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News SEO basics guide for publishers

Search engine optimization (SEO) is essential for digital news publishers who seek to have their content appear prominently in search engine results. News SEO focuses on the news-related ranking types that appear on the search engine result page (SERP) and how newsrooms can use data analysis to inform their search optimization strategies.

How does news SEO differ from traditional SEO? In addition to the news-related ranking types which this article will explore in more detail, one of the key differences between news SEO and traditional SEO involves the time factor. The news cycle is 24/7 and breaking news requires frequent updates. This means that newsrooms must implement SEO strategies consistently with each piece of content that is published and continue to optimize with each update.

The fast-paced news production means SEO editors require a tool that captures ranking data in real-time, versus the daily or even weekly updates that many traditional SEO tools provide. One of the main differences between a news SEO tool and a traditional SEO tool is the frequency of data reporting. It’s critical to have as close to real-time data as possible to stay on top of search performance, especially during breaking news or a live event. Traditional SEO tools may offer weekly or daily data, whereas a tool like the Trisolute News Dashboard can track keywords in as frequent as 5-minute increments.

Introduction

Why should news publishers focus on Google? The Google SERP is prime real estate for news publishers as it remains the most used search engine in the world. News publishers should review their performance on Google competitors, such as Microsoft’s Bing, as well as emerging AI competitors such as SearchGPT and PerplexityAI, to see if it’s worth the effort to optimize for multiple search engines.

In this article, we will explore these news-related ranking types and offer expert analysis on how news publishers can optimize their content to improve their Google visibility.

About the Trisolute News Dashboard

Trisolute News Dashboard start page

The Trisolute News Dashboard start page.

The Trisolute News Dashboard is an award-winning news SEO tool that empowers newsrooms‘ search strategy by identifying, tracking, and analyzing Google visibility, revealing key insights into topic authority, and gaining competitor intelligence.

Throughout the year, the Trisolute team of news SEO experts in Germany and the United States produce in-depth analysis on trending news SEO topics.

Google News

Google News homepage.

Google News homepage.

Google News is the primary news source on Google. Here’s how Google describes its Google News product: „Google News helps you understand the world around you through access to high-quality news.“

In Google News, users will find a selection of news categories which can vary based upon where the user is located. Dozens of languages are supported. Each category includes links to the most current and relevant news articles on that topic. Google News rankings can appear as a headline or text ranking. A headline ranking generally includes an image and receives a larger, more prominent position within Google News versus the smaller text rankings.

Users can save articles by bookmarking them, and share articles with others. Users who wish to follow a specific news publisher can subscribe to their feed. More topical personalization options are available in the „For You“ section.

For news publishers both small and large, Google News is a key search ranking opportunity. While larger publishers often appear to be favored in visibility, local news outlets can find success in areas such as the local tab, in the For You section, and in the News Showcase. Smaller publishers may also appear in Google News when their core coverage topics in which they have authority are featured on a category page.

Google News offers a range of categories, including:

  • U.S. / Your Country
  • World
  • Local
  • Business
  • Technology
  • Entertainment
  • Sports
  • Science
  • Health

These categories may differ depending upon the user’s regional and language settings. For example, German users will see Companies & Markets instead of Business, and Science is combined with Technology.

How does Google decide which news publishers will appear in Google News? Google announced in April 2024 that news publishers would no longer be able to create source pages for its publications. Instead, Google’s algorithms will select which news sources appear in Google News. 

