Colombia’s 2025 news visibility in Google Search was shaped by a strong focus on domestic politics and governance, with sustained attention on executive leadership, institutional reforms, and security-related developments. At the same time, international crises and global political figures remained consistently present in Colombian results, showing how regional and global events continued to intersect with national news priorities. This Year in Review looks back at how news about Colombia surfaced in Google Search, based on visibility data from the Trisolute News Dashboard.

The analysis covers the period from January 1, 2025, to November 30, 2025, and combines visibility signals across mobile and desktop devices. All ranking types were included, spanning News Box placements and additional SERP formats such as Video results, publisher and other carousels, Web Stories, Featured Snippets, Visual Digests, and organic rankings.

For this overview, the focus is on the following Google news categories in Colombia: Noticias destacadas (Top Stories), Titulares (Headlines), Colombia (National news), Internacional (World), Negocios (Business), Ciencia y tecnología (Science and Technology), Entretenimiento (Entertainment), Deportes (Sports), and Salud (Health). Each category section highlights the top three publishers by visibility score and shows how many rankings they generated and across how many keywords. It also summarizes the 25 most ranked keywords in that category and assesses the role of AI Overviews based on total SERPs per keyword, how often AI Overviews appeared, and what share of SERPs they represented.

As with all News Dashboard analyses, rankings reflect how prominently Google surfaced topics and publishers. They do not directly measure audience interest, even though search behavior can influence visibility, and they are shaped by additional factors such as Google’s interpretation of relevance, freshness, and context. These patterns help publishers benchmark performance by category, understand where visibility concentrates by topic, and identify SERP environments where certain formats, including AI Overviews, are becoming more influential.

Note: since this article breaks down each major news category in detail, the Table of Contents below can help you jump straight to the sections most relevant to you.

Table of Contents

• Noticias destacadas
• Titulares
• Colombia
• Internacional
• Negocios
• Ciencia y tecnología
• Entretenimiento
• Deportes
• Salud
• Overall findings and outlook for 2026

Category: Noticias destacadas (Top Stories)

Noticias destacadas reflects the most prominent breaking news topics in Colombia, highlighting which political events, crises, and high-impact stories dominated immediate visibility in Google News.

Top 3 Publishers

Visibility in Noticias destacadas was led by Infobae, which ranked first with a visibility score of 11.95%. The publisher generated 166,621 rankings across 3,350 keywords, securing the strongest presence in breaking and high-impact news. El Tiempo followed closely in second place, reaching a visibility score of 10.90% and recording 132,862 rankings from 3,215 keywords. El Colombiano placed third with a visibility score of 7.47%, supported by 88,824 rankings across 2,574 keywords. Overall, the category showed a clear lead by Infobae, with the other two national outlets forming a competitive second tier.

Top 25 Keywords

1. petro (130,360)
2. bogotá (54,341)
3. miguel uribe (49,554)
4. trump (47,926)
5. colombia (34,712)
6. consulta popular (28,294)
7. venezuela (27,331)
8. álvaro uribe (24,298)
9. reforma laboral (20,925)
10. uribe (18,899)
11. catatumbo (15,269)
12. gobierno (15,280)
13. miguel uribe turbay (14,044)
14. gustavo petro (13,117)
15. la reforma (15,425)
16. miguel uribe atentado (12,440)
17. israel (13,452)
18. pasaportes (11,607)
19. estados unidos (11,760)
20. cali (10,877)
21. guaviare (9,995)
22. papa francisco (10,036)
23. jaime esteban moreno (9,121)
24. atentado miguel uribe (8,266)
25. presidente petro (8,061)

The Noticias destacadas category was strongly shaped by Colombian domestic politics and the central figures driving national debate. “petro” clearly dominated the rankings, supported by related terms such as “gustavo petro” and “presidente petro”, highlighting the sustained visibility of the executive branch. Opposition figures were also highly prominent, with keywords including “miguel uribe”, “miguel uribe turbay”, “álvaro uribe”, and multiple combinations referencing attacks and political controversy.

At the same time, structural political themes played an important role. Keywords such as “consulta popular”, “reforma laboral”, “gobierno”, and “pasaportes” point to continued attention on institutional reforms and governance. Geographic references like “bogotá”, “cali”, “catatumbo”, and “guaviare” anchored coverage in specific regions. International topics were also visible through terms such as “trump”, “venezuela”, “israel”, “estados unidos”, and “papa francisco”, indicating that global developments remained part of Colombia’s most prominent news stories.

