2025 brought significant political developments, major sporting moments, and ongoing social debates to Australia, and these shifts were clearly mirrored in Google’s news landscape. This year in review looks at how news about Australia appeared in Google Search, based on visibility data from the Trisolute News Dashboard.

The analysis covers the period from January 1, 2025, to November 30, 2025, and combines visibility signals across mobile and desktop devices. All ranking types were included in the evaluation: News Box headline, News Box text, News Box carousel, Video Box, Publisher carousel, Other carousel, Web Story, Featured Snippet, Visual Digest, and organic rankings.

For this overview, the focus is on the following Google news categories in Australia: Top Stories, Headlines, Australia (national news), World, Business, Technology, Entertainment, Sports, Science, and Health. Each category section presents the top 20 publishers by visibility score, along with their total rankings and keyword breadth. The sections also highlight the 25 most ranked keywords and examine the role of AI Overviews, including the total number of SERPs analyzed per keyword, how often AI Overviews appeared, and what share of SERPs they represented.

As with all News Dashboard analyses, rankings in this article reflect how prominently topics and publishers were surfaced by Google. They do not directly measure audience interest, although search behavior can influence visibility, and they are shaped by additional factors such as Google’s relevance assessments and the dynamics of real-time news. Understanding these patterns helps publishers evaluate their performance across categories, identify topic areas with strong or emerging visibility, and refine editorial or SEO strategies for the year ahead.

Note: since this article takes a detailed look at each major news category, you can use the Table of Contents below to jump directly to the sections most relevant to you.

Table of Contents

• Top Stories
• Headlines
• Australia
• World
• Business
• Technology
• Entertainment
• Sports
• Science
• Health
• Overall findings

Category: Top Stories

The Top Stories category highlights the most visible and broadly circulated news items in Australia, capturing the issues and developments that most consistently shaped the national conversation in Google’s results.

Top 20 Publishers

ABC led the Top Stories category with a clear margin, supported by a very large ranking volume and broad keyword coverage. The Guardian and 9News followed as the strongest competitors, each maintaining high visibility across several thousand keywords. News.com.au and The Sydney Morning Herald also formed a solid group of domestic publishers near the top. Several international or informational sources, including BBC, Al Jazeera, CNN, and Wikipedia, achieved notable visibility as well, often driven by concentrated but high-impact keyword portfolios. The Age, The Australian, AFR, Sky News Australia, and 7NEWS Australia filled the mid-range positions, while SBS Australia, The Conversation, government domains, and regional outlets completed the top 20 with more specialized coverage.

Top 25 Keywords

1. trump (107,581 rankings)
2. australia (47,035)
3. gaza (34,250)
4. israel (31,868)
5. police (27,045)
6. albanese (24,358)
7. sydney (23,005)
8. china (21,517)
9. net zero (18,571)
10. queensland (17,478)
11. nsw (16,585)
12. erin patterson (15,367)
13. iran (15,049)
14. labor (15,014)
15. childcare (14,765)
16. dutton (13,847)
17. coalition (13,741)
18. election (13,424)
19. mushroom (13,092)
20. melbourne (11,775)
21. trump putin (11,233)
22. trump tariffs (10,981)
23. murder (8,799)
24. hamas (8,761)
25. live (8,460)

The keyword landscape in Top Stories was shaped by a mix of international politics, national affairs, and ongoing domestic news topics. “trump” stood out clearly as the most visible term, followed by broader region- or country-level keywords such as “australia,” “gaza,” and “israel.” Prominent political and public-affairs terms, including “albanese,” “dutton,” “labor,” and “coalition,” also generated strong visibility. Several location-based keywords such as “sydney,” “queensland,” “nsw,” and “melbourne” added consistent ranking activity, while issue-driven or case-specific terms including “net zero,” “childcare,” “mushroom,” and “erin patterson” diversified the landscape. Additional peaks came from conflict-related or legal topics such as “iran,” “murder,” “hamas,” and combinations like “trump putin” and “trump tariffs.”

In total, Top Stories generated 1,874,276 rankings, of which 572,951 appeared in News Box results, giving the category a News Box share of 30.37%.

AI Overviews

 AIO visibility in Top Stories concentrated mainly on broad, non-specific, or concept-based queries such as “family,” “food,” “energy,” and “man,” where the AIO share frequently exceeded 70% and in some cases surpassed 90%. Terms with institutional or structural framing—including “law,” “sign,” and “economic”—also showed comparatively high AIO penetration. By contrast, topic clusters more closely aligned with detailed news events tended to display lower AIO shares, illustrating that AIOs were used more prominently for general informational or definitional queries than for dynamic, event-driven topics within this category.