Publishers who want to manage their news brand’s appearance and monetization options in Google News should log in to their Publisher Center

How does Google rank news content? Google’s algorithms use a host of factors, including: 

  • Relevance: How closely does an article match a search query. This includes optimizing headlines and the article body with relevant keywords and ensuring an article answers questions presented in the search query. Headlines should accurately reflect article content and avoid clickbait.
  • Location: A user’s location will impact Google News results. 
  • Prominence: Google will surface more content for events that are driving significant search interest and that are being heavily covered by news publishers. 
  • Authoritativeness: Google prioritizes trustworthy news sources for Google News. Publishers should focus on creating helpful, original content that follows E-E-A-T guidelines.
  • Freshness: Producing timely content is essential in Google News. Activate the live flag in your content management system for live event coverage. Provide updates to the headline and body text for developing news stories as developments warrant.
  • Usability: For inclusion in Google News, a news publisher’s website should have a responsive design that provides a good user experience across mobile and desktop platforms, while offering quick page load times.
  • Interests: Google News will attempt to provide content aligned with a user’s personal interests based on past search activity with Google products, but not according to political affiliation. Users have the ability to adjust these settings.

Tips on optimizing news content for Google News:

  • Optimize headlines making sure relevant keywords are present and prominently positioned. Headlines should be clear, factual and easy to digest at a glance. Google recommends using a concise title, as „long titles may be truncated on some devices.“
  • Freshness is a key factor when it comes to Google News. Publishers should strive to produce content that is timely, factually accurate, and includes original reporting.
  • Each article should contain a relevant, high-quality image. Keep in mind that most of the images on Google News are going to be thumbnail in size, so clarity is key.
  • News publishers should ensure that their website loads quickly and offer a good mobile user experience. A clean sitemap can help Google index your content more efficiently. Use NewsArticle schema to help Google better understand your news articles.
  • Monitor your visibility rankings in Google News, using a tool such as the Trisolute News Dashboard. Identify which categories your publication receives the most Google News rankings, and which ones offer opportunities for growth. With the News Dashboard, you can also monitor your competitor’s rankings in Google News, so you can see exactly which competitor articles outperformed your own content and determine if there are any changes you want to make with your search optimization strategy.

Summary: Appearing in Google News should be considered a baseline goal for a news publisher. Inclusion means a news publisher is meeting the basic news content and technical guidelines that Google requires. While Google News visibility may not provide the same reach that mobile SERP rankings offer, publishers appearing in Google News have the ability to grow recognition and credibility with the diverse and large Google News audience.

Google SERP

Google’s search engine result page is a constantly evolving product. What are the top ranking types on Google’s mobile and desktop SERPs?

  • News Box:  Google uses the News Box format to display article headlines that usually relate to a specific topic referenced in the News Box header, which is a description of what the News Box is about. Many news publishers consider the Top Stories News Box, typically located near the top of the SERP, to be the most sought after news ranking type on the Google SERP. The News Box can be displayed in a variety of formats, including atop a News Carousel or stack of carousels and often appears near the top of the SERP. On mobile, users can swipe to see additional stories within the News Box. On desktop, several articles can appear in a News Box with one article receiving the spotlight position that includes a larger image. The most common desktop ranking type is a Headline ranking, a combination of a title next to an image. Note that with controversial topics, Google may reduce the amount of articles appearing within the News Box.
  • Knowledge Panel: Powered by entities contained within the Knowledge Graph, the Knowledge Panel provides biographical and current news information for notable figures, such as celebrities and athletes. Particularly for entertainment and sports news publishers, the Knowledge Panel often includes a link to a news publication. This visual digest ranking type has increasingly become of high interest to news publishers because of its prominent placement on the mobile SERP, sometimes being placed above the Top Stories News Box.
  • Video Box/Carousel: Videos are featured prominently on the Google SERP. Because of YouTube’s dominance, news publishers should ensure they are publishing their videos on their YouTube channel in addition to hosting video content on their own sites. Videos should be optimized for search.
  • Perspectives: Offers opinion and first-person account content for a topic or event. Note that Google has been experimenting with changing the name of this feature to What people are saying.
  • Also in the News: This News Box feature often is found directly below a Top Stories News Box. With the competition fierce in the Top Stories News Box, Also in the News offers news publishers additional visibility opportunities for a hot topic in search.
  • Featured Snippet: This ranking type appears on both mobile and desktop, offering a direct answer to a user search query that’s extracted from a source, which can include news publishers. Because of their prominent position typically at the top of the SERP, featured snippets are an attractive ranking type. Being featured in a snippet can be a signal that a publisher has produced a piece of trustworthy content that is aligned with a user’s query intent. There is some concern in the SEO community that AI overviews may make Featured Snippets obsolete.
  • Web Story –  Web Stories can include video, audio, images, and text elements to create a multimedia experience that the user can view at their pace. Web Stories can appear on both the mobile and desktop Google SERPs and on Discover.
  • Live Flag: Publishers who post live blogs for events like award shows or who utilize live coverage formats for breaking news should ensure that their content management system (CMS) supports LiveBlogPosting schema. This will add a red „live“ badge within the News Box results letting users know that the article is being continuously updated.
  • AI Overviews: Google’s AI-powered search ranking type will continue to expand on the SERP, according to Google leadership. There are reasonable concerns from news publishers that the growth of AI Overviews could lead to more „zero click searches“ where a user doesn’t even need to click on a link to obtain a satisfactory answer to a query, leading to a decrease in traffic and revenue for news sites.
  • Organic: The standard search results, historically called the „10 blue links“ may seem like an afterthought to news publishers. However, organic rankings for news publishers can be valuable as a way to build topic authority and brand trust. Publisher’s evergreen and explainer content has the opportunity to earn organic visibility rankings that it might not otherwise earn from the more time-sensitive News Box ranking types.

