,805 SERPs in Ciencia y tecnología, AIOs appeared in 35,944 results, representing 19.56% of all queries and marking one of the higher AIO integration levels among the analyzed categories.

Category: Entretenimiento (Entertainment)

Entretenimiento focused on celebrities, television formats, music and film. The category illustrated how personality driven stories, reality formats and international entertainment figures resonated in Google’s news results in Argentina.

Top 20 Publishers

The Entretenimiento category was led by Infobae, La Nación and Clarín, but it also showed strong competition from entertainment-focused outlets such as Ciudad Magazine, TN, Perfil and A24, which contributed substantial ranking volumes across broad keyword sets. Celebrity- and TV-oriented publishers like Revista Paparazzi, Revista Pronto Argentina and Cienradios also held notable positions, reflecting the category’s mix of general newsrooms and specialized entertainment media.

Top 25 Keywords

1. gran hermano (190,575)
2. la china suárez (160,053)
3. wanda nara (129,379)
4. mauro icadi la china suárez (67,284)
5. mirtha legrand (66,308)
6. wanda nara l gante (61,345)
7. el eternauta (52,919)
8. l gante (50,984)
9. mauro icardi (49,000)
10. masterchef celebrity (48,634)
11. wanda nara mauro icardi (47,936)
12. la voz argentina (45,313)
13. gimena accardi (41,432)
14. gene hackman (40,822)
15. benjamín vicuña la china suárez (38,782)
16. evangelina anderson (37,034)
17. la china suárez mauro icardi (35,171)
18. pampita (34,217)
19. tini stoessel rodrigo de paul (34,047)
20. ozzy osbourne (31,400)
21. dua lipa (31,312)
22. morenal rial (30,967)
23. bruce willis (30,040)
24. yanina latorre (29,333)
25. taylor swift (28,670)

The Entretenimiento category was strongly driven by celebrity and reality-TV topics, with “gran hermano,” “la china suárez,” and “wanda nara,” generating the highest visibility throughout the year. A mix of TV formats, relationship-driven celebrity stories and international entertainment figures, including queries related to MasterChef, La Voz Argentina, Gene Hackman and Taylor Swift, also shaped the category, creating a highly personality-focused keyword landscape.

Across the entire year, the category produced 11,975,617 rankings, of which 3,013,967 came from News Box results. News Boxes therefore accounted for 25.17% of all visibility in this section.

AI Overviews

AIOs were particularly prominent in broad or biographical queries such as “diego,” “terapia intensiva,” “espacio,” and “mejores,” many of which showed AIO shares above 80%. Entertainment-specific terms tied to ongoing shows or personalities—including “en la,” “los 4 fantasticos,” or “johnny depp la argentina”—displayed noticeably lower AIO penetration, indicating that AIO was more active in stable informational queries than in fast-moving entertainment topics during the year.

Across 73,937 SERPs in Entretenimiento, AIOs appeared in 4,684 results, representing 6.34% of all queries and marking one of the lower AIO levels among the analyzed categories.

Category: Deportes (Sports)

Deportes covered sports topics, with a strong focus on Argentine football and major international competitions. This category showed how clubs, national teams, players and events competed for visibility throughout the sports calendar.

Top 20 Publishers

The Deportes category was dominated by specialized sports outlets, with Olé, Infobae and TyC Sports clearly leading through very high ranking volumes and broad keyword coverage. A mix of national general-interest publishers and international sports brands such as ESPN, AS.com and MARCA also held notable positions, highlighting a competitive landscape shaped by both local sports newsrooms and global sports media.

