Google News search index: CNN, ESPN continue their rise in visibility, while Fox News slides in April1. June 2018
We’re following up on our March 2018 U.S. search index, focusing on news publishers’ visibility in Google from the News Dashboard, with an analysis of April across these U.S. news-related ranking types:
– Mobile Google News Boxes (the “Top Stories” box in the mobile Google search engine results pages, short SERPs)
– Google News
– Publisher Carousels
News Dashboard methodology
The News Dashboard SEO tool looks at Google search visibility. For this analysis, we’ll focus only on imported keywords – Google News Topics and Google News Related – which are made up of the “trending” or top news topics on Google News at any given time during the analysis. Each Google News category – from Top Stories to Entertainment, World, Sports, Technology and more – is considered.
We use our weighted visibility score, which considers not only if a publisher has an article in a news-related ranking on the SERP for the given keyword, but also where on the SERP that ranking type is located, and where within the ranking type a publisher’s article is located. This reveals more granular information and helps publishers get a better idea about their own visibility, especially as compared to their competitors.
The percentages below are each publisher’s overall visibility in the month under analysis.
Mobile News Box
For this analysis, we are considering the entire Mobile News Box – both the text links and AMP and non-AMP carousel portion, or in other words the headline and picture ranks.
CNN’s visibility continues to go up and up, but Fox News dropped from Position 2 to Position 5 since March.
In addition to ranking the Top 5 publishers in both months by search visibility, we looked into the data to see which specific keyword each publisher was most visible for. When a publisher’s own name was their most visible keyword, we also listed the next most-visible keyword.
CNN – 4.58 percent
Washington Post – 2.76 percent
USA TODAY – 2.56 percent
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New York Times – 2.55 percent
Fox News – 2.26 percent
Next, we took a look at which publishers dominated Google News (news.google.com). Again, we see Fox News has dropped down, in this case out of the Top 5, and newcomer ESPN moves into the last position. The publisher list remains the same from Mobile News Boxes (and last month) with the exception of the sports website.
Washington Post – 8.19 percent
New York Times – 3.94 percent
CNN – 3.63 percent
USA TODAY – 2.55 percent
ESPN – 2.39 percent
Going back to the mobile SERPs, we look into Publisher Carousels, which look similar to the carousel portion of the News Box (with only one text link, usually to a landing page vs. a single article), but all of the articles are from a single publisher. This ranking type is usually most visible for sports, entertainment and breaking-news topics.
In contrast to March, two sports-specific publishers have joined the Top 5, with one most visible for a football keyword and the other for a basketball keyword. The Guardian overtakes CNN this month, and switches from “russia” to “syria” as its most visible keyword.
The Guardian – 5.18 percent
CNN – 4.83 percent
New York Times – 3.76 percent
CBS Sports – 3.33 percent
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NBA.com – 3.28 percent
If you’d like access to this analysis data for your own website (as long as it ranks in Google News) – along with near real-time tips on Google News optimization – sign up for your News Dashboard demo today.
You can also try our new keyword cluster feature – which allows publishers to sort their keywords by category, news event, series, article, author and more. They can also sort by single keywords and create clusters on the fly as they see trends of interest in both dashboards. We have many happy customers who are improving their news SEO daily across Europe and the U.S.