How does the mobile SERP differ from the desktop SERP? When optimizing news content for the Google SERPs, publishers should be mindful of the differences between the mobile and desktop SERP. This is where user behavior may play a larger role in search optimization strategies. Tracking the time of day when a user is most active on the mobile and desktop SERPs can help determine the best time to publish an article.

How and when content is published can play a role in how well your content will perform in search. A mobile search user may be seeking quick answers to a pressing query. A desktop user on a weekday afternoon may be bored and looking for light content to distract them from a dreaded work task. A mobile user may find a deep dive article of interest, but bookmark it for later to read on a larger device. 

Google Mobile SERP

Google Mobile SERP

The mobile SERP is now the dominant search platform on Google for many news publishers, as more users across the globe engage with search using mobile devices. Google’s ranking algorithms and indexing are also based on the mobile-first experience. When building content and search optimization strategies, news publishers should implement a mobile-first perspective. 

Tips on optimizing news content for the Mobile SERP: 

  • Prioritize mobile SEO across your news products. Consider responsive design and page load speed when it comes to optimizing your news website for mobile.
  • Crafting the types of content that engage users on smaller devices. Mobile users may be more distracted, using their devices on the go. This could mean offering a brief on a major investigative piece, bullet points or a synopsis at the top of long-form articles and adding multimedia elements in lieu of text-heavy presentations. 
  • Research from Semrush shows that users still prefer desktop presentations for certain kinds of content which require deeper analysis. Create mobile-friendly teases to longer, in-depth news analysis so that users can save and pick up the content when they are on desktop devices.
  • Know your audience: Analyze your news site’s mobile vs. desktop traffic and visibility on Google to ensure you are dedicating the proper resources to optimizing content for the platform that your audience prefers. 
  • Build authority: Because mobile offers less real estate when it comes to visibility rankings, building authority and increasing trust in your news brand is critical. The publisher carousel on the Mobile SERP is of high interest to larger news publishers as it demonstrates Google’s recognition of the site’s topic authority and trust by dedicating an entire news carousel to a single publisher’s content.
  • While many news publishers have abandoned Accelerated Mobile Pages (AMP) since Google dropped it as being a requirement for Top Stories News Box rankings in 2021, AMP is still supported on Google’s mobile SERP. For those news publishers still using AMP, discussions about discontinuing AMP should involve both the technical and content SEO teams to ensure a smooth process and to monitor any impact to page loading speed.
  • Analyze the competition: By using a news SEO tool like the Trisolute News Dashboard, you can analyze the Google SERP visibility rankings of your competitors. Track the keywords in which you exhibit topic authority on the mobile SERP and those in which your competitors show topic authority.
Image of Google desktop SERP.