In total, Noticias destacadas generated 1,954,895 rankings, with 566,234 appearing in News Box formats, resulting in a News Box share of 28.96%.

AI Overviews

AI Overviews played a relatively limited role in Noticias destacadas. Out of 29,954 tracked SERPs, 1,704 included an AIO, resulting in an overall AIO share of 5.69%. This places the category among those with comparatively low AIO penetration, reflecting its strong focus on fast-moving and event-driven news.

Where AIOs did appear, they were concentrated around abstract, institutional, or explanatory terms. Keywords such as “proyecto”, “contrato”, “investigación procuraduría”, “edad”, and “r” showed AIO shares above 90%, indicating that Google interpreted these queries as requiring contextual or definitional background rather than immediate reporting. Planning- and policy-related terms like “plan”, “seguridad”, and “misión en colombia” also triggered AIOs relatively frequently.

In contrast, highly visible political and news-driven keywords such as “la reforma”, geographic regions like “pacífico” and “caribe”, and person-related queries showed significantly lower AIO shares. Overall, AIOs in Noticias destacadas were primarily reserved for background-heavy or administrative topics rather than headline-driven political developments.

Category: Titulares (Headlines)

Titulares captures the recurring news themes that shaped daily visibility throughout the year, showing which topics maintained sustained prominence beyond individual breaking moments.

Top 3 Publishers

In Titulares, Infobae again dominated visibility. With a score of 11.39%, the publisher achieved 588,563 rankings across 7,611 keywords, establishing a strong and sustained presence across recurring news topics. El Tiempo ranked second with a visibility score of 10.10%, supported by 460,124 rankings from 7,159 keywords and maintaining broad topical coverage. El Colombiano followed in third place, reaching a visibility score of 7.18% and generating 315,402 rankings across 5,635 keywords. The distribution highlights Infobae’s strength in long-running headline visibility, alongside solid competition from Colombia’s major national publishers.

Top 25 Keywords

1. petro (404,529)
2. bogotá (231,355)
3. trump (137,607)
4. venezuela (113,686)
5. colombia (110,507)
6. miguel uribe (102,771)
7. álvaro uribe (64,694)
8. consulta popular (63,242)
9. gobierno (61,499)
10. medellín (58,391)
11. reforma laboral (58,138)
12. uribe (56,031)
13. la reforma (46,536)
14. israel (42,716)
15. estados unidos (37,304)
16. gustavo petro (36,347)
17. catatumbo (36,253)
18. cali (31,316)
19. accidente (28,693)
20. en colombia (28,386)
21. miguel uribe atentado (28,079)
22. miguel uribe turbay (27,942)
23. maduro (26,960)
24. daniel quintero (26,410)
25. papa francisco (25,852)

In Titulares, visibility was dominated by recurring national political themes and ongoing international developments. “petro” once again led the rankings by a wide margin, followed by geographic keywords such as “bogotá”, “medellín”, and “cali”, reflecting the strong role of major cities in daily news coverage.

Political figures remained central throughout the category. Keywords such as “miguel uribe”, “álvaro uribe”, “gustavo petro”, and “daniel quintero” appeared consistently, alongside policy-driven terms like “consulta popular”, “reforma laboral”, “gobierno”, and “la reforma”. International context remained highly visible through “trump”, “venezuela”, “maduro”, “estados unidos”, “israel”, and “papa francisco”, showing how global and regional politics continued to shape headline visibility.

Across 2025, Titulares accumulated 7,292,733 total rankings, including 2,018,847 News Box rankings, corresponding to a News Box share of 27.68%.

AI Overviews

In Titulares, AI Overviews were noticeably more present. From 59,604 SERPs, 9,711 contained an AIO, corresponding to an AIO share of 16.29%. This reflects a stronger role for summarisation and contextual explanation within recurring headline topics.

AIOs clustered around structural, administrative, and system-oriented keywords. Terms such as “proyecto”, “sistema”, “contrato”, and “plan” all exceeded 90% AIO penetration, suggesting that Google frequently provided explanatory context for governance- and infrastructure-related queries. Social descriptors like “mujer” and quantitative terms such as “millones” also triggered AIOs at moderate to high rates.