Across 34,326 SERPs in Top Stories, AIOs appeared in 2,376 results, giving the category an overall AIO share of 6.92%. This indicates a modest but clearly noticeable level of AIO integration, with strongest presence in broad, evergreen concepts rather than fast-changing news-oriented terms.

Category: Headlines

The Headlines category reflects the leading breaking stories surfaced by Google, bringing together the fast-moving topics that dominated daily coverage across Australia.

Top 20 Publishers

ABC led the Headlines category with the highest visibility, supported by more than 844,000 rankings and the widest keyword coverage in the field. The Guardian and 9News followed as strong performers, each maintaining large ranking volumes across several thousand keywords. News.com.au and The Sydney Morning Herald also held prominent positions, contributing substantial visibility. Wikipedia, BBC, Al Jazeera, and CNN added further breadth to the category through high ranking counts and broad keyword portfolios. The mid-range was shaped by The Age, The Australian, 7NEWS Australia, AFR, Sky News Australia, and SBS Australia, while The Conversation, NSW Government, The Canberra Times, Brisbane Times, and Herald Sun completed the top 20 with more focused coverage.

Top 25 Keywords

1. trump (330,369 rankings)
2. australia (199,446)
3. police (109,413)
4. sydney (103,152)
5. queensland (85,401)
6. israel (81,797)
7. gaza (77,459)
8. albanese (66,983)
9. labor (66,771)
10. china (65,977)
11. election (65,115)
12. dutton (61,471)
13. nsw (55,338)
14. melbourne (51,599)
15. net zero (49,159)
16. crash (48,867)
17. murder (48,595)
18. erin patterson (45,082)
19. childcare (43,951)
20. coalition (41,633)
21. ukraine (38,507)
22. iran (38,507)
23. mushroom (32,333)
24. cyclone (28,131)
25. pm (27,761)

The keyword landscape in Headlines was dominated by a combination of political figures, domestic locations, and major news topics. “trump” generated the highest visibility by a wide margin, followed by broad national terms such as “australia,” “police,” and “sydney.” State-level and city-focused keywords including “queensland,” “nsw,” and “melbourne” also ranked prominently. Political themes were consistently visible, with “albanese,” “labor,” “dutton,” “coalition,” and “election” all appearing among the most ranked terms. International conflict and geopolitical topics such as “israel,” “gaza,” “ukraine,” and “iran” added further weight to the category, while issue-specific terms including “net zero,” “childcare,” “crash,” “murder,” “cyclone,” “mushroom,” and “erin patterson” rounded out the list.

In total, Headlines generated 7,698,588 rankings, of which 2,211,751 appeared in News Box results, giving the category a News Box share of 28.73%.

AI Overviews

In the Headlines category, AIO results appeared most prominently for broad or general queries, particularly those related to people or everyday contexts. Terms such as “family,” “law,” “will,” and “laws” showed some of the highest AIO shares, frequently exceeding 85%. Queries like “man,” “hospital,” “deal,” and “gp” also recorded substantial AIO penetration. More structural or conceptual terms—including “climate,” “website,” and “court”—displayed moderate but still notable shares, while politically oriented terms such as “labor” showed much lower AIO visibility, underscoring a reduced presence of AIOs in more news-driven or context-specific topics within this category.

Across 40,020 SERPs in Headlines, AIOs appeared in 3,022 results, resulting in an AIO share of 7.55%. This indicates that AIO maintained a measurable presence but remained concentrated in broader, less time-sensitive query types rather than the category’s high-volume political or event-based terms.

Category: Australia

The Australia category focuses on stories centered on national affairs, offering a concentrated view of the political, social, and regional issues that defined the domestic news landscape.

Top 20 Publishers

ABC led the Australia category with the highest visibility, supported by more than 832,000 rankings across 5,728 keywords. The Guardian, 9News, News.com.au, and The Sydney Morning Herald followed, each contributing substantial ranking volumes and broad keyword coverage. Wikipedia also reached a high number of rankings, placing it among the stronger performers in this category. Mid-range positions were held by Sky News Australia, The Australian, The Age, and 7NEWS Australia, while AFR and SBS Australia added further consistent presence. A notable outlier was the domain of Anthony Albanese, which generated nearly 80,000 rankings from only 15 keywords. Government sources such as NSW Government and the Parliament of Australia also appeared within the top 20, alongside international outlets including BBC and Al Jazeera. The Conversation, The Canberra Times, and Brisbane Times completed the list with more focused but steady keyword portfolios.