Desktop SERP results on Google.

The Desktop SERP is the traditional search product found on a computer browser. Much like with the Mobile SERP, Google’s Desktop SERP has evolved over the years, and Google continues to experiment with new SERP features to better satisfy the user’s search query.

Tips on optimizing news content for the Desktop SERP: 

  • Review the keywords and the types of content that earn more Desktop SERP visibility rankings than on the Mobile SERP. Can you identify a pattern, such as long-form content performing better on desktop? Does the time of day when an article is published impact visibility on the Desktop SERP?
  • More news publishers are focusing the bulk of their SEO strategy on the mobile SERP where the audience has moved in recent years.  Taking that into consideration and noting there may be greater opportunities to rank in a Desktop News Box versus the smaller Mobile News Box, publishers may find less competition on Desktop vs the Mobile SERP when it comes to visibility. News publishers can target the Desktop SERP first when launching content optimization projects to test the viability of the strategy and help build topic authority.
  • Analyze competitor data for further insights into what works for them on the Desktop SERP vs Mobile SERP to help inform your own optimization strategy.

Google Discover

Google Discover

An example of the Google Discover feed.

Google Discover is a mobile personalized content feed that is based on a Google user’s web and app activity; it’s not powered by direct search queries. This can include Chrome browser history, Google Maps usage, device location, etc. Articles, videos, and Web Stories can appear on Discover. While only on mobile devices for now, Google has tested a desktop version of Discover that would be added to the Google start page.

It’s helpful to think of Discover as more of a search-social hybrid. Similar to social media, users can select topics they wish to follow, such as favorite sports teams or celebrities, and Google will push news on those topics to their Discover feed. 

What are entities and how do they play a role on Google Discover?

Entities are machine-readable database records that populate Google’s Knowledge Graph and describe foundational concepts, such as a person, a product, an organization, or a location.  They play a critical role in semantic search, because entities can help search engines better understand a user’s query by identifying the relationship between words and concepts that are most relevant to the query. 

While Google Discover’s feed is not prompted by search queries, reviewing the results with a news SEO tool like the Discover Entity Analysis report within the Trisolute News Dashboard can help news publishers better understand how Google establishes the contextual relationships that exist within a news story or topic. With this knowledge, news publishers can build topic pillars or clusters that include these entities in a meaningful manner that will provide greater insight for the user interested in the topic.

How do publishers optimize content for Google Discover?

In Google Discover, the traditional metrics of clicks, impressions, and click-through rate (CTR) are the most useful to analyze. Pay close attention to impressions, as this is the content that Google thinks will perform well and chooses to populate Discover feeds. Many publishers will also hone in on clicks, which helps identify which headlines and images in the Discover feed were enticing enough for  a user to click on and open the article. Ideally, a news publisher will see high impressions and clicks for top-performing articles on Discover. However, if a news publisher sees a lower CTR than expected based on the number of impressions, it would be wise to review this content to see if it can be better optimized. 

Analyze Discover traffic over longer time periods to get a better understanding of performance. Seasonal events can impact Discover content and traffic. 

Google has guidelines it encourages publishers to follow when it comes to Discover. Headlines and images are the most critical elements for Discover rankings. Timely and helpful content with personal experience and strong images at least 1200 pixels wide are recommended. Evergreen content, niche topics, and seasonal content can appear when relevant to a user’s interests. Clickbait and polarizing content is discouraged. 

Does Discover drive a lot of traffic for news publishers? Discover can drive a tremendous amount of traffic for news publishers, but that traffic can be wildly inconsistent, therefore Discover traffic should be viewed as supplemental in nature.