Top 25 Keywords

1. boca (340,017)
2. river (313,462)
3. colapinto (165,151)
4. racing (126,971)
5. argentina (111,954)
6. independiente (100,954)
7. messi (100,944)
8. san lorenzo (80,685)
9. estudiantes (71,248)
10. franco colapinto (65,772)
11. messi inter miami (64,155)
12. colapinto alpine (62,652)
13. los pumas (58,502)
14. mundial clubes (56,431)
15. talleres (51,220)
16. eliminatorias copa del mundo (42,662)
17. vélez (42,290)
18. boca russo (41,134)
19. cental (40,497)
20. real madrid (38,936)
21. champions (38,910)
22. f1 (37,909)
23. inter miami (35,158)
24. river gallardo (34,855)
25. gimnasia (34,819)

The Deportes category was defined by extremely strong interest in Argentine football, with club-related terms such as “boca,” “river,” and “independiente” generating the highest visibility by a wide margin. Alongside domestic football coverage, motorsport—particularly queries related to Franco Colapinto—and international topics such as “real madrid,” “champions” and “inter miami” also contributed significantly, creating a mix of national passion points and global sports events.

Across the entire year, the category produced 15,077,417 rankings, of which 3,869,078 came from News Box results. News Boxes therefore accounted for 25.66% of all visibility in this section.

AI Overviews

AIOs were most prominent in broad or non-sport-specific queries such as “seguridad,” “año argentinos,” “franquicia,” and “tucumán,” many of which showed AIO shares above 90%. In contrast, sport-focused or event-driven terms like “en la,” “san martín,” or “debut” exhibited much lower AIO penetration, indicating that AIO was far less active within breaking sports news and more concentrated in generic informational queries during the year.

Across 115,350 SERPs in Deportes, AIOs appeared in 2,376 results, representing 2.06% of all queries, making this the category with one of the lowest AIO integration levels overall.

Category: Salud (Health)

Salud centred on health, wellbeing and medical information. It highlighted how lifestyle advice, prevention, public health topics and specific diseases were surfaced in Google’s results during the year.

Top 20 Publishers

The Salud category was led by Infobae with a clear margin, supported by high ranking volumes and broad keyword coverage, while La Nación and Clarín followed at a considerable distance. A mix of national news outlets and regional publishers, including Página 12, Ámbito, Perfil and several provincial newsrooms, also contributed meaningfully, creating a diverse landscape of general-interest media reporting on health-related topics throughout the year.

Top 25 Keywords

1. ejercicio (338,801)
2. salud (260,889)
3. saludable (124,289)
4. medicina (105,226)
5. el ejercicio (83,785)
6. una dieta (64,096)
7. alimentos (56,301)
8. la salud (53,114)
9. hospital (52,157)
10. dieta (40,020)
11. vacunación (35,699)
12. una dieta saludable (31,934)
13. médicos (30,596)
14. años (27,305)
15. cáncer (26,449)
16. estudio (25,302)
17. cerbro (24,951)
18. salud mental (24,511)
19. dengue (24,493)
20. harvard (22,899)
21. alimentación (21,718)
22. bienestar (21,202)
23. mir (20,820)
24. en la (20,132)
25. diabetes (19,944)

The Salud category was dominated by wellness- and lifestyle-related terms, with “ejercicio,” “salud,” and “saludable” generating the highest visibility and indicating sustained interest in preventative health topics. Medical and public-health themes—including “vacunación,” “cáncer,” “dengue,” and “diabetes”—also ranked prominently, creating a balanced mix of everyday wellbeing, clinical concepts and seasonal health concerns throughout the year.

Across the full year, the category produced 3,943,050 rankings, of which 538,733 came from News Box results. News Boxes therefore accounted for 13.66% of all visibility in this section.

AI Overviews

AIOs were highly prominent across many core health terms, with queries such as “dieta,” “una dieta saludable,” “diabetes,” and “salud mental” showing AIO shares above 85%. Even high-volume lifestyle terms like “ejercicio,” “alimentos,” and “saludable” displayed strong AIO penetration, indicating that AIO played a consistently significant role in delivering general health and wellness information throughout the year.

Across 165,040 SERPs in Salud, AIOs appeared in 69,854 results, representing 42.33% of all queries and marking this category as the one with the strongest AIO presence across the entire analysis.

Overall findings and outlook for 2026

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