Top 25 Keywords

1. albanese (1,011,649 rankings)
2. australia (207,985)
3. trump (152,382)
4. police (129,858)
5. sydney (113,101)
6. queensland (81,396)
7. labor (77,625)
8. election (75,656)
9. dutton (69,716)
10. murder (63,403)
11. melbourne (56,258)
12. childcare (55,707)
13. crash (55,707)
14. nsw (54,886)
15. stadium (50,457)
16. net zero (46,880)
17. erin patterson (43,606)
18. budget (41,589)
19. china (41,550)
20. wa (40,405)
21. mushroom (40,192)
22. climate (37,768)
23. aukus (37,457)
24. coalition (36,593)
25. pm (35,049)

The keyword landscape in Australia was led overwhelmingly by “albanese,” which generated more than one million rankings and far surpassed all other terms. Broader national or political topics such as “australia,” “trump,” “labor,” “election,” and “coalition” also featured prominently. State-level and city-based keywords including “sydney,” “queensland,” “melbourne,” “nsw,” and “wa” contributed steady visibility, reflecting a mix of national and regional coverage. Issue-driven terms such as “net zero,” “childcare,” “budget,” “climate,” and “aukus” added thematic depth to the list. Several crime- and incident-related keywords, including “police,” “murder,” “crash,” “mushroom,” and “erin patterson,” also appeared among the most ranked terms.

In total, Australia generated 7,622,193 rankings, with 2,033,538 of these coming from News Box results, resulting in a News Box share of 26.67%.

AI Overviews

In the Australia category, AIO visibility was concentrated mainly in broad or non-specific terms rather than in politically oriented or event-driven queries. High AIO shares were recorded for keywords such as “law,” “state,” “will,” “family,” and “algae,” many of which exceeded 70% and in some cases approached or surpassed 85%. Queries related to general concepts or everyday contexts—including “climate,” “man,” “deal,” and “hospital”—also showed strong AIO presence. By contrast, terms tied more closely to active political discussion, such as “labor,” displayed considerably lower AIO integration, indicating that AIO functionality was applied more frequently to stable, informational query types than to high-volume news topics in this category.

Across 49,992 SERPs in Australia, AIOs appeared in 5,313 results, giving the category an overall AIO share of 10.63%. This reflects a selective pattern of AIO usage, with notably higher visibility in broad, definitional, or context-based queries compared with terms linked to ongoing political developments.

Category: World

The World category groups together the international developments most prominently featured in Australia’s Google results, covering geopolitical events, global tensions, and cross-border issues.

Top 20 Publishers

The Guardian led the field in the World category, with more than 855,000 rankings across 5,150 keywords, followed closely by ABC, which achieved a similarly broad footprint. Al Jazeera and BBC also reached high visibility levels, each supported by substantial ranking volumes and extensive keyword coverage. Domestic outlets such as 9News, The Sydney Morning Herald, and News.com.au followed in the next positions, while Wikipedia also ranked strongly with nearly 490,000 rankings. Further international publishers including CNN, Reuters, NBC News, ABC News, and CBS News appeared consistently within the top 20, contributing large numbers of rankings across wide keyword portfolios. The remaining positions were held by AFR, The Australian, Sky News Australia, SBS Australia, The Conversation, The Canberra Times, and The Times of Israel, all showing more focused but steady presence within the category.

Top 25 Keywords

1. ukraine (1,080,607 rankings)
2. trump (628,774)
3. gaza (279,397)
4. israel (176,161)
5. china (143,904)
6. australia (66,318)
7. trump tariffs (63,957)
8. hamas (55,040)
9. iran (54,139)
10. uk (48,987)
11. trump putin (44,893)
12. russia (41,823)
13. pope (37,980)
14. japan (33,958)
15. israel gaza (32,309)
16. pope francis (30,969)
17. india (29,952)
18. putin (29,384)
19. myanmar (29,331)
20. trump gaza (29,238)
21. ukraine russia (28,902)
22. syria (27,798)
23. trump ukraine (27,113)
24. albanese (26,892)
25. gaza israel (25,905)

The keyword landscape in World was driven heavily by global political events and international conflict. “ukraine” generated the most rankings by a significant margin, followed by “trump” and regional conflict terms such as “gaza,” “israel,” “hamas,” and “iran.” Country-level keywords including “china,” “india,” “japan,” and “myanmar” also appeared prominently, reflecting a broad spread of international topics. Several combinations of geopolitical terms—such as “trump tariffs,” “trump putin,” “ukraine russia,” “israel gaza,” and “gaza israel”—added further depth to the category. Religious and world-affairs keywords including “pope” and “pope francis” contributed additional visibility, while a small number of domestically relevant terms such as “australia” and “albanese” also entered the top 25.