News ranking factors

Google uses many search ranking factors, some documented, and others which SEO experts consider potential ranking factors based upon experience. Let’s take a look at the Google ranking factors most relevant for news publishers.

Google search has three main stages:

  • Crawling: A crawler program called Googlebot uses an algorithm to determine which sites to crawl, the number of pages to crawl, and how often to crawl.
  • Indexing: The process by which Google determines what a crawled page is about.
  • Serving search results: Google’s goal at this stage is to deliver the most relevant and high quality search results for the user’s query.

Technical factors:

Core Web Vitals: Page performance metrics that measure real-world user experience in areas such as page load speed, visual stability, and responsiveness to user interaction. News publishers should ensure their site meets these standards and provides a speedy, smooth and reliable experience when a user engages with their content.

Content factors:

Google says its automated ranking systems aim to provide helpful, reliable information that is produced with a people-first perspective and not to manipulate search rankings. 

While not a direct ranking factor, experience, expertise, authoritativeness, and trustworthiness (E-E-A-T) is a set of criteria used by search quality raters who provide insights to Google on whether or not the search ranking algorithms are working as intended. News publishers are in an ideal role to provide such E-E-A-T content as it aligns with basic journalism tenets. 

What about domain authority or site authority? Google denies that domain authority or site authority are ranking factors, but top SEO analysts have data insights that they believe prove otherwise. Domain Authority is a ranking score created by Moz, not by Google, and uses dozens of factors to predict how likely a website is to rank on the SERP. 

Site authority is a broader concept that tools like Moz’s Domain Authority and other SEO tools seek to capture. For news publishers, site authority can include many factors such as referring domains, backlinks, quality of backlinks, internal links, user experience, and brand trust.

At Trisolute News Dashboard, our data supports the theory that site authority does impact visibility on the Google SERPs. Larger, more established news brands tend to be featured more often in the Top Stories News Box than smaller, newer news publishers, for example. 

How important are backlinks in news SEO? In recent years, Google representatives have suggested that backlinks are not as strong of a search ranking factor as they once were, but that doesn’t mean that news publishers should ignore them. Linking to authoritative sources within a news article is standard practice in newsrooms, as is linking to the original source of a news story when applicable. Google recommends linking out when it makes sense as „external links can help establish trustworthiness.“ News publishers can increase their likelihood of being seen as one of those authoritative sources by consistently creating high-quality, well-researched articles on topics of interest to their audience.

What news publishers need to know about Google’s ranking factors: News publishers should be focused on creating high-quality, relevant, reliable, and fresh content that address their audience’s interests and questions. Factors such as page speed or other technical issues that arise from a content management system update, site redesign, or marketing campaign should be quickly addressed.

News publishers who have affiliate content on their websites should review Google’s documentation on writing high-quality reviews and note any impact their site may have suffered after November 2024’s Site Reputation Abuse update.

Content Discovery via Search

While historically, digital news publishers have focused on trends surfaced by social media platforms, monitoring trending search tools can help publishers identify emerging news topics and produce coverage ahead of competitors.

The best known search trends tool is Google Trends. This free tool can be used in multiple ways to keep track of what people are searching for in a given region of the world or during a specific time range. The tool’s Trending Now feature is an essential resource for news publishers to monitor the hot topics of the day. The Dive Deeper feature provides deeper data analysis insights that can be helpful when creating explainers.

Autocomplete, which is a free Google feature baked into the Chrome browser, can be useful for news publishers building explainers around a trending topic. By reviewing what else people are searching for related to the search query entered in the browser, additional topics of search interest can be uncovered. When building topic pillars, this type of intelligence can be helpful.

Other search content discovery tools include Topic Inspiration within the Trisolute News Dashboard, People Also Ask, Answer the Public, and Exploding Topics.