By contrast, high-frequency political phrases like “la reforma” and connective or generic terms such as “en la” showed much lower AIO shares. This indicates that even in Titulares, AIOs were more likely to surface for interpretive or structural topics rather than for ongoing political narratives.

Category: Colombia (National news)

Colombia focuses on nationally anchored coverage, bringing together domestic politics, urban developments, public services, and regionally significant events surfaced across Colombia-specific SERPs.

Top 3 Publishers

The Colombia category showed a similar hierarchy among domestic publishers. Infobae ranked first with a visibility score of 10.54%, driven by 451,170 rankings across 4,223 keywords. El Tiempo followed closely in second place, reaching a visibility score of 9.81% and recording 398,189 rankings from 4,158 keywords. El Colombiano placed third with a visibility score of 6.20%, supported by 230,819 rankings across 3,106 keywords. The results indicate a tightly contested national news landscape, with Infobae holding a consistent edge in visibility.

Top 25 Keywords

1. bogotá (521,083)
2. petro (338,057)
3. cali (100,017)
4. colombia (95,664)
5. miguel uribe (84,687)
6. bogotá agua (73,089)
7. reforma laboral (70,381)
8. consulta popular (65,255)
9. medellín (52,601)
10. gobierno (51,337)
11. álvaro uribe (47,564)
12. bogotá pico y placa (44,588)
13. uribe (39,724)
14. catatumbo (35,937)
15. antioquia (34,744)
16. agua (32,343)
17. metro de bogotá (31,215)
18. barranquilla (29,081)
19. valeria afanador (29,378)
20. 2025 (29,141)
21. trump (32,115)
22. en colombia (25,539)
23. gustavo petro (24,506)
24. paro (25,837)
25. cauca (25,729)

The Colombia category was clearly focused on domestically anchored topics, with strong emphasis on urban infrastructure, public services, and national politics. “bogotá” led the rankings by a substantial margin, supported by related keywords such as “bogotá agua”, “bogotá pico y placa”, and “metro de bogotá”, highlighting sustained visibility for city-level governance and mobility issues.

Political leadership and institutional debates remained central. Keywords such as “petro”, “gustavo petro”, “miguel uribe”, “álvaro uribe”, “consulta popular”, and “reforma laboral” appeared prominently. Regional coverage extended beyond the capital through terms like “cali”, “medellín”, “antioquia”, “barranquilla”, “cauca”, and “catatumbo”. Social and civic developments were also visible through keywords such as “paro” and “agua”.

Overall, Colombia generated 6,499,423 rankings, of which 1,759,994 appeared in News Box formats, resulting in a News Box share of 27.08%.

AI Overviews

The Colombia category showed a moderate integration of AI Overviews. Out of 98,681 SERPs, 15,069 included an AIO, resulting in an AIO share of 15.27%. This reflects a balance between service-oriented national coverage and explanatory content.

AIOs appeared most frequently for policy, infrastructure, and socio-economic keywords. Terms such as “la ocde”, “proyecto”, “biodiversidad”, “ingresos”, “concejo”, and “obras metro” all exceeded 90% AIO coverage, highlighting Google’s tendency to summarise institutional and development-related topics. Urban service queries like “bogotá vivienda” and “bogotá agua” also showed elevated AIO penetration.

In contrast, broader geographic or contextual phrases such as “en colombia” and “en la” triggered AIOs far less often. Overall, AIOs in Colombia were primarily associated with long-term planning, public works, and socio-economic context rather than day-to-day political reporting.

Category: Internacional (World)

Internacional highlights global news topics visible in Colombian search results, reflecting how international conflicts, political actors, and global developments were framed for a Colombian audience.

Top 3 Publishers

In the Internacional category, international publishers played a leading role. CNN ranked first with a visibility score of 9.27%, generating 584,979 rankings across 2,698 keywords and dominating international coverage. BBC followed in second place with a visibility score of 7.58%, supported by 421,796 rankings from 2,197 keywords. Infobae ranked third with a visibility score of 7.22%, recording 363,251 rankings across 3,467 keywords and standing out as the strongest Spanish-language outlet in global news coverage for Colombia.

