Google News lesson from Winter Olympics: Keep an eye on your competition (it’s not always who you think)
Looking back at the 2018 Winter Olympics from a Google News visibility standpoint, we used the News Dashboard SEO tool to find the most visible publishers for the keyword “pyeongchang 2018 olympic winter games.” Below are the results, broken down into two ranking types: Mobile Visibility Overall and Mobile Publisher Carousels (with AMP, or Accelerated Mobile Pages).
Mobile Visibility Overall
Below are the Top 5 publishers in Google Mobile Visibility Overall – which includes the News Boxes and Publisher Carousels containing AMP and non-AMP articles – over the three weeks of the games.
Mobile Publisher Carousels – AMP only
Google News visibility: olympic.org
As the official Olympics website is not a traditional news publisher, but attained significant visibility in news ranking types on the Google SERPs, we checked if it ranks in Google News. It does, and olympic.org had four separate spikes of visibility over the games.
Bottom line: If you’re a news website, take note that you’re not only competing for space on the Google SERPs with other newsrooms – you can face off with the official website of an event or entity, as well.
If you’re interested in seeing data about your visibility for the Olympics or upcoming news events, sign up for a News Dashboard demo today.