In total, World generated 8,223,503 rankings, with 2,427,321 of those appearing in News Box results, giving the category a News Box share of 29.52%.

AI Overviews

Within the World category, AIO results were especially prominent in broad societal or thematic terms rather than in narrowly defined geopolitical queries. Keywords such as “gen z,” “treaty,” “intelligence agency,” “drug,” and “britain” showed some of the highest AIO shares, often exceeding 90%. Other concept-driven terms, including “women,” “peace,” “family,” and “border,” also displayed strong AIO presence. Moderate shares appeared for queries like “climate,” “tibet,” and “autism,” while more structured or context-dependent terms—such as “deal,” “school,” and “pacific”—showed comparatively lower levels of AIO integration. This pattern indicates that AIOs tended to surface more frequently in generalized informational contexts rather than event-specific or geographically anchored queries within this category.

Across 6,205 SERPs in World, AIOs appeared in 2,025 results, giving the category an AIO share of 32.63%. Overall, AIO maintained a substantial presence, particularly in queries centered on broad social themes and high-level global concepts.

Category: Business

The Business category surfaces economic, financial, and market-related topics, highlighting the corporate activity, policy discussions, and consumer issues that shaped Australia’s economic narrative.

Top 20 Publishers

ABC led the Business category with more than 570,000 rankings across 2,804 keywords. The Australian Financial Review followed in second place, supported by nearly 295,000 rankings and more than 2,000 keywords. News.com.au, The Guardian, The Sydney Morning Herald, and 9News formed the next group of strong performers, each contributing substantial ranking volumes. Wikipedia also achieved notable visibility with more than 333,000 rankings. Several specialised outlets, including the Australian Securities Exchange, The Motley Fool Australia, and Market Index, appeared prominently despite working with smaller keyword sets. Additional presence came from Yahoo, Real Estate, BBC, and 7NEWS Australia, while Sky News Australia, Quantas, The Age, Al Jazeera, and MSN completed the top 20 with more focused coverage.

Top 25 Keywords

1. asx (529,385 rankings)
2. trump (213,461)
3. australia (98,080)
4. rba (97,359)
5. qantas (91,292)
6. rate (91,292)
7. asx 200 (80,584)
8. inflation (78,763)
9. ai (73,752)
10. super (67,124)
11. china (64,841)
12. rate cut (58,482)
13. home (57,034)
14. housing (49,218)
15. gas (46,927)
16. energy (43,169)
17. gold (42,486)
18. house prices (41,580)
19. bitcoin (39,947)
20. elon musk (38,512)
21. australian dollar (36,310)
22. prices (34,046)
23. market (33,132)
24. bank (29,509)
25. interest (28,166)

The keyword landscape in Business centered heavily on financial markets and economic topics. “asx” generated by far the most rankings, followed by terms linked to monetary policy and corporate developments such as “trump,” “rba,” “qantas,” and “rate.” Market-specific variations including “asx 200,” “rate cut,” “super,” “inflation,” and “bitcoin” also ranked prominently. Broader economic themes appeared throughout the list, including “housing,” “house prices,” “energy,” “gas,” “gold,” and “australian dollar.” Additional visibility came from internationally relevant or high-profile terms such as “china,” “ai,” and “elon musk,” while general financial concepts like “market,” “bank,” and “interest” rounded out the top 25.

In total, Business generated 7,900,686 rankings, with 2,236,295 of these coming from News Box results, giving the category a News Box share of 28.31%.

AI Overviews

AIO visibility in the Business category was concentrated mainly in broad economic or everyday consumer terms. Queries such as “retail,” “rebate,” “jobs,” “energy,” and “gas” recorded some of the highest AIO shares, in several cases exceeding 90%. Strong presence also appeared for terms like “risk,” “internet,” and “season,” which similarly showed high integration rates. More financial or market-oriented keywords—including “bank,” “home,” “rate,” “housing,” “record,” “solar,” and “gold”—displayed more moderate levels of AIO activity, while “deal” showed a comparatively low share. Overall, the distribution suggests that AIOs surfaced most prominently in general economic or lifestyle-related contexts rather than in narrowly defined financial or policy-specific topics.