Top 25 Keywords

1. trump (515,323)
2. venezuela (276,098)
3. gaza (259,011)
4. israel (182,206)
5. ucrania (169,201)
6. maduro (101,706)
7. estados unidos (76,965)
8. china (73,004)
9. papa francisco (69,416)
10. papa (58,246)
11. irán (58,363)
12. trump putin (50,658)
13. gaza israel (49,958)
14. ecuador (49,123)
15. rusia (39,517)
16. ee.uu (40,551)
17. caribe (36,609)
18. el salvador (34,549)
19. donald trump (30,852)
20. colombia (33,952)
21. israel gaza (31,160)
22. putin (29,595)
23. trump aranceles (28,850)
24. brasil (27,658)
25. papa león xiv (29,884)

The Internacional category was dominated by geopolitical conflict and global political leadership. “trump” ranked first by a wide margin, followed by “venezuela”, “gaza”, and “israel”, underlining the sustained prominence of Middle Eastern conflict and regional political tensions in Latin America.

Broader international dynamics were reflected through keywords such as “ucrania”, “rusia”, “irán”, and “china”, alongside combinations like “trump putin” and “trump aranceles”. Religious and diplomatic authority appeared via “papa francisco”, “papa”, and “papa león xiv”. Regional context was added through countries such as “ecuador”, “brasil”, and “el salvador”, reinforcing the international scope of the category.

In total, Internacional accumulated 7,093,461 rankings, with 1,968,393 News Box rankings, corresponding to a News Box share of 27.75%.

AI Overviews

AI Overviews played a secondary but visible role in Internacional. From 74,648 SERPs, 10,391 included an AIO, resulting in an overall share of 13.92%.

The strongest AIO presence appeared around abstract concepts and policy framing. Keywords such as “democracia”, “la tierra”, “sistema”, “plan”, and “extranjeros” showed AIO shares above 85%, indicating a clear explanatory intent. Social and welfare-related phrases like “pensión madre” and relational terms such as “hijos” also triggered AIOs relatively often.

By contrast, region- and event-focused keywords such as “caribe”, “pacífico”, and internationally visible entities like “nobel” showed lower AIO penetration. This suggests that in Internacional, AIOs were more closely tied to conceptual interpretation than to geopolitical events or regional news.

Category: Negocios (Business)

Negocios covers economic and financial topics shaping news visibility in Colombia, combining currency movements, corporate developments, public programmes, and consumer-oriented economic information.

Top 3 Publishers

The Negocios category was led by Infobae, which achieved a visibility score of 9.96%. The publisher generated 436,303 rankings across 2,954 keywords, securing first place in economic and financial coverage. Blu Radio ranked second with a visibility score of 6.02%, supported by 300,250 rankings from 2,055 keywords. El Tiempo followed in third place with a visibility score of 5.82%, generating 270,226 rankings across a notably large keyword set of 12,481, indicating particularly broad topical coverage despite lower overall visibility.

Top 25 Keywords

1. dólar (349,018)
2. 2025 (131,366)
3. colombia (95,867)
4. en colombia (82,249)
5. bre b (75,329)
6. bogotá (73,890)
7. resultados lotería (68,675)
8. inflación (62,432)
9. resultados (59,682)
10. 2025 lotería (55,881)
11. dólar en colombia (54,254)
12. 2025 resultados (48,240)
13. lotería boyacá (48,145)
14. 2025 enero (40,407)
15. ecopetrol (38,971)
16. dólar precio (35,667)
17. bancolombia (32,156)
18. lotería resultados (31,906)
19. nequi (31,434)
20. sinuano noche (31,261)
21. renta joven (31,216)
22. gas (29,693)
23. 2025 febrero (28,946)
24. trump (26,698)
25. frisby españa (26,256)

In Negocios, keyword visibility was primarily driven by economic indicators, financial information, and lottery-related content. “dólar” clearly dominated the rankings, supported by variations such as “dólar en colombia” and “dólar precio”, highlighting sustained attention on currency movements.

Lottery results played a major role through keywords such as “resultados lotería”, “lotería boyacá”, “sinuano noche”, and multiple combinations linked to “2025”. Broader economic topics appeared through “inflación”, “ecopetrol”, “bancolombia”, “gas”, and social programs like “renta joven”. International political influence also surfaced in the business context through keywords such as “trump” and “frisby españa”.

Across the year, Negocios generated 6,520,657 rankings, including 1,778,048 in News Box formats, resulting in a News Box share of 27.27%.

