There were 2026 Winter Olympics champions beyond the athletes who excelled on the snow and ice. We analyzed the Mobile SERP keyword data by country for the 2026 Winter Olympics using the Trisolute News Dashboard.

Below are the top publishers by country as well as performance insights.

Top Publishers in Google SERP Visibility by Country

Analysis date span: Feb. 6-28, 2026

SERP ranking type: Mobile News Box

2026 Winter Olympics Global SERP Performance Insights

For publishers managing Olympics search strategy at a global level, it’s important to monitor each country’s SERP to note the differences in interest across specific sporting events and athletes. Favorite national sports tend to dominate each country’s SERPs during the Olympics. Knowing the popular sports in the countries you serve, as well as their high-profile athletes, can help in planning content strategies. Above all, it’s a competition, so ensure that you are delivering content that satisfies user interest in results, standings, and medal count across countries that your audience cares about.

Google appears to be shifting sporting event search into something closer to a live database interface powered by entities rather than a traditional keyword search experience. Users type the event name, and Google surfaces the structured record for that event based on its knowledge graph. Keywords still drive a considerable amount of rankings, but including entity-based tactics in your overall search strategy for major sporting events will be key moving forward.

In case you missed it, we also did a brief analysis for the opening ceremony.

Check out more recent sporting event analysis reports from the Trisolute News Dashboard:

• Super Bowl
• Australian Open

Not yet part of the Trisolute News Dashboard family? Request a FREE DEMO today and find out how your articles rank on Google Discover, Google News, and the SERPs!