Across 20,218 SERPs in Business, AIOs appeared in 7,751 results, giving the category an overall AIO share of 38.33%. This reflects a relatively strong degree of AIO integration, particularly in broad, concept-driven terms tied to consumer topics and economic conditions.

Category: Technology

The Technology category showcases developments in tech, gaming, innovation, and digital industries, reflecting both global trends and Australia’s interest in emerging technologies.

Top 20 Publishers

The Technology category was led by Wikipedia with more than 256,000 rankings across 2,374 keywords, closely followed by Apple, which reached nearly 143,000 rankings from a much smaller keyword set. IGN, Samsung, and JB Hi-Fi also achieved strong visibility, each contributing substantial ranking volumes. Press Start Australia, Forbes, Google, Microsoft, and Nintendo formed the next group of publishers, showing steady presence across several hundred to more than a thousand keywords. Further technology-focused domains such as Tom’s Guide, PCMag, PC Gamer, TechRadar, and The Verge appeared consistently within the top 20, supported by broad coverage. Steam, PlayStation, and Nvidia added additional ranking depth, while ABC completed the list with 32,451 rankings across 326 keywords.

Top 25 Keywords

1. nintendo switch 2 (170,981 rankings)
2. samsung (133,784)
3. apple (83,407)
4. battlefield 6 (61,175)
5. ai (71,533)
6. switch 2 (58,692)
7. assassin’s creed shadows (53,715)
8. donkey kong bananza (48,870)
9. nvidia (47,117)
10. doom the dark ages (44,507)
11. death stranding 2 (42,022)
12. microsoft (40,162)
13. google (37,319)
14. gta 6 (31,602)
15. iphone 17 (30,377)
16. elden ring nightreign (29,856)
17. hollow knight silksong (29,486)
18. f1 25 (27,391)
19. iphone 16e (24,067)
20. avowed (24,520)
21. mario kart world (23,105)
22. nintendo (23,823)
23. airpods pro 3 (21,597)
24. games (23,664)
25. call of duty black ops 7 (20,958)

The keyword landscape in Technology was shaped heavily by gaming announcements, hardware releases, and major tech brands. Anticipated console terms such as “nintendo switch 2,” “switch 2,” and related Nintendo queries generated some of the highest visibility. Brand-focused keywords including “samsung,” “apple,” “nvidia,” “microsoft,” and “google” also ranked prominently. A range of game titles contributed significant ranking volumes, most notably “battlefield 6,” “assassin’s creed shadows,” “donkey kong bananza,” “doom the dark ages,” “death stranding 2,” “elden ring nightreign,” “hollow knight silksong,” and “call of duty black ops 7.” Broader device and product-related terms such as “iphone 17,” “iphone 16e,” “airpods pro 3,” and “gta 6” added further diversity, while general interest topics like “ai,” “games,” and “f1 25” rounded out the top 25.

In total, Technology generated 6,268,523 rankings, with 1,275,370 appearing in News Box results, giving the category a News Box share of 20.35%.

AI Overviews

In the Technology category, AIO results appeared most frequently in broad conceptual or science-related queries rather than in product-specific terms. Very high AIO shares were recorded for “breakthrough green hydrogen,” “clean your phone,” “exosceletons,” “medical research sex,” “3d real,” and “cell,” many of which exceeded 90%. Queries tied to general behaviors or everyday concepts—such as “sleep,” “family,” and “december”—also showed strong AIO presence. More technology-focused terms including “tech,” “browser,” “google ai model,” and “quantum chip” exhibited moderate AIO integration, while still remaining noticeably above category minimums. Overall, the pattern indicates that AIOs surfaced most consistently in scientific, explanatory, or procedural contexts rather than in highly specific product or release-focused queries.

Across 6,109 SERPs in Technology, AIOs appeared in 4,437 results, giving the category an overall AIO share of 72.65%. This represents one of the stronger AIO presences among all categories, driven largely by its concentration in wide-ranging informational and science-related topics.

Category: Entertainment

The Entertainment category brings together celebrity news, culture, television, music, and lifestyle trends that captured widespread visibility in Australia’s search results.