AI Overviews

In Negocios, AI Overviews appeared with moderate frequency. Out of 110,502 SERPs, 14,594 contained an AIO, corresponding to an AIO share of 13.21%.

AIOs were particularly prevalent for corporate, system-based, and reputational queries. Keywords such as “nube pública”, “reputación las empresas”, “invima producto”, “sistema bre b”, and “millones bancolombia” exceeded 90% AIO penetration, indicating a strong explanatory layer for financial systems and institutional processes. Time-based terms like “julio” and “agosto” also showed elevated AIO shares.

In contrast, high-volume economic context terms such as “en colombia” and widely searched financial instruments like “bre b” triggered AIOs far less frequently. This highlights a clear distinction between explanatory business topics and regularly updated economic information.

Category: Ciencia y tecnología (Science and Technology)

Ciencia y tecnología brings together scientific discovery, space-related topics, and consumer technology coverage, with visibility driven by both explanatory science content and platform-level tech updates.

Top 3 Publishers

In Ciencia y tecnología, Infobae also held the leading position. With a visibility score of 4.65%, the publisher recorded 204,151 rankings across 1,169 keywords. El Tiempo ranked second with a visibility score of 2.38%, supported by 75,592 rankings from 605 keywords. Semana.com placed third with a visibility score of 1.43%, generating 40,641 rankings across 420 keywords. The category showed a clear drop-off in visibility after the leading publisher, underlining Infobae’s dominance in this combined section.

Top 25 Keywords

1. whatsapp (210,394)
2. la tierra (148,392)
3. 3i atlas (130,226)
4. iphone 17 (91,315)
5. magis tv (77,137)
6. xiaomi (75,666)
7. marte (70,595)
8. google (60,796)
9. nintendo switch 2 (59,445)
10. la nasa (51,178)
11. cometa 3i atlas (51,043)
12. iphone (55,165)
13. samsung (55,572)
14. apple (57,961)
15. ios 26 (43,841)
16. asteroide (41,197)
17. asteroide la tierra (36,714)
18. windows 11 (37,613)
19. windows 10 (34,528)
20. android (33,939)
21. 2025 (31,306)
22. gratis (31,274)
23. whatsapp función (27,961)
24. gemini (32,586)
25. asteroide 2024 yr4 (25,237)

The Ciencia y tecnología category combined consumer technology with science and space-related topics. “whatsapp” led the rankings, followed by scientific terms such as “la tierra”, “marte”, “asteroide”, and “3i atlas”, pointing to strong interest in astronomy and planetary topics.

Consumer devices and platforms were highly visible through keywords like “iphone 17”, “iphone”, “xiaomi”, “samsung”, “apple”, “android”, and “windows 11”. Software updates and digital services appeared via “ios 26”, “google”, “gemini”, and WhatsApp feature-related searches. Practical and time-based queries also featured through terms such as “gratis” and references to “2025”.

In total, Ciencia y tecnología reached 5,565,016 rankings, with 985,779 News Box rankings, corresponding to a News Box share of 17.71%.

AI Overviews

AI Overviews played a noticeable but selective role in Ciencia y tecnología. Of 183,959 SERPs, 24,950 included an AIO, resulting in an AIO share of 13.56%.

AIOs clustered strongly around scientific concepts, system explanations, and feature-oriented technology queries. Keywords such as “la ia”, “spam”, “4k”, “carga”, “la luna”, and “espacio” showed AIO shares above 85%. WhatsApp-related feature queries like “whatsapp función” and “whatsapp meta ai” also triggered AIOs frequently, reflecting explanatory user intent.

By contrast, highly dominant platform terms such as “whatsapp” itself showed very low AIO penetration despite large SERP volume. This reinforces the pattern that AIOs in Ciencia y tecnología primarily support feature-level explanation rather than headline technology news.

Category: Entretenimiento (Entertainment)

Entretenimiento reflects how television formats, music, celebrities, and cultural events performed in Google News, shaped by recurring shows, public figures, and nationally relevant entertainment formats.

Top 3 Publishers

Visibility in Entretenimiento was clearly led by Infobae. The publisher ranked first with a visibility score of 10.04%, generating 727,694 rankings across 4,684 keywords. El Tiempo followed in second place with a visibility score of 5.14%, supported by 341,600 rankings from 3,242 keywords. Caracol TV placed third with a visibility score of 4.23%, backed by 283,028 rankings across 1,453 keywords. The results highlight Infobae’s strong position in celebrity and culture-driven coverage, alongside competition from both print and broadcast-oriented outlets.