Best practices using a news SEO tool

When news publishers choose an SEO tool for their newsroom, they should have a specific goal in mind that is aligned with newsroom KPIs. A news SEO tool like the Trisolute News Dashboard can provide metrics for several Google search products, and the data may seem overwhelming to first-time news SEO tool users. It may be helpful to hone in on the Google search metric your newsroom is most keen on gaining insights into, for example, the mobile SERP data is viewed as essential for many News Dashboard clients. Some newsrooms may be more interested in uncovering data on their Discover performance. As you become comfortable using a news SEO tool, you can broaden usage.

To successfully integrate a news SEO tool into your newsroom’s workflow, daily use is key. Staff members should be adequately trained on the tool and tool usage should become one of their job duties. Use news SEO tools across the organization, for daily tasks done by digital producers and SEO editors to monthly reports presented to leadership. The more value a tool is seen in having across multiple roles and teams in the newsroom, the stronger the buy-in and the more successful onboarding of the tool.

Don’t be afraid to contact an account manager if you are running into roadblocks integrating a news SEO tool into your newsroom. Account managers can provide workflow tips, additional training, and assist with customization to ensure your newsroom will be able to maximize the value of the tool.

Resources

General News SEO insights

Google Discover

Google search ranking

Google Trends

Conclusion

We hope you’ve found this guide to news SEO helpful. Feel free to share with other colleagues in your newsroom. If you’d like to gain even more insights into your news site’s Google visibility, fill out the registration form on newsdashboard.com for a demo and free trial of the Trisolute News Dashboard.

  • Marc Bösch

    Head of SEO bei 20 Minuten Gruppe

    Am News Dashboard schätzen wir vor allem die Schnelligkeit und Genauigkeit, die für SEO und das Distributionsteam von grossem Wert sind. Damit wir adäquat auf Veränderungen reagieren können, sind wir darauf angewiesen, dass wir jederzeit die wichtigsten Metriken in den verschiedenen Organic-Search-Channels im Auge behalten können. Vor, während und nach Grossereignissen schätzen wir das praktische Keyword-Tracking-Tool, dass uns eine Auswertung auf Keywordebene in Echtzeit ermöglicht. Besonders hervorheben möchte ich die Unterstützung durch den Kundensupport, die weit über das Soll hinausgeht und uns mit Rat und Tat auch bei komplexen Problemstellungen zur Seite steht.

  • Patricia Kämpf

    Online Editor SEO bei web.de und GMX

    Artikelname, Keywords, News-Box-Position: All das sagt uns das Trisolute Newsdashboard auf einen Blick. Wenn wir ein Ranking verloren haben, können wir innerhalb kürzester Zeit darauf reagieren, denn auch darüber gibt uns das Newsdashboard in Echtzeit Auskunft. Diese Funktionen helfen uns dabei, schneller und effektiver zu arbeiten und unsere Themen monitoren zu können - in einer tagesaktuellen Nachrichtenredaktion von unschätzbarem Wert. Das Tool ist vor allem übersichtlich und wenn wir Fragen haben, bekommen wir schnell und unbürokratisch Hilfe.

  • Johannes Bornewasser

    Leiter Portalmangement und Head of SEO bei RP Online

    Das News Dashboard ist ein mächtiges Werkzeug, um die Redaktion schnell und übersichtlich in Kenntnis über die aktuelle Gewichtung nachrichtlicher Themen durch Google-News zu setzen. Die Zusammenarbeit mit Trisolute Software ist besonders aufgrund eines hohen Verständnisses redaktioneller Abläufe und Bedürfnisse angenehm und produktiv. Außerdem werden Ideen und Anregungen, wie beispielsweise beim Newsroom-Tool geschehen, schnell und in enger Zusammenarbeit gewichtet und umgesetzt. Wir empfehlen die Lösungen von Trisolute Software entsprechend oft, gern und überzeugt weiter.