Top 20 Publishers

In the Entertainment category, News.com.au led the field with more than 484,000 rankings across 3,768 keywords, followed by ABC and Wikipedia, both of which reached high visibility through broad keyword portfolios. The Guardian and Nine also appeared prominently, each contributing substantial ranking volumes. IMDb, Forbes, The Sydney Morning Herald, BBC, Yahoo, and the Daily Mail formed the next group of publishers, all maintaining steady presence across several thousand keywords. Additional visibility came from 9News, Netflix, CNET, 7NEWS Australia, Sky News Australia, and Mashable, while PEDESTRIAN.TV, E! News, and People.com completed the top 20 with more focused but consistent coverage.

Top 25 Keywords

1. mafs (138,649 rankings)
2. meghan (125,267)
3. taylor swift (69,927)
4. diddy (66,075)
5. robert irwin (62,163)
6. prince harry (57,783)
7. meghan markle (54,131)
8. sydney sweeney (53,712)
9. nyt connections hints (45,726)
10. nicole kidman (43,214)
11. the block (41,245)
12. katy perry (40,936)
13. 2025 (40,068)
14. australia (39,028)
15. ozzy osbourne (38,616)
16. david attenborough (37,063)
17. blake lively (35,041)
18. sutton foster (34,836)
19. sean diddy combs (34,660)
20. bianca censori (33,977)
21. pamela anderson (33,976)
22. wordle answer (33,169)
23. nyt connections hints today (33,165)
24. wordle today (33,124)
25. kpop demon hunters (30,943)

The keyword landscape in Entertainment was dominated by personalities from television, music, and celebrity culture. “mafs” generated the highest ranking volume, followed by a cluster of high-profile names such as “meghan,” “taylor swift,” “diddy,” “robert irwin,” and “prince harry.” Searches related to specific public figures—including “meghan markle,” “sydney sweeney,” “nicole kidman,” “katy perry,” “ozzy osbourne,” and “david attenborough”—also appeared prominently. A mix of television and pop culture topics such as “the block,” “2025,” and “australia” contributed additional visibility. Puzzle-related queries like “nyt connections hints,” “wordle answer,” “nyt connections hints today,” and “wordle today” added a recurring daily-news element to the list, while more niche entertainment terms including “bianca censori,” “sutton foster,” “pamela anderson,” and “kpop demon hunters” rounded out the top 25.

In total, Entertainment generated 13,284,738 rankings, with 3,688,440 appearing in News Box results, giving the category a News Box share of 27.76%.

AI Overviews

In the Entertainment category, AIO results appeared most frequently in queries linked to literature, events, and general lifestyle terminology. High AIO shares were observed for terms such as “notorious femme fatale,” “family,” “ekka 2025,” and “daughter,” many of which exceeded 85%. Queries like “hospital,” “wedding,” and “book week” also showed strong AIO presence. More moderately integrated terms included “lyme disease,” “wuthering heights,” “now you see me,” “festival,” “op,” and “today help,” each with AIO shares between roughly 40% and 55%. Celebrity- or entertainment-anchored terms such as “candice swanepoel,” “britney,” and “star” displayed lower but still noticeable levels of AIO activity. The overall pattern reflects stronger AIO involvement in broad, thematic, or informational contexts rather than in fast-moving entertainment news.

Across 6,614 SERPs in Entertainment, AIOs appeared in 4,611 results, giving the category an overall AIO share of 69.70%. This indicates a relatively high degree of AIO integration, concentrated especially in narrative, descriptive, or concept-based queries.

Category: Sports

The Sports category highlights coverage across major leagues, competitions, and athletes, reflecting Australia’s strong engagement with both domestic and international sporting events.

Top 20 Publishers

Fox Sports led the Sports category with more than 758,000 rankings across 6,248 keywords, followed by ABC and AFL, both of which reached high visibility through strong ranking volumes. NRL.com, News.com.au, and Nine formed the next group of major contributors, each appearing widely across several thousand keywords. Wikipedia and ESPN also ranked prominently, supported by substantial numbers of rankings and broad keyword coverage. Further consistent presence came from The Guardian, The Sydney Morning Herald, The Age, and Yahoo. More specialised domains such as Formula 1, The Roar, and cricket.com.au added notable results within narrower keyword sets, while BBC, ESPNcricinfo, 7NEWS Australia, CODE Sports, and the Herald Sun completed the top 20.

