The 82nd annual Golden Globe Awards, held on January 5, 2025, in Beverly Hills, once again captured the attention of audiences and media alike, celebrating achievements in film and television. From movie nominations and emotional wins to engagement speculations, this year’s Globes had it all. In this article, we will take a look beyond the glitz and glamor of the red carpet to determine which US news publishers took the spotlight and which keywords generated the most rankings.

The data spans the week from December 31, 2024, to January 6, 2025, as the final vote on the winners took place on January 1 and media coverage surged in the days leading up to and following the ceremony. With the help of the Trisolute News Dashboard, we focused on the Mobile Visibility during the event, with the analyzed ranking types including News Boxes (Headline, Text, and Carousel), Video Boxes, Publisher and Other Carousels, Web Stories, Featured Snippets, Visual Digest, and Organic Rankings. The evaluated keywords are sourced from Google News and Google Trends.

Lights, camera, keywords–Let’s dive into the buzz behind this year’s Golden Globes!

Which keywords ranked for the Golden Globes?

The following list includes all keywords related to the Golden Globes that match the filter settings above. We focused on all keywords with 200 or more rankings, as these ensure relevance and provide a clear and concise overview of the content discussed in the media.

Keyword insights

• Total rankings: The total number of rankings across the above-listed keywords related to the Golden Globes reached 41,097, with the top 10 keywords accounting for nearly 63% of the total visibility.
• General event keywords dominate: Generic terms like ‘golden globes’ and ‘golden globes 2025’ accounted for the largest percentage of rankings (41%). In total, 14 keywords can be assigned to that category, with four appearing among the top ten most ranked keywords.
• Movies and celebrities are frequently represented: Keywords related to movies (e.g., ‘a different man’, ‘wicked’) as well as celebrities (e.g., ‘demi moore’, ‘nicole kidman’) that were nominated for a Golden Globe and/or won were equally prominent, with each category accounting for 24% of the total rankings. With 15 keywords containing celebrities’ names and 10 keywords containing movie titles, this indicates that keywords related to movie titles achieved the same level of rankings with fewer individual terms compared to celebrity-related keywords.
• Nikki Glaser takes the spotlight: A significant 19% of rankings revolved around comedian Nikki Glaser, who hosted the 2025 Golden Globes, including keywords like ‘nikki glaser golden globes’ and ‘golden globes host’. This reflects heightened media attention on her as a host, as both a source of entertainment and potential controversy.
• Kylie Jenner keywords outrank Timothée Chalamet: Although Timothée Chalamet was a Golden Globe nominee for his performance as Bob Dylan in the biopic A Complete Unknown, his name did not appear among the top-ranking keywords related to the event. In contrast, his girlfriend, Kylie Jenner, who accompanied him to the award ceremony, appeared with two keywords (‘kylie jenner’, ‘kylie jenner golden globes’). This discrepancy indicates a larger medial interest in their relationship than in Chalamets professional accomplishments during the event.
• Zendaya’s alleged engagement sparks conversation: Zendaya not only earned attention for her nomination as best actress (musical or comedy) for her role in the romantic sports drama Challengers but also for debuting what is thought of to be an engagement ring from her long-term boyfriend Tom Holland.

US publishers who stole the spotlight

Mobile Visibility trends for the top five publishers covering the Golden Globes in the US

1. NY Times.com

The NY Times takes the top spot among the five most visible US publishers that reported on the Golden Globe Awards. On January 1, the day on which the final vote on the Golden Globe winners ended, this publisher saw a massive surge in visibility, rising high above its competition. A similar rise in visibility can be observed on January 6, the day after the award ceremony. In total, NY Times reached 1,468 rankings during the observed time period, with its most-ranked keyword, ‘golden globes 2025′, accounting for 308 rankings. The publishers’ most visible article on the topic was Best and Worst Moments From the 2025 Golden Globes.

2. Variety.com

Second place goes to Variety, who, other than competitor NY Times, sees its peak not on the day of the final vote (January 1), but on January 2, suggesting its focus on post-reporting and discussing the results. Following this peak, this publisher’s visibility goes down slightly but remains generally steady. Variety gained 1012 total rankings, with their top keyword being ‘a different man’ (117 rankings) and their top article being Nikki Glaser on Hosting the 2025 Golden Globes, Learning From Jo Koy Bombing and Roasting ‘Emilia Pérez’: ‘I Don’t Even Know What I Was Watching’.

3. Hollywood Reporter.com

The Hollywood Reporter claims third place in the ranking of most visible publishers. They see a massive surge in visibility starting on January 2 and reaching its peak on January 4, the day before the award ceremony. On the actual day of the event, this publisher’s visibility falls into fifth place and remains there for the following day as well. The Hollywood Reporter reached 830 total rankings. With 136 rankings, their most-ranked keyword was ‘nikki glaser golden globes’, and their most visible article was Golden Globes Host Nikki Glaser Is Testing Her Monologue at L.A. Stand-Up Gigs.

4. People.com

The fourth most visible publisher on the Golden Globes Awards was People Magazine. Their visibility remained relatively steady during the time before the actual award show, alternating between second and fourth place due to fluctuations in the competition’s visibility. Then, on January 5 (day of the award show), the publishers’ visibility surges up, catapulting it into first position. On January 6, the visibility only slightly sinks. People Magazine’s total number of rankings was 1,097, with their top keyword, ‘golden globes 2025’, accounting for 142 rankings. Their most visible article on the event was 2025 Golden Globes: Live Updates from the Red Carpet as Awards Season Kicks Off.

5. NY Post.com

Last but certainly not least, the NY Post takes the fifth spot in the race. This publisher’s visibility starts out rather low at first, with there being none on January 1 and only a slight rise on January 2, but with a steady ascent, it manages to take second place on January 4, the day before the award ceremony. After that, the visibility line flattens out again. NY Post’s total number of rankings amounted to 573. The top keyword for this publisher was once again ‘golden globes 2025’ with 144 rankings, and the most visible article was Golden Globes host Nikki Glaser reveals joke Pete Davidson made about this part of her body still stings.

Key insights

If you’re interested in how entertainment shaped the media landscape in 2024, check out our analysis of top entertainment publishers and keywords in the US, the UK, and Germany!

Not yet part of the Trisolute News Dashboard family? Request a FREE DEMO today and find out how your articles rank on Google Discover, Google News, and the SERPs!