  • Johannes Schmitt

    SEO Manager bei RTL Interactive GmbH

    Das Trisolute Software News Dashboard hat uns dabei geholfen, unsere Sichtbarkeit bei Google News signifikant zu steigern. Durch konkrete Handlungsempfehlungen ist das Tool einfach in redaktionelle Workflows zu integrieren. Da wir als Anbieter mehrerer Verticals lediglich die Daten eines Teilbereiches von Google News benötigen, schätzen wir die Filtermöglichkeiten des News-Dashboards. Diese sind im Laufe der Zusammenarbeit mit Trisolute Software immer besser geworden und konnten durch persönliche Absprache individuell an unsere Bedürfnisse angepasst werden.

  • Björn Wagner

    Leiter Audience Development bei Zeit Online

    Das Team von Trisolute Software kennt redaktionelle Abläufe und weiß, was Medienunternehmen zur Datenauswertung wichtig ist. Mit dem News Dashboard können wir besser Potentiale erkennen und unsere Reichweite steigern. Es ist ein übersichtliches Tool, mit dem wir detaillierte Analysen der für uns wichtigen Keywords und Themen durchführen. Wir schätzen den persönlichen Support und die kontinuierliche gemeinsame Weiterentwicklung mit Trisolute Software.

  • Raphael Raue

    ehemals SEO-Chef und Leiter Webanalyse bei Spiegel Online

    „Ranken wir mit dem Aufmacher bei Google?“ ist eigentlich eine einfache Frage, die aber in den letzten Jahren immer komplexer geworden ist. Um bei all den vielen möglichen Ausspielungswegen Googles den Überblick zu behalten und immer genau dort zu sein, wo unsere Leser sind, nutzen wir bei SPIEGEL ONLINE das News Dashboard. Es hilft uns bei unserer strategischen Planung, der täglichen Arbeit und beim Monitoring.

  • Patrick Rösing

    Ressortleitung Editorial SEO bei Stern

    Mit Trisolute hatte das Stochern im Nebel ein Ende. Das News Dashboard hilft uns Redakteuren bei der Themenfindung und der Optimierung unserer Inhalte – und verhindert, dass wir auf das falsche Pferd setzen. Mit dem KPI-Dashboard messen wir den Langzeit-Erfolg. Das Trisolute-Team weiß, wie Redaktionen ticken und ist für Anregungen und Verbesserungsvorschläge immer offen.

  • Philipp Bojen

    Product Manager SEO bei Süddeutsche Zeitung

    Das News Dashboard zeigt mir über reguläre Sichtbarkeitsindices hinaus, welche Themen für uns und welche für die Konkurrenz funktionieren. Das ganze geschieht standortunabhängig, in der gewünschten Frequenz und mit einer revolutionären Granularität. Somit hilft es großen Seiten enorm, neue Potentiale aufzudecken und langfristig die Effizienz der angestrebten Reichweitestrategie zu erhöhen.

  • Niels Dahnke

    SEO Spezialist bei Madsack

    Das News Dashboard ist ein hervorragendes Werkzeug, das die Kommunikation zwischen Redaktion und SEO / Produktmanagement wesentlich vereinfacht und gleichzeitig die PIs und Visits nach oben schraubt. Redaktionen können selbst den Erfolg messen und werden durch die Erfolgskontrolle angespornt.

  • Maik Mistian

    Senior SEO Manager bei Kölner Stadt-Anzeiger Medien

    Das Trisolute News Dashboard ist ein unverzichtbares Werkzeug für unsere Arbeit beim Express und Kölner Stadt-Anzeiger. Es hilft uns, fehlende Themen zu identifizieren, Rankings zu verfolgen und schnell auf Veränderungen zu reagieren. Besonders nützlich ist, dass es uns erfolgreiche Trends und Themen anderer Publisher aufzeigt, sodass wir frühzeitig reagieren können. Wir empfehlen Redaktionen, konsistent relevante Themen zu behandeln, Themencluster zu erstellen und mehrere Keywords zu beobachten, um langfristig erfolgreich zu sein. Benachrichtigungen erleichtern uns die Arbeit zusätzlich.

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