Top 25 Keywords

1. afl (948,914 rankings)
2. nrl (208,616)
3. lions (121,637)
4. australia (121,462)
5. wallabies (118,018)
6. broncos (74,137)
7. blues (69,444)
8. live (68,733)
9. eagles (59,602)
10. hawks (59,455)
11. world cup qualifiers (57,664)
12. tigers (57,030)
13. ashes (56,761)
14. matildas (56,147)
15. f1 (54,238)
16. england (53,607)
17. storm (52,073)
18. crows (49,556)
19. piastri (48,754)
20. aflw (48,175)
21. panthers (47,795)
22. cats (47,387)
23. bulldogs (45,931)
24. australian open (44,262)
25. gout gout (43,921)

The top 25 keywords in the Sports category were shaped largely by Australia’s major leagues, with “afl” standing far above all other terms in total rankings. Close behind were “nrl,” “lions,” “australia,” and “wallabies,” reflecting a strong concentration on domestic competitions and national teams. Numerous club names—including “broncos,” “blues,” “eagles,” “hawks,” “tigers,” “storm,” “crows,” “panthers,” “cats,” and “bulldogs”—also featured prominently, illustrating broad interest across multiple codes. International tournaments and high-profile events contributed additional visibility through keywords such as “world cup qualifiers,” “ashes,” “matildas,” and “australian open.” Motorsport and athlete-focused terms like “f1” and “piastri” added further variety, while queries such as “live” and the more unusual “gout gout” rounded out the list.

Across all ranking types, Sports produced 14,870,148 results, with 4,743,230 appearing in News Boxes, giving the category a News Box share of 31.90%.

AI Overviews

Within the Sports category, AIO results were most visible in broad, generic, or role-based terms rather than in highly specific competition queries. Keywords such as “call,” “appeal,” and “club” recorded some of the highest AIO shares, often exceeding 80%. Strong integration also appeared for “diamonds,” “season,” and “cats,” while terms like “blues,” “star,” and “record” showed moderate but still substantial AIO presence. By comparison, event- or performance-oriented keywords such as “trade,” “draft,” “2025,” and “england” displayed notably lower AIO penetration, indicating that AIOs surfaced more frequently in conceptual or descriptive queries than in results-driven or time-sensitive sports topics.

Across 15,015 SERPs in Sports, AIOs appeared in 5,052 results, giving the category an overall AIO share of 33.64%. This reflects a selective but meaningful level of AIO integration, concentrated mainly in broad terminology rather than in competition-specific keywords.

Category: Science

The Science category centers on scientific discoveries, space exploration, environmental topics, and research-driven stories that generated significant visibility throughout the year.

Top 20 Publishers

Wikipedia held the leading position in the Science category with more than 444,000 rankings across 2,909 keywords, followed closely by NASA, which achieved a similar level of visibility from a much smaller keyword set. ABC, The Guardian, and Space.com formed the next group of strong performers, each contributing steady ranking volumes. BBC, 9News, Phys.org, and Live Science also maintained notable presence across several hundred to more than a thousand keywords. Further contributions came from News.com.au, ScienceAlert, Encyclopedia Britannica, The Conversation, and Nature. Additional publishers including MSN, Yahoo, Google, Forbes, CNN, and Mirage News rounded out the top 20 with smaller but consistent levels of visibility.

Top 25 Keywords

1. mars (101,761 rankings)
2. nasa (89,058)
3. space (78,821)
4. earth (72,550)
5. australia (59,714)
6. scientists (59,630)
7. asteroid earth (58,320)
8. asteroid (54,589)
9. moon (49,973)
10. spacex (45,846)
11. astronauts (35,938)
12. black hole (34,310)
13. china (34,166)
14. 3i atlas (32,161)
15. blood moon (31,131)
16. dinosaur (31,120)
17. ice (30,335)
18. human (29,631)
19. meteor shower (29,222)
20. antarctica (29,094)
21. comet (26,942)
22. quantum (26,431)
23. meteor (25,908)
24. meteorite (23,411)
25. webb (23,382)

Keyword rankings in the Science category were driven by space exploration, astronomy, and natural phenomena. “mars” registered the highest ranking volume, followed by a series of space-related terms such as “nasa,” “space,” “earth,” “asteroid earth,” “asteroid,” “moon,” and “spacex.” Interest in scientific topics extended further through keywords like “scientists,” “astronauts,” “black hole,” “quantum,” and “human.” A mix of natural-world and discovery-related terms—including “dinosaur,” “ice,” “meteor shower,” “meteor,” “meteorite,” and “comet”—also ranked prominently. Geographic and environmental topics such as “australia,” “china,” and “antarctica,” along with more specialized queries like “3i atlas,” “blood moon,” and “webb,” rounded out the top 25.

Across all ranking types, Science generated 5,988,875 results, with 1,014,597 appearing in News Boxes, giving the category a News Box share of 47.16%.