Top 25 Keywords

1. la casa de los famosos (167,686)
2. desafío (163,673)
3. shakira (126,407)
4. yo me llamo (126,364)
5. bogotá (111,295)
6. desafío siglo xxi (65,444)
7. masterchef celebrity (55,841)
8. karol g (45,509)
9. shakira medellín (38,365)
10. bruce willis (37,420)
11. yina calderón (36,002)
12. el desafío (33,898)
13. 2025 (33,234)
14. masterchef (30,862)
15. gene hackman (30,557)
16. rock al parque 2025 (29,842)
17. shakira cali (29,721)
18. vive claro (29,526)
19. la casa de los famosos colombia (29,137)
20. ozzy osbourne (29,069)
21. yo me llamo amparo grisales (28,354)
22. aida victoria merlano (26,379)
23. beele (25,916)
24. bad bunny (24,080)
25. taylor swift (20,559)

In Entretenimiento, keyword visibility was driven primarily by television formats and high-profile music artists. Shows such as “la casa de los famosos”, “desafío”, “yo me llamo”, and “masterchef celebrity” dominated the rankings, highlighting the strong role of reality and competition formats in Colombian entertainment coverage.

Music-related visibility was led by artists including “shakira”, “karol g”, and “bad bunny”, supported by location-specific keywords such as “shakira medellín” and “shakira cali”. International celebrities such as “bruce willis”, “ozzy osbourne”, “gene hackman”, and “taylor swift” expanded the global dimension of the category. Local cultural events appeared through terms like “rock al parque 2025”.

Across 2025, Entretenimiento generated 9,569,840 rankings, with 2,223,977 appearing in News Box formats, resulting in a News Box share of 23.24%.

AI Overviews

In Entretenimiento, AI Overviews played a relatively limited role. Out of 93,534 SERPs, 9,838 included an AIO, resulting in an AIO share of 10.52%.

AIOs appeared most frequently for cultural, explanatory, or thematic queries. Keywords such as “frankenstein”, “literatura”, “pobreza hijos”, “bienestar”, and independence-related terms all exceeded 90% AIO penetration. Health-related queries appearing in entertainment contexts, such as “enfermedad de lyme” and “cáncer”, also showed moderate AIO shares.

By contrast, celebrity-focused keywords like “actriz”, “michelle”, and event-driven entertainment searches triggered AIOs far less often. This suggests that AIOs in Entretenimiento were primarily used for contextual or educational framing rather than personality-driven coverage.

Category: Deportes (Sports)

Deportes highlights professional sports, domestic leagues, and international competitions, showing how teams, athletes, and tournaments contributed to sustained sports-related visibility.

Top 3 Publishers

The Deportes category showed a different publisher landscape than the previous ones. Win Sports ranked first with a visibility score of 7.46%, generating 614,129 rankings across 2,778 keywords. Futbolred followed closely in second place with a visibility score of 6.89%, supported by 791,452 rankings from 5,231 keywords and achieving a higher ranking volume than the category leader. Diario AS placed third with a visibility score of 6.44%, backed by 908,483 rankings across 6,226 keywords. Overall, the category was shaped by specialist sports publishers with large keyword footprints.

Top 25 Keywords

1. colombia (320,099)
2. millonarios (252,652)
3. américa (203,697)
4. nacional (186,913)
5. luis díaz (158,806)
6. santa fe (149,485)
7. junior (122,587)
8. medellín (88,730)
9. liga betplay (79,226)
10. real madrid (72,715)
11. james rodríguez (71,779)
12. 2025 (70,655)
13. atlético nacional (68,236)
14. once caldas (57,730)
15. fecha (57,637)
16. champions (54,165)
17. colombia mundial (46,366)
18. james (45,763)
19. colombia sub 17 (43,416)
20. bayern luis díaz (42,945)
21. liverpool (39,566)
22. champions league (39,076)
23. falcao (38,747)
24. cali (37,997)
25. millonarios falcao (36,830)

The Deportes category was heavily dominated by football-related coverage at both national and international levels. “colombia” led the rankings, followed by major clubs such as “millonarios”, “américa”, “nacional”, “santa fe”, and “junior”. Domestic competitions were reflected through keywords like “liga betplay” and teams such as “atlético nacional” and “once caldas”.