AI Overviews

In the Science category, AIO activity was especially prominent in queries tied to scientific concepts and natural phenomena. Extremely high AIO shares appeared for terms such as “nanoparticles,” “glacier,” “universe,” “antivenom,” “oxygen,” “ocean,” and “atmosphere,” many of which exceeded 90%. Other science-focused queries—including “antarctica,” “coral,” “quantum,” and “dark matter”—also showed strong levels of AIO integration. More general or broad-interest terms such as “space,” “mars,” “black hole,” “webb,” and “human” registered moderate AIO shares, indicating that while AIOs were present across a wide range of scientific topics, their visibility was strongest in stable, definitional, or highly thematic queries rather than in broader or more variable science news topics.

Across 19,055 SERPs in Science, AIOs appeared in 11,258 results, giving the category an overall AIO share of 59.06%. This places Science among the categories with the highest degree of AIO integration, driven largely by conceptual and research-oriented queries.

Category: Health

The Health category brings together medical, wellness, and public health topics, highlighting conditions, research findings, and health-related developments that featured prominently in Google’s results.

Top 20 Publishers

ABC led the Health category with more than 225,000 rankings across 1,045 keywords, followed by Wikipedia, which reached even higher ranking volumes across a broader keyword set. The Guardian, Mayo Clinic, the World Health Organization, and the Australian Department of Health all appeared prominently, each contributing substantial visibility within their respective keyword portfolios. National Institutes of Health and Healthdirect also ranked strongly, supported by more than 200,000 rankings each. Further contributions came from 9News, BBC, Cleveland Clinic, The Conversation, Nature, and News.com.au. The remaining positions were filled by the Centers for Disease Control and Prevention, NSW Government, News-Medical.Net, The Sydney Morning Herald, Medical Xpress, and 7NEWS Australia, all showing consistent but more focused coverage.

Top 25 Keywords

1. covid (902,550 rankings)
2. measles (190,169)
3. flu (174,164)
4. cancer (109,862)
5. dementia (79,393)
6. bird flu (70,514)
7. australia (67,756)
8. vaccine (62,283)
9. study (54,493)
10. brain (53,761)
11. health (37,751)
12. virus (33,761)
13. long covid (33,081)
14. alzheimer’s (30,091)
15. hmpv (29,547)
16. queensland (28,718)
17. china (26,907)
18. japanese encephalitis (26,020)
19. ai (25,802)
20. breast cancer (25,800)
21. adhd (25,402)
22. obesity (24,604)
23. flu cases (23,784)
24. diabetes (22,575)
25. risk (21,467)

Visibility in the Health category centered on disease outbreaks, medical conditions, and broad public health themes. “covid” accounted for the highest number of rankings, followed by other prominent terms such as “measles,” “flu,” “cancer,” and “dementia.” Keywords related to emerging or seasonal illnesses—including “bird flu,” “long covid,” “hmpv,” and “flu cases”—contributed further ranking activity. Medical and scientific topics such as “vaccine,” “study,” “brain,” “virus,” and “risk” also appeared frequently within the top 25. A mix of condition-specific terms—“alzheimer’s,” “breast cancer,” “adhd,” “obesity,” and “diabetes”—added additional variety, while geographic and contextual keywords like “australia,” “queensland,” and “china” were also visible in the ranking landscape. The list was rounded out by “ai” and “japanese encephalitis,” reflecting coverage of both technological intersections and less common health concerns.

Across all ranking types, Health generated 6,635,573 results, with 1,128,884 appearing in News Boxes, giving the category a News Box share of 17.01%.

AI Overviews

AIO presence in the Health category was strongest in queries tied to medical conditions, research topics, and broad health concepts. Very high AIO shares appeared for terms such as “brain,” “study,” “pregnancy,” “exercise,” and “alzheimer’s,” all of which exceeded 80%. Keywords like “health,” “gluten,” “lung cancer screening,” and “women” also showed substantial integration. More moderate but still notable AIO activity occurred in widely discussed health topics including “flu,” “dementia,” “cancer,” “diabetes,” “adhd,” and “breast cancer.” While all top queries showed measurable AIO involvement, the highest levels were concentrated in stable, definitional, or research-focused keywords rather than day-to-day health news.

Across 28,144 SERPs in Health, AIOs appeared in 19,962 results, giving the category an overall AIO share of 70.92%. This reflects a pronounced degree of AIO integration, especially in queries centered on medical research and general health concepts.

Overall findings and outlook for 2026

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