Individual players played a major role in visibility. Keywords such as “luis díaz”, “james rodríguez”, and “falcao” appeared frequently, alongside combinations like “bayern luis díaz” and “millonarios falcao”. International football context was added through “real madrid”, “liverpool”, “champions”, and “champions league”, as well as youth competitions like “colombia sub 17”.

Overall, Deportes accumulated 15,024,203 rankings, including 3,619,310 News Box rankings, corresponding to a News Box share of 24.09%.

AI Overviews

The Deportes category showed the lowest AIO penetration across all categories. Out of 151,774 SERPs, just 2,111 included an AIO, resulting in an AIO share of 1.29%.

Where AIOs did appear, they were concentrated around abstract or descriptive terms rather than teams or competitions. Keywords such as “ida”, “linda”, “futuro”, and “américa año” showed AIO shares above 90%, despite relatively low SERP volumes. Cycling-related terms like “giro” and “ríos” also triggered AIOs at moderate rates.

Core sports identifiers and competition-focused keywords showed consistently low AIO presence. Overall, the pattern confirms that live sports coverage and team-centric reporting remain largely outside the scope of AI Overviews.

Category: Salud (Health)

Salud focuses on medical, preventative, and lifestyle-related topics, illustrating how health guidance, wellbeing, and disease-related coverage were surfaced alongside institutional reporting.

Top 3 Publishers

In Salud, Infobae once again led visibility. With a score of 5.88%, the publisher generated 83,884 rankings across 695 keywords. El Tiempo followed in second place with a visibility score of 4.43%, supported by 59,054 rankings from 482 keywords. El Colombiano ranked third with a visibility score of 2.97%, recording 34,506 rankings across 362 keywords. The category reflects a strong role for general news publishers in health-related coverage, with Infobae maintaining a consistent advantage.

Top 25 Keywords

1. salud (353,921)
2. ejercicio (267,722)
3. saludable (98,919)
4. alimentos (84,501)
5. medicina (81,190)
6. la salud (64,776)
7. una dieta saludable (53,285)
8. una dieta (52,163)
9. el ejercicio (52,766)
10. dieta (49,083)
11. la dieta (41,539)
12. miguel uribe (28,705)
13. en la (29,161)
14. hospital (25,358)
15. mir (27,022)
16. eps (26,861)
17. cáncer (26,415)
18. colombia (26,439)
19. bogotá (23,583)
20. cerebro (21,803)
21. felicidad (21,397)
22. alimentación (20,780)
23. bruce willis (21,279)
24. vih (19,862)
25. estudio (19,337)

The Salud category was largely oriented toward lifestyle, wellness, and preventative health topics. “salud” led the rankings, followed by keywords such as “ejercicio”, “saludable”, “dieta”, and “alimentación”, reflecting strong visibility for everyday health and wellbeing content.

Healthcare systems and medical services appeared through keywords like “medicina”, “hospital”, “eps”, and “mir”. Disease-related and risk-focused topics were visible via terms such as “cáncer”, “vih”, and “cerebro”, while prevention and research surfaced through “estudio”. Public figures, including “miguel uribe” and “bruce willis”, also appeared in connection with health-related coverage.

Across 2025, Salud generated 3,086,613 rankings, with 370,966 News Box rankings, resulting in a News Box share of 12.02%.

AI Overviews

AI Overviews played a central role in Salud. From 108,111 SERPs, 48,106 included an AIO, resulting in a high AIO share of 44.50%, making this one of the categories with the strongest AIO integration.

AIOs were overwhelmingly concentrated around lifestyle, preventative, and mental health topics. Keywords such as “una dieta saludable”, “el ejercicio”, “salud mental”, “hígado”, and “la dieta” exceeded 85% AIO penetration. Nutrition- and wellbeing-related terms like “alimentación”, “alimentos”, and “felicidad” also triggered AIOs frequently.

By contrast, broad umbrella terms such as “salud” showed much lower AIO shares despite very high SERP volume. This indicates that Google prioritised AI Overviews for specific guidance-oriented health queries rather than for general health topics.

Overall findings and outlook for 2026

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